Project Placement Design and Implementation for Monet Holiday Park

This project is a comprehensive business plan for Monet Holiday Park, addressing the expansion of a small business enterprise. It includes a business proposal, financial plan, and a detailed strategic and operational plan for implementation over 12 months. The project covers stakeholder management, market research, and environmental analysis using PESTLE analysis. It also includes property acquisition criteria, project development strategies, employee resource strategies, risk identification and intervention plans, supply chain management, quality assurance, and a marketing strategy. The financial plan outlines the budget, and a project timeframe with a Gantt chart is provided. The report aims to provide Penny and Ben with a detailed plan for their holiday park venture, including funding and marketing plans, addressing potential risks, and ensuring quality assurance. The project's focus is on business development, property acquisition, and resource management to ensure the success of Monet Holiday Park.

Running head: PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
Project Placement Design and Implementation
Name of the Student
Name of the University
Author’s Note

1PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
Executive Summary
The current report has focused on the project placement design along with implementation
that includes the management strategy by the stakeholders. The market research has been
performed in which it includes the availability of the resources along with the availability of
the funds for the project. The environmental analysis includes the PESTLE analysis that helps
in highlighting the external environment of the project. This study includes the development
strategy and plan for property acquisition along with resource strategy for the appointed
employees. Moreover, the study includes the budget plan that includes the estimated amount
of expenses that would be incurred in upcoming years along with planning for project
timeframe that point out the time period for completion of the project.

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Table of Contents
Introduction................................................................................................................................3
Stakeholder’s management strategy...........................................................................................3
Market Research.........................................................................................................................4
Environmental Analysis.............................................................................................................4
Property Acquisition Criteria and Plan......................................................................................5
Project development strategy.....................................................................................................6
Employee resource strategy...................................................................................................6
Risk identification and Intervention plan...................................................................................6
Supply chain management process............................................................................................7
Quality assurance.......................................................................................................................7
Marketing strategy.....................................................................................................................8
Budget Plan................................................................................................................................8
Project timeframe planning........................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................11
Appendices...............................................................................................................................13

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Introduction
The project for the Monet Holiday Park mainly relates to the business solution that
helps in expanding the small business enterprises. This particular project has certain
deliverables that would address the solution of the raised problems. In this study, the proposal
for the project that has been identified by the Penny and Ben is required to be prepared with
certain financial plans as well as marketing plans that would help in assisting in addressing
the solution. Market research is also to be conducted for Rekamak Group limited that would
assist in identification the type of market on which the proposal would be based.
The environmental analysis includes the business environment on which the project
would be based on along with including the strategy for funding. The property acquisition
criteria along with the plan includes the negotiation process. Several important factors are
involved within the project such as identification of risk and intervention plan with supply
chain management processes. The project also includes the budget plan that mainly points out
the estimated amount of cost, which would be incurred in future years. The timeframe
planning of the project is mainly pointed by the Gantt chart, which highlights the allocated
time of the project.
Stakeholder’s management strategy
Managing the stakeholders is the important aspects where the project manager is
required to identify the good stakeholders along with identifies the documents that affects the
nature of the stakeholder’s (Mok, Shen and Yang 2015). Therefore, for the benefit of Monet
Holiday Park, the identification of key stakeholders is important that would help in estimating
the level of power and influencing the factors of the project. The power and interest of the
management strategy takes the support for increasing as well as decreasing the impacts of the
stakeholders. For this particular project, stakeholder mapping is important which would
understand the internal stakeholders as well as external stakeholders of the firm. Influencing

4PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
the stakeholders is also a vital part that points out the interaction between the project team
and resources, which helps in increasing the quality of the project (Eskerod and Vaagaasar
2014). Triggers are to be identified that would help Penny and Ben in buying of land and
developing the site for holiday park.
Market Research
Researching the market is an important aspect that would help the project in setting
the goals such as developing the business along with buying the land for the park. Primary
research are required to be conducted in which the interviews would be conducted to the local
people and certain face to face conversation (Boddy 2016). Moreover, secondary research is
not mandatory as it includes the background checking of the project, which includes funding
and other data. Government websites and public records fall under secondary research. This
help both Penny and Ben for buying the land for the project and developing the business. The
data that has been collected is required to be analysed for ensuring its reliability, validity and
free from errors as well as emissions. The targeted market as well as unique selling points
also points out the overall condition of the market on which the project is totally based on.
Environmental Analysis
Business is associated with both internal environment as well as external environment
but in this context, external environment of the business is more vital, for which the PESTLE
analysis is require to be conducted. The political factor includes the stability of the politics,
taxable laws and trade restrictions (Meredith et al. 2016). Economic factors includes the rate
of interest on which the changes are imposed along with rates of exchange and overall rate of
inflation, which maintain the prices of the products and services in the targeted market. Social
factor consist of division of wealth in the society of UK along with health and safety
measures by controlling the population growth rate. On other hand, technological factors
includes the automation as well as innovation that helps in overall development in recent

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technology. In addition to this, the legal factors affects the forecasting period of the seasonal
trade that is directly associated in the targeted market (Aceña et al. 2015). The unique selling
point that is associated with the project includes both of the direct competition as well as of
indirect competitions.
Risk analysis is also required to be initiated in which the project for Monet Holiday
Park which associates with contribution for business from home (Zhu and Qian 2015). Penny
and Ben are respective partners for which the movement of establishing the holiday park
along with accommodation for more than 10 log cabins that are self contained in nature. The
valuation of Monet guest house has been evaluated at 950000 pound along with dining
restraint which has been valued at 595000 pound. All of the internal stakeholder might be
interested in the project for which both of the competition is required to be considered.
Property Acquisition Criteria and Plan
The criteria for property acquisition includes the redevelopment of high quality retail
properties along with seeking the primary markets for the project. The type of property must
seek for acquiring the community centres that are anchored by the local market (Westergaard
et al. 2017). The consideration of utilisation of mixed properties, which shows the status of
leasing the property conditions, that is well located in the proposed location, which is in
England. The establishment of the mixed location is required to control the markets along
with barrier to entry along with average household income. The retail properties and the
stabilised properties includes the need of reposting that helps in value enhancement and
expansion of the business. Value added opportunities mainly offers the near term
opportunities that results in positioning of the tentative mix along with leasing vacancies as
well as expansion of the building (Paillé et al. 2014). The projected park is required to be
provided with the track record of the portfolio purchase along with provided other areas pf

6PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
the premises. Penny and Ben has the intention to move within 20 miles for the new business
that would dealt with the outside of the business process.
Project development strategy
Employee resource strategy
The resource strategy for the employees for the proposed project includes the certain
number of employees that would work for the project, which is required to be developed. The
price has been estimated by considering the value of the Monet guest house which has
already been valued to 950000 pound and the Monet fine dining restaurant has also been
valued to 595000 pounds. The recruitment plan for the project has been estimated, as the
employees would be hired in a procedural ways in which several selection procedures are
included such as written examination plan that would help in completion of the project in a
more detailed way (Guest 2014). Face to face, interview would also be conducted for hiring
the employees. The motivation of the employees is also important as it includes the reliability
of the appointed employees who would work for the project.
Risk identification and Intervention plan
The potential risk of the project might be high, as the project is required to be
completed with the schedule and allocated budget. Identification of risk in the project consist
of conducting risk of managing the planning along with analysing the responses of the project
(Haider et al. 2015). Risk in a project can be identified by the documents that are associated
with the project and its overall characteristics. After the process of identifying of risk, both
qualitative as well as quantitative analysis is required to be performed for analysing the risk
that are associated with the project (Marcelino-Sádaba et al. 2014). There are certain tools
that help in identification of risk such as reviewing of documentation and techniques for

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information gathering along with analysing the checklist that is associated with the proposed
project.
Supply chain management process
Supply chain management procedure includes the overall procedure that creates the
demand over the supply in the market. Collaboration with the process along with supply
network planning points out the planning for the promotion, which evaluates the overall
process of optimisation of the planning process (Carvalho and Rabechini Junior 2015). The
proposed project is required to be completed with the specific period of time and within the
estimated budget. Each part of the supply chain is based on the location along with resources
and products that would accurately put effort in the overall phase of the project. Performance
management is required to be evaluated as per the demand process that helps in forecasting
the demand on the judgemental data. The casual techniques for measuring the promotional
impact is required to be projected that quarterly adverse with the other factors of the process.
Quality assurance
The quality of the project is required to be top notch, which is totally based on the
research of the subject along with its features and characteristics (Brandenburg et al. 2014).
International quality standard that is required to be maintained the guideline of the quality for
delivering the particular project. Quality of the products and services measures the fitness for
usage for conformance and requirements that focuses the utilised process. Assuring the
quality of the project helps in generating the quality project deliverables that includes the
meeting of standards and eliminating the projects defects. Different steps are required to be
followed such as to take measure to improve along with identifying the problem area that
would definitely identify the indicators (Wagner, Ullrich and Transchel 2014). Preparation of
the criteria helps in overall comparing the results that would ultimately help in analysing the
assessment of the project of Penny and Ben.

8PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
Marketing strategy
Marketing strategies of the project has different types of steps that helps in identifying
the overall goals and opportunities. The vision of the project is to identify the market
opportunities along with core competencies that might make the biggest impact on the
business. The audience is required to be considered that would point out the goals and
objectives of the proposed project. The goals and objectives of the targeted audience needs to
know for effectively reaching the effectiveness of the strategy, which mainly helps in
reaching the goals in an effective way (Verma and Kaushal 2015). Strategy in marketing
includes the overall process of budgeting that highlights the estimated amount of expenses in
future years. The strategies are required to be broken down into tactics that assist in
maintaining in overall project deliverables.
Budget Plan
Budget plan is the estimated amount of money that would be incurred in future years
for completion of the project. It is the cost that is estimated based on the expenses, which has
been incurred in previous years or earlier years. The total amount of revenue that is generated
determines the cost that would be incurred in upcoming years. It is the type of plan that is
created for spending money as to ensure the need of enough money for the project (Grossi,
Reichard and Ruggiero 2016). Keeping the track of the finances is also important for the
project that is associated with the budget plan. The budget plan for the project is required to
detail the strategic plan along with operational implementation of the proposed solution.
Penny and Ben has recorded their overall expenses that has already incurred during the
business operation. It can be seen in the site that the available building is located in Plwmp,
Ceredigion and the area is measured around 7.5 acres. The guided price of the land is priced
around 400000 pound (Zoopla.co.uk 2019) (Refer to Appendix 1).

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Figure 1: Budget Plan
(Source: Created by Author)
The above table shows the budget plan for Monet Holiday Park in which it can be clearly
seen that the project has estimated cost of £ 1485793 for different particulars of expenses.
Project timeframe planning
Conclusion
From the above study, it can be concluded that the project placement design and
implementation includes the different types of analysis that would work for the proposed
project. The project includes the management strategy for the stakeholders that would help in

10PROJECT PLACEMENT DESIGN AND IMPLEMENTATION
identifying the stakeholder and management of the targeted issue. The development strategy
of the project includes the overall recruitment plan that also consist of motivation and
engagement of the employees. The degree of accuracy of the project is vital as the
development of business environment plays a vital role in forecasting the seasonal trade. It
also includes the investment strategies that assist in stabilising the market position along with
supply side restriction for the strong demographics. The sourcing process in a strategic
manner helps in minimising the efforts of the core suppliers that helps in establishing a better
process in supply chain. It also includes different other factors that would help in maintaining
the engagement policy of the project that might be beneficial for the park with the appointed
employees. The objectives of the risk management includes the impact of the positive events
that are directly associated with impacts of the negative impacts of the project.

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References
Aceña, J., Stampachiacchiere, S., Pérez, S. and Barceló, D., 2015. Advances in liquid
chromatography–high-resolution mass spectrometry for quantitative and qualitative
environmental analysis. Analytical and bioanalytical chemistry, 407(21), pp.6289-6299.
Boddy, C.R., 2016. Sample size for qualitative research. Qualitative Market Research: An
International Journal, 19(4), pp.426-432.
Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for
sustainable supply chain management: Developments and directions. European journal of
operational research, 233(2), pp.299-312.
Carvalho, M.M.D. and Rabechini Junior, R., 2015. Impact of risk management on project
performance: the importance of soft skills. International Journal of Production
Research, 53(2), pp.321-340.
Eskerod, P. and Vaagaasar, A.L., 2014. Stakeholder management strategies and practices
during a project course. Project Management Journal, 45(5), pp.71-85.
Grossi, G., Reichard, C. and Ruggiero, P., 2016. Appropriateness and use of performance
information in the budgeting process: Some experiences from German and Italian
municipalities. Public Performance & Management Review, 39(3), pp.581-606.
Guest, D., 2014. Employee engagement: a sceptical analysis. Journal of Organizational
Effectiveness: People and Performance, 1(2), pp.141-156.
Haider, M., Rasli, A., Akhtar, C.S., Yusoff, R.B.M., Malik, O.M., Aamir, A., Arif, A.,
Naveed, S. and Tariq, F., 2015. The impact of human resource practices on employee
retention in the telecom sector. International Journal of Economics and Financial
Issues, 5(1S), pp.63-69.