Project Management: A3 Map for SME Product Development Project

This project management assignment showcases an A3 map analysis for a Small and Medium Enterprise (SME) focusing on food product development and the potential creation of a mobile application for its catering trade customers. The project addresses the need for a consultant to conduct a scoping study due to the company's lack of expertise in app development and the associated investment of scarce resources. The A3 map outlines objectives, supporting evidence from research (Martin, Schulz, Haimes, Kastl), industry trends, and potential benefits of the application, such as brand development, increased client visibility, and competitive advantage. The analysis includes stakeholder identification, internal and external analysis, and financial considerations, all contributing to a cost-effective and strategically sound project plan. The project leverages the Harvard referencing system for citations and references.

Running head: PROJECT MANAGEMENT
Project Management A3 Map
Name of the student
Name of the university
Author Note:

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PROJECT MANAGEMENT
Client Topic
The topic of the client in the following case can be
“Appointment of business consultants in order to provide
a plan for the creation of a cost effective plan to launch a
mobile application that can help Company X to be more
visible to the clients and increase its service”
The implementation of the application will help the
organization to;
a. Develop its brand
b. Be more visible to clients
c. Improvement in competitive advantage
Ghantt Chart
Objectives
The objectives are;
a. To decide on the creation of a cost effective
application for the Company X
b. To identify the stakeholders and communication
tools
c. Internal and External Analysis
d. Financial Analysis and Monitoring
Supporting Evidence
Some of the supporting texts of objective based that helped
to deduce the Project are as follows;
1. The study by Martin (2016) was taken as the
consulting reference for stakeholder analysis. The
stakeholder analysis was essential in this case as it
helped to decide the actual stakeholders who were
best fit for completing the project.
2. The research by, Schulz Martin and Meyer (2017).
It was essential to determine the factors related to Contribution

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PROJECT MANAGEMENT
the determination of the factors that relates to
internal and external analysis. The internal and
external analysis can help the organization to
customize its application according to the trends in
the market and make it better than its competitors.
3. The study of Haimes(2015) is used to identify,
evaluate and prioritize the risks associated with this
project. This process requires that there be a
coordinated and economical response to the
application of resources to minimize and control
the probability of an unlikely occurrence, as well as
to maximize the realization of opportunities.
4. The financial analysis study of Kastl (2017) has
been used to refer to the financial study of the
report.
Some of the supporting texts of Industry Based that helped
to deduce the Project are as follows;
1. The increasing use of the mobile application
2. The increasing use of the mobile applications for
the conduction of different types of regular day to
day activities
3. The financial considerations or the positive
economic impact on the implementation of the
mobile application
4. The development of the mobile application will
improve the following industrial sector
The main contributions of the application are;
 The application will help the clients of Company X much better
aware of the products provided by the organization ad also their
specifications
 The design and the launch process will be selected by the
management of Company X after discussion with the business
consultant appointed by the organization
 The process of identification of the stakeholders can be one of the
main decisions of the business
 The market analysis involving both the internal as well as the
external analysis can help in the successful use and launch of the
business application
 The application will be cost effective and will be build on scarce
resources which will be ideal for the development of the
organization
 Considering that the process of developing a mobile application
is particularly expensive and the resources are limited, the tools
and techniques such as the cost-benefit analysis as well as the
project scheduling report will ensure that the clients budgeting
concerns are met and considered at all stages of the project.