Project Proposal: Launching a New Health and Fitness App for Astra PLC

This project plan outlines the development and launch of a new health and fitness app for Astra PLC. The project aims to enhance the company's portfolio and increase profits by providing unique services to target customers. The plan includes a Gantt chart for effective time management, defining project scope encompassing app design, launch costs, social media integration, in-app purchases, app customization, and testing. It identifies potential project risks such as cost overruns, design delays, compatibility issues, and competition, proposing mitigation strategies. The plan also defines success metrics, including the number of users, active users, retention rates, and lifetime value, to assess the app's performance. The document references several sources, including books and journal articles, to support the project's strategies and methodologies.