MG485: Professional Writing Assignment: Netflix Core Competencies

This assignment analyzes the core competencies of Netflix, a leading internet company, as presented in an email to Reed Hastings. The email, written by Nelson Smith, Director of Marketing and Sales, discusses Netflix's business strategy of online video streaming, highlighting its competitive advantages such as a wide variety of content, high-definition quality, nominal subscription fees, and efficient customer service. The assignment also includes suggestions for improving the user experience, such as personalized content recommendations and the ability to follow friends' viewing habits. The email format adheres to professional writing guidelines, including a clear subject line, concise body paragraphs, and contact information. The assignment demonstrates an understanding of business strategy, competitive analysis, and effective communication within an organizational context. The student follows the email format provided in the assignment brief to analyze the core competencies of Netflix.

Running head: CORE COMPETENCIES
CORE COMPETENCIES
Name of the Student
Name f the University
Author Note

1CORE COMPETENCIES
From: [e-mail]
To: [e-mail]
Cc:
Subject: Description of Netflix’s core competencies
Hello Mr. Hastings,
This e-mail is to discuss the core competencies of your esteemed organization that has lead to the
success of the company becoming one of the largest internet companies in terms of revenue.
The core competencies have paved way for the competitive advantage and rise above the rivals.
The business strategy of streaming videos online is one of the most important factors that has led
to the success. Streaming of different shows and movies that cater to all the age groups has
garnered appreciation as people now can choose the content they want to consume and not
interrupted by any ad commercials. Netflix runs smoothly, provide videos of high definition
quality, the subscription fee is nominal and efficient customer service has been appreciated by
the consumers. The primary reason that permits Netflix to acquire more market is for the
revolution of entertainment industry and the growing consumers all over the world. The
subscription rates of consmers are increasing and are reaching to consumers all over the world.
However, small changes can satisfy customers more in terms of their viewing experience. The
suggestion page of Netflix can be according to the genre the consumer prefers and not by the
show or movies they have already watched. It can allow consumers to follow their friends and
people to see what they are watching to discover new content on the platform. The option for

2CORE COMPETENCIES
searching content by searching the name of the director or actors.
I will be highly obliged if you take out some time to discuss the suggestions.
Thank You,
Nelson Smith
Director of Marketing and Sales
Netflix
[e-mail]
Mobile: [phone]
Fax: [phone]
www.netflix.com