Project Management: Launching Beauty Products for Charles & Keith

This project management assignment analyzes the launch of beauty products for Charles & Keith, a fast-fashion retailer. The project aims to introduce beauty products with keynote addresses within 30 days, utilizing a budget of $25,000. It covers the project scope statement, including objectives, deliverables, milestones, technical requirements, and participant reviews. The assignment establishes project priorities using a matrix (time, cost, performance). It details the Work Breakdown Structure (WBS) with four phases: initiation, planning, execution, and closeout. The project includes a detailed cost estimation for each phase, from initiation to closeout. The conclusion emphasizes the importance of project prioritization for successful scope planning, change management, and integrating change control. The paper also references several academic sources.

Running head: PROJECT MANAGEMENT
Project management: Launching a company product with keynote addresses
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction..................................................................................................................................2
2. Project scope statement................................................................................................................2
2.1 Project objectives...................................................................................................................2
2.2 Deliverables...........................................................................................................................2
2.3 Milestones..............................................................................................................................3
2.4 Technical requirements..........................................................................................................3
2.5 Limits and exclusions............................................................................................................3
2.6 Review from participants.......................................................................................................4
3. Establish project priorities...........................................................................................................4
4. Creating work breakdown structure.............................................................................................5
5. Cost estimation............................................................................................................................6
6. Conclusion...................................................................................................................................9
Bibliography..................................................................................................................................10

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1. Introduction
The paper mainly reflects on Charles & Keith which is a fast fashion footwear as well as
accessories retailer which was mainly founded in the year 1996 with the help of Charles Wong as
well as Keith Wong. The project aims to launch beauty products with proper keynote address in
order to attract customers. The launching of the beauty products helps in generating the attention
of the company and further helps in increasing revenue which assists in generating profit for the
entire company. In addition to this, the new product launch will be helpful in generating
partnership for the entire business relationships. The beauty products will be launched within 30
days of time by utilizing budget of around $25,000.
2. Project scope statement
2.1 Project objectives
The objectives include:
 To launch beauty products in Charles & Keith company for attracting a greater number of
customers
 To generate attention for the company and for increasing the revenue of the organization
 To increase the reputation of the company by generating new business relationships
2.2 Deliverables
The deliverables include:
 Business case and project plan report
 Feasibility report
 Launching event content

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 Project report
2.3 Milestones
Milestone Completion date
Milestone 1: Completion of initiation phase Tue 18-02-20
Milestone 2: Completion of planning phase Wed 26-02-20
Milestone 3: Completion of execution phase Wed 18-03-20
Milestone 4: Completion of closeout phase Mon 23-03-20
2.4 Technical requirements
The different technical needs are listed below:
 Installation of the equipment
 Making arrangement for the lighting equipment as well as different types of light and
sound equipment
 Conducting video streaming as well as live feeds
2.5 Limits and exclusions
The limits and exclusions are listed below:
 If a greater number of people join the launching event then the place will be chaotic
which further hinder the launching event
 If the workers are inexperienced then they faces a number of difficulty in installing the
equipment’s successfully.
 Lack of management can cause a number of financial issues which further can hinder the
progress of the event.

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2.6 Review from participants
Participant 1: Different types of beauty products have been launched, the products are
new and I will love buying it.
Participant 2: The foundation that was launched not only helps in looking good but it
has SPF 15 that helps in protecting the skin from sun and pollution. I will love trying it once.
3. Establish project priorities
Project prioritization is defined as the foundation that helps in successfully implementing
the event. It is found that setting priorities in the project further helps in enabling the team of the
project for properly determining different types of factors that are cost, scope and time are
essential (Brazill-Boast et al., 2018). The project priorities are helpful in successful planning of
the scope, constraint management, negotiating project changes and assists in integrating change
control. The project priority matrix is a tool that is beneficial in giving an appropriate way for
properly sorting different items in proper order of significance.
Time Cost Performance
Constrain
Enhance
Accept
The priority matrix that is provided above reflects that the company “Charles & Keith” is
launching the beauty products by 23rd march 2020 for attracting a greater number of customers.
As the event date was finalized two weeks earlier before starting date of the project for
advertisement therefore the customers generally know the date of launching and they are waiting

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for the event. Therefore, the time of the project is considered as a constrain which cannot be
changed (Sohrabinejad & Rahimi, 2015). On the other hand, it is found that the budget which is
required for launching of the event can exceed from the budget that is predefined for the event
and therefore increase in the project budget must be accepted by the team members. In addition
to this, the company has a high reputation in the market and therefore the beauty products that
are launched by the company must maintain proper quality. The beauty products that are
launched must be tested so that it does not create any skin issues to the customer and proper
brand value of the company can be maintained in the entire market. As the customers have high
expectation, therefore the quality of the project has been enhanced.
4. Creating work breakdown structure
Figure 1: Work breakdown structure
(Source: Created by the Author)

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The WBS that is provided above for launching beauty products assists in properly
reflecting that the project work generally gets accomplished in four different phases. In the
preliminary phase, the manager creates proper business case, establishes project charter and
appoints the team members for the event (Sequeira & Lopes, 2015). In the second phase, project
plan is created by determining the place for the event. In addition to this, the budget which is
generally needed for the entire project is identified and the various risks which are related with
the project can be effectively mitigated. In the execution phase, the entire work for the event is
done starting from arrangement to customer development as well as development of demo
session. Moreover, proper brand voice guidelines are development such that testing can be
undertaken effectively. Lastly, in the closure phase, the entire project is properly documented as
well as reviewed.
5. Cost estimation
The table that is provided below showcase that the beauty products in Charles & Keith
company will be launched with keynote address within budget $25,000. The detailed budget for
each phase is provided below:
WBS Task Name Duration Resource Names Cost
0
Launching beauty products in
Charles & Keith company with
keynote address
30 days $ 25,000.00
1 Initiation phase 6 days $ 1,408.00
1.1 Development of business case 1 day Project manager $ 280.00
1.2 Establishing project charter 2 days Project planner $ 480.00
1.3 Appointing the team members 3 days HR manager $ 648.00
1.4 Milestone 1: Completion of 0 days $ 0.00

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initiation phase
2 Planning phase 6 days $ 1,488.00
2.1 Developing project plan 2 days Project planner $ 480.00
2.2 Determining place for launching
the event 1 day Organizer $ 240.00
2.3 Identifying the budget needed 1 day Financial manager $ 208.00
2.4 Determining risks associated with
the project 2 days Project manager $ 560.00
2.5 Milestone 2: Completion of
planning phase 0 days $ 0.00
3 Execution phase 15 days $ 21,436.00
3.1 Organizing the event 3 days Organizer $ 720.00
3.2 Making arrangement 2 days Materials [1], Worker $ 8,352.00
3.3 Customer development 1 day HR manager $ 216.00
3.4 Determining competition in the
market 1 day HR manager,
Organizer $ 456.00
3.5 Creating demo session 2 days Marketing, Place of
the event [1] $ 5,400.00
3.6 Creating brand voice guidelines 1 day
Documenter,
Organizer, Additional
cost [1]
$ 5,252.00
3.7 Testing 1 day Tester $ 192.00
3.8 Creating proper plan for the
launching day 2 days Project planner $ 480.00
3.9 Creating launching content 1 day Documenter $ 192.00
3.10 Launch product with keynote
addresses 1 day Worker $ 176.00
3.11 Milestone 3: Completion of
execution phase 0 days $ 0.00

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4 Close out phase 3 days $ 668.00
4.1 Post project review 1 day Project planner $ 240.00
4.2 Stakeholder sign off 0.5 days Project manager $ 140.00
4.3 Documentation 1.5 days Documenter $ 288.00
4.4 Milestone 4: Completion of
closeout phase 0 days $ 0.00
10
February
2020
17
February
2020
24
February
2020
02 March
2020
09 March
2020
16 March
2020
23 March
2020
$ 0.00
$ 5,000.00
$ 10,000.00
$ 15,000.00
$ 20,000.00
$ 25,000.00
$ 30,000.00
Time phase budget
Cumulative Cost
Figure 2: Time phase budget
(Source: Created by Author)
6. Conclusion
It can be concluded from the entire paper that the project must follow project priority
matrix during the launching of the beauty products as project prioritization helps in successful
scope planning, negotiating project changes, constraint management, as well as in integrating
change control. The paper reflects all the phases of the project with the help of WBS and it is

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showcased that the entire work gets executed within 30 days of time by utilizing budget of
around $25,000. In addition to this, the six items of project scope checklist are also elaborated.

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Bibliography
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Maloney, R. F. (2018). A large-scale application of project prioritization to threatened
species investment by a government agency. PloS one, 13(8).
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approach. John Wiley & Sons.
Sequeira, S., & Lopes, E. (2015). Simple Method Proposal for Cost Estimation from Work
Breakdown Structure. Procedia Computer Science, 64, 537-544.
Sohrabinejad, A., & Rahimi, M. (2015). Risk determination, prioritization, and classifying in
construction project case study: gharb tehran commercial-administrative
complex. Journal of construction engineering, 2015.
Zecheru, V., & Olaru, B. G. (2016). Work Breakdown Structure (WBS) in Project
Management. Review of International Comparative Management/Revista de
Management Comparat International, 17(1).