Project Charter for Alexandria's Fashion: Retail of the Future

This document presents a project charter for Alexandria's Fashion's "Fashion Retail of the Future" project, developed for a Project Management assignment at the University of Technology, Sydney. It outlines the project's purpose, background, objectives (including improving in-store customer experience, cost savings, and system development), and value proposition (e.g., increased customer numbers and profitability). The charter identifies key stakeholders, success criteria (e.g., system performance, project completion by May 2020), and constraints (e.g., resource availability, cost, and time). The project scope encompasses an automated in-store product retrieval system to enhance customer service, reduce labor costs, and improve inventory management. A detailed Work Breakdown Structure (WBS) is provided, along with recommendations for communication and risk management, and approvals. The project aims to transform Alexandria's Fashion's retail operations, potentially increasing customer numbers and profitability, and setting a benchmark in the fashion industry.

32541 Project Management – Assignment 1
Due: 6.00pm, 16thApril2019
Alexandria’s Fashion
“Fashion Retail of the Future”
Project Charter
Submitted By:
[Student Id]
[Student Name]
[Class – Monday or Friday(please indicate your class)]
© Alan Sixsmith 2019

Table of Contents
1. DOCUMENT PURPOSE___________________________________________3
2. PROJECT BACKGROUND_________________________________________3
3. PROJECT OBJECTIVES___________________________________________3
4. PROJECT VALUE STATEMENT____________________________________3
5. PROJECT STAKEHOLDERS_______________________________________4
6. PROJECT SUCCESS CRITERIA____________________________________4
7. PROJECT CONSTRAINTS_________________________________________4
8. PROJECT SCOPE________________________________________________5
9. WORK BREAKDOWN STRUCTURE________________________________5
10. RECOMMENDATION(S) AND APPROVALS______________________7
11. BIBLIOGRAPHY__________________________________________________8

Alexandria’s Fashion Project Charter
1. Document Purpose
The purpose of the project charter is to perform an innovative new development
at “Fashion Retail of the Future” to the Sydney flagship store of Alexandria’s
Fashion. The project will take lead into the Australian retail fashion industry. The
project is based on improving the in-store experience of the customers throughout
combination of the technology plus physical product offerings. The project is
based on cost savings from effective ins-tore order entry as well as payment
processes. There is an achievement of cost savings plus improvement in staff
productivity from improved warehouse, inventory and distribution processes. It
becomes a benchmark for the fashion retail in Australia as well as global
marketplace.
The purpose of this document is to summarize the project background, project
objectives, project value statement, project stakeholders and project success
criteria. It also provides with project scope and constraints so that the success of
this project plan is being identified.
2. Project Background
Alexandria’s Fashion has undertaken the project based on “Fashion Retail of the
Future”, so that they can improve over the customer services. There is
development of new concept in the fashion retail. The fashion retail industry has
development an automated in-store product retrieval system for delivering
selected products to the customers for the purpose of review as well as fitting.
The proposed system will help to increase in number of the customers so that the
productivity in addition to profitability is increased. With the development of
automated in-store product retrieval system, Alexandria’s Fashion decided that
the project is based to improve the customer services and new fashion retail is
developed. The system will be functional such that the customers can find an
easier way to perform. The staffs should require training so that they can use the
new system for Alexandria’s Fashion corporate. In order to attach more
customers towards the business services of Alexandria’s Fashion, a customer
loyalty program is being created. The system is developed to deliver selected
products as well as services to the customer for review and fitting.
3. Project Objectives
Based on the project requirements and purpose of the project charter, the
objectives of this particular project are as follows:
 To improve ins-tore experience of the customers
 To get cost savings for in-store order entry as well as payment procedures
 To develop an automated in-store product retrieval system for delivering the
customers with demanded products
 To create a customer loyalty program
 To train the staffs regrading use of the proposed system
 To finish the project by end of May 2020
4. Project Value Statement
The value statements of this project plan are as follows:
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Alexandria’s Fashion Project Charter
 To improve the in-store experience of the customers and increase the customer
numbers by 50% by April 2022
 To raise the profitability and productivity of the organization by 15%
 To complete the project plan by end of May 2020
 To develop a new database required for the Fashion Retail of the Future
5. Project Stakeholders
The stakeholders of “Fashion Retail of the Future” are as follows:
Stakeholder Name Stakeholder Position Contact Details
Robert Jenkins Store Manager of Alexandria’s
Fashion
[phone]
Mike Murphy IT Operations [phone]
John Smith Legal [phone]
Abraham Link Logistics and Warehousing [phone]
Jenny May Sales and Marketing [phone]
Irina June Customer Service [phone]
6. Project Success Criteria
The project success criteria of this project plan after the project has been
implemented regards to the development of automated in-store product retrieval
system are as follows: There is proper hiring of the project resources with accurate skills and
knowledge required for the development of proposed system. There is accurate operational and financial planning of the project plan. Planned investigations, capital cost and expense cost are to be on the project
targets. The proposed system should handle 50% of increase into the customer
numbers at twice transactional rate by month of April, 2022. The project scope as well as timeline of this project plan is crucial and the
project should require to complete in scheduled time of May 2020 Alexandria’s Fashion requires providing support to the Alexandria’s store
manager and the project team members. The quality of the proposed in-store product retrieval system is not
compromised under circumstances as it will drive away the potential
customers. There is assign of each of the project team members to the project activities
tasks so that there is proper implementation of proposed system.
7. Project Constraints
Following are the constraints in the project plans which are identified as follows: If the resources are not available at the right time, then time required to
deliver the services and products to the customers will also increase. It
may lead to increase in project cost. When alternative human resources
are available in the project, then the cost will increase as it can be
expensive than planned.
© Alan Sixsmith 2019 Page 4

Alexandria’s Fashion Project Charter If the quality of proposed system’s materials and equipments are not
proper, then more resources are required. It can increase the project cost
for additional resources and effort to fix the deliverables. It can increase
the time to deliver the services to the customers of Alexandria’s Fashion. When the scope of this project is out-of-scope, then scope creep is
happened on the project. It will result to increase tie, cost and human
resources and will reduce the project quality. Cost is a project constraint when the project manager has to complete the
project with a budget of $A11 million and it is a constraint when it has to
complete under the budget. The customer satisfaction is a factor for the sustainable as well as long run
business in market. When the fashion industry cannot satisfy the
customers, then Alexandria’s Fashion is not able to stand against their
competitors. Time is a constraint when the implementation work is not completed
within May 2020.
8. Project Scope
The automated in-store product retrieval system will allow the Alexandria’s
Fashion to increase the scope of their fashion business. Following are the scope
of the project items which are identified as follows: The system will manage the customer services by making request for
retrieval of the product information from the user terminal. The system has scope to reduce the labour cost involved. There is an
increase in safety of operations. The proposed system will lead to reduce in labour, space of floor,
inventory levels while there is an increase in system accuracy plus
productivity as comparison to the manual storage methods. The storage application can include order picking, work-in-process and
consolidation. The proposed system maintains data for each product. This data is used
for analysis as well as regulation of the inventory. The level of inventory
is being updated in real time basis. The automated storage as well as retrieval system combines to provide
entire boost to the business organization which is useful to drive the
competitions. The project scope is that the system is safely used for the transportation of
the materials as well as protection of the workers those are involved into
the project work.
9. Work Breakdown Structure
Based on the project requirements, the work breakdown structure for
development of in-store product retrieval system in Alexandria’s Fashion is
shown in tabular layout which is shown in following table such as:
© Alan Sixsmith 2019 Page 5

Alexandria’s Fashion Project Charter
WBS Task Name
1 Automated in-store product retrieval system in Alexandria’s
Fashion
1.1 Project Initiation
1.1.1 Prepare a project charter based on project requirements
1.1.2 Identification of the project resources
1.1.3 Meeting with the project stakeholders
1.1.4 Sign Off the project charter
1.2 Process Planning and Scoping
1.2.1 Gathering of the data based on project requirements
1.2.2 Analyzing the system requirements
1.2.3 Scope Specification
1.2.4 Peer review and phase sign off
1.3 System requirement analysis
1.3.1 Design the system as per the project specifications
1.3.2 Preliminary Conceptual Design
1.3.3 Software implementation
1.3.3.1 Hardware, network infrastructure and security components
1.3.3.2 Final Design presentation
1.4 Develop test plan
1.4.1 Test case of the proposed system
1.4.2 Identify resources
1.4.3 Identify tools required for the system design
1.5 Identify Risk
1.5.1 Risk management plan
1.5.2 Performance testing
1.6 Staff training
1.6.1 Set schedule
1.6.2 conduct training
1.6.3 Training manuals
1.7 Closure phase
1.7.1 Prepare a draft of the project
1.7.2 Final sign off the charter
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Alexandria’s Fashion Project Charter
10. Recommendation(s) and Approvals
Following are the recommendations which are suggested for this project plan
such as:
Communication plan: The project manager is required to implement a
communication plan in the fashion industry so that the project stakeholders
and project team members should communicate with each others.
Communication will help them to interact with each other regarding the
problems they are facing while implementation and development of automated
system in Alexandria’s Fashion. It is a roadmap for getting the messages
delivered to the project audiences.
Risk management plan: This plan would recommended to use in the project
charter so that it can document that the project manager can operate to foresee
the project risks, estimate the risk impacts on the project plan and define the
responses to the risks. It should also include of risk assessment matrix to
identify and mitigate the identified risks from the business environment.
Scheduling software: The project manager should use project scheduling tool
for schedule the entire project plan based on the project activities. The
software should used to estimate the entire project time and budget required to
complete the project activities.
Project Approval:
Project Member Signature
Project Manager
Business Analyst
Store Manager
© Alan Sixsmith 2019 Page 7

11. Bibliography
Binder, J., 2016. Global project management: communication, collaboration and
management across borders. Routledge.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project
management. Project Management Institute.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured
approach. Routledge.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to
planning, scheduling, and controlling. John Wiley & Sons.
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to
measuring and monitoring project performance. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence.
John Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning
for project management. Wiley.
Larson, E.W. and Gray, C.F., 2017. Project management: The managerial process.
McGraw-Hill Education.
Lock, D., 2017. The essentials of project management. Routledge.
Milosevic, D.Z. and Martinelli, R.J., 2016. Project management toolbox: tools and
techniques for the practicing project manager. John Wiley & Sons.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Turner, R., 2016. Gower handbook of project management. Routledge.
Verzuh, E., 2015. The fast forward MBA in project management. John Wiley & Sons.
© Alan Sixsmith 2018