Project Leadership: Stakeholder Communication and Ethical Analysis

This report delves into the critical aspects of project leadership, emphasizing the importance of stakeholder communication and ethical considerations. It identifies key stakeholders in a project involving the acquisition of new rehabilitation tools and equipment, highlighting the roles of clinical engineering staff, device users, trainers, and clinical governance. The report underscores the need for a well-defined communication plan to effectively engage stakeholders, considering their diverse demands and preferences, suggesting the use of social media and online project management tools. Furthermore, it addresses potential ethical and social issues arising from the increasing reliance on information and communication technology in healthcare, particularly concerning stakeholder communication. The report also examines factors contributing to stakeholder dissatisfaction, such as political, organizational, and socio-economic issues, advocating for measures like minimizing political influence, instituting performance evaluations, and deploying health insurance systems to enhance efficiency and stakeholder satisfaction. The document concludes by referencing relevant studies on clinical leadership, physician leadership development, and evidence-based nursing implementation.

Running head: PROJECT LEADERSHIP
Project leadership
Name of the Student
Name of the University
Author note

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PROJECT LEADERSHIP
In order to identify the stakeholders involved in the project, it is required to analyze the
persons involved with the project. The major stakeholder to buy new rehabilitation tools and
equipment are the staffs from clinical engineering or maintenance, device users as well as device
trainers. In addition, clinical governance to analyze the particular incident associated with the
devices or risks is considered as the stakeholder of the project (van der Zijpp et al. 2016). In
order to approach as well as communicate with the stakeholders, it is required to set up an
effective strategy and communication plan. After identification of the key stakeholders, it is
important to find out the audience and tailor the actions in order to meet the requirements from
both end. After this process, it is important to develop a management plan and provide
continuous update.
On the other hand, it is also important to understand the demands of the audiences.
Developing communication from both end is important for developing effective communication
plan. Use of social media as well as electronic media can be the useful medium to approach the
key stakeholders involved in the project (Frich et al. 2015). Moreover, use of online project
management tool can be helpful to approach the stakeholders involved in the particular project of
purchasing new rehabilitation tools as well as equipment, deploying technological options in
order to monitor older people with special demands and give feedback to the nurses along with
finally expanding the older people's and family members' along with care providing satisfaction
of the organization.
In order to comprehend as well as identify the possible ethical and social issues, it is
required to understand the issues at first. Based on the analysis, outlining the ethical issues of the
project, the potential issues can serve as a significant sensitizing device to the issues. Information
and communication technology can produce nearly 25% of total business expenditure in the

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PROJECT LEADERSHIP
healthcare services (Patel et al. 2015). Hence, it is important to develop effective monitoring plan
that can be helpful to mitigate ethical dilemma involved with the stakeholder communication
plan.
It is important in a project to identify the demand of stakeholders. In this regards,
dissatisfaction of the stakeholders is one of the key aspect, so that, identifying the aspects can
assist to balance their needs in evaluating the healthcare quality enhancement. The major factors
of dissatisfaction are grouped into political, organizational, market, socio-economical as well as
moral issues. Inadequate management of the resources associated with bureaucracy and
incompetent local administration as well as corruption and health professional politics are the
major barriers to the satisfaction in public sector (Démeh and Rosengren 2015). It is also
important to illustrate the process as well as focusing on the imperfect market in the situation.
Minimization of the undue political influence as well as instituting a proper evaluation of the
performances are important in order to recover the internal as well as external stakeholders
involved with the project. On the other hand, deploying a health insurance system are considered
as the priority items in order to enhance efficiency as well as economic protection in healthcare
as well as health of the people.

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References
Démeh, W. and Rosengren, K., 2015. The visualisation of clinical leadership in the content of
nursing education—a qualitative study of nursing students' experiences. Nurse education
today, 35(7), pp.888-893.
Frich, J.C., Brewster, A.L., Cherlin, E.J. and Bradley, E.H., 2015. Leadership development
programs for physicians: a systematic review. Journal of general internal medicine, 30(5),
pp.656-674.
Patel, N., Brennan, P.J., Metlay, J., Bellini, L., Shannon, R.P. and Myers, J.S., 2015. Building the
pipeline: the creation of a residency training pathway for future physician leaders in health care
quality. Academic Medicine, 90(2), pp.185-190.
van der Zijpp, T.J., Niessen, T., Eldh, A.C., Hawkes, C., McMullan, C., Mockford, C., Wallin,
L., McCormack, B., Rycroft‐Malone, J. and Seers, K., 2016. A bridge over turbulent waters:
illustrating the interaction between managerial leaders and facilitators when implementing
research evidence. Worldviews on Evidence
‐Based Nursing, 13(1), pp.25-31.