CFPBUS006 - Integrated Professional Skills in the Digital Age Report

This report, focusing on CFPBUS006, delves into the essential professional skills required in the digital age. It examines the positive and negative impacts of internet utilization by businesses and society, highlighting crucial aspects like communication and information sharing. The report identifies significant threats, including data breaches, cyberattacks, and privacy concerns, and proposes security and privacy measures to mitigate these risks. It emphasizes the importance of understanding and addressing security issues associated with internet use, recommending proactive steps to prevent financial and reputational losses for individuals and firms. The report also compares communication providers and their applications within the digital landscape, providing a comprehensive overview of the skills needed to navigate the contemporary digital environment.

CFPBUS006 -
Integrated Professional
Skills in the Digital Age

ABSTRACT
Professional skills can be referred to as career competencies which are required by an
individual in order to perform their work in better way at workplace. Few professional skills
which are crucial in context of digital world are coding, blogging, searching skills etc. With the
passage of time there has been advancement in the technology which is used by companies as
well as people for performing the different activities. Some of the tasks which are performed
using the internet are web browsing, E-mail etc. The report is all about the professional skills
which an individual is required to develop in digital age. It has been concluded from the report
that security is the major issues which has been associated with use of internet. Quick
precautionary measures are required to be taken in order to avoid such issues because of which
people or firms might have to face losses.

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................5
2. MAIN BODY...............................................................................................................................5
2.1 Comparing and contrasting the positive and negative utilisation of internet in society and
organisation............................................................................................................................5
2.2 Identification of threats faced by business and society when utilising internet ..............6
Addressing the security as well as privacy measure which can be taken while using the
internet or other online services.............................................................................................8
2.3 Comparing and contrasting the features and applications of different communication
provider ..................................................................................................................................9
3. CONCLUSION..........................................................................................................................11
4. RECOMMENDATIONS...........................................................................................................11
REFERENCES..............................................................................................................................13

ABSTRACT
Professional skills can be referred to as career competencies which are required by an
individual in order to perform their work in better way at workplace. Professional skills such as
project management, leadership, mentoring and conflict resolution is very essential as well as
value added abilities that helps to grow professional and personal career. Few professional skills
which are crucial in context of digital world are coding, blogging, searching skills etc. With the
passage of time there has been advancement in the technology which is used by companies as
well as people for performing the different activities. In order to promote business in market to
drive people towards purchasing, web development skills is required to run this program
effectively. Some of the tasks which are performed using the internet are web browsing, E-mail
etc. The report is all about the professional skills which an individual is required to develop in
digital age. It has been concluded from the report that security is the major issues which has
been associated with use of internet. Quick, precautionary measures are required to be taken in
order to avoid such issues because of which people or firms might have to face losses.

1. INTRODUCTION
Globalisation has given rise to the digitalisation. It has completely change the way
various tasks are performed by companies as well as people in society. Globalization directly
affect the current procedure of business and increased competition. Emergence of the internet has
provided society as well as companies with the various benefits. But at the same time it has given
rise to major issues like security. But the main advantage of utilising the internet is that data can
be transfer quickly that could be helpful in decision making. Internet support to share
information, gather more knowledge about chosen topic and connect people belongs to different
nations efficiently. Beside a lot of benefits, internet has some drawbacks
The report will include the comparison between the positive and adverse use of internet
by firms and people in society. It will have focus on identification of the different threats faced
by business entities and people in society in relation to using internet or online services. Study
will also include some suggestions which can be applied in order to deal with issues like privacy
and security. This report describe the comparison between Microsoft and Cisco based on their
work performance and other essential things.
2. MAIN BODY
2.1 Comparing and contrasting the positive and negative utilisation of internet in society and
organisation
Internet is considered to be as tool which is mostly utilised by business entities as well as
people in the society. The companies mainly uses the internet for facilitating the communication
or sharing the information about business with internal as well as stakeholders which is
considered to be as positive use of internet by firms. But other hand, there are few organisations
which do false advertisement or share inappropriate content or message that have adverse effect
on mind of children in society. Firm, also uses the internet for advertising the job vacancies that
is positive use of internet (Huda, 2019). There are many organisations which are using the
internet for providing the training to workers which is considered to be as good utilisation of
internet. Whereas, employees are using internet for chatting and watching movies or stealing
business information which is considered to as illegal activity.
In addition to this, companies also uses internet for performing the online research for
getting the information about the customers needs and demands, which is considered to be as
positive utilisation of the internet. On the other hand, some enterprises are have unauthorised

access to the information of customers which is basically a negative utilise of internet, it is also
considered to be as one of the biggest crime.
In context of society, people uses internet for connecting with their friends as well as
family members residing at other place, it is positive use of internet. Whereas, there are few
people who post comments on internet in order to exploit the image of other person that is
negative use of internet. In addition to this, using the internet, hackers hacks the social media
account of other person which is also a negative utilisation of internet. In other words there are
few miscreants who utilises internet for hacking into other person social accounts in order to
perform activities such as stealing of information that is a negative utilisation of internet.
Example of other negative aspect is that, internet is utilise by people in the society for spreading
hatred or terrorism (Walker et al, 2018). On the other hand, there are some people in the society
those who uses the internet for providing the solutions related to the various issues faced by the
nation through posting comments or articles.
There are many of children who uses the internet for downloading games or access to
other sites which is not appropriate for them is considered to be as negative utilisation of internet
by children (Kelentrić et al, 2018).
Youngster uses internet for searching for employment opportunities that is basically a
good as well as optimistic or proper use of internet. On the other hand, the regular access to the
social media is considered to be as negative, as it could lead to the addiction as well as disrupt
the life of an individual. Students also uses the internet for opting for online courses.
2.2 Identification of threats faced by business and society when utilising internet
Companies use internet for sharing of information with its partners through E-mail
which is done using the internet. Sharing of information using the internet can be quite riskier as
data. Automatically report details of possible security incidents to Google. Privacy Policy can
easily exposed to the unauthorised access because of which organisation might have to face
loses. In same way, internet has provided various benefits to society as well, now people can
easy shop online, remain connected with their friends. Now with the help of internet people can
facilitate online transactions. In context of facilitating the online transactions there is high
chances of fraud. In context of the business, if an organisation uses internet for the purpose of
marketing then there is the high threat of copying of trade mark or logo. Hacking of companies
website is the other biggest threat associated with the utilisation of internet. In context of

business, there are high chances that companies information on website can get exposed to
computer viruses (Mukhtar, 2019). In addition to this, few clients or competitors of organisation
can post some comments on firms website which could have adverse effect on reputation of
enterprise.
In context of business, cross site scripting is the biggest threat faced by companies in
relation to the use of internet for sharing information with internal as well as external
stakeholders. The companies while using the internet also faces the threat known as
Ransomware. It is one of the biggest threat which is faced by businesses nowadays while using
the internet for performing various activities. Through the ransomware attack, an organisation
might lose all its important business data (Ardi et al, 2018). Ransomware is basically a
dangerous type of malware which directly infects the database system, encryption of information
and there are few files which might get corrupted.
Crypto jacking is recognised to be as other biggest threats which is faced by enterprises
while using the internet. Such type of threat has emerged as now hacker has successfully
identified the new techniques of utilising the hardware resources in order to gain financial
advantage. Hackers can utilise the targeted CPU processing resources just by tricking victims
into loading codes onto their computer systems.
Denial for service is the one of the threat which is faced by businesses in relation to
utilisation of internet. It is basically a services which is utilised by attackers for hacking or
attacking the entire network or interrupting server with the motive of slowing it down. Such
types of cyber attacks can create hurdles in business operations and create hindrance in online
business transactions.
In context of society, internet has made people life easier. Now by using internet people
can facilitate transactions, they can make online purchase of goods or services, access to
information about the world etc. But while using the internet, it is very much essential for people
to consider the threat associated with the same. The different type of threats associated with the
sue of internet by people include cyberbullying, online predators, threat of stealing of personal
information, phishing etc. In relation to the use of internet, Children are highly prone to
cyberbullying which has averse effect on their emotional as well as physical health (Castellacci
et al, 2018).

In relation to cyberbullying , it is considered to be as a common threat which is faced by
people in society while using the internet. Such type of risk is mainly associated with the
utilisation of social networking sites. As an individual in order to harm reputation of the other
person can spread rumours using the social media. In addition to this, on social media, people
can post inappropriate comments without revealing their own identity. In relation to phishing
attack, it is a type of social engineering which is mainly created for stealing users login details,
credit card credentials and other financial information.
There is high chances of sexual abuse. Online predators have dangerous attitude both
online as well as offline. They mainly target innocent children. As nowadays people post their
pictures or personal information on the social media sites which can be used illegally by other
person for fulfilling their own interest.
Addressing the security as well as privacy measure which can be taken while using the internet
or other online services
In context of threat related to the denial for service cybercrime, companies can apply
security measures. As through the application of security measures technical team in enterprises
will able to identify malicious traffic and could be able block it right away. For instance,
Firewalls can be implemented as it is considered to be as stronger protocol which can be helpful
in relation to preventing such types of cyber risk.
At last technical team and other employees in an organisation is required to keep
themselves update with latest cyber threats which is considered to be as initial phase in context
of bringing improvement in the security procedures and preventing cyber attacks. In addition to
this, continuous as well as active monitoring of networks is very much essential in order to
eliminate the cyber risks (Blank et al, 2018). Segmenting the network is one of the best strategy
when implemented will provide technical team in assessing the different security or privacy
threats. In context of ransomware cyber threat, an organisation in order to eliminate such risks
can implement the antivirus software. Updating the software as well as providing the proper
training to employees is considered to be as one of effective measures which can be implemented
in order to avoid the threats related to the use of internet (Graham et al, 2019). It is also required
by the companies to formulate the ransomware stargate and keep the back-up of the business
data, this could be one of the best measures for dealing with such type of threat. In context of

preventing self from becoming the victim of phishing attack, vigilance is very much important.
An individual before accessing to any external link is required to check the URL.
2.3 Comparing and contrasting the features and applications of different communication provider
Unified communication can be referred to as business as well as marketing concept
which describe integration of business communication services such as instance messaging,
voice as well as voice features (Nurse et al, 2018). It provides good experience to user. The
unified communications includes all types of interactions which are share through network for
involving other type of interactions like internet protocol television as well a digital signage
communications as they become an integrated part of the network communications deployment.
The features of unified communication services that are basically provided by all communication
providers includes high definition of audio as well as video, conferencing, call log, collaboration
through screen sharing etc. In addition to this, more features of unified communication as a
service includes enterprise messaging, team collaboration, centralised management, online
meetings, etc.
In context of Microsoft an multinational technology organization they manufactures,
supports, develops, sell computer software, personal computer, customers electronic services as
well. On the other hand, Cisco is one of the leading international technology company in the
world as compare to Microsoft, it is the another American based unified communication service
provider. An firm offer networking hardware, high technology services & products, and alsos
manufactures telecommunication equipments for people that helps to communicate to other
person effectively (Lipschultz, 2018). In addition to this, Cisco uses other technologies and
cookies, in which some of is very essential to make their websites work. They also provide
networking solutions to connect people, services in order run the computer networks effectively.
Organization allow individual to transfer or access information without regard to differences in
place, time or kind of computer system. whereas, attribute of software products provided by
Microsoft include Microsoft windows, Internet explorer, edge web browsers etc. as compare to
Cisco, Microsoft cater their online services refer to multitude technology solutions for both
businesses as well as consumers. They have the number of skilled and talented workers in its
team who are able to provide the best IT solutions to their customers.
Cisco support and focus where they can make largest impact on economic empowerment,
education and critical human demands. They grade communication at just one touch of button,

they give amazing one stop solution for interactions. On the other hand, Microsoft provide better
services as compare to other firms because they have the power to solve issues related to IT and
enhance performance. They offer the best solution for communications whether its messaging,
web conferencing abilities, session management, video chatting etc.
In context of Cisco, they are losing their grip on UC scenarios and voip leaderships and
confusion of which tool they can use bring many difficulties to maintain each and every
operation effectively. Its approach is hardware and network bases on the other side Microsoft is
approach is based on software. Microsoft provide routing and voice switching call control
abilities, server is develop by them in particular roles such as Edge server or Mediation server.
Cisco offering call processing elements, UCM is one of their system designed to deliver
video, voice, presence services and mobility to IP phones, VoOIP gateways, multimedia
applications, media processing devices, combining these assets into the workspace for up to
61,000 users.
It is unified communication which enables firm to share message from one medium as
well a receive same information on other medium (Van der Werff et al, 2018). One of the
important it is the unified communication which helps in ensuring that organisational needs are
fulfilled. Unified communication provides companies with viable solutions which can be helpful
in simplifying telecom as well as media management. It also assist organisation in increasing
efficiency of communication system and aid in minimising the communication cost. Unified
communication is a system which work by integrating different forms of media as well as
communication which further assist enterprises in increasing functionality as well as versatility
of the telecommunication network (Mills, 2018). With the samed divergence of voice, video, and
data, companies can increase their productivity while trimming their budget.
Many of the companies is facing the issues in facilitating their business operations in
smooth manner due to lack of an effective communication. Ineffective flow of information
between different functional units as well as lack of collaboration is considered to be as the root
cause of business failure. Identification of the unified communication solution is considered to be
as one of the best remedy which can be applied in order to deal with the issues related to
communication. With the support of Unified communication solution as a services many of the
companies has been able to apply the US solution through cloud where it is stored and
maintained in ultra-secure, state-of-the-art data centres that can be approached on any device and

from any location with a working internet connection (Nam, 2019). In context of unified
communication business entities by applying the specific solution and with the support of e-mail
transcription feature an enterprise can reach party more quicker. In addition to this, call
forwarding is the other feature of unified communication solution provided by Microsoft with
the help of which management in organisations can respond to the critical or important business
calls through using their mobile phones.
3. CONCLUSION
It has been concluded from the above report that security is the biggest issues which is
associated with the sue of internet. The other fact which has been discovered is that security is
the procedure which requires proper management. It has been concluded from the above that by
applying the unified communication solution companies can easily deal with the communication
issues which might have adverse effect on it performance. Internet is used in many organizations
for gathering available information in illegal way which is not appropriate. Collecting internal
data of different business without taking permission is an illegal activity which has been done
through internet. Most of the business sharing too much information and essential data to their
partners with online sources that potentially exposing themselves to unneeded risk.
There are several measures highlighted in the report which can be used by people as well
as companies in order to prevent themselves from becoming the victim of cybercrime. It has
been summarized, that internet is used in society and firms illegal which is not suitable &
appropriate for both of them. Firewall policies permit businesses to allow and block any forms of
network traffic. It defines which firewall dimension get disables or enabled.
4. RECOMMENDATIONS
The recommendation to internet user is that they should keep their privacy setting on
while using the social media setting. Other advice to public is that they should not share their
personal details on any of the sites on internet, as this tacit will assist them in preventing
themselves from becoming the victim of cybercrime. People as well as companies are provided
with suggestions to use strong passwords. Password manager is a software which can be utilised
as it will assist an individual in managing multiple passwords. Consumers has been provided
with advice to make purchase of goods or services only through registered as well as secure sites.
In addition to this, the other recommendations to people as well as firms is that they should
update their antivirus software update at regular interval of time, as this strategy will assist them

in preventing the loss of important information as well as preventing the data from the attack of
viruses. It has been advice that businesses as well as people should not perform those transaction
online which involves huge amount of money. Other recommendations to companies as well as
people in society is that they should utilise virtual private network and avoid using the wi-fi.
Utilisation of virtual private network enables an individual to prevent or protect themselves from
the hackers. It has been recommended that Microsoft should provide the instant messaging
features to customers, as by applying this tactics, an organisation will able to gain popularity
among young people.