BABS Foundation: Integrated Professional Skills Report (CFPBUS006)
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AI Summary
This report, prepared for the London School of Commerce's BABS Foundation program (CFPBUS006), explores integrated professional skills within the digital landscape. It begins by identifying and discussing various communication and collaboration tools, crucial for modern workplaces, including intranets, blogs, and collaboration platforms like Hive and HiBox. The report then delves into cloud computing and cloud storage, outlining their advantages, such as scalability and accessibility, and disadvantages, including security concerns. The discussion includes real-world examples like Dropbox and Gmail, and analyzes the suitability and application of these technologies. Finally, the report compares and contrasts the positive and negative aspects of online and offline sales and service models, providing a comprehensive overview of the digital transformation of business practices.

Integrated Professional
Skills in the Digital Age.
Skills in the Digital Age.
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Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART A...........................................................................................................................................1
Identify and discuss about the different communication and collaboration tools..................1
PART B............................................................................................................................................3
Illustrate and explain about cloud computing and cloud storage along with their advantages
and disadvantages within examples. Discuss their suitability and application of cloud storage
and computing........................................................................................................................3
PART C:...........................................................................................................................................7
Compare and contrast the positive and negative aspects of services and products being sold
online and offline....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART A...........................................................................................................................................1
Identify and discuss about the different communication and collaboration tools..................1
PART B............................................................................................................................................3
Illustrate and explain about cloud computing and cloud storage along with their advantages
and disadvantages within examples. Discuss their suitability and application of cloud storage
and computing........................................................................................................................3
PART C:...........................................................................................................................................7
Compare and contrast the positive and negative aspects of services and products being sold
online and offline....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Information and Communication Technology is a broader term in related to Information
Technology Which papers about overall communication Technologies at includes advanced
resources coma Technologies wireless network, cell phones, computer, laptops, video
conferencing, social networking and other media application which commands to activate work
practices successfully` (Aslam., Khan and Ahmed, 2020). Information Technology usually focus
on greater innovation that provides excellent outcomes of Technologies where the use of
computers to store and transmit of manipulate data or information of the context of Business and
other Enterprises. The communication technologies also plays an important role in it where it
compass is more spare as well as a mobile to operate wireless network also include antiquated
Technologies such as landline telephones and radio television broadcast (Amirat., 2019). In this
report the topics are covered into three parts where part one is comprising about different
communication and collaboration tools operate in business during pandemic situation. More
description it with cloud storage and how it computing significantly to replace the business
aspects and compare and contrast the positive and negative aspect of service product being sold
online and offline
MAIN BODY
PART A
Identify and discuss about the different communication and collaboration tools.
The communication tools majorly used in digital workplace is it now most trending in a wide
range of project across many industry there are many businesses are preferred disturb workplace
it is flexible handle over all work and operational practices systematically . There are summer
communication tools which can use in workplace while handling communication Technologies.
Intranet: an internet is a private hub that can be accessed by an authorised user within a business
organisation that is used for driving internal communication and collaboration along with easy
access to resources (Hibino., Nakamura and Watanabe, ., 2020). Modern base internet are main
the build using content management system as it become very flexible to handle those employees
who are non technical field belongs. At the beginning the concept bring your own device and
intranet solution will enhance certain results in a flexible workforce which ensure that all
employees are working towards their similar goals. The internet also takes for the facility in
1
Information and Communication Technology is a broader term in related to Information
Technology Which papers about overall communication Technologies at includes advanced
resources coma Technologies wireless network, cell phones, computer, laptops, video
conferencing, social networking and other media application which commands to activate work
practices successfully` (Aslam., Khan and Ahmed, 2020). Information Technology usually focus
on greater innovation that provides excellent outcomes of Technologies where the use of
computers to store and transmit of manipulate data or information of the context of Business and
other Enterprises. The communication technologies also plays an important role in it where it
compass is more spare as well as a mobile to operate wireless network also include antiquated
Technologies such as landline telephones and radio television broadcast (Amirat., 2019). In this
report the topics are covered into three parts where part one is comprising about different
communication and collaboration tools operate in business during pandemic situation. More
description it with cloud storage and how it computing significantly to replace the business
aspects and compare and contrast the positive and negative aspect of service product being sold
online and offline
MAIN BODY
PART A
Identify and discuss about the different communication and collaboration tools.
The communication tools majorly used in digital workplace is it now most trending in a wide
range of project across many industry there are many businesses are preferred disturb workplace
it is flexible handle over all work and operational practices systematically . There are summer
communication tools which can use in workplace while handling communication Technologies.
Intranet: an internet is a private hub that can be accessed by an authorised user within a business
organisation that is used for driving internal communication and collaboration along with easy
access to resources (Hibino., Nakamura and Watanabe, ., 2020). Modern base internet are main
the build using content management system as it become very flexible to handle those employees
who are non technical field belongs. At the beginning the concept bring your own device and
intranet solution will enhance certain results in a flexible workforce which ensure that all
employees are working towards their similar goals. The internet also takes for the facility in
1
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communication among staff working in different location on my staff can update their Each
Other quickly and easily on their own news where they can distribute effectively used specific
colleagues in a particular location and area or speciality.
Internet Blogs: it doesn't good option which is not something to customer and competitors will
be easily access. It is a place where employees can share their ideas and experiences fast and
informal fashion Internal Block advantages can include:
Broadcasting and highlighting on employer knowledge within specific topics or area of
organisation. Because the blog is depend on some specific agenda which target on
different factors.
Tools actively promote open discussion and jointly among within the workforce on which
the instances for not some employees which likely to speak up in virtual environment
face to face..
Collaboration tools:
Collaboration tools has people to co-ordinate or collaborate with their task. What is the purpose
of collaboration tool is to support a group of two or more individuals for cooperation common
goal or objective (Dlamini, 2020). Collaboration tool can be either technological and non
technological manner. It is having important collaboration tools such as:
Hive: it is a project management tool and collaboration platform where the powers
companies like Starbucks, uber, wework and IBM but having artificial intelligence based
Analytics on which thousand. of data can be analysed effectively make the flexible for
that view and more. Five streamlines attend work in one of the centralised platform is
used by a team of bearing size through 10 peoples to 1000 it is the greatest option that
diverse the range of companies of fluctuating their working style.
Hi box: it is a completely encompasses about team collaboration platform that supports
the workflows of business team with a private online communication platform. Hi box
advance task management tool that can assign items on the appropriate team members
care they use it for their Search Engine Optimisation work and complete their task before
deadline. This collaboration tools usually focuses on bringing all of communication tools
together in one Central application which includes telecommunication video
communication chat messages etc. Hi box also offers secured and internal instance chat
2
Other quickly and easily on their own news where they can distribute effectively used specific
colleagues in a particular location and area or speciality.
Internet Blogs: it doesn't good option which is not something to customer and competitors will
be easily access. It is a place where employees can share their ideas and experiences fast and
informal fashion Internal Block advantages can include:
Broadcasting and highlighting on employer knowledge within specific topics or area of
organisation. Because the blog is depend on some specific agenda which target on
different factors.
Tools actively promote open discussion and jointly among within the workforce on which
the instances for not some employees which likely to speak up in virtual environment
face to face..
Collaboration tools:
Collaboration tools has people to co-ordinate or collaborate with their task. What is the purpose
of collaboration tool is to support a group of two or more individuals for cooperation common
goal or objective (Dlamini, 2020). Collaboration tool can be either technological and non
technological manner. It is having important collaboration tools such as:
Hive: it is a project management tool and collaboration platform where the powers
companies like Starbucks, uber, wework and IBM but having artificial intelligence based
Analytics on which thousand. of data can be analysed effectively make the flexible for
that view and more. Five streamlines attend work in one of the centralised platform is
used by a team of bearing size through 10 peoples to 1000 it is the greatest option that
diverse the range of companies of fluctuating their working style.
Hi box: it is a completely encompasses about team collaboration platform that supports
the workflows of business team with a private online communication platform. Hi box
advance task management tool that can assign items on the appropriate team members
care they use it for their Search Engine Optimisation work and complete their task before
deadline. This collaboration tools usually focuses on bringing all of communication tools
together in one Central application which includes telecommunication video
communication chat messages etc. Hi box also offers secured and internal instance chat
2
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capability a stream can be created for specific team and project to circulate the
information and task creation to build.
Evaluation
As per above two main collaboration and communication tools is describe on the basis of
pandemic situation where these tools plays an important role in business. for example E-
commerce business like Amazon and others are using online business practises to offer
customer different traits of project and services through better quality and services
(Ermolayev, Mayr and Zholtkevych,, 2019). They usually operates from their operation
effectively in online perspective.
PART B
Illustrate and explain about cloud computing and cloud storage along with their advantages and
disadvantages within examples. Discuss their suitability and application of cloud storage
and computing.
Cloud Computing:
Cloud Computing is process of delivery information from different services through the internet
where these information resources includes tools and application like data storage servers
database networking and other software. As long as electronic devices are accesses to scrutinize
information Cloud Computing helps to provide them alternative source on which information get
to collected easily like Search Engine Optimisation. To better understand the cloud computing it
simply stated information studentized remotely from virtual space where company provides
Cloud Computing services that enables users to store files making a better database management.
Cloud Computing is also takes a heavy lifting involve crunching and processing data away from
the devices which carries a work let it Database Management and it also shipped all over the
work to use electronic devices such as computer laptops and other electronic gadgets (Gabbiadini
and Gallucci, M., 2020). Internet becomes the cloud and the data of application available from
different devices that connect to the internet anywhere in the world. Cloud Computing is for both
public and private cloud services provided their over the internet for free and on the other hand
there are only services are certain number of people in a system of network that supply hosted
services.
3
information and task creation to build.
Evaluation
As per above two main collaboration and communication tools is describe on the basis of
pandemic situation where these tools plays an important role in business. for example E-
commerce business like Amazon and others are using online business practises to offer
customer different traits of project and services through better quality and services
(Ermolayev, Mayr and Zholtkevych,, 2019). They usually operates from their operation
effectively in online perspective.
PART B
Illustrate and explain about cloud computing and cloud storage along with their advantages and
disadvantages within examples. Discuss their suitability and application of cloud storage
and computing.
Cloud Computing:
Cloud Computing is process of delivery information from different services through the internet
where these information resources includes tools and application like data storage servers
database networking and other software. As long as electronic devices are accesses to scrutinize
information Cloud Computing helps to provide them alternative source on which information get
to collected easily like Search Engine Optimisation. To better understand the cloud computing it
simply stated information studentized remotely from virtual space where company provides
Cloud Computing services that enables users to store files making a better database management.
Cloud Computing is also takes a heavy lifting involve crunching and processing data away from
the devices which carries a work let it Database Management and it also shipped all over the
work to use electronic devices such as computer laptops and other electronic gadgets (Gabbiadini
and Gallucci, M., 2020). Internet becomes the cloud and the data of application available from
different devices that connect to the internet anywhere in the world. Cloud Computing is for both
public and private cloud services provided their over the internet for free and on the other hand
there are only services are certain number of people in a system of network that supply hosted
services.
3

Examples: Dropbox, Facebook, gmail are the one of the major sources of information and
Database create a document stored in the cloud computing
Importance
Cloud Computing enables to reduce the increase of resources demand as per the
requirement by taking is a situation that if there is heavy traffic on the sides it can
increase the demand of resources or vice versa. The role of cloud computing would be to
flexible the work wherever the user wants to required the connection of internet
There is a auto updating of software which effectively update pair full factors of cloud
computing simplified which contains over all software maintenance and also upgrade as
per the required Cloud Service Provider
Through cloud computing it enables employees to work with more collaborative and
coordinated manner as it all data and information about organisation with ongoing
projects available to every employee take used anywhere and anytime producing place
increasing productivity.
Advantages:
Easy implementation which allows business to retain the similar application and business
process without having to deal back and technicalities. It it is manageable through the
internet by cloud infrastructure can formulate by Enterprises easily and quickly
By excess data anywhere and anytime on requirement of internet where cloud
infrastructure maximize the enterprise productivity and efficiency which ensures better
application of data is accessible effective.
Flexibility for cloth provided by a cloud computing that easily scalable and measurable
on which company can add and subtract the resources as per requirement accordingly on
which company can easily grow and target the objectives systematically.
4
Database create a document stored in the cloud computing
Importance
Cloud Computing enables to reduce the increase of resources demand as per the
requirement by taking is a situation that if there is heavy traffic on the sides it can
increase the demand of resources or vice versa. The role of cloud computing would be to
flexible the work wherever the user wants to required the connection of internet
There is a auto updating of software which effectively update pair full factors of cloud
computing simplified which contains over all software maintenance and also upgrade as
per the required Cloud Service Provider
Through cloud computing it enables employees to work with more collaborative and
coordinated manner as it all data and information about organisation with ongoing
projects available to every employee take used anywhere and anytime producing place
increasing productivity.
Advantages:
Easy implementation which allows business to retain the similar application and business
process without having to deal back and technicalities. It it is manageable through the
internet by cloud infrastructure can formulate by Enterprises easily and quickly
By excess data anywhere and anytime on requirement of internet where cloud
infrastructure maximize the enterprise productivity and efficiency which ensures better
application of data is accessible effective.
Flexibility for cloth provided by a cloud computing that easily scalable and measurable
on which company can add and subtract the resources as per requirement accordingly on
which company can easily grow and target the objectives systematically.
4
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Disadvantages
There is no longer in control while moving of services in clouds it is having all the data
information where company must have it recruitments and experts who are unable to
handle all this data at is very cost incurred.
It might not get all the features we are not all cloud services are provided the similar
features there something lack of specification presence in which it provides to different
of a limited versions and enables the most popular feature only. It makes sure that the
Cloud Service Provider offers
Cloud Server is not properly operate and not backup file Technology somehow Phase to
operate the system avoid burn purchasing Residency plan which country is extra cost and
also it will be worth it.
Cloud Storage:
Cloud storage is type of model of computer data storage that allows to save data and files
in off site locations that easily access through public internet or dedicated private network
connections. Data transfer of side storage becomes responsibility of third party plot provider in
which provider host secures manage and maintain the service and associated infrastructure which
and sure that access of data regulate at the time of essential requirement (Perskaya and Krasavina
, 2019).
For example file storage is one of the method of cloud storage text save data in her hierarchy
level of files and which is most of us are familiar.
Advantages:
There is site management on which cloud provide assumes responsibility for maintaining
the protecting the storage of data the freeze of staff in any organisation from the tasks
associate with proper storage such as administrative and operation related documents
which is one of the most priority for organisation details
5
There is no longer in control while moving of services in clouds it is having all the data
information where company must have it recruitments and experts who are unable to
handle all this data at is very cost incurred.
It might not get all the features we are not all cloud services are provided the similar
features there something lack of specification presence in which it provides to different
of a limited versions and enables the most popular feature only. It makes sure that the
Cloud Service Provider offers
Cloud Server is not properly operate and not backup file Technology somehow Phase to
operate the system avoid burn purchasing Residency plan which country is extra cost and
also it will be worth it.
Cloud Storage:
Cloud storage is type of model of computer data storage that allows to save data and files
in off site locations that easily access through public internet or dedicated private network
connections. Data transfer of side storage becomes responsibility of third party plot provider in
which provider host secures manage and maintain the service and associated infrastructure which
and sure that access of data regulate at the time of essential requirement (Perskaya and Krasavina
, 2019).
For example file storage is one of the method of cloud storage text save data in her hierarchy
level of files and which is most of us are familiar.
Advantages:
There is site management on which cloud provide assumes responsibility for maintaining
the protecting the storage of data the freeze of staff in any organisation from the tasks
associate with proper storage such as administrative and operation related documents
which is one of the most priority for organisation details
5
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Having a quick implementation by sorting a cloud service accelerated the process of
setting up and adding to better storage capabilities and cloud storage provisions for the
services start using within the hours or days depending on how much it capacity in world.
It is a cost effective on the basis of capacity to use it allows to organisation for treating
cloud storage an ongoing operation expenses instead of capital expenses investment and
tax application
Disadvantages
Security concern are most common with use of cloud based services on which cloud
storage provided try to secure their infrastructure and up to Technologies wedding
practices creating discomfort with users.
Suitability and Applications
Suitability Application of Cloud Computing and Storage:
Cloud is the right choice of application development and using for testing where zero
capital lost and low operation cost could help by cloud computing. in terms of
organisation any size and type fast of prototyping and development to activation.
Users can measure an explosion of social media application of collaboration this
application are right candidate for cloud computing such as Facebook Twitter Instagram
and other social media apps.
Best of cloud and productivity application can be counted on calender word processor
blogging tools e learning mobile applications and other are better off with the clouds to
operate full stop for example Google cloud computing system provide all the facilities
with ensure that chooses specific data would be in a safe and secure.
On the basis of a mobile application can utilise cloud environment in which Cloud
Computing can major heavy lifting in the back and mobile devices can leverage to the
elasticity and scalability of cloud attribution.
6
setting up and adding to better storage capabilities and cloud storage provisions for the
services start using within the hours or days depending on how much it capacity in world.
It is a cost effective on the basis of capacity to use it allows to organisation for treating
cloud storage an ongoing operation expenses instead of capital expenses investment and
tax application
Disadvantages
Security concern are most common with use of cloud based services on which cloud
storage provided try to secure their infrastructure and up to Technologies wedding
practices creating discomfort with users.
Suitability and Applications
Suitability Application of Cloud Computing and Storage:
Cloud is the right choice of application development and using for testing where zero
capital lost and low operation cost could help by cloud computing. in terms of
organisation any size and type fast of prototyping and development to activation.
Users can measure an explosion of social media application of collaboration this
application are right candidate for cloud computing such as Facebook Twitter Instagram
and other social media apps.
Best of cloud and productivity application can be counted on calender word processor
blogging tools e learning mobile applications and other are better off with the clouds to
operate full stop for example Google cloud computing system provide all the facilities
with ensure that chooses specific data would be in a safe and secure.
On the basis of a mobile application can utilise cloud environment in which Cloud
Computing can major heavy lifting in the back and mobile devices can leverage to the
elasticity and scalability of cloud attribution.
6

PART C:
Compare and contrast the positive and negative aspects of services and
products being sold online and offline.
Basic Online Service Offline Service
Meaning An online service refers to any
information and services which
provided over the internet according to
the services if not only provide to
subscribe users but it also provide
other people's too (Orishev,, 2020).
The purpose of ola service not to
provide services but also interact with
customers and collecting their queries
what are the facing issues online
services any suggestions want to
generate that benefit to online service.
Online services can be counted on the
range from simple to Complex where
the services may help subscribe again
needed data through a search engine
and arranging the funds from the bank.
The purpose of online selling is to that
increases at the reach of customer with
an online store on which profit are no
longer limited by the number of
customer that has physically visit.
The offline product means
privatizing of virtual offering to
direct mail or others non internet
based means happened with
Internet usage stuff like could be
talking for television commercial
billboards radio ads other players
on newspaper pull out. The
spelling of offline pattern can be
consistent on street shop shopping
malls and other retail departments
there they provide offline product
and services which customer have
to visit the specific shop and B
per according their choice.
Positive Their mode of the people today
who are using their mobile
phones to purchase a product
online where research shows
Through offline selling
shopping provide better
prices and saw the
physical evidence of
7
Compare and contrast the positive and negative aspects of services and
products being sold online and offline.
Basic Online Service Offline Service
Meaning An online service refers to any
information and services which
provided over the internet according to
the services if not only provide to
subscribe users but it also provide
other people's too (Orishev,, 2020).
The purpose of ola service not to
provide services but also interact with
customers and collecting their queries
what are the facing issues online
services any suggestions want to
generate that benefit to online service.
Online services can be counted on the
range from simple to Complex where
the services may help subscribe again
needed data through a search engine
and arranging the funds from the bank.
The purpose of online selling is to that
increases at the reach of customer with
an online store on which profit are no
longer limited by the number of
customer that has physically visit.
The offline product means
privatizing of virtual offering to
direct mail or others non internet
based means happened with
Internet usage stuff like could be
talking for television commercial
billboards radio ads other players
on newspaper pull out. The
spelling of offline pattern can be
consistent on street shop shopping
malls and other retail departments
there they provide offline product
and services which customer have
to visit the specific shop and B
per according their choice.
Positive Their mode of the people today
who are using their mobile
phones to purchase a product
online where research shows
Through offline selling
shopping provide better
prices and saw the
physical evidence of
7
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that majority of people around
w participate in different social
media and e commerce
websites to purchasing and
selling product and services.
There are some of the E-
Commerce platform like
Amazon ShopClues Flipkart
and Walmart one of the most
influence platform of e-
commerce where services are
being provided to home
delivery basis and it is for
people which change their
shopping pattern. All these
websites are very friendly and
easy to operate and by product
and services as people are no
longer using laptop desktop for
interaction and online
shopping.
During buying of product and
services through online
platform the developing web
site also make sure to
convenient payment process
that trustworthy and perform
systematically for users to pay
easily within online
transactions. But there is one
product and services.
There is no waiting for
delivery as customer
whenever they visit to the
market they have to buy
on the spot by choosing as
per their choice of product
and services
By having a quick return
of customer service which
station on local Shopping
Centre and that carries
item them and ask to
refund unlike E-
Commerce stores before
they are replaced
productive.
8
w participate in different social
media and e commerce
websites to purchasing and
selling product and services.
There are some of the E-
Commerce platform like
Amazon ShopClues Flipkart
and Walmart one of the most
influence platform of e-
commerce where services are
being provided to home
delivery basis and it is for
people which change their
shopping pattern. All these
websites are very friendly and
easy to operate and by product
and services as people are no
longer using laptop desktop for
interaction and online
shopping.
During buying of product and
services through online
platform the developing web
site also make sure to
convenient payment process
that trustworthy and perform
systematically for users to pay
easily within online
transactions. But there is one
product and services.
There is no waiting for
delivery as customer
whenever they visit to the
market they have to buy
on the spot by choosing as
per their choice of product
and services
By having a quick return
of customer service which
station on local Shopping
Centre and that carries
item them and ask to
refund unlike E-
Commerce stores before
they are replaced
productive.
8
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of major difficulties in e-
commerce sites that it was
having level sources of
payment and setting multiple
payment plan can Karta of
users depending on audience.
Special live chat makes it
easier for client to make
enquiries and get answer in
real time. As it is convenient
and time-saving compared
emailing a question a calling
that support team. Direct
interaction with client is not
only increase in size but also it
improves better relationship
with customer. Having direct
feedback session can generate
more trust value and get to
know how eCommerce
platform are performing in
actual manner.
Meaning of online website
products and services are
having return policies where
Amazon is one of the best
example to highlight they have
return policy within 30 days on
which customer if they are not
9
commerce sites that it was
having level sources of
payment and setting multiple
payment plan can Karta of
users depending on audience.
Special live chat makes it
easier for client to make
enquiries and get answer in
real time. As it is convenient
and time-saving compared
emailing a question a calling
that support team. Direct
interaction with client is not
only increase in size but also it
improves better relationship
with customer. Having direct
feedback session can generate
more trust value and get to
know how eCommerce
platform are performing in
actual manner.
Meaning of online website
products and services are
having return policies where
Amazon is one of the best
example to highlight they have
return policy within 30 days on
which customer if they are not
9

satisfied with the product or
any other issues they can easily
return which also creates a
satisfactory factor for users.
Negative There is one disadvantage of
online product selling is some
platform do not have their
return policy on which
customer would have to face
implications regarding with
their products and services.
Increasing of the competition
in eCommerce platform not get
potential customer a nd even
the user get confused which of
the best online service our
offer and trustworthy.
There is a lack of physical
contact with the product and
not touch with product and try
them full stop the reason
behind of copywriting and
photo shooting are very
important that have to to
persuasive and invite customer
to product description and lack
of detail can make more
increasing the quality of
It is having Limited
audience reached through
offline selling of product
and services where online
are approached wide
range of audience (Wild.,
2020). The reason behind
off limited audience
reached off offline
services because they
covers less boundaries.
10
any other issues they can easily
return which also creates a
satisfactory factor for users.
Negative There is one disadvantage of
online product selling is some
platform do not have their
return policy on which
customer would have to face
implications regarding with
their products and services.
Increasing of the competition
in eCommerce platform not get
potential customer a nd even
the user get confused which of
the best online service our
offer and trustworthy.
There is a lack of physical
contact with the product and
not touch with product and try
them full stop the reason
behind of copywriting and
photo shooting are very
important that have to to
persuasive and invite customer
to product description and lack
of detail can make more
increasing the quality of
It is having Limited
audience reached through
offline selling of product
and services where online
are approached wide
range of audience (Wild.,
2020). The reason behind
off limited audience
reached off offline
services because they
covers less boundaries.
10
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