AWA Ltd: Project Management Challenges and Recommendations

This report provides an in-depth analysis of project management challenges faced by AWA Ltd, a historical Australian electronics company transitioning to ICT services. It identifies key management challenges such as data governance, talent acquisition, and market integration of new technologies. The report explores the application of various management theories, including scientific management, administrative management, and human relations theories, to address these challenges. Furthermore, it offers specific recommendations to enhance business productivity, improve employee communication, and leverage different leadership styles. The analysis includes a case study of AWA Ltd and concludes with insights on effective project management strategies to achieve organizational goals and improve financial performance. The report emphasizes the importance of adapting to technological advancements and fostering strong employee relationships for sustained success.

Project Management
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ABSTRACT
The purpose of project management is to create a full project requirement that satisfies the goals
of its potential customer. The aim of project management is often in several instances to mould
or update a client's briefing to conceivably meet the customer’s goals. Whenever the priorities of
a customer are explicitly set, they must affect the choices taken by all individuals interested with
the project, such as project managers, planners, contractors and sub - contractors. Poorly-defined
or too narrowly formulated project management priorities are prejudicial to decision-making.
This report contains various key management challenges and main factor which were responsible
for downfall of an organisation highlighting its symptoms and root cause to these various
challenges. This report also underlines some of the management theories opted by an
organisation which includes Scientific management theories, Principle of administrative
management theory and Human Relation Theories.
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Table of Contents
ABSTRACT....................................................................................................................................2
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
KEY MANAGEMENT CHALLENGES........................................................................................5
CASE ANALYSIS..........................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Project management is a collection of procedures, strategies, expertise, information and
experience under defined guidelines to accomplish particular project goals as per the task
approval requirements. Project management requires final results which are limited to a fixed
timeline and budget. A main aspect which separates project management to pure 'management' is
because it has a ultimate reference implementation and a limited time-span, without effective
implementation. Because of this a successful project requires a wide variety of skills; frequently
technological skills and, definitely, skills in handling people and strong business knowledge.
AWA Ltd, originally Amalgamated Wireless (Australasia) Ltd., is a producer and distributor of
Australian electronics. AWA has been Australia's biggest and very influential company of
electronics for much of a 20th century, designing, manufacturing and selling radio, telephone ,
television and sound devices and broadcast facilities (Bondarenko and et.al., 2018). Following a
sales-off of much of its resources and business units, AWA has become largely an ICT services
provider. It started its operation as Australasian Wireless Limited, a wireless operator of
Telefunken, in 1909. Hugh Denison has become its initial President. Ernest Fisk, the chairman of
the organization, was president general and scientific. He was chief executive in 1916 and
president in 1932. In 1912, just after English Marconi Corporation challenged Australian
government of violating their copyright (as well as AWL provided statutes against businesses
employing Marconi facilities), the government agreed to be using John Balsillie's constructed
circuits throughout the potential. Eventually two resolved their disagreements and, in 1913,
founded a single company, Amalgamated Wireless Ltd, of proprietary copyright protection for
both Marconi and Telefunken in Australasia, 'current and future.' This file contains the detail
about all management challenges which were face by an organisation in order to sustain its
business; it also identifies various symptoms which were responsible for organisation’s downfall
(Brewer and Dittman, 2018). This also contains a various factors and problems for various
challenges which were faced by its management. It also contains the application of different
management theories and leadership models along with addressing its root cause which would
help an organisation to overcome its challenges.
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KEY MANAGEMENT CHALLENGES
Australian manufacturers are modernising manufacturing applications and operations
by leveraging new technology. Technology has been an important aspect of conducting business,
including artificial intelligence and machine learning to digital modelling tools and Additive
manufacturing. Digital innovations will help Australian factories succeed in a future, utilizing 3d
printing technology for fast prototyping, collaborating through cloud-based device modelling and
manufacturing software, and integrating sensors linked to a Internet of Things ( IoT) data to
detect manufacturing processes (Chawla and et.al., 2018). These innovations help to insure that
only a very best quality products and services exit the plant, even while greater use of data also
can be used to predict demand and educate new product line creation, particularly from
consumers on even their own personal experience. Following are some of the key challenges
faced by an organisation:
 Data Governance, Security And Privacy: In addition to both the skills shortage and
complexities of transition of AI inside big business internationally, 2019 will have to be a
crucial year for information encryption, privacy and security. Such fields would have
important consequences for the use of AI inside and beyond the organization. Strongly
unstable legislation will significantly restrict its implementations and trigger a lot of
controversies in development in industry.
 Finding Talent: Talent seems to be the principal catalyst of creativity and
implementation. The greatest obstacle which technology firms are experiencing these
days is being capable of attracting incredible talent, because it's spread more
internationally than it has ever been, and keeps this in most technology companies
because of intense competition (Kerzner, 2018). Manufacturers who can be effective with
distributed workers and create good communities have better chances of succeeding.
 Market Incorporation: They keep implementing emerging innovations at a rapid speed
without becoming able to integrate it entirely through current goods. The strongest
illustrations of two technologies with considerable commitment and energy are artificial
intelligence (AI) and speech command, however with limited effects on the industry so
far. The difference would continue to expand in 2019 and they needed to reduce it
urgently.
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CASE ANALYSIS
Reasoning and implementing management theory best practises will enable a company
to become more successful in leading a team to progress. Many of these ideas have given rise to
leadership methods widely used today to direct and expand organisations, and they should select
from them to define techniques which function better for an enterprise and its staff. Following
are some of the management theories which can be applicable:
Management Theories: Management theories are a set of concepts which suggest basic
principles on how to run a company or organisation. Management ideas explain how managers
are adopting tactics to meet corporate goals including how they have been inspiring workers to
work at their optimal best (LARSON and GRAY, 2018). Usually, leaders adapt ideas from
various philosophies of management which better fit their workers as well as the atmosphere of
an organization. While many management philosophies were developed generations earlier,
nowadays they still include many useful structures for managing corporate groups and running
companies.
Scientific management theories: Established by Frederick Taylor, who was among the first
to perform scientifically research labour efficiency. Taylor's ideals suggested which a scientific
approach to be established to execute organisational activities, as compared to a boss depending
on his or her intuition or staff relates to personal judgment. His ideology stressed that pushing
people to take action can contribute to some of the most profitable position of work. Rather, he
proposed standardising the duties in order to improve efficiency. He recommended that
managers appoint team members to roles which better complement their skills, properly train
them and monitor them to make absolutely sure that they are successful in this position (Lee and
et.al., 2018). In Amalgamated wireless Ltd mangers uses this approach to enhance their
employees skills by appointing them to specified role which match their job profile and skill sets
which helps organisations to achieve its organisational goal more effectively and efficiently.
Principle of administrative management theory: This method was propounded by Henri
Fayol, a top manager and mineral engineer, as he analysed an enterprise from a viewpoint of an
administrators and circumstances which they could face. He claimed leadership had six primary
roles for forecasting, preparing, scheduling, directing and managing, and he established concepts
detailing that how leadership could manage and communicate with staff. He indicated that
perhaps the concepts do not need to be static and therefore it should be given to a boss to decide
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how and when to efficiently and successfully implement them. Organisations like amalgamated
wireless Ltd uses this management theory to develop an administrative theory in which it allows
its managers to successfully implement various strategies in which allows its subordinates to
work more freely and effectively and efficiently (Lock, 2020). While allowing its managers to
work freely it also allows higher managers to keep control and decide whether to implement a
particular strategy in order to achieve its organisational goal and enhance its financial position.
Human Relation Theories: This theory was developed by Elton Mayo who conducted
experiments aimed at improving profitability, productivity and formed the groundwork for an
activity of human affairs. His emphasis was on improving workplace environments such as
ventilation, lunch breaks and working-day duration. Any shift he evaluated has been greeted with
such a performance improvement. Ultimately, he stated that their results were not because of
a reform but because the investigators paid enough attention to a workers and try to make them
feel respected. His findings give rise to the hypothesis that workers are more inspired by personal
interest than by pay or even job conditions and are part of a collective (Owusu, Chan and Shan,
2019). Amalgamated wireless Ltd implement this theory to enhance its lower level employees to
work more effectively contributing in the overall achievement of an organisational goal by
enhancing its productivity and improving its financial position.
RECOMMENDATIONS
In order to enhance its business productivity and maximize its profit amalgamated
wireless Ltd should implement a new strategy which allows its employees to connect more
frequently with each other and share its ideas. Company should also create a platform in which
every employee including the higher level of management and lower level of management along
with its staff to connect to each other and share its ideas in order to enhance its productivity and
maximize its profit and improve its financial position. It should implement various management
theories which would allows direct access for every employee to share their feedbacks and idea
regarding a particular project which would help amalgamated wireless ltd to save its time and
take quick decisions more often. It would also help company’s higher level of managers to
communicate directly and easily with the lower level staff and take necessary decisions which
can benefit organisations ultimate goal that is to earn higher profit while lowering its cost and
improve its financial position as compared to its competitors. Company should more often use
different leadership style which allows its team leaders to work more effectively and help its
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team members to achieve their individual goal which would help organisation to achieve its goal
and take competitive advantages over its competitors.
CONCLUSION
From the above assessment it can be seen that project management planning is a
technique of directing a team's progress toward reaching targets and meeting expectations for
performance at a defined time. The project management's main task is just to meet all of the
project objectives within a specified constraint. Typically such detail is defined throughout the
project report which was generated only at start of the design process. The key restrictions
include distance, time, consistency and expenditure. The secondary task is just to refine the
distribution of required information and also to adapt them in order to meet predetermined
targets. This report also contains detailed information about an organisation which started its
operations in year 1909 as a Telefunken wireless agent named as Australiasian Wireless limited,
later in year 1912 The English Marconi Company filed a petition against Australian Government
for wrong fully using its patents and Amalgamated Wireless Ltd filed complaints against all
those companies who were using its equipment later Australian government decided to uses
different circuits which were created by John Balsillie who invented a Balsillie system of
wireless telegraphy. This assessment report contains various key challenges which were face by
management in order to achieve its organisational goal and also some of the reasons and factors
which were responsible for its failure. This report also states some of the management theories
which were used by an origination to overcome these challenges and enhance its financial
position.
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REFERENCES
Books & Journals
Bondarenko, S. and et.al., 2018. Application of project analysis software in project management
in the pre-investment phase. Journal of Mechanical Engineering and Technology. 9(13).
pp.676-684.
Brewer, J. L. and Dittman, K. C., 2018. Methods of IT project management. Purdue University
Press.
Chawla, V. and et.al., 2018. The sustainable project management: A review and future
possibilities. Journal of Project Management. 3(3). pp.157-170.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
LARSON, E. W. and GRAY, C. F., 2018. Project management: the managerial process.
McGraw-Hill.
Lee, C. Y. and et.al., 2018. Critical review of social network analysis applications in complex
project management. Journal of Management in Engineering. 34(2). p.04017061.
Lock, D., 2020. Project management. Routledge.
Owusu, E. K., Chan, A. P. and Shan, M., 2019. Causal factors of corruption in construction
project management: An overview. Science and engineering ethics. 25(1). pp.1-31.
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