Program Leadership Report: Business Strategy Analysis of Jurys Inn

This report provides a comprehensive analysis of program leadership, using Jurys Inn Islington London as a case study. It begins by examining the hotel's business strategy, including its mission, vision, and objectives, and employs Porter's five forces model to analyze the competitive landscape. The report then outlines specific projects, such as the development of a rooftop restaurant, and assesses their potential benefits in terms of competitive advantage, service quality, and customer base expansion. Furthermore, it explores stakeholder negotiation, identifying key stakeholders like HR managers, operation managers, and shareholders, and discusses the importance of their involvement in project success. The report also includes stakeholder analysis mapping. The analysis covers the importance of project management, stakeholder engagement, and the negotiation process for successful project implementation and program leadership.

PROGRAMME LEADERSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Analysis of the business strategy of Jurys Inn.............................................................................3
1.2 Negotiation with stakeholders................................................................................................6
TASK 2..........................................................................................................................................10
Plan for the program of projects................................................................................................10
TASK 3..........................................................................................................................................12
2.1 Leading the coordination of the program.............................................................................12
2.2 Management of resources.....................................................................................................13
2.3 Review and monitoring of the projects................................................................................14
2.5 Closing the program and projects.........................................................................................16
TASK 4..........................................................................................................................................17
3.1 Assessing the success of projects with project managers....................................................17
3.2 Review of the success of the Program.................................................................................19
3.3 Areas for Improvement in Future Program Management and Leadership...........................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
To enhance the efficiency and publicity of organization, it is necessary to involve various
projects in the business operation. By selecting appropriate project plans, relevant competencies
can easily be boosted. A project can be defined as a temporary undertaking so as to aid in the
creation of a unique product or service offering. A program on the other hand is a situation when
a group of related projects are managed in a coordinated manner to avail the benefits that is not
possible if the projects are managed on an individual basis (Harrin, 2016). A project has a start as
well as end point followed by specific objectives that are to be attained for its completion. A
program on the other hand has multiple projects that are created to attain broad range of
objectives that are organizational or technical in origin (Coleman and Glover, 2010).
Present report gives a concise analysis of programmed leadership. This management
practice aims to lead different types of plans to realize the corporate programs (Bryde, 2003). To
provide respective business examples, assignment will present some of the business practices of
Jury’s Inn Islington London. Being one of the biggest chains of hotels in United Kingdom, it
offers several facilities to their customers and is currently undertaking different programs.
TASK 1
Analysis of the business strategy of Jurys Inn
To review the programmed leadership of company, it is essential to consider overall
business operations of enterprise. It is critical to establish an appropriate set of projects to
generate the highest possible benefits for company and also, for its brand image. Before
launching or defining any new projects, company needs to evaluate the whole business process as
well as the strategy and mission (Eve, 2007). Jurys Inn Islington London is one of the famous
tourist attractions in London and provides high-quality services with extraordinary food quality.
In order to attain the mission and vision of company, they need to recruit and retain a highly
skilled workforce. The mission of business is to be the preeminent global hospitality company as
well as the first choice of guests. According to their vision statement, they want to provide
quality services to the customers with following the standards of hospitality industry. In order to
achieve the set mission and vision in their hotel, particular objectives are developed by the
organization. With this focus, firm can provide quality services to their customers.

Nowadays, people are much more conscious about leisure activities. Organizations that
operate in the hospitality sector focus on the needs of customers. Further, they provide services in
agreement with their requirements so that customers can be satisfied in an efficient manner. With
the help of proper market research, they can be prepared to meet different purposes of the
visitors. It is important for the hotel industry to give sufficient services to all clients. With the
assistance of greater facilities, they can stay and spend a pleasant time within hotel (Seong,
2013). Increasing competition in hospitality industry hampers the efficiency level of business in a
different manner. In order to analyze their business strategy, Porter’s five force model can be
taken into consideration. It clearly presents the current state and business strategy of Jurys Inn
such as:
Competitive rivalry: This force examines the extent to which intense competition is
currently present in the marketplace. There is an increasing rivalry within hospitality firms
nowadays. Further, rivalry competition is high for the business of Jurys Inn.
Bargaining power of suppliers: The power of business supplier is also high as business is
in better position.
Bargaining power of customer: Hospitality industry is one of the fastest growing sectors
and there are various options that are open for all customers. Further, there is high bargaining
power of customers in this industry. Consumer power is high due to several available options.
Threat of new entrants: Due to increasing competition within hospitality industry, it is
difficult for the new business firms to enter into the markets. Further, threat of new entrant is low
in the specific industry.
Threat of substitute products or services: This force is high within hospitality industry as
it is easy for the consumers to switch from business products or services to the competitors.
Due to increasing competitive environment, it is becoming tougher for the staff members
to work. In order to gain higher competitive advantage, Jurys Inn Islington includes different sorts
of projects to grant the highest possible level of services in the field of luxury ambiance and
technological advancements in the kitchen appliances (Black, Akintoye and Fitzgerald, 2000).
They are going to establish the rooftop restaurants with excellent ambiance to attract a high
number of customers. Following projects should be considered at Jurys Inn:
 Development of a new rooftop restaurant and their various branches in different cities to
expand their business for long-term sustainability.

 Upgrade of kitchen appliances with several technological advancements.
 Changes in the ambiance of hotel to attract more clients.
Hospitality industry is one of the most promising and rising sectors across the world.
Individual companies, therefore, have to use latest technologies to have innovation in the future
to compete with their competitors (Hamilton, 2010). From the program leader’s point of view, the
above-mentioned changes and projects will support the hotel management to achieve their vision
and mission. The program of launching a rooftop restaurant aims to set the following objectives:
 In order to gain the loyalty of their customers, highly advanced services are offered.
 Providing excellent ambiance.
 Fast and quality services to their consumers with the use of technologically advanced
kitchen equipment.
 Attainment of an edge over other players in the industry.
 Attracting young people as they are highly involved in the hospitality services and prefer
to visit new places and restaurants. Young people are their target customers who are
highly attracted towards a new rooftop restaurant. With setting their target market, they
can quickly provide quality services with appropriate management operations.
For the proper development of new rooftop building, it is quite essential to formulate
appropriate objectives that need to be attained. With the help of above given and set objectives,
Jurys Inn can easily achieve the target market and can attract a great number of customers
(Coleman and Glover, 2010). There are several benefits of initiating these projects that will
support the business strategy of Jurys Inn: Attainment of the edge over rivals: Nowadays, one of the major problems faced by
companies is increasing competition. Due to this, each and every organization is adopting
different strategies to compete with their rivals. Jurys Inn can quickly achieve its
objectives with the help of appropriate planning. By going through proper planning for
the development and formulation of new project, Jurys Inn can easily capture a larger
market share. Rooftop restaurant is the major attraction point for all the young consumers.
It will improve the brand image of hotel (Kousholt, 2007). With setting up this project,
they can provide quality hospitality services to all their customers and can easily enhance
their market share.

 Quality services: With the procurement of superior quality food, customers can be
attracted towards the new unit of rooftop restaurant. Furthermore, initiating the new
project can involve adoption of the latest and technologically advanced equipments as
well as resources for the kitchen. Moreover, they can make their kitchen well equipped
and furnished so that services can be offered within minimal time span to the customers
(Meredith and Mantel, 2011). High quality may improve the overall efficiency of hotel.
 Increasing customer base: One of the major benefits of developing this new project is
that it would assist in increasing the number of returning clients for Jurys Inn.
Furthermore, visitors coming from various countries for personal, business or leisure
purposes would also be pleased to a great extent. This fact would result in increasing the
customer base in an effective manner. This must raise the level of profit margin.
In this regard, programs are likely to provide several benefits in the form of increasing
overall client base and provision of effective services that are also of high quality followed by
gaining a competitive advantage over rival firms.
1.2 Negotiation with stakeholders
In case of the project of Jurys Inn, major stakeholders are the HR manager of hotel, the
operation manager, the board of directors, the government, the shareholders, the staff members,
etc. There are several roles and responsibilities being played by the stakeholders. These are as
follows; Shareholders as well as investors of the organization can question about the overall
expenses in the new launching of their product. They possess concise behavior about their fund in
both the cases of success and failure of the project. In addition to this, the board of directors is
also required to provide approval regarding the development of the new restaurant project.
A stakeholder is a person who will directly be affected by the outcomes of corporate
decision-making process. It is essential for any organization to negotiate with their stakeholders
to know the current needs and demands. However, before involving any new project in the
business operations, stakeholders should have appropriate knowledge about the new project as it
might affect the overall operations and productivity of company. Stakeholders are a crucial part
of the firm as they help in making better decisions. In order to start a new project, there is a great
demand for increasing the participation of stakeholders within organization. This happens
because they play a crucial role in making investment within organization to a great extent.
Process of negotiation is being used with an aim to gain support of the stakeholders. In different

projects, negotiation of distinct stakeholders is taken into consideration (Lewis, 2007). Under
this, various techniques can be used by their stakeholders in order to negotiate effectively like in
case of project of Jurys Inn, major stakeholders are the HR manager of hotel, the operation
manager, board of directors, government, shareholders and the staff members. There are several
roles and responsibilities that are being played by the stakeholders. These are like; shareholders
as well as investors of the organization can question about the overall expenses in the new
launching of their product. They possess concise behavior about their fund in both the cases of
success and failure of the project. In addition to this, board of directors is also required to provide
approval regarding the development of new restaurant project.
From the above stakeholder analysis mapping, it has been analyzed that there are various
stakeholders such as employees, investors, customers, etc. They provide several benefits such as
project manager is responsible for the use of sustainable business model and allows this model to
actualize the products. They had given huge contribution at the time of work load and provided

consistent risk of project failure. On the other hand, employees are the most important
stakeholders of any organization and it is essential for the firm to go through appropriate methods
through which employee satisfaction and productivity can be enhanced. However, customers’
help in increasing the social product mean and always take a risk at the time of purchasing any
products.
In order to identify the objectives and benefits of these projects, a meeting was arranged.
Key representatives of each stakeholder were invited. All feedbacks, whether positive or
negative, was taken into consideration. Several difficulties were mentioned as most of the
stakeholders were not satisfied with the given projects. Program of launching the new rooftop
restaurant requires a high amount of investment and budget and they are concerned about the
funds in case if the project fails (Reiss, 2007). For the new rooftop restaurant, more employees
will have to be hired and modern kitchen appliances will also require high investment. Before
consulting about the proposal, it was essential to deliver appropriate information about the
benefits of all these projects to all the stakeholders.
 Customers - They are the most important stakeholders of company. In order to consult
with the consumers, it is important to understand them as well as their requirements. With
the help of a questionnaire, their needs and demands can be efficiently identified. With
the help of taking several feedbacks from customers, all their values and requirements can
be taken into consideration.
 Employees - It is essential to negotiate with employees in terms of developing the new
project. Appropriate information about the project as well as its services should be duly
communicated to employees so that they will be able to deal with all the customers
directly. They cannot be consulted with the help of meetings or internal e-mail system.
Along with this negotiation, employees can be offered to have high salary and promotion.
It is the best part by which they can perform all their tasks in an effective manner. With
the help of this, employees can increase their performance with respect to society,
environment and economy. Employees also want to increase their business success
through the contribution that is made to society and the environment.
 Top management - These people cannot be negotiated personally and they can give
various reviews as per their level of experience. Reviews from these people can be taken
into account. With the increase in market share of hotel, high level of satisfaction can be

offered to them. Furthermore, they would enhance their ability to negotiate by generating
value for business and society. They can easily optimize environmental efficiency and can
commercialize the environmental and social products. Government- Negotiation with the government is an essential aspect. With the absence
of permission from the government, business cannot run in a smooth manner. There is a
need for getting prior approval from them by complying with proper documentation as
well as essential legal requirements. This material can be further sent through emails.
After getting approval from their side, the program can be launched.
Negotiation Skills
Negotiation skills of the project manager are not just limited to external parties of the
company but it also applies to the effective communication with everybody who is directly or
indirectly related to the business objectives. It is essential for the project manager to have
appropriate information about the culture of different countries. He is responsible for handling
projects in different countries. For the same, if he is having cultural sensitivity skill then he
would be able to handle different projects and can easily negotiate with the dealer of different
country as per their culture at the same time. However, he must have awareness about different
personality traits of an individual through which a person is capable of managing the project and
solving any type of problem.
Most of the managers are effective in negotiating with vendors, contractors, etc. but they
are not efficient enough in dealing with the team members and customers. It might result in the
decrease of their market share as they are unable to offer quality services to the customers by
their needs. It is crucial for a project manager to understand the various interests of people that
are involved in different activities to resolve all their problems. For this, it is also necessary to
know about their diverse interest in negotiations. People belong to diverse culture as well as
backgrounds and it is essential to negotiate with them on the basis of cultural sensitivity.
TASK 2
Plan for the programme of projects
After going through negotiation process with stakeholders, next process is the
development of plan for the program. The support of all required stakeholders (employees,

customers and the top management team) is also essential and based on this plan, feasibility of
the whole program can be judged. The plan should be drawn as follows:
Building a new rooftop restaurant: In order to build a new rooftop in Jurys Inn,
advanced information is required to set the lounge or rooftop on the top floor of hotel. Permission
from the local authorities needs to be taken in advance. The construction can be handed over as a
tender to a building company. It is also necessary to establish the whole budget with appropriate
timeframes. Moreover, several resources are required to set an excellent ambiance and it should
be in agreement with the financial resources available within organization. Professional and
efficient allocation of financial, human and technological resources is critical in accomplishing
the project effectively (Kerzner, 2009).
Upgrade of the kitchen equipment and development of the kitchen staff: There are
several technologically advanced kitchen appliances such as Cook tops with LCD, tandoor, etc.
To provide quick services to customers, specialist chefs can also be hired to improve cooking and
other kitchen procedures. The responsibilities need to be distributed properly with ensuring high
level of monitoring as well. For this, appropriate staff members and whole kitchen staff need to
be recruited. Experienced cooking staff and chef handle all their responsibilities in an appropriate
way. With the help of this, fresh and quality food can be served to all their customers. Installation
of advanced equipments and accessories will require funds. It also requires installation charges as
well as appropriate training must be provided to all the staff members for the utilization of new
equipments. For this, an appropriate analysis team will be hired for the selection of best suitable
equipments for the kitchen. In addition to this, extra funds will be required to train the employees
about new equipments. Total cost allocated for the project is 400,000 Euros.
The project manager will be completely responsible for laying out the plans for different
activities and he will also obtain approval from the Board of Directors. This planning describes
different project deliverables including a stakeholder analysis. Managerial roles include proper
instructions to all their subordinates as well as the development of the most appropriate planning
that is based on the requirements of customers. They are also responsible for developing a risk
management plan under which a contingency plan will be developed. It helps them in managing
their business operations at the time of natural disasters, data loss, etc. In any hotel industry, HR
department plays a crucial role in assigning these responsibilities.
Activity Week Week Week Week Week Week Week Week Week

1 2 3 4 5 6 7 8 9
Proper
implementation
of project plan
Assembling the
secondary data
Examining
secondary data
Building a new
rooftop
restaurant
Upgrading the
kitchen
equipment and
development of
the kitchen staff
Plotting the
Findings
Submission
TASK 3
2.1 Leading the coordination of programme
One of the most important project tasks is proper coordination among individuals and
resources. It is necessary to communicate with all the stakeholders to achieve the target of
company. For this, it is important for the manager to follow a participative style of leadership so
that all team members can be encouraged and considered as an important part of the team.