Project Management in Denver Airport: Case Study and Analysis

This report provides a comprehensive analysis of project management in the Denver International Airport (DIA), focusing on the development of an automated baggage handling system. The report begins with an executive summary and table of contents, followed by an introduction that outlines the project's objectives and the need for an efficient luggage handling system. The discussion section delves into the business case for the project, detailing the challenges faced by the original Stapleton airport and the subsequent population growth in Denver. The report then presents a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental influences on the project. It also explores project viability through feasibility studies and estimations. Finally, the report discusses project planning, including value management, risk management, quality assessment, change management, environmental management, health and safety management, and resource management. The conclusion emphasizes the importance of these parameters in achieving project objectives and highlights the benefits and potential drawbacks of implementing these plans. The report references several academic sources to support its analysis.

Running head: PROJECT MANAGEMENT IN DENVER AIRPORT
Project management in Denver airport
Name of the student
Name of the University
Author note

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Executive summary
This report discusses about the involvement of project management criteria in the Denver
Airport. The chosen country is Australia. This report discusses about the case of the project
which depicted the need for adopting constructional projects in Denver. This report also includes
a discussion of the influences related to the project which shows the various analyses of the
associated parameters. Moreover, this report includes another discussion of the project viability
which will be utilized in evaluating the various project based aspects. Lastly, this report presents
a list of the various project parameters that must be implemented so that a normal construction
based project can be adopted.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
1. Business case...........................................................................................................................3
2. Part A: Project influence..........................................................................................................3
3. Part B: Project viability...........................................................................................................6
4. Part C: Project planning...........................................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
This report focuses on the objectives to be followed by the Denver International Airport.
The development of a baggage automated system is being considered in this case. The reasons
for implementing a baggage automated system are to increase the efficiency in luggage handling
systems. It was considered that this integrated system will help in improving the ground time
efficiency involved, reduce the luggage handling requirements and reduce the close-out time for
hub based operations. This paper will discuss about the project based influences which will be
aimed towards the analysis of the system. This paper will also include an analysis of the project
viabilities. Lastly, the planning of this project is also included in this report.
Discussion
In this section of the report, the main aspects of the project will be discussed.
1. Business case
Since the year 1970, the Stapleton airport of Denver was responsible in catering the needs
of the local population. However, the management of the airplanes were not being efficiently met
which resulted in the risings of various problems. In the year 1980, the population of Denver
increased which led to the increase in the economic stabilities of the government (Montealegre et
al., 1996). The lack of good infrastructure was also responsible for the airport to delay the fights.
This led to the development of a replacement or expansion system of the airport which will be
able to cater the needs of the population.
2. Part A: Project influence
This section of the report discusses about the PESTLE analysis of the case involved.

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PESTEL analysis
There are six different analysis of the case study which will be done by conforming to the
standards of PESTEL evaluations. These six elements of evaluations include political, economic,
social, technological, legal and environmental aspects.
In case of the political considerations of the project, there were certain problems
associated to the expansion of the airport hub. In the year 1983, there were three candidates who
opted for running as the mayor. Due to this, the mayors were forced to gain a strong point in the
airport based expansion activities (Montealegre et al., 1996). During these processes, the
previous mayor was responsible for the construction processes. These election processes were
responsible in changing the development progresses. For this reason, the political reasons led to
the presence of delay in the normal processing of the system.
For the economic considerations of the project, the project was greatly impacted due to
it. The economy of the city of Denver was also subjected to varied amounts of employment
based risks. These were responsible in leading to issues in the system. The impact due to such
systems could have made varied problems to the system which in turn would have led to halt of
the project.
In case of the social considerations of the project, the associated aspects including the
government were associated in creating an impact to the constructional project. Moreover, the
people were also related to the construction project. The votes from the people for turning the
eastern side into a constructional site were also a consideration. If the people turned against
them, the impact could have led to a stop in the construction projects.

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The technological aspects of the project, involves the technology to be used in the
process. For considering the baggage system automation, the utilization of the various
technological aspects is required (Applegate et al., 1998). This helps in streamlining the
operations pertaining to the area involved. The automation of the baggage system, the
technological impacts can play a great role.
Legal aspects involved in this project must be effectively analyzed. The requirement for
completing the project in the set timeline is the first requirement of it. Failure to accomplish such
requirements can lead to rising of various legal issues. The cost and budget of the project should
also be met so that it can be legally shown to the associated stakeholders.
Environmental aspects involved in the project correspond to the problems that will be
associated to such constructional activities. The use of proper materials must be submitted in the
proposal such that these can be referenced in the constructional activities.
Steps taken for preparation
As the project manager for this case, the first step involves should include the need to
maintain the stronghold in the project background. As the election processes of mayors provided
a small time related halt to the process, the need to identify them is required. The next step
involved must consider the economy of the city involved. The third step that should have been
taken includes that the social aspects are to be considered (Kerzner & Kerzner, 2017). The
associated stakeholders are to properly give their influence on the project. This will remove the
presence of any legal charges to the system. Lastly, the environment based problems are to be
effectively considered before commencing with the project.
Evaluation of building decisions

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The development of the airport was required for the city to address the growing
population concerns. It was a great choice for upgrading the airport hub of Denver. This would
definitely help in solving the delays and problems due to weather conditions.
3. Part B: Project viability
This section discusses about the concepts of viabilities of the project.
Project feasibility
There are various steps that should have been taken for considering the project feasibility.
Step 1 involves researching business drivers. The problems associated with the project
are called business drivers. These are the need for expansion to address the associated issues.
Step 2 includes confirming alternate solutions. This will help in identifying any present
alternate solutions which can be adopted for mitigating such problems.
Step 3 involves determining the feasibility involved. This will help in determining the
problems to be associated and the efficiency of the solution In addition the cost, timeline and
other aspects will also be determined.
Step 4 includes selecting a solution. This solution will help in addressing the concerns
more effectively than the other alternatives.
Step 5 involves assessing the project at a lower level. This includes assessing the project
requirements with the lower level staffs to get a sufficient data of the project aspects involved
like time required to complete, cost and other parameters.
Approaching the scale of project

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It is required to consider the size and scalability of the project. This will be considered
useful in knowing the scope of the project. As this project is a large one with a huge amount of
investment and timeline, the need to scale it is a concern (Pinto, 2015). This can be done by
knowing five different characteristics of the project. These are applicability, formality,
flexibility, documentation and details.
Needs for estimation
Estimating the project parameters are a necessity which will be utilized in knowing the
project base details. The project cost must be effectively estimated and passed on to the
stakeholders involved so that a budget can be prepared (Walker, 2015). Similarly, the
profitability of the project is the first thing that comes to mind when adopting the feasibility
involved. The preferred outcome of a project will help in adopting it.
Decisions
The decisions that have been taken can lead to positive or negative impact on the project.
It is thus required to assess them by accounting to the risk assessment factors. If the processes
pose risks, the mitigation factors are to be accounted for.
4. Part C: Project planning
This section of the report discusses about the implementation of various plans in the
constructional project.
The adoption of value management system is considered by including reviews and
workshops which in turn help in evaluating the various project based parameters. It is also

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utilized in making an establishment of value in front of the stakeholder concerned. Moreover, the
role of value management is also used in defining the objectives related to the project.
The role of risk management is to analyze the impact of varying finances on the
constructional projects (Sears et al., 2015). This is also associated with identifying various
alternatives such for maintaining balance among the whole project. Another benefit of a risks
management plan is to prepare an assessment of the risks associated so as to minimize them.
For determining the quality assessment processes, the utilization of various adoptions are
to be undertaken. This is mainly because the utilization of quality management systems helps in
ensuring higher quality in services (Demirkesen & Ozorhon, 2017). The role of quality
management is also involved in increasing customer satisfaction which leads to increase in
customer revenue.
The utilization of change management system helps in developing a vision in the system
which helps in strategizing the impacts associated. The utilizing of changes in the system is
mainly done to change the processing so that it can be effectively handled.
The use of environmental management systems helps in considering the cases involved
which can have an impact on the environment. This can be directly linked to penalties to the
company associated for construction (Mir & Pinnington, 2014). Moreover, its utilization also
helps in creating brand awareness for the betterment of the society.
Health and safety management is utilized to account for the safety associated to the
workers involved in projects. This will help the company retain their employees and streamline
their working progress.

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Resource management is involved with managing the resources so that the allocated
resources will be effectively managed (Joshi & Khandekar, 2015). This is also associated with
the proper project progress so that the assigned deadline is met.
Impact of these plans
The utilization of all these afore-mentioned plans can have certain benefits to the system.
The project progress will be followed very smoothly and all the necessary parameters will be
followed. However, the cost involved in implementing these systems and the additional
resources involved for such actions will increase the budget by some extent.
Conclusion
Thus, it can be concluded that the utilization of various project based parameters can help
in meeting the required project objectives. This will be utilized for the constructional project
involved in Denver. The development of an efficient system will thus be maintained. This report
has successfully discussed about the various projects based influences. In addition, the project
viability has also been discussed in this project. Lastly, the planning parameters required for the
project have been discussed properly.

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References
Applegate, L. M., Montealegre, R., Knoop, C. I., & Nelson, H. J. (1998). BAE Automated
Systems (B): Implementing the Denver International Airport Baggage-Handling System,
Harvard Business School Case 396-312. Glass RL,“Software Runaways: Lessons learned
from massive software project failures”, Prentice Hall.
Demirkesen, S., & Ozorhon, B. (2017). Impact of integration management on construction
project management performance. International Journal of Project Management, 35(8),
1639-1654.
Igwe, C., Nasiri, F., & Hammad, A. (2017). Evaluating the Impact of Buildability Assessment
and Value Management on Construction Project Delivery. Methodology, 2, 2.
Igwe, C., Nasiri, F., & Hammad, A. (2017). Evaluating the Impact of Buildability Assessment
and Value Management on Construction Project Delivery. Methodology, 2, 2.
Joshi, A. D., & Khandekar, S. D. (2015). Project Management for Construction Projects:
Improving Project Performance. International Research Journal of Engineering and
Technology, 2(3), 2086-2091.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Mir, F. A., & Pinnington, A. H. (2014). Exploring the value of project management: linking
project management performance and project success. International journal of project
management, 32(2), 202-217.

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Montealegre, R., Nelson, H. J., Knoop, C. I., & Applegate, L. M. (1996). BAE automated
systems (A): Denver International Airport baggage-handling system. Harvard Business
School Teaching Case, (9-396), 311.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Sears, S. K., Sears, G. A., Clough, R. H., Rounds, J. L., & Segner, R. O. (2015). Construction
project management. John Wiley & Sons.
Walker, A. (2015). Project management in construction. John Wiley & Sons.