This project proposal for IMAT5262 at De Montfort University explores the ethics of big data within the context of Information Systems Management. The study aims to understand the usage, characteristics, business benefits, and challenges organizations face while using big data and data analytics. The proposal includes a literature review examining examples of companies using big data, its characteristics, advantages, and challenges, such as data generation, data analytics, and data mining. The methodology involves an online survey to gather relevant information. The research questions focus on the common characteristics of big data, its advantages, and the challenges associated with its use. The proposal highlights the importance of big data for effective decision-making and strategy formulation, emphasizing its role in gaining competitive advantages by understanding customer needs and competitor behavior. The proposal also includes appendices with a project plan, ethical review form, consent form, and pilot study details.
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