Report: Managing a Successful Business Project on Diversity
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AI Summary
This report examines the management of a successful business project, focusing on equality and diversity within the workplace. The report begins with an introduction to project management and its importance, followed by a detailed project management plan, including cost, time, scope, quality, communication, risk, and resources. The report also includes a Gantt chart and WBS to illustrate project timelines and task breakdowns. The core of the report involves small-scale research using quantitative and qualitative methods, analyzing primary and secondary sources to understand the impact of equality and diversity. The report then interprets the findings, offering recommendations based on data analysis. Finally, the report concludes with a reflection on the project and its implications, providing a comprehensive overview of the project management process and its application to workplace diversity and inclusion. This report uses Captify as a case study and aims to understand different skills related to managing and implementing employee equality and diversity.

Managing a Successful
Business Project
Business Project
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Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Aim and objective.................................................................................................................1
P2) Project management plan......................................................................................................3
P3) Gantt chart and WBS ........................................................................................................5
TASK 2............................................................................................................................................7
P4) Small scale research..............................................................................................................7
P5 Interpretation of findings.......................................................................................................9
P6) Recommendation from data analysis.................................................................................18
TASK 3..........................................................................................................................................18
P7) Reflection............................................................................................................................18
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Aim and objective.................................................................................................................1
P2) Project management plan......................................................................................................3
P3) Gantt chart and WBS ........................................................................................................5
TASK 2............................................................................................................................................7
P4) Small scale research..............................................................................................................7
P5 Interpretation of findings.......................................................................................................9
P6) Recommendation from data analysis.................................................................................18
TASK 3..........................................................................................................................................18
P7) Reflection............................................................................................................................18
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21

TOPIC
“To monitor and understand different skills that are related with manage and implement
of employee's for understanding issue related with equality and diversity of employee's.”
INTRODUCTION
A successful project undertake different and collective efforts of all departments that are
exists in an organisation. Employee's perform an essential role in a business as they manage and
complete organisational functions and operations in an organised manner. Along with this by
performing all project task with coordinate approach an organisation and its management
formulate competitive edge in market (Engelbrecht, Johnston and Hooper, 2017). Employees
management is required by business to attain success in market by performing all roles according
to company objectives and goals. So by promoting equality and diversity at workplace skills and
capabilities of organisation is improved. This report is written from perspective of Captify which
operate their business in search intelligence. The organisation was founded in the year 2011 and
it unlock the market conditions . Moreover, this report highlights on project management plan,
research methodology, aim and objectives of organisation. In the last, performance review
template is also developed to analyse challenges related with research.
TASK 1
P1) Aim and objective
With the analysis of equality perspective among employee's within workplace
management is able to improve the work tendency and ability of organisation in order to perform
organisation task in an accurate manner. With analysing the support of various activities related
with employee's equality such as to provide similar opportunity leads organisation to generate
effective interaction among employee's. Along with this there are different problems are faced by
management related with organisation perspective as it helps to induce implementation of
organised activities to accomplish better success of organisation in a competitive market. Along
with this equality and diversity at the workplace also modify according to the working prospect
of organisation (Enkel and et. al., 2018). This also consider that by equality aspect equal and
similar opportunity are provided to all engaged workforce. Moreover, it is also used to measure
the performance of all employee's as it helps in improving skills of all employee's which also
boost career performance of individuals. The main motive to improve workforce capabilities is to
1
“To monitor and understand different skills that are related with manage and implement
of employee's for understanding issue related with equality and diversity of employee's.”
INTRODUCTION
A successful project undertake different and collective efforts of all departments that are
exists in an organisation. Employee's perform an essential role in a business as they manage and
complete organisational functions and operations in an organised manner. Along with this by
performing all project task with coordinate approach an organisation and its management
formulate competitive edge in market (Engelbrecht, Johnston and Hooper, 2017). Employees
management is required by business to attain success in market by performing all roles according
to company objectives and goals. So by promoting equality and diversity at workplace skills and
capabilities of organisation is improved. This report is written from perspective of Captify which
operate their business in search intelligence. The organisation was founded in the year 2011 and
it unlock the market conditions . Moreover, this report highlights on project management plan,
research methodology, aim and objectives of organisation. In the last, performance review
template is also developed to analyse challenges related with research.
TASK 1
P1) Aim and objective
With the analysis of equality perspective among employee's within workplace
management is able to improve the work tendency and ability of organisation in order to perform
organisation task in an accurate manner. With analysing the support of various activities related
with employee's equality such as to provide similar opportunity leads organisation to generate
effective interaction among employee's. Along with this there are different problems are faced by
management related with organisation perspective as it helps to induce implementation of
organised activities to accomplish better success of organisation in a competitive market. Along
with this equality and diversity at the workplace also modify according to the working prospect
of organisation (Enkel and et. al., 2018). This also consider that by equality aspect equal and
similar opportunity are provided to all engaged workforce. Moreover, it is also used to measure
the performance of all employee's as it helps in improving skills of all employee's which also
boost career performance of individuals. The main motive to improve workforce capabilities is to
1
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generate positive value among organisation which is also used to promote employee's efficiency
in business.
AIM- “To monitor and understand different skills that are related with manage and
implement of employee's for understanding issue related with equality and diversity of
employee's.”
Objectives
To understand and develop knowledge related with assortment and equality.
To specify, evaluate and analyse the diverseness among the workplace.
To understand importance of similar workforce within organisation.
To understand challenges and issue which are reduced by implement of equality and
diversity.
Research Question
What do you understand by equality and diversity?
What are the major impact of diversity and equality at workplace?
Which are most important factors related with equality inside the workforce?
Literature Review
To understand impact of globalisation on employee's
From the perspective of Kate McFarlin, 2019, globalisation is more relevant for the
organisation as it leads company to deal with the cultural diversity in workforce. With the
increase in cultural diversity aspects an organisation also generate different benefits because
company faced new and different insights that generate problems for organisational culture as it
is related with marketing point of management. Along with this the impact of globalisation
among workplace realised the company perspective as it is used for learning and emerging
different policies that make guidelines for employee's in order to adopt essential changes
(Fernando and et. al., 2018). With increase in cultural diversity globalisation is more prevalent as
it is related with workforce. Moreover, by implement of small and large business organisation is
able to adopt policies and guidelines related with company workers.
Recruitment and selection of employee's
From the point view of S Chaturvedi, 2014 recruitment is defined as a process in which
potential and capable candidates are searched by the manager for completing organisational work
in an organised manner. This also refers that with providing information to all employee's related
2
in business.
AIM- “To monitor and understand different skills that are related with manage and
implement of employee's for understanding issue related with equality and diversity of
employee's.”
Objectives
To understand and develop knowledge related with assortment and equality.
To specify, evaluate and analyse the diverseness among the workplace.
To understand importance of similar workforce within organisation.
To understand challenges and issue which are reduced by implement of equality and
diversity.
Research Question
What do you understand by equality and diversity?
What are the major impact of diversity and equality at workplace?
Which are most important factors related with equality inside the workforce?
Literature Review
To understand impact of globalisation on employee's
From the perspective of Kate McFarlin, 2019, globalisation is more relevant for the
organisation as it leads company to deal with the cultural diversity in workforce. With the
increase in cultural diversity aspects an organisation also generate different benefits because
company faced new and different insights that generate problems for organisational culture as it
is related with marketing point of management. Along with this the impact of globalisation
among workplace realised the company perspective as it is used for learning and emerging
different policies that make guidelines for employee's in order to adopt essential changes
(Fernando and et. al., 2018). With increase in cultural diversity globalisation is more prevalent as
it is related with workforce. Moreover, by implement of small and large business organisation is
able to adopt policies and guidelines related with company workers.
Recruitment and selection of employee's
From the point view of S Chaturvedi, 2014 recruitment is defined as a process in which
potential and capable candidates are searched by the manager for completing organisational work
in an organised manner. This also refers that with providing information to all employee's related
2
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with equality perspective aids the management to recruit and sustain potential candidates for
longer period. On the other side, selection is known as a process that helps to shortlist capable
candidates through providing them job in organisation. Along with this by focusing on the
process of recruitment and selection management is able to recruit capable candidates by
providing them jobs for organisation. This is also used for completing all task with determining
potential capabilities of employee's to manage their work in an appropriate manner.
Importance of equality and diverseness among employee's at workplace
From the perspective of Sophia Lee, 2018 equality generate the concept of equality
among the mind of individuals. The diversity perspective undertake various aspects such as age,
race, religion and cultural background of workforce. With analysis of all equality related
perspective it is easy to reduce and fit among employee's (Heikkilä and et. al., 2014). This also
determine by generating awareness about equality features individuals from different
backgrounds develop fairness and diversity to complete their work with right skills. Along with
this by analysing employee's capabilities it is also easy to execute appropriate strategy for
performing business in a profitable manner. Language skill also leads employee's to work with
right doors that helps in making perfection about all activities of business.
P2) Project management plan
Project management plan are known as the document that are written for completing
project in an organised manner. An appropriate project management plan include all essential
factor which are required to perform and execute projects in an accurate manner. Moreover. The
main function of project management plan is to control, execute, plan and monitor all essential
activities which are required to formulate essential changes in a business. Some essential
elements of project management plan are mention as below: Cost- The term cost is recognise as a prior aspect in which researcher generate or
estimate an adequate amount for completing the research within a specified period of
time. Cost not only leads organisation to attain goals in estimated budget but this also
helps researcher and other team members to purchase the required resources which is
used to complete the research in a easy manner (Kerzner, 2018). Moreover, the estimated
budget for this research is £ 400 which is used in transportation, printing papers etc. it
also leads researcher to control the cost of project.
3
longer period. On the other side, selection is known as a process that helps to shortlist capable
candidates through providing them job in organisation. Along with this by focusing on the
process of recruitment and selection management is able to recruit capable candidates by
providing them jobs for organisation. This is also used for completing all task with determining
potential capabilities of employee's to manage their work in an appropriate manner.
Importance of equality and diverseness among employee's at workplace
From the perspective of Sophia Lee, 2018 equality generate the concept of equality
among the mind of individuals. The diversity perspective undertake various aspects such as age,
race, religion and cultural background of workforce. With analysis of all equality related
perspective it is easy to reduce and fit among employee's (Heikkilä and et. al., 2014). This also
determine by generating awareness about equality features individuals from different
backgrounds develop fairness and diversity to complete their work with right skills. Along with
this by analysing employee's capabilities it is also easy to execute appropriate strategy for
performing business in a profitable manner. Language skill also leads employee's to work with
right doors that helps in making perfection about all activities of business.
P2) Project management plan
Project management plan are known as the document that are written for completing
project in an organised manner. An appropriate project management plan include all essential
factor which are required to perform and execute projects in an accurate manner. Moreover. The
main function of project management plan is to control, execute, plan and monitor all essential
activities which are required to formulate essential changes in a business. Some essential
elements of project management plan are mention as below: Cost- The term cost is recognise as a prior aspect in which researcher generate or
estimate an adequate amount for completing the research within a specified period of
time. Cost not only leads organisation to attain goals in estimated budget but this also
helps researcher and other team members to purchase the required resources which is
used to complete the research in a easy manner (Kerzner, 2018). Moreover, the estimated
budget for this research is £ 400 which is used in transportation, printing papers etc. it
also leads researcher to control the cost of project.
3

Time- This reflect the overall time period that is required for completing the project
activities and actions. It results time element of project management plan support
researcher to perform all task in an effective and efficient manner. Further, time is a vital
aspect that helps in managing research with adequate period of time. In the context of
this research project time perspective estimated by the researcher is of 3 weeks. This also
leads company to manage their research with including time perspective. Scope- The relative outcomes of project relates with generating the accomplishment of
an effective project target. Scope is known as one of the most essential aspects which is
used for designing and managing project target (Kopmann and et. al., 2015). Along with
this scope is an important factor because it leads to complete research by generating
suitable possibilities for completion of project activities in an organised manner. Quality- The term quality refers to the process through which researcher are able for
generating better results and outcomes from research through utilising information as per
quality perspective. Along with this by analysing company operations and functions
researcher are also able to generate better and collective output from the research. It
results profitability and productivity both are improved by engaging quality perspective
in research. Communication- This is defined as a process by which researcher generate effective
interaction with respondents and other team members of project. It also define
communication make better information among candidates for generating better
coordination between all individuals. Further, mobile-phone, internet, emails etc. are
some of the effective source of communication. Risk- The term risk is defined as the ability of research and it define potential gain that
are attained for complete of project. This is important for researcher to ensure
perspective which reduces the complexity of project. Moreover, it is also important for
researcher to reduce complexity that helps researcher for making appropriate outcomes
through minimize risk aspect such as use of primary information instead of secondary
information (Petro and Gardiner, 2015).
Resources- The term resources is required by the individuals for completion of research
in order to complete research with effective utilisation of project. Researcher require
printers, Wi-Fi or internet, papers etc. it is also used for completing research among the
4
activities and actions. It results time element of project management plan support
researcher to perform all task in an effective and efficient manner. Further, time is a vital
aspect that helps in managing research with adequate period of time. In the context of
this research project time perspective estimated by the researcher is of 3 weeks. This also
leads company to manage their research with including time perspective. Scope- The relative outcomes of project relates with generating the accomplishment of
an effective project target. Scope is known as one of the most essential aspects which is
used for designing and managing project target (Kopmann and et. al., 2015). Along with
this scope is an important factor because it leads to complete research by generating
suitable possibilities for completion of project activities in an organised manner. Quality- The term quality refers to the process through which researcher are able for
generating better results and outcomes from research through utilising information as per
quality perspective. Along with this by analysing company operations and functions
researcher are also able to generate better and collective output from the research. It
results profitability and productivity both are improved by engaging quality perspective
in research. Communication- This is defined as a process by which researcher generate effective
interaction with respondents and other team members of project. It also define
communication make better information among candidates for generating better
coordination between all individuals. Further, mobile-phone, internet, emails etc. are
some of the effective source of communication. Risk- The term risk is defined as the ability of research and it define potential gain that
are attained for complete of project. This is important for researcher to ensure
perspective which reduces the complexity of project. Moreover, it is also important for
researcher to reduce complexity that helps researcher for making appropriate outcomes
through minimize risk aspect such as use of primary information instead of secondary
information (Petro and Gardiner, 2015).
Resources- The term resources is required by the individuals for completion of research
in order to complete research with effective utilisation of project. Researcher require
printers, Wi-Fi or internet, papers etc. it is also used for completing research among the
4
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decided period of time. It also defines resources require different task that is making
completion of activities with minimum utilisation of resources. This also helps to
manage all perspective of resources which helps to manage research project as per
organisation objectives and goals.
P3) Gantt chart and WBS
Gantt chart- The term Gantt chart is defined as a series of activities that develops
different series of activities through formulating horizontal lines. Gantt chart is develop with the
motive of identifying actual time period that relates with project activities. Moreover, Gantt chart
also helps persons to perform their task according to the planning and scheduling of project
(Polonsky and Waller, 2018). It leads business to manage and complete their task by managing
dependency of all task. In the last, Gantt chart also allow planner for assessing the duration of
project, identify of resources and deciding layout of organisation to perform their task in an
organised manner.
5
completion of activities with minimum utilisation of resources. This also helps to
manage all perspective of resources which helps to manage research project as per
organisation objectives and goals.
P3) Gantt chart and WBS
Gantt chart- The term Gantt chart is defined as a series of activities that develops
different series of activities through formulating horizontal lines. Gantt chart is develop with the
motive of identifying actual time period that relates with project activities. Moreover, Gantt chart
also helps persons to perform their task according to the planning and scheduling of project
(Polonsky and Waller, 2018). It leads business to manage and complete their task by managing
dependency of all task. In the last, Gantt chart also allow planner for assessing the duration of
project, identify of resources and deciding layout of organisation to perform their task in an
organised manner.
5
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Work-break down structure- WBS structure is based on the prospect that are used by
organisation for completing their project activities into a small segment. This also results that
work-break down structure develop possible outcomes as it leads to develop and assist better
activities. Moreover, researcher utilised WBS as a project tool that makes better perspective for
project (Sumner, 2018). This is also used for managing and controlling impact of project
activities as it is used to complete the research activities in decided time period.
6
organisation for completing their project activities into a small segment. This also results that
work-break down structure develop possible outcomes as it leads to develop and assist better
activities. Moreover, researcher utilised WBS as a project tool that makes better perspective for
project (Sumner, 2018). This is also used for managing and controlling impact of project
activities as it is used to complete the research activities in decided time period.
6

TASK 2
P4) Small scale research
The term research is defined as a systematic investigation that is used to done different
perspective which are related with company information. Along with this there are various topic
analysed and identified by management that relates with topic of research. There are different
perception are also developed that is used for understanding and developing specific topic of
research.
Quantitative method- In this method all relative information is gather by the researcher
for performing their work according to diagrams, graph and statistics as it is used to collect the
data in form of mathematical interpretation, statistical analysis and information representation.
Further, quantitative method manipulate the data or information by the support of computational
techniques (Thomas, Lawrie and Niedermuller, 2015).
Qualitative method- With the qualitative method information is collected by individuals
with unstructured information. This is also used by researcher to conduct right methods through
performing work with open ended as it helps for collecting information through open-ended
questionnaire. This is also used to maintain the constructive knowledge that helps in analysing
information about specific topic.
Primary source- It is a source that is used by the researcher for collecting the certain
information by conducting survey, analysing feedback and questionnaire. The main
motive of primary resource is to collect information that helps to generate authentic
7
P4) Small scale research
The term research is defined as a systematic investigation that is used to done different
perspective which are related with company information. Along with this there are various topic
analysed and identified by management that relates with topic of research. There are different
perception are also developed that is used for understanding and developing specific topic of
research.
Quantitative method- In this method all relative information is gather by the researcher
for performing their work according to diagrams, graph and statistics as it is used to collect the
data in form of mathematical interpretation, statistical analysis and information representation.
Further, quantitative method manipulate the data or information by the support of computational
techniques (Thomas, Lawrie and Niedermuller, 2015).
Qualitative method- With the qualitative method information is collected by individuals
with unstructured information. This is also used by researcher to conduct right methods through
performing work with open ended as it helps for collecting information through open-ended
questionnaire. This is also used to maintain the constructive knowledge that helps in analysing
information about specific topic.
Primary source- It is a source that is used by the researcher for collecting the certain
information by conducting survey, analysing feedback and questionnaire. The main
motive of primary resource is to collect information that helps to generate authentic
7
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results from the feedback. It is also used for managing information as per existing market
situations and respondents behaviour.
Secondary resource- In the context of secondary resource all information is obtained
from the previous data or information. Journals, newspaper, articles, financial report etc.
are the methods that is used by researcher for generating reliable information about
project (Wysocki, 2014). This also ensure management proceed better results from all
directions of business.
Sampling
It is known as the systematic process under which researcher select information from a
number of adequate population. This also helps researcher for managing and performing work as
it helps to make effective integration research for completing research with sample size. There
are two methods of sampling is undertaken for this report that are probability and non-probability
sampling. Sample size for this research is 20.
Probability sampling- The term probability sampling is defined as a sampling technique
in which researcher select or choose the samples from the larger population. In context of
probability sample an individual select response is selected with random basis.
Non-probability sampling- This is defined as a sampling method in which all members
of the population undertake opportunities to participate with the number of population
selection.
Questionnaire
Quantitative question
Q1) Do respondents understand about equality and diversity at workplace among organisation?
a) Yes
b) No
Q2) Is there cultural and gender diversity is balanced among the organisation within company
workforce of Captify?
a) Yes
b) No
Q3) Does organisation promote equality and diversity of employee's in company organisation?
a) Yes
b) No
8
situations and respondents behaviour.
Secondary resource- In the context of secondary resource all information is obtained
from the previous data or information. Journals, newspaper, articles, financial report etc.
are the methods that is used by researcher for generating reliable information about
project (Wysocki, 2014). This also ensure management proceed better results from all
directions of business.
Sampling
It is known as the systematic process under which researcher select information from a
number of adequate population. This also helps researcher for managing and performing work as
it helps to make effective integration research for completing research with sample size. There
are two methods of sampling is undertaken for this report that are probability and non-probability
sampling. Sample size for this research is 20.
Probability sampling- The term probability sampling is defined as a sampling technique
in which researcher select or choose the samples from the larger population. In context of
probability sample an individual select response is selected with random basis.
Non-probability sampling- This is defined as a sampling method in which all members
of the population undertake opportunities to participate with the number of population
selection.
Questionnaire
Quantitative question
Q1) Do respondents understand about equality and diversity at workplace among organisation?
a) Yes
b) No
Q2) Is there cultural and gender diversity is balanced among the organisation within company
workforce of Captify?
a) Yes
b) No
Q3) Does organisation promote equality and diversity of employee's in company organisation?
a) Yes
b) No
8
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Q4) How does company promote and manage culture diversity at organisation?
a) With indiscriminating placement
b) Through managing variety of work
Q5) Which methods are most effective for reducing the impacts of inequalities and diversity at
workplace?
a) With enhancing employment
b) Advise from employee's
Q6) What benefits are obtained by organisation with equality and diversity standards?
a) By completing work with unique method
b) To develop goodwill
c) For accomplish of competitive edge
Q7) How captify manage effectiveness of diverse employee's?
a) By execution rules
b) Through satisfying employee's needs
Q8) Who are responsible for managing diversity among employee's?
a) Top authority
b) Human resource manager
Qualitative question
Q 9) What are most effective strategy for organisation to manage equality and diversity among
employee's?
Q 10) Which methods generate initiative for organisation to make better implementation of
business?
P5 Interpretation of findings
Q1) Do respondents understand about equality and diversity at workplace
among organisation?
Frequency
a) Yes 15
b) No 5
Q2) Is there cultural and gender diversity is balanced among the
organisation within company workforce of Captify?
Frequency
9
a) With indiscriminating placement
b) Through managing variety of work
Q5) Which methods are most effective for reducing the impacts of inequalities and diversity at
workplace?
a) With enhancing employment
b) Advise from employee's
Q6) What benefits are obtained by organisation with equality and diversity standards?
a) By completing work with unique method
b) To develop goodwill
c) For accomplish of competitive edge
Q7) How captify manage effectiveness of diverse employee's?
a) By execution rules
b) Through satisfying employee's needs
Q8) Who are responsible for managing diversity among employee's?
a) Top authority
b) Human resource manager
Qualitative question
Q 9) What are most effective strategy for organisation to manage equality and diversity among
employee's?
Q 10) Which methods generate initiative for organisation to make better implementation of
business?
P5 Interpretation of findings
Q1) Do respondents understand about equality and diversity at workplace
among organisation?
Frequency
a) Yes 15
b) No 5
Q2) Is there cultural and gender diversity is balanced among the
organisation within company workforce of Captify?
Frequency
9

a) Yes 12
b) No 8
Q3) Does organisation promote equality and diversity of employee's in
company organisation?
Frequency
a) Yes 16
b) No 4
Q4) How does company promote and manage culture diversity at
organisation?
Frequency
a) With indiscriminating placement 14
b) Through managing variety of work 6
Q5) Which methods are most effective for reducing the impacts of
inequalities and diversity at workplace?
Frequency
a) With enhancing employment 10
b) Advise from employee's 10
Q6) What benefits are obtained by organisation with equality and diversity
standards?
Frequency
a) By completing work with unique method 7
b) To develop goodwill 5
c) For accomplish of competitive edge 8
Q7) How captify manage effectiveness of diverse employee's? Frequency
a) By execution rules 10
b) Through satisfying employee's needs 10
Q8) Who are responsible for managing diversity among employee's? Frequency
a) Top authority 8
b) Human resource manager 12
10
b) No 8
Q3) Does organisation promote equality and diversity of employee's in
company organisation?
Frequency
a) Yes 16
b) No 4
Q4) How does company promote and manage culture diversity at
organisation?
Frequency
a) With indiscriminating placement 14
b) Through managing variety of work 6
Q5) Which methods are most effective for reducing the impacts of
inequalities and diversity at workplace?
Frequency
a) With enhancing employment 10
b) Advise from employee's 10
Q6) What benefits are obtained by organisation with equality and diversity
standards?
Frequency
a) By completing work with unique method 7
b) To develop goodwill 5
c) For accomplish of competitive edge 8
Q7) How captify manage effectiveness of diverse employee's? Frequency
a) By execution rules 10
b) Through satisfying employee's needs 10
Q8) Who are responsible for managing diversity among employee's? Frequency
a) Top authority 8
b) Human resource manager 12
10
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