Project Management Assignment: Desi Wedding Business Establishment

This project management assignment details the establishment of a Desi wedding business, "Desi Wedding," in Sydney. The project aims to provide full-service wedding planning in a desi style, including vendors, venues, and decorations. The project scope covers in-scope activities like venue decoration and catering, while excluding visa arrangements. The project objectives are defined using SMART criteria, ensuring they are specific, measurable, attainable, relevant, and timely, with a budget of $300,000 and a timeline of 111 days. The business will offer wedding planning, transportation, and food arrangements. The document outlines the business scenario, industry overview, project requirements, capabilities, benefits, and exclusions. The business addresses the gap in the market by offering a unique desi wedding service, aiming to attract clients and enhance brand image.

Running head: PROJECT MANAGEMENT
Establishing a business named “Desi Wedding” in Sydney
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction..................................................................................................................................2
2. Business scenario.........................................................................................................................2
2.1 Problem..................................................................................................................................2
2.2 Industry overview..................................................................................................................2
2.3 Project objectives using smart criteria...................................................................................3
2.4 Project scope..........................................................................................................................3
2.3 Requirements.........................................................................................................................4
2.4 Project capabilities and functionalities..................................................................................4
2.5. Project benefits.....................................................................................................................5
2.6. Exclusions.............................................................................................................................5
Bibliography....................................................................................................................................7

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1. Introduction
The paper mainly reflects on establishment of a business called “Desi wedding” in
Sydney. The main aim of the business is to provide clients with wedding arrangement facility in
a desi style with full service planning including vendors, venue as well as decoration. In order to
establish the business, a new office needs to be purchased and proper infrastructure for the
business needs to be arranged. The entire arrangement for the establishment of the business will
be completed within 111days by utilizing budget of around $300,000.
2. Business scenario
2.1 Problem
Presently there is no business that promotes desi wedding in Sydney and as result people
have to struggle in order to make arrangement for the desi style of wedding. As the business
concept of desi wedding is very much unique therefore establishment of the business in Sydney
will be beneficial. Moreover, the business will be able to provide proper arrangement with full
service to the clients in a very much cost effective way that will attract clients which will be
further helpful in enhancing the brand image of the business.
2.2 Industry overview
The business of event planning will organize, execute as well as promote desi wedding
events. Event planning is considered as one of the business that has very much lower barrier of
entrance and thus the competition within the industry is very high. The business of event
planning is mainly based on a unique concept “desi wedding” in order to compete successfully
(Tucker, 2017). There are number of factors that are used by the business that helps in creating
strong impact on the success of the event planning business. The wedding industry is mainly

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composed of number of varieties of sub-group service establishment that generally work
cooperatively for creating proper event of wedding.
2.3 Project objectives using smart criteria
The objectives for establishing a business “Desi wedding” in Sydney by utilizing the
smart criteria are generally elaborated below:
Specific: The main objective is to establish a business named “desi wedding” in Sydney
in order to provide the facility of event planning.
Measurable: The business will be able to make proper arrangement in a desi style with
full service planning including vendors, venue as well as decoration.
Attainable: The goal of the project is attainable by making proper research on the
demands as well as needs of the customers properly.
Relevant: Proper arrangement of business infrastructure will be helpful in accomplishing
the goals of the project effectively.
Timely: The entire project must be completed successfully within the budget that is
around 111 days.
2.4 Project scope
The scope of the project is generally categorized into in-scope and out-scope.
In-scope: The business of event planning that is established for providing the facility of desi
wedding will take the initiative of venue decoration, making arrangement for the catering
services, ffinding proper location for the wedding ceremony as well as for making proper
arrangement of transportation facility Proper decorations of the venue in a desi style.

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Out-scope: It is found that the business will not make Visa arrangement for the guests that
are coming from overseas for attaining the ceremony. In addition to this, special consideration
for any special person will not be allowed by the business.
2.3 Requirements
The requirements that are needed for establishing the business named “desi wedding” in
Sydney mainly includes proper development of business propositions, business infrastructures,
as well as setting of project objectives and an arrangement for an office is required. Moreover,
proper arrangement for computer as well as internet facility are also needed for successfully
establishing the business (Muller 2015).
2.4 Project capabilities and functionalities
The capabilities and functionalities of the business that is established for the arranging
desi weddings in Sydney are mainly elaborated below:
Proper arrangement for the wedding: Proper decoration as well as arrangement can be
done successfully with the help of proper planning (Kerzner and Kerzner 2017).
Proper facility of transportation: As per the wedding plan, proper facility of
transportation will be provided to the guests.
Proper food arrangement: Proper food arrangement is generally done for providing the
facility of food and drinks for the guests (Bertella 2017).
Proper arrangement for managing issues: Appropriate arrangement of safety
equipment’s will be present on the wedding venue in order to avoid any type of challenges or
issues.

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2.5. Project benefits
It is found that the business of desi wedding will be helpful in providing a number of
advantages that are generally elaborated below:
Proper facility of wedding planner: With the help of the business, the clients will be
able to get the facility of wedding planner who mainly coordinates as well as manages the entire
wedding starting from selection of venue to the decoration (Bertella et al. 2018).
Proper arrangement of wedding in desi style: All the arrangement for the wedding will
be done as per the requirements of the clients by the business and thus it saves time and enhances
choice as well as flexibility.
Budget and proper maintenance of time: The business will generally take the wedding
contract and will complete the entire wedding within that contract and thus it helps in
minimizing the chances of extra expenditure and helps in managing time quite effectively
(Bertella 2017).
2.6. Exclusions
The exclusions for the establishment of the business named “desi wedding” in Sydney are
elaborated below:
Budget: As the budget of the project is restricted to $300,000 therefore, therefore it is
necessary to complete the project within the assumed budget for avoiding financial challenges.
Time: As the time that is allocated for completion of the business establishment will be
111 days and therefore it is quite necessary to complete the entire project within that time period
for avoiding delays and for reducing the chances of extra expenditure.

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Scope: The business establishment project must follow the scope in order to complete the
work within the budget $300,000 for avoiding financial crisis and for completing the business
establishment within a short time period.

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Bibliography
Bertella, G., 2017. The emergence of Tuscany as a wedding destination: The role of local
wedding planners. Tourism Planning & Development, 14(1), pp.1-14.
Bertella, G., Cavicchi, A. and Bentini, T., 2018. The reciprocal aspect of the experience value:
tourists and residents celebrating weddings in the rural village of Petritoli (Italy). Anatolia, 29(1),
pp.52-62.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Müller, M., 2015. The mega-event syndrome: Why so much goes wrong in mega-event planning
and what to do about it. Journal of the American Planning Association, 81(1), pp.6-17.
Tucker, M., 2017. Wholeness Through Joy: A Practical Event Planning and Marketing
Project (Doctoral dissertation, Southern Utah University).