UTS 32541 Project Management - Alexandria's Fashion Project Charter

This project charter, created for the 'Fashion Retail of the Future' project at Alexandria's Fashion, outlines the project's key parameters. It details the document's purpose, the background of Alexandria's Fashion, and the project's objectives, which include enhancing the in-store customer experience and achieving cost savings. The charter also defines the project's value statement, stakeholders (including their roles and contact details), success criteria (such as improvements in customer experience and cost savings), and constraints (like potential budget shortfalls and schedule slippage). The project scope encompasses in-store technology, payment capabilities, and data migration. A work breakdown structure (WBS) is provided in both tabular and organizational chart forms, detailing the tasks from project initiation to closure. The document concludes with recommendations, such as providing training facilities and weekly project tracking, to ensure project success.

32541 Project Management – Assignment 1
Due: 6.00pm, 16th April 2019
Alexandria’s Fashion
“Fashion Retail of the Future”
Project Charter
Submitted By:
[Student Id]
[Student Name]
[Class – Monday or Friday (please indicate your class)]
© Alan Sixsmith 2019

Table of Contents
1. DOCUMENT PURPOSE___________________________________________3
2. PROJECT BACKGROUND_________________________________________3
3. PROJECT OBJECTIVES___________________________________________3
4. PROJECT VALUE STATEMENT____________________________________4
5. PROJECT STAKEHOLDERS_______________________________________4
6. PROJECT SUCCESS CRITERIA____________________________________6
7. PROJECT CONSTRAINTS_________________________________________6
8. PROJECT SCOPE________________________________________________6
9. WORK BREAKDOWN STRUCTURE________________________________7
10. RECOMMENDATION(S) AND APPROVALS_____________________10
© Alan Sixsmith 2018

1. Document Purpose
The main purpose of the document is to create a project charter for the
organization “Alexandria’s Fashion” that engages in selling high quality t-shirts as well
as shirts in Australia. The charter is created for doing an initial scoping for the future of
the fashion retailer by making sure that the project work will be completed by the year
2020. It is found that the project charter is helpful in laying out the basic parameters by
getting sign off from the senior executive team of the project. The charter elements
would provide proper details about the project background as well as project goals and
objectives about the project so that the organization can be able embark a pilot project
that will reflect the flagship of the Sydney store and can be able to improve the in-store
experience of the customers with the help of different types of technologies as well as
offerings. In addition to this, it is reflected that the charter also reflects on the project
value statement as well as on the success criteria of the project so that the project
managers can be able to get proper idea about the different criteria that are helpful in
accomplishing success within the project. Furthermore, it is identified that constraints
that are associated with the project are generally discussed such that the project
manager can be able to get proper idea about the limitations and can work properly
avoiding the limitations within the project. Moreover, the success criteria of the project
is elaborated and information about success criteria is needed for achieving success
within the work of the project.
2. Project Background
The paper mainly reflects on the organization “Alexandria’s Fashion” that engages
in selling high quality of casual t-shirts as well as shirts of different unique prints and
thus this type of stylish as well as elegant products generally helps in enhancing sales.
However, it is found that in the year 2013, the organization has launched “Fashion
Online” for expanding the reach of the customers and for connecting with the people of
rural areas. It is found that by the middle of the year 2016, the organization has round
20 stores across Australia and one corporate headquarter which is located in Byron
Bay. At the end of the year 2017, the success of the online outlet regrets the customer
loss and generally engage in interaction due to the success of the online outlet. It is
found that in order to see the retail fashion in the coming future, it is quite necessary
for the organization to embark on one of the pilot project which will further seel the
flagship completion of the entire pilot project. The main philosophy of “Fashion
retailer” is to properly increase the in-store shopping experience with the help of
interactive technology within the entire store. Furthermore, the independent system
which generally has its own database will generally with the interface of the gaining
application of the company if different areas.
3. Project Objectives
The main objectives of the projects are mainly listed below:
 To improve the in-store experience of the customers with the help of different
physical as well as technological product offerings
 To obtain cost savings from much more efficient as well as payment process
 To achieve proper cost savings as well as improvement in staff productivity
with the help of improvement distribution processes as well as warehouse.
 To become of the one of the important benchmark for the fashion retailer
within Australia as well as global markets.
© Alan Sixsmith 2018

4. Project Value Statement
The project will be helpful in enhancing the in-store shopping experience with
the help of proper interactive technology in the store and will be helpful in providing a
number of facilities to the customers including the facility of personal payment
capabilities. In addition to this, all this facility will be helpful in attracting customers
that will further enhance the position of the company in the market by the end of the
year 2020. The project will be helpful in achieving cost savings as well as
improvement with staff productivity by focussing on improved inventory, distribution
procedure as well as improved warehouse.
5. Project Stakeholders
The project stakeholders who are mainly involved with the “Fashion Retail of the
Future” are generally listed in the table below by providing proper details about the
stakeholder position, their roles as well as contact details.
Name of the
stakeholder
Stakeholder
position
Responsibilities Contact details
<Please Fill> Project manager A project manager is
the individual who
helps in creating clear
and concise plan for
executing as well as
monitoring the progress
of the project.
<Please Fill>
<Please Fill> Business analyst Business analyst are the
individuals who
observe various types
of patters and make
prediction for
improving the
performance in the
future.
<Please Fill>
<Please Fill> Hardware
specialist
The hardware
specialist is the
individual who takes
the entire responsibility
of installing and
performing different
type of repairs by
properly following the
different types of
installation
specification.
<Please Fill>
<Please Fill> Security
specialist
The security specialist
is the person who will
be responsible of
developing proper
secured security
system. In addition to
<Please Fill>
© Alan Sixsmith 2018

this, they are also
responsible of
protecting the system
by properly defining
the access privileges
by controlling
structures as well as
resources.
<Please Fill> Network
specialist
They generally take the
responsibility of
properly managing the
network for making
sure that the network
must function
effectively. They also
takes the responsibility
of managing the
network performance
by monitoring the
security of the network
as well as by
troubleshooting issues
and undertaking
maintenance.
<Please Fill>
<Please Fill> Store Fit out staff The store fit out staff
will generally take the
responsibility of
managing the functions
that are generally
provided to the staffs
for providing proper
customer service to the
organization.
<Please Fill>
<Please Fill> Warehouse staff The warehouse staffs
must take the
responsibility of
processing the order
requests as well as
supply order by pulling
materials as well as
placing orders within
the delivery area.
<Please Fill>
© Alan Sixsmith 2018

6. Project Success Criteria
The different criteria for achieving success within the project are generally
elaborated below:
Improvement in customer in-store experience: If improvement is generally
seen in-store experience with the help of a proper combination of technology as well
as physical product offering then the project can be considered to be successful.
Gaining market position: If the organization is able to create its proper market
position just like 2015/2016 by setting proper benchmark for the different fashion
retailers in both Australian as well as within the global markets. This helps in
reflecting that the undertaken project will be successful.
Cost saving: If Alexandria’s Fashion can be able to achieve proper cost savings
with proper staff productivity then it can be ensured that the undertaken project has
become successful for both the organization as well as for the customers.
7. Project Constraints
The constraints that would limit the success of the project of the project are
generally reflected below:
Improper training facility: If proper facility of training is not provided to the
staffs of Alexandria’s Fashion then the corporate as well as store staff will not be able
to function properly which would create obstruction within the progress of the project.
Budget shortfall: If the amount of budget that is allocated for the project is not
found to be enough for executing the entire work of the project successfully then the
project will face issues in progressing with the rest of the phases of the project due to
occurrence of financial issues and challenges.
Schedule slippage: If the project managers are unable to manage the schedule
of the project effectively then it generally can create number of challenges in properly
progressing with the work of the project.
8. Project Scope
The in-scope of the project are generally listed below:
 Providing in-store shopping experience with the help of interactive technology
within the store
 Providing the facility of personal payment based capabilities so that the
customers can be able to process the transaction quite effectively.
 Migration of product catalogue related data as well as information
 Making arrangement for execution of the project
 Making arrangement for project planning
© Alan Sixsmith 2018

9. Work Breakdown Structure
Tabular form
The work breakdown structure for the project “Fashion Retail of the Future” is
generally reflected below in the tabular form.
WBS Task Name
0 Fashion Retail of the Future
1 Arrangement for project initiation
1.1 Development of business case
1.2 Feasibility checking
1.3 Establishment of project charter
1.4 Appointment of project team members
1.5 Performing phase review of the project
1.6 Milestone 1: Completion of project initiation phase
2 Arrangement for project planning
2.1 Development of project plan
2.2 Development of resource plan
2.3 Development of financial plan
2.4 Development of quality plan
2.5 Development of project acceptance plan
2.6 Milestone 2: Planning phase of the project
3 Improving in-store customer experience and developing
pilot project
3.1 Building fashion retail from scratch
3.2 Development of architectural design
3.3 Development of hardware, software and network
infrastructure
3.4 Software development
3.5 Database development
3.6 Migration of required existing business data
3.7 Staff training
3.8 Milestone 3: Completion of execution phase
4 Closure phase
4.1 Reviewing the project
4.2 Stakeholder sign of
4.3 Documentation
4.4 Milestone 4: Completion of closure phase
Organizational chart form
© Alan Sixsmith 2018

The work breakdown structure for the project “Fashion Retail of the Future” is
generally reflected below in the tabular form.
Fashion Retail of the
Future
Arrangement for project
initiation
Development of
business case
Feasibility checking
Establishment of
project charter
Appointment of
project team
members
Performing phase
review of the project
Milestone 1:
Completion of
project initiation
phase
Arrangement for project
planning
Development of
project plan
Development of
resource plan
Development of
financial plan
Development of
quality plan
Development of
project acceptance
plan
Milestone 2:
Planning phase of
the project
Improving in-store
customer experience and
developing pilot project
Building fashion
retail from scratch
Development of
architectural design
Development of
hardware, software
and network
infrastructure
Software
development
Database
development
Migration of
required existing
business data
Staff training
Milestone 3:
Completion of
execution phase
Closure phase
Reviewing the
project
Stakeholder sign of
Documentation
Milestone 4:
Completion of
closure phase
Figure 1: Work breakdown Structure
(Source: Created by Author)
10. Recommendation(s) and Approvals
Recommendations
The recommendations that are generally provided for the progress of the project
are generally elaborated below:
Providing proper training facility: Proper facility of training should be given
to the corporate staffs as well as workers of the organization so that they can be able to
manage the work of the project quite effectively without facing any type of issues and
challenges.
Weekly tracking of the project: It is quite important to track the work of the
project on a regular basis for making sure that the work of the project will be
completed on time and the chances of schedule slippage is quite low.
Proper management of project: Proper management of project activities is
needed in order to execute the work of the project quite successfully so that the goals
and objectives of the project can be properly accomplished.
Following the project scope: The scope of the project must be followed properly in
order to keep the project on track and for accomplishing the goals and objectives of the
project.
Use of proper project management tool: It is quite important to utilize
proper project management tools including email, spreadsheet as well as Microsoft
© Alan Sixsmith 2018

project for managing the work of the project quite successfully so that the project
manager does not face any challenges in tracking the project schedule
Approval
Project approval is very much necessary for initiating the project. The person
who is responsible of providing approval to the project are generally listed below:
1. Project manager- (<Signature>)
2. Project sponsor –(<Signature>)
© Alan Sixsmith 2018

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© Alan Sixsmith 2018