Nestle: Business Project Management and Globalisation Analysis Report

This report provides an in-depth analysis of Nestle's project management strategies in the context of globalisation. The report begins with an introduction to globalisation and its impact on businesses, followed by the development of project aims and objectives for Nestle. It then outlines a project management plan, including cost, scope, time, quality, communication, risk, and resource considerations. The report further includes a work breakdown structure and a Gantt chart to illustrate project organization and timelines. Finally, it explores qualitative and quantitative research methods, detailing their application in small-scale research for data collection and analysis. The report emphasizes the importance of these elements for Nestle's business growth and stable market image.

Managing a successful
business project

INTRODUCTION
Globalisation is a quite vast concept that affects overall functionality of business. It is
basically a process which business concerns go through while integrating with other business
concerns and economies on a global level. Globalisation helps in connecting economies and
people all over the world (Boyle, 2017). The present report has been framed based on Nestle
which is Swiss brand with its business operations all over the world. It is a food and drinks
company which is situated in Vevey, Switzerland. Also this report discusses impacts of
globalisation on a business concern. In this aspect, individuals have further developed goals and
aims taking in consideration case scenario of Nestle which is a food and drinks company. Also
this report mentions data analysis and research methodology which further helps a business
concern into globalising their business economy and developing a stable brand image in
competitive markets as well.
TASK 1
P1 Devise project aims and objectives for a chosen scenario.
Globalisation is an important concept which assists in segregation and
interconnecting individuals from different parts of the world. Also such persons work
towards a common goal or objective which enhances future and present growth
opportunities for businesses thereby leading to a maximisation in their overall profitability
and productivity as well. Globalisation happens to be an important affecting factor which is
beneficial for both companies as well as individuals. In present context, Nestle is an internal
Swiss brand that deals in food and drinks. Hence to enhance their productivity and customer
base Nestle has decided about pooling their funds and globalising their business operations
thereby providing them a stable and effective market image.
Background of the research :
Internationalization is an essential procedure which leads to reciprocity and
development of business concern in agonistic market. Also it helps in spread out trading
operations of a company (Clinton and Whisnant, 2019). Globalisation can happen in a
number of ways such as free cross border trade, financial mobility and introduction of
innovative ideas and concepts into business. Globalisation in many companies is only
possible when business allows free cross border trade and investments. In relation to Nestle,
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it has been ascertained that it is a multinational level business concern and has has gained a
number of benefits or advantages by globalising its business. This research has been done
so that Nestle can derive and analyse both positive and negative effects of
internationalization on functional cycle of Nestle . It greatly helps reducing overall costs and
expenses of Nestle along with decrease in communication and transportation costs (Crane
and Matten, 2016). Also by globalising its operations Nestle has become more
technologically advanced which further leads to timely delivery of goods and services.
Lastly, it has also been observed that it will be easy for Nestle to enhance and develop their
overall customer base along with successful business growth in competitive market.
Aim:
“To improve the recruitment, selection and training of their employees to meet
International requirements in context of multinational companies- A case study on Nestle”
Objectives of the research:
 To examine the concept of globalisation in relation to recruitment and training of
employees.
 To evaluate the positive impact training and recruitment have on overall
functionality of business.
 To examine the challenges that have been faced by Nestle while entering into global
markets.
Questions:
 What is the concept of globalisation in relation to growth and expansion of business?
 How can the impacts of globalisation be evaluated in context of various factors ?
 What are the challenges faced by Nestle while entering into global markets?
P2 Produce a project management plan.
A project management plan is a quite essential document that is undertaken by
managers and leaders whenever they wish to accomplish a given project. It is a formal
document which helps in maturation and gainfulness of an enterprise interest thereby
providing them a stable competitive image (Deresky, 2017). In context of project
management plan various essential components have to be considered such as size, scope,
cost, quantity, risk, communication etc. All these factors need to be present in an effective
combination so that business concerns can work with higher effectiveness. This document
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further underlines various key functions of a business such as describing, development and
combining of all activities and processes. In current scenario, it has been observed that
superiors of Nestle view that these factors for developing and formulation of effective
policies that further help in decision making. These policies further ensure growth and
development of a company. Several important factors of project management plan has been
determined as under:
Cost: Cost is an essential element of project management plan. It is basically the
amount of pecuniary finances or required things like raw material and equipments etc. that
are needed by a business concern for flourishing manoeuvre of a business program (Dutta
and Bose, 2015). In context of Nestle, it has been ascertained that administrator will need to
evaluate an approximate sum of money that will be requirement for successful windup of a
business task and program. Also it will help in choosing the appropriate tools and
techniques. In present context, cost incurred from researcher's end will be around 5000
pounds and cost incurred by company's end will be approximately 100000 pounds.
Scope: Scope is an essential element of project management plan which is used to
define various growth and development prospects. This factor basically mentions various
future and present growth opportunities or prospects which helps in maximising business
operations of a company. In relation to Nestle, it has been ascertained that developing an
effective strategic management plan helps in enhancing productivity and profitability of a
business concern. Also it lends a number of growth prospects and opportunities to the
company which further provides it a stable market image of a firm. All these factors need to
be evaluated carefully so that better quality goods and services can be manufactured thereby
providing a strategic edge to the company.
Time: Time is a necessary component in context of a project management plan. In
present scenario time has been calculated based on time taken for completing the project. It
varies or differs depending upon project to project. For example, a project may complete in
3 months time or some may take 4 months time as well. In abstraction to Nestle, it has been
noticed that administrators and employees took around 3-4 months time in successful
completion of the task whereas time period taken by investigator is just about 45 days
(Glukhov, Ilin and Levina, 2015).
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Quality: Quality is another crucial element which is required to be considered by
managers and owners of Nestle while undertaking production or manufacturing process.
They will need to ensure that gods and services manufactured are finished as per attribute
modular set. This will be quite helpful in building brand image and goodwill of the company
thereby enhancing their total consumer inferior as well (Hillary, 2017). Also managers will
have to examine various environmental components such as sentimental, ethical,
environmental, economic etc for providing better quality goods to their customers thereby
enhancing overall customer base.
Communication: Communication acts as a lifeblood in every business concern and
also ensures its effective functionality and growth as well. It is an essential tool which helps
in transfer and exchange of information. By adopting effective communicational tools and
strategies managers of Nestle will be able to direct and guide employees and also provide
them suggestions as and when required. Also it will be greatly significant in finding out any
errors or mistakes that may be present. By adopting effective communication strategies
managers of John Lewis will be able to timely accomplish all projects.
Risk: Risk is an important and ineluctable portion of an enterprise concern which
also tends to affect its overall functionality and growth. Every business concern or projects
has a number of risks associated with them. Hence in this circumstance, administrators and
owners of Nestle will further need to critically analyse or evaluate current industry
situations so that they can find out or ascertain the risk elements that have been associated
with them. Risks can be of various types such as cost, time, quality etc.
Resources: Resources happen to be an essential part of every business concern and
its existence as well. These are the basic raw materials that a business needs for completing
a project within a specified time frame. In context of Nestle, it has been examined that
administrators always employ or hire investigators whenever a project is undertaken
(Huntington, 2018). The various types of resources which can be used by business concern
include money, labour force, technology, tools and equipments and other important factors.
These products or factors provide a quite stable and sustainable position to business. Also it
assists in set period of time manoeuvre of projects and achievement of goals and objectives
as well.
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P3 Produce a work breakdown structure and a Gantt chart.
Work Breakdown Structure for the Project
A work breakdown structure is for project management method which break down
project in task and sub tasks forming a hierarchy. It helps in defining overall cost, time
estimates and guidance for project. It is simple method for organizing project in manageable
components. This structure is not based to specific field when put into application
(Kendrick, 2015). The purpose of word breakdown structure is providing important areas of
project, identifying areas of risk and shows clear ownership of leaders or manager.
Efficiency of work breakdown structure depends on efficiency of success of project. It is
critical step in process of project including planning, allocation of resources and cost
estimation.
Gantt chart
It is manufacturing management method and tool which is proposed by Henry L.
Gantt in 1917. It furnish graphical presentation of a plan which assist in designing,
subordinating and relationship between activities and current schedules. It helps in giving
clear picture of project status, but don't indicate task dependencies. Concept of Gantt chart
can be considered by researchers of project after formulation of work break down structure
of each and every activity (Roy and Fernandez, 2015). This graphical representation of
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project helps researcher in negotiating task in impressive style. Further, it as well aid in
tracking and monitoring of project for effective outcomes. In relation to present topic certain
activities are included which includes identification of present problem, selection of theme,
preparation of aim and objectives, written material revaluation and research methodologies
to collect data.
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TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods.
Research methodology
Research is careful inquiry by searching new facts in any branch of knowledge. It is
original contribution towards advancement of knowledge. It helps researcher by providing
alternative hypothesis. When good research is conducted it helps researcher to complete research
in systematic manner. Researcher should choose appropriate method of research methodology
for managing and interpretation of work in sequential manner (Nicholas and Steyn, 2017). There
are primarily 2 methods of investigation methodology which are Quantitative and numerical
methods. Which help researcher for obtaining effective and results. These methods are discussed
below:
Quantitative research: It is delimited as organized enquiry and statistical analysis of
data which is collected through questionnaires, surveys, and online polls. This research allows
examining or studying relationship between two variables. Also, helps in making predictions. It
is important as it helps in finding accurate and fair results. This method is best way for collecting
information over single topic for evaluation of human behaviour.
Qualitative research: It is kind of ethical science investigation which uses numerical
data for in-depth study through open -ended communication. This tool is not only related to what
persons think but also includes why people think so. Inferences can be drawn easily with the help
of qualitative methods. Qualitative researcher is considered as important key for data collection
and analysis. Methods of qualitative research are interviews, concentration on groups and
observance learning.
Primary data: It is defined as first hand information collected by researcher for research
purpose. It helps in obtaining information in best way related to research topic. The data
collected is not already published data. This method emphasises on current research problem. It
gives more accurate, unbiased and specific information from sample size. Various sources of
primary data are interviews, surveys, questionnaires, observation method (Difference Between
Primary and Secondary Data. 2019). Negative aspect of this tool of data collection is expensive
and time consuming process.
Secondary data: This is already collected or published information, which was collected
for another purpose. This method is suitable when information published is related to research
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topic. This data is available within less time and less cost as compared to primary data.
Secondary data don't provide accurate and correct results. Various methods of secondary data are
newspapers, government publications, journals, magazines, sales reports, and statistical agencies.
This method provides a basis for comparison and helps in understanding problem.
Data collection: It is systematic procedure of assembling data which helps in answering
research problems and evaluate outcomes. In given research project, researcher is using both
primary and secondary data to complete project with efficiency (Omri, Frikha and Bouraoui,
2015).
Questionnaire: It is a set of printed questions with availability of choices for purpose of
survey. It is a tool of primary information accumulation. This can be both quantitative and
numerical in nature. Advantage of this method is that it provides reliable and authenticate data at
economical rate. In immediate investigation document investigator have included 20
respondents.
Questionnaire
Q 1) Are you familiar about the concept of internationalisation?
a) Agree
b) Disagree
Q 2) Do you think, concept of internationalisation will help Nestle in evaluating positive
impacts in relation to various factors?
a) Yes
b) No
Q 3) What are the primary advantages of globalising business transactions in the global market
place?
a) Transformation in administration reputation
b) Getting huge financial gain and income
Q 4) According to your conceptualization, which one is the primary demand that will be faced
by organization at the time of globalising their business transactions ?
a) Increasing attention of consumers
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b) Change in technology
Q.5. According to you, getting new plan of action which helps business administration in
gaining competitive advantage?
a) Agree
b) Disagree
Q6) Furnish recommendations to Nestle which will help them in raising their overall market
share and gainfulness?
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
Theme 1: Concept of globalisation
Q 1) Are you familiar about the concept of internationalisation? Frequency
a) Agree 12
b) Disagree 8
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