PROJ6001 Integrated Project Management: EEF Analysis - Quasar Project

This assignment presents an enterprise environmental factor (EEF) analysis conducted on the Quasar Communication project. It identifies key internal and external environmental factors affecting the project, such as organizational culture, research and development, customer project management, and capital equipment. The analysis proposes using discussion boards and interactive open communication techniques to mitigate communication issues. The report evaluates the impact of these factors on project management processes, highlighting the importance of accurate EEF identification for commercial success. Strategies are developed to address internal conflicts and improve project management, including small-scale planning, task delegation, and resource allocation. The report also drafts communication strategies to enhance project outcomes.

Running head: ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Assessment 2: Enterprise Environmental Factor analysis on Quasar Communication Project
Name off the student:
Name of the university:

1ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Table of Contents
1. Part A: EEF and tools of impact analysis....................................................................................2
1.1 Identification of enterprise environmental factors of the project..........................................2
1.2 Proposal for tool, techniques intended to use for qualitative or quantitative impact analysis
of EEF..........................................................................................................................................3
1.3 Justification on the reason for which the selected tool or technique is appropriate..............4
2. Part B: Impact Analysis Report and Individual Reflection........................................................5
2.1 Impact analysis report............................................................................................................5
2.1.1 Evaluating the internal and external factors and their impact on the project
management process................................................................................................................5
2.1.2 Development of strategies to implement the appropriate actions...................................9
2.2 Individual report..................................................................................................................10
References......................................................................................................................................13

2ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
1. Part A: EEF and tools of impact analysis
1.1 Identification of enterprise environmental factors of the project
For this particular project four different environmental factors those have been identified
are:
Factor 1: Organizational culture, structure and governance
The project managers of Quasar Communication Inc are responsible to monitor and
control all the projects running in the company simultaneously. In order to avoid all intra
organizational conflicts and other barriers proper organizational structure and culture are
required to be adopted by the company (Lipman and Ashlock 2015). However, the approach of
hierarchical management directly affects the details of project management.
Figure 1: Essential Environmental Factors
(Source: Badewi 2016, pp-765)

3ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Factor 2: Research and development for managing the project
In order to manage the project of Quasar Communication Inc the project manager is
responsible to introduce new projects that can be launched in the marketplace. The project
manager is collaborating with the quality manager, accounting and finance manager to make sure
that the engineering specifications are reached (Williams 2017). According to project milestones
the risks are also to be identified.
Factor 3: Small and large customer project management
For managing large and small customers individually superior marketing strategies are
adopted and evaluated by the project managers of Quasar Communication Inc. The business
strategies developed by the company was always focused more on large consumers than small
consumers thus, excellent marginal partial catastrophes are to be considered (Schmitt 2015). The
existing human resource management system of the company should be based upon the
communication channels.
Factor 4: Capital equipment for project management
In order to evaluate all necessary projects requirement proper capital for equipments are
to be considered by the project executives (Hoang 2016). It is necessary for the project head to
consider proper organizational communication approach to reduce the intra organizational and
inter organizational errors.

4ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
1.2 Proposal for tool, techniques intended to use for qualitative or quantitative
impact analysis of EEF
Proposed tool
Quasar Communication Inc is facing major communication issues in order to reduce the
communication level error for this particular scenario the chosen tool is discussion board (Boyd
2017). It is expected that, with discussion board the project manager and the members will be
able to share all their views with each other.
Proposed Technique
Besides, tool proper communication technique that is proposed for the company is
interactive open communication (Heagney 2016). With the application of this particular
communication approach the project head will be able to share their point of views with other.
1.3 Justification on the reason for which the selected tool or technique is appropriate
Quasar Communication Inc. a $350 Million division of Communication system
International which is consists of 340 people where more than 200 employees are engineers. In
order to train all project team members professionally, the company is focused to develop
formalized project management training and development program for the employees who are
working for the company (Heldman 2018). In order to gain competitive advantages and effective
commercial revenue, four different factors on which Quasar Communication Inc has focused
include the following:
 In order to handle 12 large number of consumers four individual are appointed
 For small consumers five individuals are appointed

5ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
 For the research and development programs three individuals
 For capital equipment projects one individual
2. Part B: Impact Analysis Report and Individual Reflection
2.1 Impact analysis report
2.1.1 Evaluating the internal and external factors and their impact on the project
management process
Enterprise Environmental Factor (EEF) is divided into two different parts in terms of
internal factor and external factor (Binder 2016). The commercial success of any project is
dependent on the influence of these factors and in order to manage these tolls proper tools and
techniques and framework are required to be adopted by Quasar Communication Inc to resolve
all the identified issues from its strategic operation and functional activities. It has been found
that, the option for project management constrain will automatically increase with both the
positive and negative influence (Gollenia 2016). The EEF of project management has no limited
boundary rather in includes all possible factors accordingly.
Any concept of business which looks perfect from outside may prove as a complete
failure if proper environmental factors (Internal and External) are not considered for it by the
project heads. At the same time wrong Effective Environmental Factor identification may also
lead a project or business towards failure (Snyder 2014). Failure can happen for both internal,
external factors and also for any one of those factors. Thus, in order to gain effective competitive
advantages and commercial revenue from the market it is necessary to identify accurate EEF
such as finance, personnel equipments, staff management, technology etc.

6ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
For this particular case scenario of Quasar Communication Inc, the external factor is the
economy and the internal factors are the staffs. In order to run any business and for sustainable
long term success proper economic sponsorship are also needed (Schwalbe 2015). Both the
internal and the external factors are affecting the business environment perfectly. On the other
hand, internal factor is comprises of staffs, communication management, procurement
management, contingency management risk management, physical resource management etc
(Eskerod and Jepsen 2016). It is the responsibility of the project executives to manage all these
factors properly to gain commercial measurable revenue. Cost, culture, experiences,
stakeholders, time and quality are the main things to be considered for the successful
implementation of a project.
Detail analysis of internal project management factors
As diverse group are assigned for the implementation of a single project thus, the project
managers fails to understand the actual requirement. The project manager was responsible to
develop new product in the market which is capable to be launched in the competitive
marketplace (Kerzner 2017). In order to implement the project successfully the project manager
had to discuss along with the engineers, finance management team and accounting team also. A
Cost Breakdown Structure and Work Breakdown Structure are also implemented by the project
manager to make the project structure easier to the members who are working in the project.
From the case scenario it has been found that proper marketing campaign and communication
plan are the two different important things that should be considered and analyzed accordingly to
gain success (Burke and Barron 2014). The project manager of Quasar Communication Inc also
faced serious issue because they had to manage three different projects simultaneously. At a time
being equality involved to those entire projects was not possible at all. In order to avoid these

7ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
errors roper project management tools, technologies and development frameworks are needed to
be considered by the project managers (White 2016). The project manager also ensures that,
additional testing will run for successful understanding of the project requirement.
The internal factors identified for Quasar Communication Inc project are as follows:
Communication plan: In order to engage the project manager and project team members’
to their job roles and responsibilities proper communication plan is required to be developed
(Madson 2016). With the help of open communication the project team members and the project
manager will be able to share their point of views that will lead to innovation and creativity.
Resource management plan: For the Quasar Communication Inc projects both human
and physical resources are to be considered (Liu, Volcic and Gallois 2014). It is expected that for
successful implementation of the project without any sort of error it is necessary for the project
head to allocate and assign the resources at the project initiation phase based upon the basic
organizational requirement.
Operational and functional management: For successful implementation of any project
proper operational and functional activities those are associated to the project are to be
considered. It is expected that with the help of operation and functional management the large
projects can be managed properly.
Detail analysis of external project management factors
The external factors those should have to be considered for the Quasar Communication
Inc project includes the following:

8ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Economy: Economy is the main external project management factor to be considered for
the successful implementation of any project. Based on the project background the sponsors are
to be selected who will sponsor money for resources. Proper economic support will give
opportunities to the company (Pyzdek and Keller 2014). For completing any project within
estimated time and money the total project is required to be segmented in small parts. Quasar
Communication Inc fails to same this properly. In order to complete those tasks or activities
individual resources are also assigned to those. It reduces the total work pressure and helps the
project manager to complete the task within budget and time (Gollenia 2016). Though the total
project budget should be estimated at the initiation phase with a feasibility study but
simultaneously additional cost should also be arranged to make sure that if any extra cost needed
than that are available.
Consumers: Besides the economy or project sponsors, consumers are other external
factors to be considered as important asset. It is necessary for any business environment to
develop a consumer focused design. Quasar Communication Inc fails to develop an accurate
consumer focused design (Schwalbe 2015). However, in order to implement any project
successfully they should develop a consumer focused structure through considering the demand
and expectation of the consumers. There was lack of commitment of the project team members
thus, company policies were reflected negatively. Thud professional code of ethics and policies
are to be considered by the project managers.
Suppliers: Suppliers are another external factor that should have to be considered. It is
necessary for the project executives to identify the most suitable suppliers required for the
successful implementation of their project. In order to handle the large and small customers
proper research and development projects for individuals are needed to be estimated according to

9ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
the requirement (Lipman and Ashlock 2015). Controlled of the shelf product line for the capital
equipment projects are to be considered. Without professional discussion between the project
manager and vice president the project marketing was also cancelled that affected the ROI of the
project and causes high level risks as well. On the other hand when they have put all their focus
on the large project the small projects were neglected (Williams 2017). Thus, another external
effective environmental project factor that should be considered is the project suppliers.
2.1.2 Development of strategies to implement the appropriate actions
In order to meet the expectation of the project managers and to avoid internal conflict, an
accurate action plan those have to be developed for the companies are as follows:
 Small scale planning to bring all the project requirements together
 Identification of the tasks those are to be managed by the project manager and
project team members
 Analyzing all the delegate tasks
 Focus on the priorities and the task those are due
 All the completed tasks are to be marked as done
 Human resource allocation for each tasks
 Discussion on the pending tasks and total budget estimated and also the extra
budget that may be required
2.1.3 Drafted communication plan and outcomes to the diverse stakeholders

10ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Figure 2: Communication plan developed for Quasar Communication Inc
(Source: Created by author)
The above block diagram shows a process of secure communication that is needed to be
followed to incorporate creativity and innovation in both the small and large projects. The
project manager and all project stakeholders should follow this particular communication
approach. Besides following this approach they should utilize open communication to engage all
the project team members and project manager to the allotted roles and responsibility.
2.2 Individual report
Knowledge and skills learned
During the course of learning I have obtained professional knowledge regarding
integrated project management and importance of selecting Enterprise Environmental Factor
(EEF), the project managers most of the time struggles due to incorrect selecting of project
management processes. From the knowledge of PMBOOK areas I have learned details about
project time management, which is necessary to apply in the practical field to complete a project

11ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
within estimated time. I have realized that the estimated time gets exceeded the automatically it
will negatively affect the estimated cost structure. I have learned that in order to analyze the
current situation of the market the necessity of external analysis (PESTLE) and internal analysis
(SWOT) are also done properly. I have gained from the lecture classes and self study. I think that
in order to make any kind of innovation it needs collaboration, practical implementation and
creativity simultaneously. If any of these factors were found to be missed then the
implementation will not meet the expectation. Communication technique gives systematic
workflows that are required to implement any project successfully.
Its benefit for further study
Whatever ideas, knowledge and skills I have obtained from this learning course are very
much effective from both the business and consumers perspectives. I think that this particular
course was a completely new experience for me from the learning and performance point of
view. From the project management learning course I have also learned that the practical part
gave me a chance for implementing all my knowledge I think that the knowledge I have gained
from this learning can be used by me in any professional field. Another important component
about which I have learned from the course of integrated project management is related to
probability and impact metrics. Based on the ranking of the risk and its priority always the risk
management strategies are to be developed. Again before implementation of any project the
importance of creating a project charter I have also learned from the subject.
Total learning experience
Integrated project management is referred to as a part of project management
methodology that is widely followed by different business organizations to meet the

12ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
requirements of the clients and to deliver quality and on times service to the consumers. Based
on the background of the business organizations the norms, values and the management
methodologies are developed. I have learned that for successful accomplishment of any task the
project program portfolio and Enterprise Environmental Factors (EEF) are to be followed
accordingly by the stakeholders. If any of the project team members fails to identify the correct
EEF the, the entire success of the company will be negatively impacted.

13ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
References
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practices on project success: Towards developing a project benefits governance
framework. International Journal of Project Management, 34(4), pp.761-778.
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Boyd, A.K., 2017. A Strategic Communication Plan for the Florida Tech Wellness
Committee (Doctoral dissertation).
Burke, R. and Barron, S., 2014. Project management leadership: building creative teams. John
Wiley & Sons.
Eskerod, P. and Jepsen, A.L., 2016. Project stakeholder management. Routledge.
Gollenia, L.A., 2016. Business transformation management methodology. Routledge.
Heagney, J., 2016. Fundamentals of project management. AMACOM Div American Mgmt
Assn.
Heldman, K., 2018. PMP: project management professional exam study guide. John Wiley &
Sons.
Hoang, T., 2016. INTEGRATED MARKETING COMMUNICATION PLAN FOR “BEYOND
THE COVER” SEASON 6: A Book Cover Design Contest.

14ENTERPRISE ENVIRONMENTAL FACTOR ANALYSIS
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring
and monitoring project performance. John Wiley & Sons.
Lipman, B. and Ashlock, M.Z., 2015. Engineering and Implementing an Executive-Level
Communication Plan in a Global Professional Environment: A Case Study. Journal of Media
Critiques [JMC], 1(4).
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cultures and contexts. Sage.
Madson, M., 2016. Updating globalization: An integrative review of technical and professional
communication scholarship and geosemiotic analysis of a global u-eco-city(Doctoral
dissertation, University of Minnesota).
Marcelino-Sádaba, S., González-Jaen, L.F. and Pérez-Ezcurdia, A., 2015. Using project
management as a way to sustainability. From a comprehensive review to a framework
definition. Journal of cleaner production, 99, pp.1-16.
Pyzdek, T. and Keller, P.A., 2014. The six sigma handbook(Vol. 4). New York: McGraw-Hill
Education.
Schmitt, S., 2015. Philanthropy in the arts of opera and ballet: Analysis and implementation of a
successful communication plan (Doctoral dissertation).
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Snyder, C.S., 2014. A guide to the project management body of knowledge: PMBOK (®)
guide. Project Management Institute: Newtown Square, PA, USA.

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White, C.M., 2016. Social media, crisis communication, and emergency management:
Leveraging Web 2.0 technologies. CRC press.
Williams, M.J., 2017. Labor Management Principles in the Communication Discipline:
Developing a Communication Plan Based on an Organization Analysis.