Project Management Principles: EBTH Case Study Analysis Report

This report examines the principles of project management through a case study of an auction website's digital transformation. The analysis begins with an overview of the project approach, including the use of a questionnaire to gauge employee opinions and the application of the Agile DSDM (Dynamic Systems Development Method) framework. The report then delves into the DSDM principles, emphasizing their role in iterative development, customer satisfaction, and adaptability to change. The report also discusses resource allocation, requirements prioritization, and the creation of user stories, as well as delivery plans and timeboxing strategies. The case study highlights how the organization implemented agile methodologies to improve its business processes and increase sales from $8 million to $70 million. The report provides detailed insights into the practical application of project management concepts, including the importance of stakeholder involvement, clear communication, and continuous improvement in achieving successful project outcomes.

Running head: PRINCIPLES OF PROJECT MANAGEMENT
PRINCIPLES OF PROJECT MANAGEMENT
Name of the Student
Name of the University
Author Note

1PRINCIPLES OF PROJECT MANAGEMENT
Table of Contents
Part 1: Project approach, Questionnaire and DSDM principles......................................................2
Questionnaire...............................................................................................................................4
Part 2: Resource.............................................................................................................................11
Part 3: Requirements, prioritization and User stories....................................................................12
Requirements prioritisation.......................................................................................................14
User stories:...............................................................................................................................16
Part 4: Delivery plan and timeboxing............................................................................................17
Timeboxing................................................................................................................................17
Delivery plan.............................................................................................................................19
References......................................................................................................................................26

2PRINCIPLES OF PROJECT MANAGEMENT
Part 1: Project approach, Questionnaire and DSDM principles
The project is about the way an auction website underwent digital revolution for having a
better profit margin. From the case study it can be stated that the organization has made major
changes stepwise so that they can reach towards the goal. From the above table it can be stated
maximum people agrees to every needs related to the development of project (Sani et al. 2013).
While developing the project it is observed that the questionnaire helps to understand the
opinions of the employees associated with the organization. Moreover it can be stated that the
project approach is done by following the Agile DSDM approach as the project is divided into
different parts. This ensures that the project is being executed step wise without any error. The
vision of every employee is being analyzed with the use of this questionnaire. DSDM is an agile
method that focuses entirely on the lifecycle of the project. DSDM stands for dynamic system
development method. This was developed in 1994 and offers more governance towards the
development of the project (Riol and Thuillier 2015). The eight principles that are related to
DSDM approach is that it aims at focusing on the main business needs, aims at delivering the
product on time and collaborates effectively with the project managers. In addition to this DSDM
approach always aims at developing a project that will never compromise with quality and will
ensure development of the project iteratively. Thus it is important to have the project well
demonstrated and should have a better communication among the main team members of the
project. DSDM acts as the backbone for agile project management. Agile project management is
basically an iterative approach of planning and guiding the project process. The project
processed by following agile software development is mainly done in small sections and are
known as iterations (Brace 2018). The principle of agile project management includes attaining

3PRINCIPLES OF PROJECT MANAGEMENT
the customer so that they can be provided higher satisfaction and continuous delivery options can
be offered to the customers. ETBH has developed the technology that will ensure providing
proper shipping anywhere within the US and other parts of the world. They look after the interest
of customers so that they can offer a better property to them with better price. The second
principle of agile project management is to mitigate to new changes that will bring better
advantage towards the organization (Brioso 2015).
ETBH started aiming for a better market by improving the technology and getting shifted
towards the digital technology for every transaction and business activities. It is observed that
with digital transformation organization has able to grow the sales rate from $8 to $70 million
(Ramayah et al. 2016). The third principle is related to deliver proper working software that will
be developed within the short period of time. In addition to this agile management principle also
states that the developers and management needs to work together so that they can achieve the
project demand. The founder of the ETBH has initiated plans for connecting with families so that
it becomes easy to understand the estate sale tradition of a family (Conforto et al. 2016). This
will eventually help in expanding the business for achieving better benefits. The fifth principle
states that it is important to develop a project around motivate individuals so that they can
manage the project effectively. ETBH has developed its digital transformation in a way that it
will attract more customers and will provide an effective market towards them. The main focus
of the organization is to work on continued geographic expansion so that they can expand their
market too maximum cities. In addition to this the organization aims at having an international
market element for ETBH. The sixth principle states that it is important to have face to face
interaction so that they can have effective and efficient modes of communication. With the help
of digital revolution it will become easy to interact with the property dealers and the people

4PRINCIPLES OF PROJECT MANAGEMENT
interested in buying the project (Coyle and Conbo 2018). However the main criterion that is
needed to be implemented within the project is to have working software that will have primary
measure for progressing the project.
The project of ETBH aims at having a digital revolution so that they can have a better
control over the market. Apart from all this it is observed that with the implementation of agile
process it becomes easy to promote sustainable development. The concept of sustainable
development is related to the economic development without impacting the natural resources
(Delima et al. 2018). The organization states that ETTBH offers an agile and flexible approach
so that they can have a better knowledge regarding the website. Moreover the site is being
developed in such a way that it offers a better transformation a[approach so that it can be
protected from unauthorized persons. The software is developed in such a way that it can ensure
that every customers are provided with proper browsing ability. The ninth principle that is
offered with the agile process is that continuous attention needs to be provided towards the
technical excellence so that they can have a better way of enhancing the agility. In the ETBH
organization the website undergoes several changes every day so that they can maintain proper
agility (Schmitz 2018). Tenth principle states that simplicity is an important aspect that is needed
to be developed within the project. The website developed by ETBH offers better way of
managing activities so that they can offer a better result. After analyzing the project approach it
can be stated that the Agile PM principles are being used within the project effectively for
providing better benefits towards the organization.
Questionnaire
Indicate the closest collective opinon Where appropriate, comment
on issues or risks related to a

5PRINCIPLES OF PROJECT MANAGEMENT
more negative response to this
aspect of the DSDM approach
R
ef
Statement
Strongl
y Agree
Agree Neutral
Disagre
e
Strongly
Disagre
e
1
All members of the project
understand and accept the
DSDM approach
(Philosophy, Principles
and Practices)
✓
there is a high need to
understand the concept
of DSDM so that it
can provide support in
future for developing
the project.
2
The Business Sponsor and
the Business Visionary
demonstrate clear and
proactive ownership of the
project.
✓
I agree with the need
or proper proactive
ownership towards the
approach. This will
help in clearing the
project vision.
3
The business vision
driving the project is
clearly stated and
understood by all members
of the project team ✓
as per my opinion I
think that proper
business vision will
help in having a proper
team.
4 All project participants
understand and accept that
on-time delivery of an
✓ I agree on having all
project members
associated with project

6PRINCIPLES OF PROJECT MANAGEMENT
acceptable solution is the
primary measure of
success for the project
so that they can have
control over the
project.
5
The requirements can be
prioritised and there is
confidence that cost and
time commitments can be
met by flexing the scope of
what's delivered.
✓
according to me it is
highly recommended
to have proper
requirements
prioritized so that the
costs related to project
can be maintained
effectively.
6
All members of the project
team accept that
requirements should only
be defined at a high level
in the early phases of the
project and that detail will
emerge as development
progresses. ✓
it is important to
explain the
requirements at high
level at early stages of
the project so that it
can provide better
process.
7 All members of the project
team accept that change in
requirements is inevitable
✓ not every member is
going to be happy with
requirement changes.

7PRINCIPLES OF PROJECT MANAGEMENT
and that it is only by
embracing change that the
right solution will be
delivered.
As this will lead to
development of new
project.
8
The Business Sponsor and
Business Visionary
understand that active
business involvement is
essential and have the
willingness and authority
to commit appropriate
business resources to the
project. ✓
the business sponsors
needs proper
commitment towards
the business resources
so that it becomes easy
to manage the project.
9
It is possible for the
business and solution
development members of
the Solution Development
Team to work
collaboratively throughout
the project. ✓
solution development
team will help in
generating proper
teamwork and it is
needed to be present
within a project.
1
0
Empowerment of all
members of the Solution
✓ empowerment is an
effective solution that

8PRINCIPLES OF PROJECT MANAGEMENT
Development Teaam is
appropriate and sufficient
to support the day-to-day
decision-making needed to
rapidly evolve the solution
in short, focussed
Timeboxes
provides better support
in decision making
process.
1
1
The DSDM roles and
responsibilities are
appropriately allocated and
all role holders understand
and accept the
responsibilities associated
with their role. ✓
DSDM roles and
responsibilities are
necessary so that all
roles can be
understood effectively.
1
2
The Solution Development
team has the appropriate
collective knowledge and
skills (soft skills and
technical skills) to
collaboratively evolve an
optimal business solution. ✓
soft skills and
technical skills are
important factor
1 Solution Development ✓ solution development

9PRINCIPLES OF PROJECT MANAGEMENT
3
Team members are
allocated to the project at
an appropriate and
consistent level sufficient
to fully support the DSDM
timeboxing practice
team is an appropriate
team that will provide
sufficient support
towards the DSDM
timeboxing practice.
1
4
Tools and collaborative
working practices within
the Solution Development
Team are sufficient to
allow effective Iterative
Development of the
solution. ✓
I agree with the need
of proper tools and
collaborative working
within the team.
1
5
All necessary review and
testing activity is fully
integrated within the
Iterative Development
practice. ✓
review and testing
activity are performed
effectively and I agree
on this concept
1
6
Project progress is
measured primarily
through the incremental,
demonstrable delivery of
✓ there is a high need to
determine the project
progress

10PRINCIPLES OF PROJECT MANAGEMENT
business value.
1
7
There are no mandatory
standards or other
constraints in place that
will prevent the
application of the DSDM
Philosophy and Practices
on this project. ✓
proper standards are
needed to be followed
so that they can
implement proper
changes.
General comments on suitability or risk associated with the DSDM approach : the DSDM
project is implemented for the purpose of addressing all the risks. With the use of
questionnaire it becomes easy to address the opinions shared by the people.
Part 2: Resource
After analyzing the case study it is observed that the main reason behind transforming the
auction website into digital transformation. The main aim is to boost the sale and to have better
market advantages that will bring a proper benefit towards the auction company. It is observed
that after analyzing the company websites it is observed that the sale has increased after
transforming from $8 million to 70% million (Dingsøyr and Moe 2013). The company is

11PRINCIPLES OF PROJECT MANAGEMENT
developed in a way that it can be operated in simple premise. The main responsibility of
customer is to bid for an estate they want to buy. In addition to this the company also allows
someone to sell the estate if they want to move to some other location. The organization offers a
better way of shipping the products anywhere US and in other parts of the world. The
responsibility of the EBTH is to offer better estate price within less time and with less effort. The
organization offers the users with better knowledge and also allows bidding until5 to 7 days.
EBTH has 27 markets in 22 different states around 3 million visitors (TechRepublic, 2019). The
role of the website is to attract the customers with effective offers. The main roles played by the
co founder of the organization as they aimed at expanding their website outside the US. The co
founder has aimed at focusing on estate sale in Cincinnati with around an initial bidder base of
800 people. After the first six month it was observed that the growth has increased hugely that
has lead to provide a better franchise. Moreover according to the cofounder it is the
responsibility of the organization to connect with the families so that it becomes easier to
understand their state of mind while selling the traditional estate. Proper interaction with the
families will help in understating the story behind the product.
The company started their expansion by expanding into nearby markets and then
eventually started expanding to other location for the purpose of selling the items. After this the
organization got associated with two more business partners that helped in developing their
business (Fleming and Koppelman 2016). EBTH should be responsible for having a more
substantial investment in technology so that it becomes easy to develop strategy at the time of
shipping the products (Zafar, Nazi and Abbas 2017). The main role of the organization is to
forecast the details associated with each product effectively so that it can ensure better growth
towards the organization. Moreover with the development of the technology there is a need to