Project Management: Developing a Plan for Frontier Touring (BSB51915)

This assignment requires students to develop a comprehensive project plan for Frontier Touring, a concert and event promotion company, as part of the BSB51915 Diploma of Leadership and Management. The project plan must follow a specified template and address various aspects of project management, including defining project scope, identifying stakeholders, resource allocation, risk management, budget development, and team member consultation. Students can either use Frontier Touring as a case study or select an organization of their own choice. The assessment evaluates students' ability to apply project management principles, develop detailed plans, and demonstrate understanding of project execution, monitoring, and completion. The project plan should cover all the necessary sections of the template, ensuring that all tasks within the template and the assessment structure are addressed, thereby demonstrating the student's ability to apply project management knowledge and skills.

T-1.8.1
Details of Assessment
Term and Year 1, 2018 Time allowed 7 Weeks
Assessment No 2 Assessment Weighting 70%
Assessment Type Individual Project Plan
Due Date Week No. 7 Room TBA
Details of Subject
Qualification BSB51915 Diploma of Leadership and Management
Subject Name Project Management
Details of Unit(s) of competency
Unit Code and
Names
BSBPMG522 Undertake Project Work
Details of Students
Student Name
College Student ID
Student Declaration:I declare that the work
submitted is my own, and has not been
copied or plagiarised from any person or
source.
Signature: ___________________________
Date: _______/________/_______________
Details of Assessor
Assessor’s Name MOINUL MUSTAFA
Assessment Outcome
Results Competent Not Yet Competent Marks / 70
FEEDBACK TO STUDENT
Progressive feedback to students, identifying gaps in competency and comments on positive improvements:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
Student Declaration:I declare that I have been
assessed in this unit, and I have been advised of my
result. I am also aware of my right to appeal and the
reassessment procedure.
Signature: ____________________________
Date: ____/_____/_____
Assessor Declaration: I declare that I have
conducted a fair, valid, reliable and flexible
assessment with the student, and I have provided
appropriate feedback
Student did not attend the feedback session.
Feedback provided on assessment.
Signature: ____________________________
Date: ____/_____/_____
Purpose of the Assessment
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The purpose of this assessment is to assess the student in the following
learning outcomes:
Competent
(C)
Not yet
Competent
(NYC)
1.1 Access project scope and other relevant documentation
1.2 Define project stakeholders
1.3 Seek clarification from delegating authority of issues related to project and
project parameters
1.4 Identify limits of own responsibility and reporting requirements
1.5 Clarify relationship of project to other projects and to organisation’s objectives
1.6 Determine and access available resources to undertake project
2.1 Develop project plan in line with the project parameters
2.2 Identify and access appropriate project management tools
2.3 Formulate risk management plan for project, including WHS
2.4 Develop and approve project budget
2.5 Consult team members and take views into account in planning the project
2.6 Finalise project plan and gain necessary approvals to commence project
according to documented plan
3.1 Take action to ensure project team members are clear about their
responsibilities and the project requirements
3.2 Provide support for project team members, especially with regard to specific
needs, to ensure that the quality of the expected outcomes of the project and
documented time lines are met
3.3 Establish and maintain required recordkeeping systems throughout the project
3.4 Implement & monitor plans for managing project finances, resources & quality
3.5 Complete and forward project reports as required to stakeholders
3.6 Undertake risk management as required to ensure project outcomes are met
3.7 Achieve project deliverables
4.1 Complete financial recordkeeping associated with project & check for accuracy
4.2 Ensure transition of staff involved in project to new roles or reassignments
4.3 Complete project documentation & necessary sign-offs for concluding projects
5.1 Review project outcomes and processes against the project scope and plan
5.2 Involve team members in the project review
5.3 Document lessons learned from the project within the organisation
Assessment/evidence gathering conditions
Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student
can only achieve competence when all assessment components listed under “Purpose of the assessment”
section are recorded as competent. Your trainer will give you feedback after the completion of each
assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.
Resources required for this Assessment
 Computer with relevant software applications and access to internet
 Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
 This assessment has to be completed In class At home
 The assessment is to be completed according to the instructions given by your assessor.
 Feedback on each task will be provided to enable you to determine how your work could be improved.
You will be provided with feedback on your work within two weeks of the assessment due date. All other
feedback will be provided by the end of the term.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps
in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be
deemed competent for this unit of competency.
 If you are not sure about any aspects of this assessment, please ask for clarification from assessor.
 Please refer to the College re-assessment for more information (student handbook).
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T-1.8.1
ASSESSMENT BRIEF AND INSTRUCTIONS
PERFORMANCE OBJECTIVE
Students will demonstrate knowledge and skills required to define project, develop project plan,
administer, monitor and finalise project.
INSTRUCTIONS ON SUBMISSION REQUIREMENTS
± You are required to use the project plan template attached and follow the assessment
structure to develop a project plan for an organisation. You are to follow the exact layout of
the template and complete all the sections of the template for the project plan.
± To complete this project plan, you have two options: 1) you may wish to select the
organisation of your choice (where you may be working), or 2) select the case organisation
scenario that is mentioned within this assessment.
± You are required to submit a hard copy of the assessment by the due date mentioned in
cover page.
± There are no specific word limits on the project plan but you must ensure you complete all
tasks within the template and the assessment structure.
CASE ORGANISATION FOR THE PROJECT(if not using your own organisational project)
Project Organisation: FRONTIER TOURING
Website: https://www.frontiertouring.com
(Information partly sourced from Frontier’s website)
Frontier Touring is one of the most respected, long standing, and proactive concert promoters in
Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New
Zealanders across three decades. This event management organisation that organises hundreds of
concert projects in Australia is headed by Michael Gudinski. Frontier Touring has developed into one
of the most highly respected touring companies in the Southern Hemisphere and continues to
produce some of the most memorable tours to ever visit "down under".Since forming, Frontier Touring
has toured some of the worlds most established and up and coming artists. Many of the most
successful tours were the result of years of planning and the gradual (or sometimes meteoric)
increase in venue size from tour to tour over the span of an artist's career.
1989 saw a major coup for Frontier Touring with the Frank Sinatra, Sammy Davis Jr. and Liza Minnelli
Ultimate Event shows in Sydney and Melbourne. The shows, which were overwhelmingly well
received in Australia, sadly proved to be Sammy Davis Jr.'s last trip down under, with the performer
passing away the following year.Frontier Touring continued to raise the bar on tours to Australasia
presenting the biggest concerts in the history of Australian rock music with the Guns N' Roses tour at
Eastern Creek, Sydney (71,000) and Calder Park, Melbourne (66,000) in 1993. These events have
been hailed as the best run, organised and most trouble-free concerts ever.
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It was to be less than a year, however, before Frontier was to top this incredible success with
Madonna's Girlie Show Tour - an event that saw the realisation of five years of planning. It was
without doubt the biggest tour Australia had ever seen, with more than 500,000 people attending.
In 2003 Frontier Touring continued to predict trends ahead of the rest. When the name Norah Jones
meant little to anyone, Frontier had her signed and committed to tour Australia. Eight Grammy Awards
later, with sell out shows across Australia and the world, Norah Jones is now one of the most
successful artists this decade, returning in 2005 for a major arena and winery tour.2005 was another
massive year for Frontier with Rod Stewart, Bryan Adams, Michael Franti, Xzibit, Diana Krall, Ben
Lee, John Legend, Norah Jones, Green Day, Simple Plan, Velvet Revolver, The Dears, Death From
Above 1979, Madeleine Peyroux, Dogs Die In Hot Cars, The Used, Foo Fighters, John Fogerty, Black
Eyed Peas, and many, many more gracing our shores.
2006 proved to be another huge year for Frontier as the company continued to grow and strengthen
its position as Australia and New Zealand's leading concert promoter. James Blunt, Taking Back
Sunday, David Gray, Split Enz, Dashboard Confessional, Arctic Monkeys, The Countdown
Spectacular, Rockstar - Taste Of Chaos 06, The Strokes, and the Foo Fighters at Sydney Opera
House were just a sample of the exciting and diverse talent that toured under the Frontier banner.Billy
Joel, Kylie, AFI, Rise Against, Modest Mouse, Tenacious D, Madeleine Peyroux, Lionel Richie, Tim
Finn, The Killers, Crowded House, Arctic Monkeys, Christina Augilera, Kaiser Chiefs, Snow Patrol and
many more headed to Australia in 2007, which Justin Timberlake's FutureSex/LoveShow tour had
audiences and critics alike declaring it the tour of 2007.2008 was a huge year for Frontier, with the
company scoring the coveted #1 Australasian Promoter spot. With over 40 tours across the year
Australian and New Zealand audiences were entertained by some of the world's most exciting artists,
including PJ Harvey, Rod Stewart, The Police, Maroon 5, Foo Fighters, Simple Plan, Snow Patrol,
Billy Joel, Crowded House, Sting & Edin Karamazov, Anti-Flag, MGMT and Kylie.
In the 2008 Pollstar End Of Year results, Frontier continued it's reign as Australasia's #1 Concert
Promoter, coming in the number 15 spot Internationally with its closest Australasian competitor
coming in at 27.2009 followed suit for Frontier, bringing spectacular tours including Kings of Leon, The
Black Eyed Peas, Leonard Cohen, Rise Against and Fall Out Boy amongst many others to the
Australian and New Zealand concert going public. Melbourne's event - held at the iconic MCG - drew
over 80 000 patrons, cementing it as the largest concert event in Australian history. Bringing together
artists including Midnight Oil, Split Enz, Hunters & Collectors, Kings of Leon, Liam Finn and Bliss N
Eso, Sound Relief was an event most of Australia will remember for some time to come.
2010 saw Frontier Touring turn 30 and celebrate their 500th tour with the illustrious Tom Jones and an
array of massive tours including Leonard Cohen, Eagles and many more. Frontier Touring also had
the first show in a new Hanging Rock concert series where the incomparable Leonard Cohen took his
infamously serene performances to the iconic Hanging Rock in Victoria's Macedon Ranges.
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In 2011, Frontier continued to tour the finest home-grown and international stars with the year seeing
the return of Kylie, Kings of Leon, Bryan Adams, Lionel Richie, Stone Temple Pilots and Foo Fighters
to name a few, as well as the Australian & NZ live debuts of a new crop including Sleigh Bells, Bruno
Mars and Justin Bieber. 2012 heralded the return of international favourites, including shows from
Maroon 5, James Morrison, The Script, Rod Stewart, Hall & Oates and Arctic Monkeys. On headlining
debut were up-and-comers including Ed Sheeran and alt-J, who both put on shows to remember.
2013 saw great success for both Frontier and touring artists with the debut Australian shows of a
number of exciting acts. These included sought-after shows from the likes of Imagine Dragons, Robert
Delong and Bastille. Similarly, the response to Ed Sheeran in 2012 had been so great that he came
back to play ten shows in late February. Australian music also featured, with Bliss N Eso and Jimmy
Barnes playing killer shows, and the project organisationwas graced with the presence of legends in
the form of Bryan Adams’ arena tour and Bruce Springsteen & the E Street Band’s ‘Wrecking Ball’
tour, which saw tickets sell out at a record pace. The year ended on a high, with Taylor Swift’s ‘Red’
stadium tour - the first across Australia by a solo female artist in 20 years.
In 2014 The organisation welcomed Bruce Springsteen & the E Street Band back Down Under
following massive demand for their 2013 Wrecking Ball Tour and the greatest rock'n'roll band in the
world The Rolling Stones brought the 14 On Fire Tour to Australia and New Zealand.In 2015 alone
they toured 58 tours made up of 256 shows including the Eagles, Foo Fighters, Drake, alt-J, Kylie
Minogue and Rod Stewart amongst so many more. The company wrapped up the year with 41 shows
in a fifteen day period from Taylor Swift, Ed Sheeran, Sam Smith, Rise Against, Rudimental, Lucinda
Williams, Thurston Moore Band, Bully and One Electric Day. The one and only John Farnham played
our final concert for the year, performing at Sydney's Qantas Credit Union Arena before its closure.
In 2017 Frontier Touring were treated to a variety of homegrown and international talent including
Bruce Springsteen and the E Street Band, Justin Bieber, Julia Jacklin, Dan Sultan, Midnight Oil,
Orchestrated, RNB Fridays Live, Lorde, Harry Styles and Paul Kelly to name just a few! 2017 also
saw one incredibly acclaimed and revered artist return to Australia and New Zealand for the first time
since 1993 – Sir Paul McCartney attracted sold-out crowds and rave reviews across seven
unforgettable One On One shows in December. In 2018, Frontier Touring is planning for several
concert organising projects in Australia that includes world famous musicians and bands such as
Boyz II Men, Clean Bandit, Ed Sheeran, Foo Fighters, Harry Styles, Imagine Dragons, James Blunt,
Sam Smith, etc.
Project Situations & Ideas for Frontier Touring: Since Frontier Touring is a big organisation that
organises massive concert projects it would be suitable for you to select a particular sub-project of a
giant project. Given that the organisation is planning to have a massive event this year on Australia
Day Concert, the event will include stars such Kylie Minogue, Bruno Mars, John Legend, Keith Urban,
Jimmy Barnes and Maroon 5.
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T-1.8.1
The event is expected to be in ANZ Stadium and run for the whole day till midnight. Due to the
significant size of the event, the management of the organisation has broken down this large concert
project (Australia Day Concert) into several sub-projects such as:
± Venue & Event Security Project
± Ticketing,Website, Advertising and Social MediaProject
± Stage Management & Organising Project
± Sound and Lights Project
± Backstage and Dressing Room project
± Video Project
± Cleanliness and Maintenance Project
± Food and Beverage Project
± Finance and Accounting Project
± Media and VIP Guest Management Project
± Transportation & Delivery Project
± Concert Celebrity Escorting and Managing Project
Based on the above listed sub-projects, you may wish to select any ONE of the sub-project where you
have being assigned as the project manager by your senior manager. Being a manager of the project
organisation, you are required to ensure that you plan well ahead so that you can satisfy your
celebrity musician clients who are performing and as well as other stakeholders such as concertgoers,
media, televisions, VIP guests, and the local community in general.
CONTEXT AND SITUATION
You are working in one of the Project Department of the organisation and your Senior Project
Manager has tasked you to undertake the project work. If you have chosen to use your own
organisation, you may think of the project that relates with your organisation. If you have chosen to
use the case organisation you will have to decide on any ONE of the project ideas mentioned in the
case organisation details.
Your tasks include defining the parameters of the project, using project management tools to develop
and implement project plan, consulting and communicating with relevant stakeholders to generate
input and engagement, finalise the project including documentation and review the project outcomes.
Your trainer will play the role of the Senior Project Manager and expects you to submit a project plan
following the Assessment Structure and using the template attached.
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T-1.8.1
ASSESSMENT STRUCTURE &MARKING CRITERIA(for trainer use only)
The assessor is required to use the marking rubric below to assess the learner performance in each
task as mentioned.
Task Details Mark Allocated Mark Received
Project Title 2
Executive Summary 2
Force Field Analysis 2
Introduction 2
List of Activities 5
Required Resources 5
Project Purpose 2
Project Scope (In Scope and Out of Scope) 4
Stakeholder Analysis 6
Project Parameters& Communication 2
Project Team 2
Relevant Legislation 2
Project Budget and Cost Estimation 8
Project Risks 6
Risk Assessment and Management 4
Variance Form 2
Project Gantt Chart 4
Project Flow Chart 4
Project Review Form 2
Project Team Transition Form 2
Project Sign-off Sheet 2
TOTAL 70
Project Template follows next page.
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T-1.8.1
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T-1.8.1
XXX PROJECT PLAN FOR FRONTIER TOURING XXX
Project Submitted by:
PROJECT TITLE (use SMART method to clarify the project title with timelines and deliverables)
Ticketing, Website, Advertising and Social Media Project for Frontier Touring
EXECUTIVE SUMMARY
This project is based on the ticketing, website, advertising and social media requirements for an
upcoming music concert in May 2018. The concert will be held at the ANZ Stadium, Sydney and the
entire concert will be managed and executed by Frontier Touring. The concert will be of extremely
large scale with a large number of popular musicians like Bruno Mars, Kylie Minogue, Keith Urban,
John Legend, Maroon 5 and Jimmy Barnes already confirmed to perform in the concert. The
expected number of audience is around 1,00,000 and hence, suitable actions are to be taken to plan
for the concert much in advance keeping in mind the requirements for safety and security of the
performers as well as the audiences. The scope of the ticketing project includes outsourcing to an
online ticketing website for selling tickets, promoting the event in social media, distribution of free
passes, invitations to some popular figures, advertising using billboards and leaflets, creation of
website specifically for the event and others.
FORCE FIELD ANALYSIS FOR THE PROJECT (Identify at least three forces in favour and three
forces against the project)
Driving forces Restraining forces
Popularity of the musicians in Australia High asking fee for all of the musicians due to
their popularity and star value
Huge expected revenue due to large
capacity of ANZ Stadium
Security issues that may arise due to the huge
number of audience count if there is lack of
sufficient crowd management system
Celebration of Australia Day with music Very high overall expenses resulting in
reducing the actual profit
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T-1.8.1
INTRODUCTION
This project is about hosting an upcoming music concert in ANZ Stadium, Sydney in May 2018. The
music concert will be of very large scale and will be joined by a host of popular musicians like Bruno
Mars, Kylie Minogue, Keith Urban, John Legend, Maroon 5 and Jimmy Barnes. However, this
particular subproject is about the ticketing and promotion of the event in various media.
As per the proposed plan, it has been decided that the ticketing system will be outsourced to
TryBooking.com, an online website that specializes in ticket sales. Although the website of Frontier
Touring has also ticket booking options, owing to the huge number of tickets to be sold, it will be
outsourced to prevent excessive traffic stopping regular operations of the Frontier Touring website.
Furthermore, a website will be developed specifically for this concert where the people can view
information regarding the concert, ticket prices, list of musicians performing in the concert, weekly
games for free passes and tickets and other relevant information. Next, the event will be advertised
through several media. Billboards and leaflets will be used to promote the concert around the city
whereas social media will be utilized for national and international promotions. Some special games
or events will also be hosted where some lucky winners will be able to win tickets for the concert.
Additional free passes, VIP passes, special invitations and others will also be given out in due course.
LIST OF ACTIVITIES OR WORK BREAKDOWN STRUCTURE (add more to the table for more
activities)
Ticketing and Promotion for Concert
Project Planning and Preparation
Meeting with the Event Manager
List Promotion Requirements
List Ticketing Requirements
Develop Team Requirements
Prepare Project Teams
Appoint Project Team Members
Final Planning
Validation and Approval of Project Plan
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T-1.8.1
Project Initiation
Procurement of Project Budget
Procurement of Resources
Installation of the Computers
Initiation of Execution
Project Execution
Initiation of Development
Coding
Addition of Website Features
Testing of Website
Publishing of Website
Contact Ticketing Website
Determine suitable cost
Outsourcing the online ticketing system
Completion of Execution Phase
Advertisement and Promotion
Advertise through Billboards and Leaflets
Open Social Media Accounts
Online Promotions
Completion of Project
Project Closing
Review of the Project
Documentation of the Project
Stakeholder Sign Off
Project Manager Sign Off
The work breakdown structure for the project is shown as follows.
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T-1.8.1
Figure 1: WBS of the Project
(Source: Created by Author)
REQUIRED RESOURCES (List all resources required and add more bullet points)
1. Website Development Platform
2. Hardware
3. Website Development Resources
4. Ticket Papers (for offline tickets and passes)
5. Printers
6. Billboard Posters
7. Papers for Leaflets
8. Color Paints
9. Communications
10. Computers
PROJECT
PURPOSE AND
OBJECTIVES
The purpose of this project is to prepare ticket sells and promote the event
through various media. The objectives of the project are listed as follows.
 To prepare for ticket sales for the concert
 To develop an information website for the concert
 To advertise the event through billboards, leaflets, tv advertisements and
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Ticketing and Promotion
for Concert
Project Planning and
Preparation
Meeting with the
Event Manager
List Promotion
Requirements
List Ticketing
Requirements
Develop Team
Requirements
Prepare Project
Teams
Appoint Project
Team Members
Final Planning
Validation and
Approval of Project
Plan
Project Initiation
Procurement of
Project Budget
Procurement of
Resources
Installation of the
Computers
Initiation of
Execution
Project Execution
Initiation of
Development
Coding
Addition of Website
Features
Testing of Website
Publishing of
Website
Contact Ticketing
Website
Determine suitable
cost
Outsourcing the
online ticketing
system
Completion of
Execution Phase
Advetisement and
Promotion
Advertise through
Billboards and
Leaflets
Open Social Media
Accounts
Online Promotions
Completion of
Project
Project Closing
Review of the
Project
Documentation of
the Project
Stakeholder Sign
Off
Project Manager
Sign Off