Project Management Plan and Analysis: Continental Consulting Report

This report provides a comprehensive analysis of project management principles and their application within Continental Consulting Limited, a UK-based consultancy. The report begins by outlining the aims and objectives of the project, focusing on the impact of social media on business growth. It then details the project management plan, including cost analysis, risk assessment, quality control, scope definition, time management, and resource allocation. The report further explores the use of project management tools such as Gantt charts and work breakdown structures to visualize and manage project timelines and tasks. Additionally, it discusses the implementation of both quantitative and qualitative research methods to gather data and achieve project objectives. The research incorporates primary data collection techniques, such as surveys and interviews, to understand the impact of social media on the company. Finally, the report presents the findings, analysis, and conclusions drawn from the research, offering insights into effective project management strategies for business development.

Managing Successful
Business Projects

INTRODUCTION
Small enterprises operate their functions and activities by using effective technology
within workplace (Eckerson, 2010). Digital technology is used by each and every firms in order
to run their business operations in an efficient and effective way in the market. Small as well as
medium sized business are adopting digital technology for running business functions properly.
Along with this, it is also monitored that latest technology will help in manufacturing a products
and services effectively. Continental Consulting Limited is an enterprise as well as research
consultancy organisation i.e running within UK market. Headquarters of this company is in
London. Major functions of this firm include re-engineering which is provided to medium as
well as small manufacturing organisation. In this report, it involves the aims and objectives of
the project report. Along with this, it also analyse several tools which can be used by firms as
Gantt chart, work breakdown structure and many more. This project will also involve project
management plan and interpret the findings to reach determined outcome.
TASK 1
P1 Project aims and objectives
Digital application is a aggregation of different processes as well as abilities that help in
manufacturing a new good and service within the organisation. In current times, digitalization
are making lots of changes in the process of producing a products. Small firms has taken an
initiative to take the help of latest technology. So, this benefits top personnel to establish
competitive benefits to maintain its position in market. In modern era, digital technology is
rapidly taking place in the market which influence enterprise functions. It is the demand of
organisation to make its operations as well as production process more effectual. In order to
make sure about property within approaching marketplace, digital application will assist small
organisation to heighten its process of manufacturing and communicating by using different
utilise like websites, texting, e-mails, personal digital etc. By processing application,
organisation can meet higher position in the market (How digital technology could benefit your
business, 2016). Corporal origin like as techniques and function are attached with latest
application. They are mechanically operational their actions in an correct manner through saving
their time. This will help in attracting large numbers of customised towards their company for
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accelerating sales of the administration. Firms whether small or medium after implementing
latest technologies can gain competitive advantages in the market.
Continental Consulting Limited is consultancy organisation which provide skilled as well
as talented human resource in others company which take an benefit in the context of
engagement, holding, sales presentation, profitableness and many more (Gebauer, Edvardsson
and Bjurko, 2010). This firm also conduct the market research which will help various
organisation in order to take an important decisions effectively. They are adopting a latest
technology within the workers. It will also assist business in increasing its productivity and sales
efficiently. Therefore, its main aims as well as objectives of project research are given below:
Aims: “To analyse the impact of social media in growth and development of a company. A case
study based on Continental Consulting Limited ”
Objectives:
 To analyse operations of social media for business organisations
 To determine the factors by which firms can attain development in their business
operations. To examine importance of social media in enhancing image and development of
Continental Consulting Limited
Research questions
 How to analyse operations of social media for business organisations?
 How to determine the factors by which firms can attain development in their business
operations?
 What are the importance of social media in enhancing image and development of
Continental Consulting Limited?
P2 Project management plan
Project management plan refer to formal as well as approved documentation i.e. managed
by the team supervisor of an organisation. Making a program of project administration defines
how a project of organisation is executed, managed and contained. Primarily, these
representation which are planned are utilized to specify the methods of projection unit (Incelli,
2013). Therefore, plan of managing a project will set tools and tactics which are used for
accomplishing a business activities with amended results. When some modifications are adoptive
in the organisation, sometimes it become a very big cause of business activity failure. Some of
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the essential factors are discussed here to ensure that their should be very less chances of
function failure are given below:
 Cost: This factor mention the expenditure of firm i.e. incurred at the time of executing a
research project (Jones and Lubinski, 2012). In Continental Consulting Limited fixed and
variable cost are incurred for running business functions effectively. This process involve
education, training and development, making of new practices and policies and many
more. The cost determined for the project is 5500Pound to perform the business
operations.
Cost budget on Cloud Technology
Particulars Amount
Initial investment £21000
Expenses:
Research and developmental activities £2800
Operational expenses £5100
Cost to IT experts £2500
Maintenance £3600
Licensing fee £7000 Risk: This factor involve at the time when modifications take place in technology. In
order to use technological modifications, it need to complete a task in a new manner
which can be implement in whole firms. In this, if changing technology is not
implemented successfully then it will disturb the whole enterprise action. In order to
remove risk, if firm have to present current application then they have to provide their
employees learning and training in an proper way. It will help in proper accomplishing of
business activities. There are various possibility of arising risk and uncertainties while
completing the project that is required to identify different factors to reach with potential
goals and targets. This the factor which is directly affect business organisation at the time
of using advanced digital technology. Continental Consulting Limited that are delivering
updated techniques, methods and equipments to their customers and also promote various
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services at global level. Some risk occurs that involves inaccuracy, lack of funds and lack
of efficiency. Quality: Every firm require to manage quality of their project in an effective manner.
Therefore, quality supervisor have to plan all the activities by concerning research project
quality at first level. Continental Consulting Limited have to ensure better setting of
workers in the organisation in order to maintain project quality. Scope: In this, it is the process of business activities which are used to complete research
project effectively and successfully. For maintaining productive workers in the working
environment, company have to take various steps such as inform as well as discuss about
modifications in employees, adopting latest technology, organising factors and so on.
Scope of firm is to enlarge their enterprise in different locations. The project scope is
wide due to effective digital technology in an organisation. With the help of adopting this
technology, firm is capable for upgrading all business operations and functions. For
developing effective plan, researchers have to identify main impact and benefits that
main purpose is to promoting different goods and services. Along with this, the project
support in operating administration, production, storage and distribution so firm can grow
and increasing their business image in the large market place. Time: Effective management of time is essential for every concern to utilize in their
research project plan for carry out a project aims and objectives effectively as well as
successfully. Therefore, managers require to motivate workers for implementing these
functions in its workplace properly (Kankaanranta and Planken, 2010). These activities
are going to get accomplished in 3 months.
 Resources – In this, resources are main factor which help in developing and formulating
appropriate research project in proper manner. For implementation of social media for
attracting large number of customers towards company goods and services. There are
various resources used for executing social media within an organisation that includes
funds, effective marketing functions, techniques and method and so more. It is used for
maintaining and managing all resources that are required for smoothly implementation of
social media method within an organisation.
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It is required for Continental Consulting Ltd to make modifications so that plans of
managing a project is accomplished effectively. It render correct choice of preparation and
learning level which will assist in keeping attribute of research project.
P3 Gantt chart and work breakdown to give time frames
An organization integrated various techniques and tools such as work breakdown
structure, Gantt chart and many more in their research project plan (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013). It include several kinds of complexity while
executing a research project. In this, work breakdown structure will aid in meeting a success of
project plan. Continental Consulting Limited is selecting this tools or tactics in order to supervise
as well succeed the program of sub-activities in a correct way.
Work Breakdown Structure
In this work breakdown structure, it includes hierarchy which distribute important plan of
business functions within the employees in order to accomplish the task effectively. This tool
give an outline by functioning its sub-functions and identify essential activities in order to
accomplish the research project in the given span of time (Chesbrough, 2010). This work
breakdown structure is adoptive for dominant and estimation its value in an appropriate manner.
By using it at functional level, Continental Consulting Limited will be capable to investigation
its task packages. It correspond the to-do-list which employees need to complete within the
limited period of time. It will help in changing firms culture as given in figure below:
(Sources:Work Breakdown structure, 2018)
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Illustration 1: Work Breakdown structure

Gantt Chart
Gantt chart method will aid in maintaining a research task effectively. This tool is a
graphic demonstration which will aid in following specific preparation parts and also analysed
that the research projection is accomplished on given time or not (Crane and Matten, 2016). It
make a list of sub-activities of research project on horizontal and vertical axis which demonstrate
the interval of period. Dimension of flat line find out the time continuance participating in all
function. Continental Consulting Limited make its chart through using Microsoft project For
example: Each MSP and task is shaded in dimension to examine the level of carry out a
investigation work. This Gantt chart will assist in observing time duration of accomplishing a
whole research project. Through this it will easy to know that which part of activities are
overlapping with one another, research project of every sub-activities involve its staring and
ending of time and kind of activities involved in this schedule (Den Hertog, Van der Aa and De
Jong, 2010). The diagram of this tool is given below:
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TASK 2
P4 Small scale research by implementing quantitative and qualitative methods of research
Continental Consulting Limited organisation research is contribute for gathering a
effective collection and data on given topics. Their are two types of methods which are used in
this research projection activity are qualitative and quantitative methods in order to achieve
project aims as well as objectives in an effective way. Quantitative method: This approach is a manner of gathering and accessing information
which is acceptable from several sources. This formulation of task include the use of
statistical as well as mathematical tools in order to meet effect. Its aim is to definitive as
research project mainly focusing on determining problems in order to achieve better
outcomes. It is exploitatory in quality as well as it is supported on assembly verbal and
behavioural data (Introducing Research Methods, 2017).
 Qualitative method: This method is a systematized manner of completing a research
project. In this, it observe to collect data which are not in the form of numerical. This
research project is a long request for investigating which allow organisation to analyse
the real meaning of people actions, behaviour and communication. Mainly, it is adopted
to find out the relations between two variables.
Along with this, researchers also collect information through various sources like primary
and secondary. Primary Data: In this regard, primary data methodology helps in gathering information
by conducting survey, questionnaire and interview methods. It will aid in obtaining
reliable data but consumes much time also.
 Secondary Data: While secondary methods give sources like internet, magazines,
newspapers and more which provide published data of other authors.
In this context, present research has been conducted through primary research of methods
by taking a sample of 50 respondents.
CONTINENTAL CONSULTING LIMITED QUESTIONNAIRE
Name:
E-Mail Address:
Age:
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Gender:
Q1) What are the main reasons of using social media within the business?
 Brand awareness
 Sales
 Community engagement
 Other
Q2) Is social media beneficial for company to increase their profitability level?
 Yes
 No
Q3) What are the major benefits of using social media and mobile technology within the
business organization?
 Increase Profitability
 Customer Base
 Brand Image
Q4) Which tools of social media are used by Continental Consulting Limited for interacting
with customers?
 Twitter
 Facebook
 Instagram
Q5) What are the issues faced by Continental Consulting Group by implementing social media
and mobile technology?
 Less Time
 Insufficient Fund
 Capable Workers
Q6) What are the major disadvantages of implementing social media and mobile technology in
the business activities?
 Not secure
 Defamation
 Networking exhaustion
 Hacking
Q7) Is social media and mobile technology increase customers awareness towards company
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products?
 Agree
 Disagree
Q8) Is social media and mobile technology maintain relationship with customers in order to
retention them for a long time?
 Yes
 No
Q9) Recommend ways for implementing social media within business activities?
 Agree
 Disagree
Q8) Is social media and mobile technology maintain relationship with customers in order to
retention them for a long time?
 Yes
 No
Q9) Recommend ways for implementing social media within business activities?
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