Business Project: McDonald's Influence on Local Restaurant Operations

This project analyzes the impact of McDonald's on local restaurants, specifically focusing on the Wood Oven in Barking. The research employs a qualitative approach, utilizing a descriptive research design and an inductive research approach, with interpretivism as the research philosophy. Primary data was collected through questionnaires administered to managers, exploring challenges like customer satisfaction, low profitability, and issues in management such as employee recruitment and marketing. The data analysis, using thematic analysis, reveals that McDonald's entry increases competition, impacts customer loyalty, and influences factors like food taste and product prices. The study concludes with recommendations for local restaurants, including marketing research, the adoption of effective recruitment strategies, and methods for increasing customization to improve their competitive position and brand image.

Managing a Successful
Business Project.

Table of Contents
LO 2 ................................................................................................................................................1
P 4 Research Methodology.........................................................................................................1
LO 3.................................................................................................................................................2
P 5 Data analysis.........................................................................................................................2
P 6 Conclusion and Recommendations.......................................................................................9
LO 4 ..............................................................................................................................................10
P 7 Reflection on value gained from conducting the project....................................................10
REFERENCES..............................................................................................................................11

LO 2
P 4 Research Methodology
The research method is organized programs for doing study. There are bother qualitative
and quantitative research techniques involving survey, participants observation and secondary
information (Kumar, 2019). In this context, there are many methods, approaches design, data
collection for gathering the information and accomplishing aims and objectives of study.
Research Type:
The types of research methodologies can be categorized into many classes on the basis of
the nature and purpose of the research. There are two types of research methodologies such as
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qualitative and quantitative research (Silverman, ed., 2016). In this study, research can be
utilized the qualitative research which is based on non-numerical information. This can aid to
achieve the aim of evaluate the impact of actions of McDonald on operation of local restaurant in
the Barking.
Research Design:
A research design is the set of techniques and processes utilized in gathering and
evaluating assess of variables particular in the problem study. The research design determines
type of study like research problem, hypotheses and experimental design. There are different
types of research design like descriptive, correlation, experimental and so on (Flick, 2015). In
this study, researcher can use the descriptive research design which is based on observation,
surveys and case study. This research design is used because there is need to carry out extensive
research from basic level. For such kind of situation descriptive research design is best choice.
Research Approach:
A research approach is the program and process which consists of stages of wider
assumptions to detailed technique of gathering, analysing and interpreting the information to
complete the research. There are three kinds of research approaches such as deductive, inductive
and abductive approaches (Ledford and Gast, 2018). Researchers can utilize inductive research
approaches which is based on themes, patterns and make conceptual model. Inductive research
approach is used because here qualitative analysis will be done. This approach is used when on
basis of analysis we are going to form specific approach.
Research Philosophies:
The research philosophy is wider topic which deals with sources, nature and growth of
knowledge. It is the value the modes in which information about process can be gathered,
evaluated and utilized of information. There are four research philosophies such as pragmatism,
positivism, realism and interpretivism (Alvesson and Sköldberg, 2017). Investigator can use
interpretivism research philosophy which is based on small samples deeply and investigations.
This can aid to achieve the aim of evaluate the impact of actions of McDonald on operation of
local restaurant in the Barking. Interpretivism philosophy is used because current research study
is qualitative in nature.
Data Collection:
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Data collection is the procedure of gathering info from all relevant sources to discover
answers to the research problem, test the hypotheses and analysed the result. There are two
sources of data collection such as primary and secondary sources. In this study, researcher can
utilize the primary sources for gathering the information which involve in qualitative research
(Fletcher, 2017). It is the based-on questionnaires. Data will be gathered from questionnaire
because by doing so data about current trends and facts can be gathered. This will assist in
carrying out research in proper manner.
Sampling:
Sampling is procedure utilized in analysing statistics in which predefine number of
observations are taken larger populations. There are two kinds sampling methods such as
probabilistic and non- probabilistic methods. Research can use the simple random sampling
which involves probabilistic method (Kumar, 2019). In this study, investigator can collect the
information from 20 managers as sample of the company. This can aid to achieve the aim of
evaluate the impact of actions of McDonald on operation of local restaurant in the Barking.
Data Analysis:
Data analysis is the procedure of examining, cleaning, transforming information with
objective of finding info, revealing conclusion and encouraging decision-making. Research can
utilize the thematic analysis for findings of research (Silverman, ed., 2016). This can aid to
achieve the aim of evaluate the impact of actions of McDonald on operation of local restaurant in
the Barking.
LO 3
P 5 Data analysis
Questionnaires
1. What are challenges faced by local restaurant Wood Oven in the Barking due to McDonald’s?
 Customer satisfaction
 Low profitability
 Decline in sales
2. What are issues faced by local restaurant in relation to management of business in Barking ?
 Recruiting of employees
 Lack of planning and marketing
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 Lack of communication
3. What are factors influences on customization in local restaurant Wood Oven in Barking due to
McDonald ?
 Product quality
 Prices of products
 Taste of foods
4. Is McDonald’s contribute to the economy of the local area?
 Agree
 Strong Agree.
 Disagree
 Strongly disagree.
5. What are impact on customer loyalty towards the local restaurant Wood Oven in Barking?
 Positive impact
 Negative impact
 Both
6. Is MNC increase competition among the local businesses
 yes
 no
Theme 1: Challenges faced by local restaurant Wood Oven
Option Percentage % Respondents
Customer satisfaction 60 12
Low profitability 25 5
Decline in sales 15 3
Total 100 20
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60
25
15
Customer satisfaction
Low profitability
Decline in sales
Interpretation: From the above data it can be interpreted that 12 out of 20 respondents
says that the due to the McDonald entry in barking, whereas the 5 respondents are saying that its
affect the profitability of the Wood Oven restaurant. On other side, 5 participants said that there
is lower profitability of local restaurant due to McDonald in the nation. Therefore, localized
company will need following the different recruitment methods for selecting the skilled
candidates in terms of effective management of business. This can aid to increase sales and
profitability as well as brand image of the Wood Oven. Also, this can help to raise the
productivity and reputation in the country.
Theme 2: Issues faced by local restaurant in relation to management of business
Option Percentage % Respondents
Recruiting of employees 55 11
Lack of planning and
marketing
25 5
Lack of communication 20 4
Total 100 20
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Interpretation: From the above data it can be interpreted that out of 20 respondent 11
are saying that the mainly firm is facing the issue recruiting the employees in the restaurant due
the McDonald's come in the competition also its create the lack of planning and marketing as
said by the 25% of respondents. It can be says that after the research that many firms are affected
due to the McDonald's. Because its provides high remuneration to the employees and other firms
arenot able to pay as much as the MacDonald's.
Theme 3: Factors influences on customization in local restaurant Wood Oven
Option Percentage % Respondents
Product quality 10 2
Prices of products 25 5
Taste of foods 65 13
Total 100 20
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Recruiting of employees
Lack of planning and marketing
Lack of communication
0
10
20
30
40
50
60 55
25
20 Percentage %

10
25
65
Product quality
Prices of products
Taste of foods
Interpretation: From the above graph, it can be interpreted that out of 20 participants, 13
participants are replied that most consumer prefer the taste of food by which local restaurant
Wood Oven face issues in relation to customization in the Barking. On other side, 5 respondents
replied that many consumers prefer the prices of products within the local restaurant. Highly
skilled employees will help to local business in relation to improve product quality and taste as
well as set up the prices of goods and services which are provided in the Wood Oven. This can
aid to increase sales and profitability as well as brand image of the Wood Oven. Also, this can
help to raise the productivity and reputation in the country.
Theme 4: Contribution of McDonald’s to the economy of the local area
Option Percentage % Respondents
Agree 55 11
Strongly agree 20 4
Disagree 15 3
Strongly disagree 10 2
Total 100 20
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Agree
Strongly agree
Disagree
Strongly disagree
0 10 20 30 40 50 60
55
20
15
10
Percentage %
Interpretation: From the above pie chart, it can be interpreted that out of 20 participants,
11 participants are agreed with this statement that is McDonald contribute in economy of local
areas. On other side, only 2 respondents are strongly disagreed with this statement. In this
context, McDonald has large market share and profits, so that they must have contributed in
economy of local area such as employment, Gross Domestic Product etc. This can aid to increase
sales and profitability as well as brand image of the Wood Oven. Also, this can help to raise the
productivity and reputation in the country. Also, MacDonald's increase the living standards and
livelihood of the public of Barking.
Theme 5: Impact on customer loyalty towards the local restaurant Wood Oven
Option Percentage % Respondents
Positive impact 60 12
Negative impact 25 5
Both 15 3
Total 100 20
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60 25
15
Positive impact
Negative impact
Both
Interpretation: From the above data it can be interpreted that 60% of respondents are
said that consumer loyalty impact positively in relation to increase sales and profits of the local
restaurant Wood Oven in the Barking. On other side, 25% of respondents replied that consumer
loyalty impact negatively as per quality and prices of products in the Wood Oven. Therefore,
localized company will need following the different recruitment methods for selecting the skilled
candidates in terms of effective management of business. This can aid to increase the consumer
loyalty and satisfaction in the Wood Oven. This can aid to increase sales and profitability as well
as brand image of the Wood Oven. Also, this can help to raise the productivity and reputation in
the country.
Theme 6: MNC increase competition
Option Percentage Respondents
Yes 80 16
No 20 4
Total 100 20
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Yes No
0
10
20
30
40
50
60
70
80
80
20
Percentage
Interpretation:- from the above data it can be interpreted that 80% of respondents are saying
that multinational companies increase the competition among the local business and it also
increases the research of the local business. Competition helps to get improve the products to
survive in the market. MacDonald's has its own brand image which attract the more and more
customers. So that local restaurants have to increase their products reach and sustain in the
market.
P 6 Conclusion and Recommendations
From the above study, it can be concluded that research methodologies aid to
accomplishing the research in effective manner. Also, it can aid to achieve the aim and
objectives of study. It can be discussed that various methods, approaches and design of research
can aid to conduct the appropriate study relating to international business's operation impacts on
local restaurant's actions in selected nation. Furthermore, it can be discussed that questionnaire
techniques aid to collect the information related to different perspectives of selected respondents
about the impact on local operation due to international business. Moreover, study can be
identified that different factors influences on local business due to consumer loyalty,
management of business in the selected nation.
Recommendation:
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From the above primary evaluation of the information, investigator has suggested
different things which is very impressive for the organization in appropriate operation and
management of local restaurant. There are few recommendations from investigator that are as
follows:
Local restaurant should conduct marketing research to identify the impact on
international business's operation in the selected nation. It this context, they should adopt
appropriate different strategies like social media marketing, newspapers advertisement in relation
to employee’s recruitment and selection for effective management and planning of local
restaurant due to international business in the selected nation. In addition to that, local restaurant
should follow methods for increasing the customizations like high quality products, effective
prices and preparing tasty foods in relation to increase consumer loyalty and satisfaction in the
nation. Local restaurant can increase the quality of products and variety of products so that it can
sustain in the market with competition of multinational companies. Also, this restaurant can
recruit the employees in the organisation are professional and work with the potential work.
Furthermore, localized restaurant should follow different recruitment methods for
selecting the skilled candidates in terms of effective management of business. Skilled employees
can be worked effectively in relation to better communication, handling activities of restaurant,
management of overall business in the nation. This can aid to increase sales and profitability as
well as brand image of the Wood Oven. Also, this can help to raise the productivity and
reputation in the country.
LO 4
P 7 Reflection on value gained from conducting the project
In this study, I have learned many things that will be very helpful for me to increase skills
and knowledge on the topic of impact of multinational companies on operation of localized
business in the country. I was feeling very pleasure in conducting this study because I have
learned that many of factors influenced on localized business due to multinational companies.
The whole strategies, methods and tools needed for evaluating impacts on international business
on localized company. Furthermore, in making aims and objectives of study, I was thinking very
wider but after that I understood that the best outcome is obtained by narrowing the aims and
objectives of study.
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Moreover, I have utilized different research methods where I feel little complex and it
also took time but it is very essential section in conducting study because the conclusion and
outcome are based on kind of study methods selected. In choosing the research methods, I have
analysed all kinds of methods and after that investigator have selected the best and appropriate
one. In this context, the best part of this research is data collection from surveys. This was my
impressive experience as I have understood the perspectives of mangers of local restaurant on
operation and strategy of multinational companies. Therefore, this study is very helpful for the
research in conducting advance any kind of investigation.
I face lots of problems in preparing project management plan. Hard task was to make an
idea about duration within which tasks can be completed. This was first time I was doing any
research in which I need to pass through multiple steps. Thus, it was great experience for me. I
am happy that within stipulated time I was able to complete all stages of project. Thus, I can
conclude that project management method helps me in completing project on time. It was hard
for me to prepare aim and objectives in proper manner but I manage to develop both these on
time. I follow SMART model in decision making process which state that goals must be specific
and concrete in nature which assist me in preparing both these in proper manner. In respect to
aim and objective I make multiple changes in may project plan. Project results are indicating that
firm need to increase its product portfolio so that it can compete with competitors. However,
such kind of though can be considered wrong. This is because even firm have small portfolio of
products but if it is doing something innovative in them then in that case product quality can be
increased substantially which lead to heavy increase in profit.
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REFERENCES
Books and Journals.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ledford, J. R. and Gast, D. L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Silverman, D. ed., 2016. Qualitative research. Sage.
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