Project Plan: Analyzing IKEA's Marketing Strategies and Problems

This project plan focuses on analyzing IKEA's marketing strategies. The introduction highlights the importance of marketing for organizations, emphasizing its role in promoting products, increasing sales, enhancing profitability, and improving operational efficiency. The plan identifies the need to address marketing and data collection problems, detailing the negative impacts of delays and the target population affected. The project aims to analyze the significance of marketing at IKEA, with specific objectives to evaluate marketing's benefits in raising profitability, analyze marketing strategies used by IKEA, examine problems faced during product marketing, and suggest solutions. The plan outlines how objectives will be achieved through research, training, and literature review, including key sources like Kotler and Philip. It includes a detailed timetable with phases and tasks, and discusses evaluation methods using KPIs and benchmarking to monitor progress. The project concludes with references to support the research, showcasing a comprehensive approach to understanding and improving IKEA's marketing efforts.

PROJECT PLAN
[PROJECT PROPOSAL]
[Date]

Table of Contents
INTRODUCTION (MANDATORY) 2
NEEDS/PROBLEMS/ QUESTIONS (MANDATORY) 3
PROJECT AIM & OBJECTIVES (MANDATORY) 3
HOW THE OBJECTIVES WILL BE ACHIEVED / HOW YOU WILL DELIVER THE PROJECT
(MANDATORY) 4
TIMESCALES (MANDATORY) 4
BUDGET (OPTIONAL) 4
EVALUATION (MANDATORY) 4
References (Mandatory) 5

Introduction (Mandatory)
Marketing is one of the most important functions which needs to be undertaken by the organization.
Marketing has the purpose of promoting the products so that the sales of the goods and services increased.
It has also assisted in enhancing the profitability of organization. It also helps the firm in enhancing their
productivity as well as operational efficiency. Present report will lay emphasis on the IKEA. It is the s a
Swedish-origin Dutch-headquartered multinational group which is been involved in selling the Kitchen
appliances and the furniture products. The purpose of the proposal is to find answers to the research
questions that have been framed.
Needs/Problems/ Questions (Mandatory)
Identify the needs or problems to be addressed. Include the target population and any
statistical information that you may have. Ideas for information to include here are:
The problem which has currently been existed is related to the marketing and collection of
data. This problem has been existed from past few months. It has been analyzed that the
problem related to the marketing and collection of data has been addressed before, but the
ultimate solutions to it has not been find out. The impact of this problem was that it has
delayed the research by 3 weeks. The target population was not been able to explore the
better products and service supplied by the firm.
Project Aim & Objectives (Mandatory)
State the desired aim and objectives to address the needs/problems stated above. Also
include key benefits of reaching goals/objectives.
• Specific & measurable Aim
To analyze the importance of marketing in an organization: A case study on IKEA
• Specific & measurable objective 1
To evaluate the benefits of marketing in raising profitability in firm
• Specific & measurable objective 2
To analyze the strategies related to Marketing used by IKEA to enhance productivity
• Specific & measurable objective 2
To analyze the problems faced during the marketing of products
• Specific & measurable objective 2
To suggest the ways to overcome the problems related to marketing in organization

How the Objectives will be achieved / How you will
deliver the project (Mandatory)
The scope of the research is really wide; it will help the firm in enhancing the consumer satisfaction. The
objectives will be achieved by working on it. Adequate research will be done that can assist in achieving the
goals (O'Leary, 2018). Adequate training will also be provided to the stakeholders so that the research
can be made successful.
Provide detailed information about proposed procedures, if available, and the scope of work.
Key sources: The literature that you will be using for your project.
Kotler and et.al., 2017. Marketing
Philip, 2017. Principles of marketing.
Timescales (Mandatory)
Provide detailed information on the expected timetable for the project. Break the project into
phases, and provide a schedule for each phase.
Description of Work Start and End Dates
Phase One Planning related to project Week 1
Task 1 Recruitment of team Week 2- Week 3
Task 2 Review of Literature Week 4
Phase Two Session of training Week 5- Week 6
Task 1 Implementation Week 7
Task 2 Evaluation of performance Week 8
Evaluation (Mandatory)
Discuss how progress will be evaluated throughout and at the end of the project.
The method which will be used to monitor for the success related to the research or project
includes making use of KPI and benchmarking. This will help the researchers in analyzing the
past performance and also compare it with present one. This will assist the researchers in
analyzing the gaps in their services (Muret-Wagstaff and Lopreiato, 2019). It will help them in
enhancing their managerial performance and will help them in achieving their goals and
objectives.
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References (Mandatory)
Ensure you use the academic conventions to support your work.
Muret-Wagstaff, S. and Lopreiato, J.O., 2019. Strategies in Developing a Simulation Research Proposal.
In Healthcare Simulation Research (pp. 265-268). Springer, Cham.

O'Leary, Z., 2018. Research proposal: Little quick fix. SAGE.