Case Study: Project & Portfolio Management - FIFA World Cup 2022 Qatar

This case study comprehensively evaluates the application of project and portfolio management techniques in the context of the FIFA World Cup 2022 hosted by Qatar. It critically examines various strategies, including corporate-level, business-level, and functional strategies, and assesses the suitability of different project management methodologies like PMBOK for stadium construction. The study also delves into financial planning, intellectual property management, risk assessment, and mitigation strategies crucial for the project's success. Furthermore, it provides recommendations for successful stadium development and addresses change management within project teams, highlighting the importance of interpersonal skills. The analysis emphasizes aligning project objectives with strategic goals, managing financial resources effectively, and safeguarding intellectual property rights to ensure the successful execution of the FIFA World Cup 2022 project.

Running head: PROJECT AND PORTFOLIO MANAGEMENT
PRM7004
Project and Portfolio Management: FIFA World Cup in 2022 Hosted by Qatar
Name of the student:
Name of the university:

1PROJECT AND PORTFOLIO MANAGEMENT
Table of Contents
Answer to Question 1..................................................................................................................2
1. Critical evaluation on the ways through which project and portfolio management techniques
can be utilized..................................................................................................................................2
1.1 Different strategies and approaches of project and portfolio management...........................2
1.2 Project Management Methodologies (PMM)........................................................................5
1.3 Finance planning....................................................................................................................7
1.4 Intellectual property management strategies.........................................................................9
Answer to question 2.....................................................................................................................11
2.1 Identification and discussion of appropriate technique of risk assessment, planning and
scheduling..................................................................................................................................11
2.2 Assessment of key areas of risks and methods of mitigation..............................................15
Answer to question 3.....................................................................................................................16
3.1 Recommendations regarding handling the successful development of the stadiums..........16
Answer to Question 4....................................................................................................................19
4. Introduction to changes can view as threats by the employees.................................................19
4.1Ways to manage change within a project team....................................................................19
4.2 Demonstration regarding interpersonal skills..........................................................................21
References......................................................................................................................................23

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Answer to Question 1
1. Critical evaluation on the ways through which project and portfolio
management techniques can be utilized
1.1 Different strategies and approaches of project and portfolio management
This specific case scenario is focused on FIFA football World Cup event project
organization that has to be held in 2022 hosted by Qatar. It is recognized that Qatar is devised to
host the FIFA world Cup event in the year of 2022 though the event organizer committee is
facing certain challenges. The analysis report on the project case scenario indicates that
professional project and portfolio management techniques can successfully control and monitor
its progress regarding the design and development of the stadium. Around 12 stadiums are
devised to be built with renewable and reusable materials. The details of the management
strategies are elaborated in the below section. The identified strategies of Project Portfolio
Management (PPM) are as follows:
Type Description Possible usage
Corporate level strategies
 Stability strategy
 Growth strategy
 Retrenchment
strategy
Though subdividing the basic
project strategies into business unit
strategies and functional strategies
the project managers have become
capable to design their corporate
strategies (Malhotra and Ackfeldt
 Project roadmap
 Comparative
approaches
 Stage gates and
frameworks
 Model scoring

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2016). The corporate strategies
can be eventually translated into
project portfolio via PPM. The
PPM allows the project manager
to linkup the strategies with the
desired objectives. The stadium
building and improvement project
can become a successful one with
PPM approach (Kerzner and
Kerzner 2017).
High level business
strategies
 Focus
 Differentiation
 Leadership in cost
This strategy will help the project
to achieve the competitive
advantages and structured higher
commercial revenue as well.
through financial methods,
portfolio differentiation and
marketing analysis tools
respectively cost can be managed,
specific marketing areas can come
under focus and degree of
operation can be optimized.
 High commercial
values
 Service index
 Productivity index
Functional strategies
 Information system
The functional strategy has the
capability to merge up the specific
 Resource demand
models

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 Finance
 Marketing and
production
 Human resources
 Research and
development
activities for FIFA 2022
WorldCup event hosting project to
the business operations. It is
defined that PPM performing
strategies help to guide as well as
inform the project and portfolio
developers regarding the needs
and benefits of strategic
development in this project
(Lourenço et al. 2018).
 model optimization
approach
 dynamic ordering
Strategic innovation
 Analysis of
strategies
 Selection of
strategies
 Implementation of
strategies
Different available strategies are
there widely used for designing
and implementing successful
project thus, the project manager
for the FIFA 2022 football
WorldCup organization project
needs to choose and apply the
most suitable strategies
considering the purpose and aim
of the project and of course the
demand of the FIFA football
committee from the event (Ma,
Tang and Gomez 2016).
 Most of the PPM
frameworks and tools
 Stage gate framework

5PROJECT AND PORTFOLIO MANAGEMENT
Strategic perspectives
 Reduction of cost
 Reactive
 First to market
Portfolio management is one of
the most beneficial approaches for
project success. Based on the
requirement of the project
developers and FIFA committee
the project statement should be
prepared and then submitted for
approval (Tomasella et al. 2017).
If the plan then not needs further
changes then the changes are also
to be implemented considering the
Portfolio management processes.
It is expected that, using the
concept of synergies the overall
project cost can be reduced and the
entire project can be accomplished
within estimated time as well.
 Project management
tools and techniques
1.2 Project Management Methodologies (PMM)
Different project management methodologies are available however depending on the
project scope statement the most suitable project methodology needs to be selected by the project
managers. For different types of projects (such as: construction, operational project, software
project etc) the Project management methodologies vary (Vareilles et al. 2015). The very initial

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PMM is divided into two parts such as traditional methodology and modern methodology. The
instances of modern PMM are Prince2 and PMBOK. For the stadium building and reconstruction
project for FIFA football WorldCup 2022 event the suitable construction Methodology is
PMBOK. The phase oof PMBOK project management method which needs to be followed while
implementing the project are elaborated in the below section:
PMBOK Project development methodology
The PMBOK project management methodology is comprises of five phases in terms of
initiation project, planning of project, project execution, project monitoring and control and
closure phase. The phases of PMBOK are as follows:
Project initiation: In this phase the scope statement is prepared. For this specific project
the scope is to build environment friendly and comfortable stadium for the players, viewers,
FIFA board committee members who will come to watch the matches live from stadiums. Apart
from this, they are also focused to develop the stadium with reusable and eco-friendly materials
(Ahuja and Priyadarshini 2015). These materials use low energy and gives renewable solution
also this can be disassembled and used in future. The lists of stakeholders, suppliers and
resources which can be used for further progress of the project are elaborated in project
beginning phase. In order to complete the project a killed team is also assigned in this phase.
Planning phase: In this phase based on the scope statement and objectives the project is
planned. The project manager assigns the roles and responsibilities to each member and
according to their previous experience, skills and knowledge. The finance manager is responsible
to estimate the total budget and time that will be required to accomplish the project
(DeviKrishnaya, Jamaludin and Ismail 2017). Before identifying the target audience risks that

7PROJECT AND PORTFOLIO MANAGEMENT
may interrupt the regular success of the project are also identified, analyzed, and prioritized.
Based on their negative impact risk mitigation strategies are also developed in this phase only.
The materials that are used in this building project will be disassembled and donated to those
countries where the football sport infrastructure is weak.
Project execution: After gathering and assembling all resource (Such as: physical and
human) the construction project is completed and executed in this phase. However, continuous
feedback from the assigned stakeholders are gathered and if further changes are requested then
the areas of changes are again redesigned and executed followed by the feedback.
Project monitoring and control: Whether the project if progressing on the correct
direction within the estimated cost and time is measured and monitored by the project manager
and board of directors (Ham, Aragón and Martonosi 2015). Some control strategies are also
considered in this phase to keep a control over the project progress.
Project closure: The project closes with stakeholder and all other resource’s signoff.
1.3 Finance planning
Investment is referred to as a fund employment aiming to gain return over it. Despite of
size and project type the finance managers always expects to gain a positive ROI from whatever
amount they have invested for the implementation and execution of the project. Two types of
investment mechanism are there such as economic investment and financial investment. For this
specific project also the project designer and managers requires to structure of the project
accurately (Kaiser, El Arbi and Ahlemann 2015). The financial investment is a monetary
allocation for resources that assisting the project as per the expected to acquiesce. At the project
initiation phase the project components should be properly analyzed and a feasibility study needs

8PROJECT AND PORTFOLIO MANAGEMENT
to be conducted. The feasibility study ensures that whether the project is going to be succeeded
or not. It also involves the written contrasts on the paper pieces like shares. Based upon the
overall time and material requirements the overall finance structure of the project is designed and
implemented by the fiance manager and approved by the project manager successfully (Malhotra
and Ackfeldt 2016). There are different elements also which are the focus of finance
management include return, risks, time, liquidity and tax savings.
The main objectives of the finance management are as follows:
 Short term high priority objectives
 Long terms objectives in high priority
 Lower priority objectives
 Revenue making objectives
The strategies for financial management include the following:
 The project budget needs to be linked with the strategic plan because the strategic
decisions mainly have financial implication
 The finance strategic plan should include historical trends and other competitive
analysis which may take place in the finance procedure
 The actual budget process must optimize the allocated time required for gathering
and analyzing needful stadium construction project (Mok, Shen and Yang 2015)
 The project manager should agree to the estimated project budgetary
 The overall budget must give lower level managers a fiscal control over the
project progress
 The budget structure requires to accept the changes quickly and easily

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The elements that make this project successful include visibly clear project goal and
objectives along with a healthy defined management process, proven set of project management
tools and techniques and clear understanding (Sadia, Kadir and Sanif 2016). The other
knowledge areas that are also required to be followed and analyzed by the project managers
include stakeholder management, integration management, quality management, cost
management, Human Resource management, Risk management plan, communication approach,
scope management and Time management.
1.4 Intellectual property management strategies
For FIFA WorldCup football event hosting project in 2022 or for the stadium building
project the intellectual properties are the materials used for the design and construction of the
project. The materials to be used for the construction are all identified as the intellectual
properties for the project. Management of these intellectual properties from further loss is very
much crucial for commercial achievement of this project (Buenviaje, et al. 2016). The processes
or strategies needed to be followed for managing the Intellectual properties are enlisted in the
below section:
 Professional inventory documentation as well as monitoring of all the existing
project assets
 Facilitating a decision making approach considering construction and eco-friendly
staffs
 Assisting the formulation of all policies and administration of Intellectual
properties of license and all other agreements
 Respect over assisting protection as well as subsequent regulations and rights
 Monitoring of the IP rights and registrations

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 Detecting the potential commercial partners
 Administrating the agreement details that include assistance and contruction
project negotiation
Internally for managing the Intellectual Properties firstly the IP application strategies are
needed to be formulated and then that should be monitored and enforced considering the IP
rights. After that the project manager must negotiate the decision makings accurately.
The portfolio or project management approach explains the ways through which the
project manager can implement positive development strategies (Greenaway et al. 2015).
However, whether the IP elements of the project are managing correctly or not is also measured
with this application. A larger part of success for any organization is dependent on its intellectual
project. Only ideation of this project is not enough to meet its goals and objectives thus planning
and managing the progress of the project are also required to meet the objectives. There are
different ways through which this project can be successfully managed. A proper IP managerial
strategy also manages the financial and commercial status of the project.
It is the responsibility of the Intellectual Property management team and the IP managers
to make sure that all the IP elements are secured from the external sudden disasters. All the legal
application are also to be properly arranged by the project manager and IP manager to ensure that
even after disassemble of the stadium also none of the eco-friendly materials will be damaged
(DeviKrishnaya, Jamaludin and Ismail 2017). If any additional responsibilities are required to be
undertaken by the project manager then those should also be protected by the management
department and FIFA football committee of Qatar. For this project not only the materials are IP

11PROJECT AND PORTFOLIO MANAGEMENT
but the contract and documents of FIFA WorldCup hosting events are also IP. Using technical
support these documents are also required to be secured from the external attack and damages.
Answer to question 2
2.1 Identification and discussion of appropriate technique of risk assessment,
planning and scheduling
Techniques of risk assessment
The various types of techniques that are used for assessing risks of project and
portfolio are generally elaborated below:
Brainstorming: This technique is generally used in order to determine as well as
populate the various types of risk scenarios that are related with the project. It is considered as
one of the simple as well as very much effective attempt for assessing the risks (Cagliano,
Grimaldi and Rafele 2015). Brainstorming generally involves number of techniques for making
sure that the imagination of each team member is generally triggered by the statements as well as
thoughts of each group. This technique is generally utilized in conjunction with the various types
off risk assessment methods for encouraging the imaginative thinking at each stage of the project
life cycle.
Sensitivity analysis: Sensitivity analysis generally takes a place on the change effect of a
particular single variable within a particular project by analyzing the various types of effect on
the project plan (Chemweno et al. 2015) It is found that both uncertainty as well as project risks
are generally reflected by elaborating the range of variations for each of the component of the