Talon Outdoor: Project Management Plan and Digital Technology Analysis

This report examines the project management plan for Talon Outdoor, a UK-based home media specialist company, focusing on the integration of digital technology in media advertising. It outlines the company's aims and objectives, emphasizing the need for effective project planning to address organizational issues and drive growth. The report includes a detailed project management plan covering scope, cost, time, quality, and communication, along with a work breakdown structure and Gantt chart. It incorporates small-scale research utilizing both qualitative and quantitative research tools to analyze the impact of digital technology on the company's operations. Data analysis, recommendations, and reflections on the research's value are provided, culminating in meaningful conclusions regarding the effective implementation of digital technology in project management strategies for Talon Outdoor. The report emphasizes the importance of digital technologies in gaining a competitive advantage in the current business environment.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TASK 1 ................................................................................................................................................3
P.1 Aims and objective of project ...................................................................................................3
Back ground of study ......................................................................................................................3
P2 Project Management plan to cover Scope, cost, time, quality and communication...................4
P3 Work background structure and the Gantt chart.........................................................................5
TASK 2.................................................................................................................................................7
P4 Small-scale research using Qualitative and Quantitative research tools....................................7
TASK 3.................................................................................................................................................8
P5 Data Analysis of the research using various tools and techniques.............................................8
P6 Recommendation as a result of data and research analysis for meaningful and valid
conclusions. ...................................................................................................................................11
TASK 4...............................................................................................................................................12
P7 Reflection on the value of undertaking the research analysis to achieve the objective, self
learning and performance..............................................................................................................12
Conclusion .........................................................................................................................................12
Reference............................................................................................................................................13

TASK 1
P.1 Aims and objective of project
Back ground of study
Project management plan helps to find out the most effective and result oriented activities or
operations to establish an organisation. This implies that the project management plan is developed
in order to avoid the organisational issues and assist the business activities so that they can lead to
the growth and development of the organisation as well as society. This project is in context of the
Talon Outdoor a Home media specialist company(Balasubramanian and Sawhney,2013) This
company provides effective Out-of-home media advertising which is based in the UK. The
company focuses on providing creative innovative and smart advertising through communication
with the customers while they are outside their home s. In this report the project management plan
will be the main concern and will determine how the company can make an effective project plan.
The report will identify the need of the digital technology in the development of new project
plan. The digital technology is the combination of each and every technical equipment or the
application that are used in an organisation for the use of technologies in the business operations or
activities. The digital technologies help a business organisation to perform a variety of operations
effectively and consume time as well as money. The proper use of digital technology can help a
business or company to gain competitive advantages that results to increase the efficiency and cost
reductions as well as improving the sales. Therefore, The digital technologies is very essential in
each and every business or companies in the present business environment(Baskerville and Wood-
Harper,2016).
The Talon outdoor is media specialist company that offers effective out home media
advertising options to the customers. The media advertising is a very essential element in the
marketing or promotion of an organisation. They various organisations understand the needs of the
media advertising and use it as tool of marketing or promotion. The Talon outdoor need to develop
various project plans in order to make the best use of the technologies in order to provide the best
services to its customers with regards to the media advertising.
Aims and Objectives of the Talon outdoor.
Aims – To make the best use of the digital technology for helping companies in advertising
activities.
Objectives – To identify and understand the use of digital technology in the media advertising
businesses. To understand the relation between the project management strategy and the digital
technology(Brooks,2014).To provide various recommendations for an effective project management
strategy with implementation of digital technology.
Research Questionnaire -
 What is the need of digital technology in the media advertising businesses?
 What are the importance in the project management plan?
 What is the relationship between the project management plan and digital technology?
 What are the recommendations for an impressive project plan?

P2 Project Management plan to cover Scope, cost, time, quality and communication.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Finding of the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of problems 1 day Thu 12/21/17 Thu 12/21/17 1
Time frame and allocation
of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17
Literature review 5 days Sat 12/23/17 Thu 12/28/17 3
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Results of documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8
On the basis of the above chart the researchers within an organisation helps the business activities to
grow and develop. The organisation's operations are planned according to the project management
plan mentioned above. The project management plan includes various factors or elements that needs
to be considered, these elements are described below -
 Risk – In the project management plan help to identify the various risk that can affect the
organisation's performance or productivity. The researchers develop the project plan
considering the various risks that can influence the business operations(Bughin and
Singer,2012).
 Cost – The project management plan help the organisations to analyse the cost of the
business activities and effectively control and decrease it in order to increase the profit of
the business. The Cost is the very essential factor that have a major impact on the
organisation's growth and development.
 Scope – The digital technology can create a wide scope for an organisation in terms of
growth and development by increasing the effectiveness as well as efficiency in the business
activities and operations. The digital technology plays and important role in the media
advertising as it uses various digital techniques and applications to perform the media
operations.
 Communication – An effective communication is important for each and every kind of
business or organisation(Chaffey and Patron,2012). Communication helps to share the ideas
and views within the organisation and employees working in various departments. This
helps them increase the coordination and achieve a common goal. The project plan helps the
organisation to decide what is the best way to communicate with each other in a business or
company.

 Quality – The quality is also an essential component in the business. The quality decides the
sales and profit of the company or organisation. The better quality product or services helps
the customers to be satisfied and the business creates a positive image in the
market(Drury,2013).
P3 Work background structure and the Gantt chart.
In the above work background structure the various business activities which are performed by an
organisation are framed accordingly. These activities are very much important and essential for a
business organisation. The activities or operations performed by an organisation are developed and
performed with consideration to its business objective and goals. The another structure that is
needed to be developed is the Gantt chart, This chart helps an organisation to organise the business
activities or operations and time frame in order achieve the organisational goals in systematic
manner.
Illustration 1: Work Breakdown Structure

Illustration 2: Gantt Chart
Illustration 3: Gantt Chart

Network Planning
The Gantt chart mentioned above includes various business activities performed by an
organisation in order to achieve the objectives and aims in systematic manner. It is a most effective
way in which an organisation can organise their business activities and accomplish their objectives
or tasks in significant way. The researcher may collect and analyse the various important
information or data by the effective questionnaire. The various operations of the business are been
organised and managed with the help of Gantt structure in order to increase the organisational
performance and goal of a specific project. The project can be successfully carried out with the use
of these effective plan structure(Robson and McCartan,2016).
TASK 2
P4 Small-scale research using Qualitative and Quantitative research tools.
The Talon Outdoor may be analysed and investigated by applying various research
methodologies. These research techniques or methods identify and determine the different facts,
data and information with regards to the organisational purpose, operations and objectives.
Research Strategy – I observed that Talon outdoor has effectively used appropriate methods in the
research. There are basically to kinds of research methods quantitative and qualitative. The main
objective of these research methods is to find out the different risks, challenges and opportunities
that a company can face while implementing the digital technologies and disruption. The
Quantitative research depends upon specific research tools such as nova test, t-test or correlation
whereas the Qualitative research consist a detailed study of a specific subject which is availed by
the professional researcher with regards to a particular concept or theory.
Research Approach – This methodology is used by the researcher for collecting important
information, data and facts which are important for the analysis on Talon outdoor. There are two
kinds of research approaches Deductive and Inductive. This basically helps to identify the purpose
and outcomes of the research. The Talon outdoor implemented a combination of both inductive and
deductive research approach to get the best results.
Data Collection – To identify and collect the most effective and appropriate information or data
which is needed for the research analysis is referred as the Data collection. This is divided into two
forms – Primary data and secondary data. The Talon outdoor collected relevant data and
information such as competitor's strategies, market position etc which are very useful to develop
organisational strategies.
Data Analysis – The Data analysis is the process needs to practised after the collection of the
appropriate data. The data collected is analysed in order to filter the data and get a specific as well
as useful information out of it. The data analysis is performed using the two methods, the qualitative
method is more effective and significant as compared to the quantitative method in the data
analysis(Persons and Waitman,2012). Talon outdoor carried very method of data analysis in order to
get the most specific and accurate information.
TASK 3
P5 Data Analysis of the research using various tools and techniques.

1.Since how long you are working in Talon Outdoor?
 Less than one year
 one to five years
 five to ten years
 ten years and above
2. Do you accept that digital technology is affecting the function of the organisation positively?
 Agreed strongly
 Agreed
 Disagreed
 Disagreed Strongly
3. Do you accept that digital technology can develop innovation in the organisational activities?
 Agreed
 disagreed
4. Which types of applications can be implemented by Talon Outdoor?
 Wi-Fi
 Computer
 Social-media
 Mobile application
5. What are the different kinds of issue will be faced by the Talon Outdoor by implementing digital
technology in the organisation?
 Financial challenges
 Customer dissatisfactions
 Improper information.
6. Which will be most profitable division if the digital technology is implicated in the
organisation?
 Department of Operations
 Department of Marketing
 Department of Human resource.
 Department of Financial.
7. Do you accept that the digitalisation will help Talon Outdoor in development and will bring
innovation in the firm?
 Strongly agreed
 Agreed
 Disagreed
 Strongly disagreed
Theme 1 : Employees working in the Talon Outdoor.
Since how long you are working in Talon Outdoor? Frequency
Less than one year 3
one to five years 4

five to ten years 2
ten years and above 1
Analysis and Interpretation – The above question helped in determining that the maximum
employees working in the Talon Outdoor are within the group of 1 to 5 years with the highest
frequency. The number of employees who are working with the Talon outdoor for few months and 5
to 10 years are 3 and 2. One employee stated that he have been working in the Talon Outdoor for
more than 10 years(Özerdem and Bowd,2016). This questionnaire or research identified that the
maximum numbers of employees within the firm have been working for years and have developed
effective skills and knowledge to identify the influence of digital marketing on the organisational
activities.
Theme 2: Impact of digital technology on the Talon Outdoor.
Do you accept that digital technology is affecting the function of the
organisation positively?
Frequency
Agreed strongly 7
Agreed 2
Disagreed 1
Disagreed Strongly 0
Interpretation – The above analysis determines that 99% of the employees working in the Talon
Outdoor agrees that the digital technology is positively impacting the organisational activities and
performance and the rest of the 1% employees stated that it does not have any positive impact on
the business operations. It is identified by this research that the digital technology has a highly
positive impact on the working of the business, the Talon Outdoor has many benefits of
implementing the digital technology in there working environment and techniques.
Theme 3 : Roles of digital technology in delivery innovation in Firm.
Do you accept that digital technology can develop innovation in the
organisational activities?
Frequency
Agreed 8
Disagreed 2
Analysis and Interpretation – This research proves that the digital technology helps in developing
innovation within the organisational activities and operations. The 80% of the employees working
in the Talon Outdoor agrees that the digital technology is bringing innovation in their firm win
different ways and 20% of the respondents disagrees with the same(O'Keeffe and Clarke,2013).
Hence, it is clear that digital technologies are supporting the growth and development of a firm
through innovation.
Theme 4. Technology used by the Talon Outdoor.

Which types of applications can be implemented by Talon Outdoor? Frequency
Wi-Fi 2
computer 1
social-media 4
mobile phone applications 3
Interpretation – This research determined that the social media is the most effective technology the
employees thinks that needs to be implemented in the firm. 4 out of 10 employees within the Talon
outdoor said that the social media technologies should be used in the organisation, 3 of them
supported mobile phone application. Few of them said to implement Wi-Fi and computers.
Theme 5 : Issues faced by Talon Outdoor
What are the different kinds of issue will be faced by the Talon Outdoor by
implementing digital technology in the organisation?
Frequency
Financial issues 6
Customer dissatisfactions 0
Improper information 4
Interpretation – The next research about the challenges faced by the Talon outdoor by the
implication of the digital technologies states that the major challenge was the financial issue. 6 out
of 10 employees responded that the Finance was the main challenge that the company faced while
implementation of the digital technology in the organisation(Montgomery and Chester,2013). Four
employees responded that the improper knowledge was the other challenge that the firm identified
in the implementation of the digitalisation.
Theme 6: Department with the most profit
What are the different kinds of issue will be faced by the Talon Outdoor by
implementing digital technology in the organisation?
Frequency
Department of Operations 6
Department of Marketing 2
Department of Human resource 2
Department of Financial. 0
Analysis and Interpretation – This section of the research helps to identify the department of the
organisation which gets the most benefits by the implementation of the digital technologies. The six
out of 10 employees stated that the maximum of the benefits were availed by the operational
department, 2 employees responded to the marketing department and the other two said that the
Human resource department is also benefited by the adoption of the digital technologies in the firm.

Theme 7: Digitalisation and Innovation
Do you accept that the digitalisation will help Talon Outdoor in development
and will bring innovation in the firm?
Frequency
Strongly agreed 7
Agreed 2
Disagreed 1
Strongly disagreed 0
Interpretation – The last research section was to analyse the role of digitalisation in bringing
innovation for the growth and development of the organisation. In this questionnaire 90% of the
employees responded that they agree with the statement and they proved that digitalisation is
effectively bringing innovation in the organisation and resulting in the growth and development of
the business only 10% disagreed. This clearly stated that digitalisation is contributing to the growth
and development of an organisation by bringing innovation in the business operations.
P6 Recommendation as a result of data and research analysis for meaningful and valid conclusions.
The above project report reflects that the Talon Outdoor has implemented different digital
technologies effectively in their business operations but they still need some development and
improvement in the technologies. The various aspects of the digital marketing can be very useful for
the organisation to effectively and efficiently carry out their business activities as well as
accomplishing the desired goals and objectives systematically(Frick,2015). The organisation can
adopt cloud computing within their administrative department whereas mobile application and the
social media technologies can be helpful in communicating and connecting with the customers. The
internet of things can help the in allocating, storing and big data analysis within the organisation.
The data and research analysis supports and assist a business organisation to identify the various
elements in the business organisation within the firm as well as externally. These elements include
risk, challenges, issues and opportunities with regards to the business organisation.
The technology in the current market is developing and improving day by day. The
organisations are making use of various new and innovative technologies in their business activities
to bring effectiveness and efficiency in the business. These technologies help at each and every
level of an organisation such as production, marketing, operational departments etc. In order to
achieve effective growth and development every organisation must adopt the digitalisation or digital
technologies.(Meyrowitz,2017).
Recommendations
By analysing the above report there are many recommendations which can be suggested to
the Talon Outdoor in order to achieve the competitive advantages as well as to overcome the issues
or challenges faced by the organisation in the changing business environment -
 The Talon Outdoor should implement various digital technologies in each and every
business activities or operations such as the use of digitalisation in the production, marketing
and distribution process in order to achieve effectiveness and efficiency.
 The organisation can achieve automation and optimisation by using the various aspects of
digital technologies in their business activities and operations(Leavy,2016).
 The latest and creative technologies can be used for executing and performing different
functions of the organisation that can help to increase the productivity and leads to effective
achievement of the organisational goals.

 The effective utilisation of the social media and other online communication tools such as
mobile networking, online advertising, internet of things and data analysis can helps the
organisation to interact, communicate and reach a large audience without wasting time and
money.
TASK 4
P7 Reflection on the value of undertaking the research analysis to achieve the objective, self
learning and performance
The research analysis helps the investigators to identify and determine the various impact of
digitalisation or digital technologies on the functions of an organisation. The companies such as
Talon outdoor has been investigated for finding out the influence of digital technology on a small or
medium size organisation. I noticed that even a small scale organisation can gain a lot of advantages
by adopting the digitalisation in the business operations. The organisation can effectively save time
and money with the help of digital technologies. The use of various tools such as internet,
application and other technical equipments is very beneficial of each and every type of organisation.
I also learned that the research tools used by the investigators are very useful and effective for
identifying and analysing the relevant information and data with regards to the different aspects of
an organisation or business(English and Kirshner,2016),
Conclusion
The above report concluded that digital technologies or digitalisation plays and important
role in increasing the organisation's performance, profitability and productivity. Each and every
organisation is adopting the digital technologies as to meet the changes in the developing and
changing business environment. The people are becoming more friendly with the use of
technologies and they are accepting the technological changes easily. Furthermore, the Talon
outdoor is briefly analysed for identifying the impact of digitalisation on the organisation(Fotis and
Rossides,2014).