Report: Integrated Professional Skills in the Digital Age

This report examines integrated professional skills essential for businesses in the digital age, focusing on communication and collaboration tools like Facebook and LinkedIn. It explores how these tools aid businesses in navigating challenges such as the pandemic. The report also delves into cloud storage and computing, discussing their advantages, disadvantages, and suitability for business operations. Furthermore, it analyzes the positive and negative aspects of online and offline sales, providing a comprehensive overview of the digital landscape and its impact on business sustainability. The report aims to provide insights into how businesses can leverage digital tools and strategies to enhance their performance and achieve long-term success.

Integrated professional
skills in the digital age

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Communication as well as collaboration tools............................................................................3
How these tools aids business in surviving pandemic situation..................................................5
TASK 2............................................................................................................................................6
Discussing cloud storage, computing in respect of advantage, disadvantage and suitability......6
TASK 3............................................................................................................................................9
Positive and negative perspective of goods that has been sold in online and offline basis.........9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Integrated professional skills are most essential skills in the digital edge as these increase the
competence or capacity of business in increasing their strength at higher level. It aids in raising
competitive edge during crucial time of pandemic. Now days each business is shifting towards
digital face. There are some various types of communication and collaboration tools that is
utilise by many business man in their business activity so that they can beat and overcome the
situation of pandemic situation. In order to acquire and handle infrastructure to deliver online
services, cloud storage as well as computing become more essential in business operation (Arce-
Urriza, 2017). The both perspective of online and offline selling of product has their own
advantages and disadvantages that influence sustainability of business. The report aims towards
discussing several collaboration and tool of communication and how these aids business in
sustaining pandemic situation. It involve suitability, advantage and disadvantage of useful cloud
storage and computing. The report also involve positive and negative perspective of online as
well as offline selling of goods.
TASK 1
Communication as well as collaboration tools
While communication or collaboration in business there are several tools that beneficial for
growth and profitability of business. These tools combines of wrike, teamwork, clickup, scoro,
forecast, method grid, office 365 etc. Apart from this there are social media tool which act as
communication and collaboration tools such as face book, LinkedIn etc. Emails also essential for
communication like outlook and Gmail (Arce-Urriza, 2017). In modern business most the
businessman also prefer to use instant messenger app that is whatsapp and telegram, it is also
most influencing tool of communication with target audience of business. As per the research
study out of these tools Face book and LinkedIn are most trending and effective tool by which
businessman can expand and enlarge its profitability during the time of pandemic.
 Face book- The CEO Mark Zuckerberg , made Facebook platform more effective
and develop communication as well as collaboration tool for company. So that
professional working environment aids in more productive way. With the help of
video chat or portal businessman can connect with each other. Working
environment of business must be safe and easy to handle so that each employee can

work and connected in order to fulfil aim of company. Facebook deliver meeting
space with maximum access of time. In this business man can invite more
employee approx 50 plus and conduct a meeting to deliver useful information from
one place to another. With growing importance of work from home Facebook also
introduce new feature that is workplace room in order to simplify application of
business operations and employee do not need to come office and they can easily
collaborate from home. The workplace Rooms provide exciting feature of screen
sharing with the employee and boss. The CEO of facebook work hard upon its
security system so that no important and valuable information gets leak to their
competitors (Baun, 2019). The video meeting tool boost the strength and
profitability of business. This will leads towards advance and improvised culture of
the workplace. It is one of the great and large social connecting applications where
large number of consumer gets connected with the brand of company. There are
several features introduced in the application of Facebook that provide ease in
operating and managing business activity and deliver effective collaboration and
communication in order to increase profitability of business. Facebook is most
effective tool of social media that generate brand awareness and create healthy
relation with mass audience. With the help of Facebook most of the businessman
generating lead and build good public image. With regular post and continues
engagement take place in order to generate interest in the minds of target people
who will like to purchase company product. Through effective tool of facbook
business can communicate unique selling proposition in the minds target audience.
As company can communicate while launching new product and market
development and create awareness among mass audience.
 LinkedIn - Apart from Facebook , there is another effective tool of communication
and collaboration that is LinkedIn. Lots of growth has been seen in business due to
these effective social media (Cao, 2018). Business man use this as communication
tool because it is easy to handle and use that is used by each business man so that
they can deliver most effective solution to the business problem. It is most
convenient way to communicate with employee and employer. Most of the
manager gets attracted with its fascinating features that contribute growth and

profitability as they can hire most talented employee for their business process from
the LinkedIn profile. That is why owner of the LinkedIn introduce more setting of
the privacy so that each business can grow and communicate while managing its all
operations. LinkedIn aids work contracts, group management, data security,
deleting and restrictions, work life separation, communicate more than chat,
emergency management that establishes brand image of entity for more
profitability. Employee can also communicate or collaborate internally with the
effective tool of LinkedIn in order to generate more employment potential
opportunity so that maximum advantage contribute for the growth of business
(Chiu, 2019). Company can manage its long term survival in competitive
environment during pandemic time.
How these tools aids business in surviving pandemic situation.
There are several tools that are discuss above which plays major role in improving
performance of business during pandemic situation. In above discussion Facebook and
Whatsapp are most trending and effective tools that has significant effect in surviving
crucial situation of pandemic. Here are some elements because of this business gets
advantage in maintain its sustainability in pandemic situation. Facebook and Whatsapp
support many small and big businessman. It help company in improving its brand name in
eyes of potential consumer. Most of the people are using social media and they prefer to buy
product and services online (Díaz, 2017).. In pandemic situation everyone prefer not to go
outside and would like to purchase necessary item from their home. Through these platform
company create awareness and generate interest towards their product. Company easily
communicate with target consumer and analyse it demand so that they can easily improve
consumer satisfaction and deliver personalised goods and services. With the help of these
tool company easily generate lead and increase purchasing power of consumer influencing
digital marketing efforts of promotion and advertisement. Company easily maintain its long
term survival as well as sustainability with the help of digital efforts. By introducing online
services leads towards more increase in sale and revenue that increase chance of business
survival.

TASK 2
Discussing cloud storage, computing in respect of advantage, disadvantage and suitability
Business manager has always in search of utilisation of better application so that they
maximise business profitability into greater context.
Cloud storage- Cloud storage is a type of application through which one can exchange its file
and valuable access information will share remotely without permission of local storage system.
Advantage-
 Cost- For running business activity or operations, some purchasing is required in
the form of physical storage (Hurwitz, 2020). It is one of the expensive forms that
is why cloud storage is best to utilise in the business as there is no need to purchase
any hardware. It act as a cheaper form that is per GB in comparison from external
drives.
 Accessibility- With the help of cloud storage it deliver more access to file operation
from any parts of the world through internet connectivity. This will leads towards
effective use of optimum resource for company advantage.
 Recovery- Sometimes company face malfunctioning of hardware drive as well as
failure of the event. In that case file can be easily access all types of file through
cloud storage. It deliver backup option so that local storage can be recorded in
physical drives.
 Syncing and updating- When company utilise cloud software application then
business manager can easily made changes and that will automatically synced with
several devices (Kim, 2019) . It gets updated with particular form of cloud access.
 Security- The great advantage of cloud storage is to deliver more layer of security
within services. There are many businessmen who are utilising storage with the
cloud application. It has additional feature which combines of length added so that
all types of files gets highly secured and no one can access without permission of
original user.

Disadvantage-
 Internet connection- This type of software is majorly depends on high power of
internet connectivity. If businessman does not have that much effective or strong
connection then they have to face problem in accessing storage. That time business
manager unable to face access their files without internet.
 Cost- Most of the cost has been emergent face by businessman in order to download
or upload the files in the form of cloud storage. It will raise the cost of business
manager when several files get access at same time.
 Hard Drives- Some timer cloud storage required physical hard drives so it may face
some short of dependency.
 Support- The supported version of cloud storage is not good when business
manager use its free version Sometimes it may deliver knowledge based on FAQs.
 Privacy- When business manager utilise cloud storage then whole data has no
evidence on physical storage. So there is no responsibility of secure data storage.
Suitability- The suitability of this application is high as this has opened new source of
business idea (Moon, 2019). It will facilitate video teams as well as other consideration that are
essential for video workflow in more effective and efficient way in particular cloud storage.
Cloud computing- The terminology of cloud computing is known as accessing as well as storing
data with the aids of internet. This will not store any type of data hard disk it only store and can
access data with the aid of remote server.
Advantage-
 Cost saving- It is most beneficial advantage of cloud computing as save substantial cost
of capital and not need to invest hardware drives. On the other hand training is required
in physical hardware maintenance (Sharma and et.al., 2019). The whole buying and
managing work is executed by the service provider of cloud computing.
 High speed- It deliver advance feature of quick service within few clicks. The highest
speed with help business manager in getting optimum resources within less time frame.
 Strategic edge- It also provide competitive benefit in comparison from competitors as it
will aid business manager in access updated version of application without wasting so
much time and money.

 Back up data- When data is secured and stored in cloud computing then business
manager gets easily restore or back up data without any delayed.
 Reliability- It is most greater advantage of cloud hosting, business manager can easily
updated any type of data as per the changes. This will leads towards quick development
that aids business manager for rapid or quick growth. All function is operated with
advanced technology.
 Mobility- Only the use of internet is required and employee can easily access and
relocate its mobility services.
Disadvantage-
 Performance- If business is utilising cloud computing application in work it depends on
the server that continuously business resources for better result. It will impact the
performance (Sousa, 2018)
 Technical issue- As it depend on the internet connectivity so it may found some
technical error while managing high level of standardised performance. It must required
best server for operating cloud computing.
 Security threat- The data in cloud computing is on risk as some sensitive or valuable
information can be leak as hackers might steal the information and blackmail the
company.
 Lower bandwidth- It will tends towards limitation of bandwidth that user have restrict
server. So business manager some time have to charge extra for strength lower
bandwidth.
 Lack of support- Sometimes business manager has to face some error in cloud
computing as it fail to support consumer properly,
 Downtime- While working upon cloud computing it must include cloud computing that
influence on low internet connection as well as low power maintenance.
Suitability- It is potential suitable for all types of business without delivering no issue and
aids in major decision making for company profitability (Sunyaev, 2020). It accomplish needs of
business requirement.

TASK 3
Positive and negative perspective of goods that has been sold in online and offline basis.
In modern ear there is emergent growth has been seen in online selling due to pandemic
situation. Both online and offline selling has their own positive and negative perspective that
influence company profitability.
Online- Online selling refers to those selling that can be done from online platform such
as from social media, websites etc. It is most trending way to selling goods and services during
pandemic time. Now days everyone is preferring to sell online their product and services
because it will deliver numerous of advantage that leads towards more profitability and growth.
Example- Company selling its product through Facebook.
Positive aspects-
 Reduce geographic boundaries- With the help of online selling company can access
or enlarge its selling across the global level. The chance of increase in potential
consumer base and enhance the level of sale.
 Always open-The offline store may not be open 24 hours seven but the online store is
ready and available for all time as consumer can purchase the product anytime and
from anywhere they want.
 Increase sale- It delivers competitive price with low cost operation and promotion.
As no cost is require for distribution channel as well as mediator. That is why this
will strengthen chance of greater revenue.
 Record visitor behaviour- It aid company as from online platform they can track or
record of visitor behaviour such as time spent, page visited, purchasing etc. While
addressing these behaviour they can modify their policy in order to generate more
sales and interest of consumer.
 Faster store management- It will established fastest convenient and easy handling
of business operation. Business activity such as billing, shipment order etc one
become more easy and convenient to handle in online selling
Negative aspects-
 Increase competition- With the emergent growth of online selling, new entrant has
come into the area of online selling (Wang, 2017). This will leads towards lots of

high competition of direct competitors. The main reason behind high competition
because online selling is cost effective.
 Lack of physical contact- In the platform of online store there is no one to guide or
motivate the actions of business activity as well operations. For this they have to
manage on alone as product description has to provided on site and there always some
need to technical guidance who can handle issues regarding online platform
 Delivery time and shipment cost- Sometimes online selling cause lots of delay in
delivering the product to the potential consumer. That will create dissatisfaction in
minds on consumer. The shipment cost also has to bear by the company itself so that
they can maintain consumer relation.
 Lack of confidence- It requires heavy knowledge as well as confidence so that they
can create unique selling proposition in the minds of consumer.
 Lack of shop assistance- There is no physical shop of online platform, it mainly
focus upon click and collect concept so that no shop assistance exist.
Offline-In offline selling there is physical shop existence that directly deals with
consumer and sell their products. The offline selling has only local presence in small
parts of country. But they have proper guidance so that maximum employee will deliver
more productive and innovative solution that contributes growth high sale and revenue
along with high net profit.
Positive aspects-
 The positive aspect of offline selling is company can build brand image and strong
relationship with target consumer. This will leads towards more personalisation of
product in delivering more qualitative products to their potential audience. Apart from
this another positive aspect is they can recognise the needs and wants of consumer.
Company can easily get feedback from the potential consumer so that they can modify in
its products and services. The innovative and creative features can be introduced by the
company in order to raise sales. This will provide proper guidance to the company as
there are more employee who will guide or inspect in order to raise the sale or revenue of
company. They can easily improve the consumer experienced with their effective
services so that maximum consumer will visit to their shop.

Negative aspects-
 The negative aspect of the offline selling is company cannot sell their products across the
globe. It restrict its growth as there is less opportunity to expand its product innovation
in others parts of world. The marketing and promotion efforts are more high cost. So this
will leads towards increase in operating cost. There is no global presence in the other
market segment. Cannot record the behaviour of potential consumer that is not beneficial
for company growth. The store of offline is not open 24 hours that is another negative
aspect of offline selling. This will reduce the chance of more profitability and consumer
base in other parts of country. One of the negative aspect of offline has they have less
opportunity to expand their market or product innovation as they have only few potential
consumer.
CONCLUSION
From the above report it has been concluded that there are more communication and
collaboration tools that uplift the business activity in more effective way. This will aid in
order to survive during this critical situation of pandemic. Out of from most of the
communication and collaborating tool nowadays facebook and LinkedIn. These are most
trending one as there is great growth see in the social media. The cloud storage as well as
cloud computing are more suitable application so that it will enhance performance of
company and leads towards profitability. There is several concept of product selling, like
online and offline mode. But nowadays most of the company prefer online selling as they
have more positive aspect in comparison to offline selling. For the survival of business
sustainability each business man must focus upon online selling and cloud computing and
storage.

REFERENCES
Books and Journals
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and non-frequent shoppers. Information Systems and e-Business Management, 15(1), pp.69-87.
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shopping online than in offline stores. Computers in Human Behavior, 95, pp.24-30.
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