Project Report: Analysing Globalisation's Impact on BBC's Business

This report provides a comprehensive analysis of the impact of globalisation on the British Broadcasting Corporation (BBC). It begins by outlining project aims and objectives, focusing on understanding globalisation and its effects on businesses operating internationally. The report then details a project management plan, covering aspects such as cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and a Gantt chart are presented to illustrate the project's organization and timeline. The research methodology employs both qualitative and quantitative methods, including questionnaires, to gather data on globalisation's impact. The data analysis focuses on identifying the benefits and challenges of globalisation for BBC, including economic advantages and barriers. The report concludes with recommendations to enhance BBC's market position in the global landscape, followed by a reflection on the value of the research undertaken. This report is a valuable resource for students studying business development and project management, and it provides insights into the practical application of these concepts within a real-world case study.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario......................................................3
P2 Produce a project management plan.......................................................................................4
P3 Produce a work breakdown structure and a Gantt chart.........................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods. .8
P5 Analyse research and data using appropriate tools and techniques......................................11
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.....................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives.........................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
.......................................................................................................................................................23

INTRODUCTION
Globalisation is the procedure which help an organisation in selling desired goods and
services in all over the boundaries. In previous years, it can be analysed that people mobility is
the major factor which directly effect on global economy in both positive and negative way. The
report is based on analysing the concept of globalisation and its impact on business concerns
which are conduct business at global level and it will demonstrate the effect of functions
(Polonsky and Waller, 2018). The report is based on BBC which is British public service
broadcaster. Its headquarter is located in House in Westminster, London and it is world largest
national broadcasting organisation. The main purpose of this assignment is to understand aim
and objectives for case scenario of BBC. This will clearly demonstrate the concept of research
methodology which analyse the type of investigation are used and research approach that are
necessary for firm. At last, some recommendation are also going to be included in order to
increasing the business market place of the company at international level.
P1 Devise project aims and objectives for a chosen scenario
Globalisation is the procedure which help in interacting and combing the people,
organisation and government in all over the world. Globalisation has been great subject
which study in last few years because it is directly affected business concerns at the time of
doing business at international level in both positive and negative manner. It can be analysed
that there are various ways through which it can be expand their business at global level and
globalisation also provide some benefits for them. This will assist in doing trade of variety
of products and services in all over the boundaries. In the context of BBC, they are
providing different facilities such as cab service to their employees. They are mainly deal
various issues occurs within an organisation to smoothly run of business operations at
international level. Thus, BBC company require to focus on increasing its business for
gaining appropriate market share along with determining culture, ethical and economic
factors. It is considered globalisation which can easily assist BBC in order to enhancing its
profit margins, quality based products and it can be used for make proper improvement in
their market share in easy manner (Nicholas and Steyn, 2017) .
Aim: “To recognise the effect of globalisation and its economical impact on business
organisation”. A case study on BBC.

Objectives:
 To analyse the concept of globalisation.
 To determine the positive impact of globalisation on BBC functions.
 To examine the economical advantages of globalisation for BBC company.
 To find out main reasons through which negativity of globalisation can be reduced
within BBC.
 To analyse the barriers arise during implementation of globalisation within business.
Questions:
 What is the concept of globalisation ?
 How to determine the positive impact of globalisation on BBC functions ?
 How to examine the economical advantages of globalisation for BBC company ?
 What are the main reasons through which negativity of globalisation can be reduced
within BBC ?
 What are the barriers arise during implementation of globalisation within business?
P2 Produce a project management plan
Project management plan is the approved, formal document and evidence which can
be used to manage and maintain the project implementation. This document is required for
define, prepare, coordinate and combine the different planning activities and functions. It
provides required data which are related to cost, time, scope, risk, etc. within project. In the
context of BBC, it will assist in making appropriate and correct decisions for the welfare of
an organisation. Along with this, it will help company in identifying the impact of
economic, ethical and cultural factors of globalisation for operating business such as Human
Resource, Finance, Operation, Production and Marketing (Law, Chen and Wu, 2010) . There
are various factors of project management plan which are described as under:
 Cost – Cost is related to the amount invested in production and manufacturing
process. For this, BBC required to identify predicted value which is beneficial for
analysing the effect of described aspects on different functions related to business.
Prediction of the cost value should be correct in the context of estimation will be
develop and create for business in actual implementation of plan.
 Scope – It is used for recognising the opportunities which are associated with project
in the future time period. It will assist BBC in order to increasing business operations

and functions by taken benefits of required opportunities. For this, they need to
analyse the impact of various factors related to globalisation, so firm will enable to
offer them better facilities and services to their customers (Keller, Parameswaran and
Jacob, 2011) .
 Time – It is important factor for every project as it will help in recognising the
estimated time in which they perform each and every activity of project effectively.
In the context of BBC, this project will take around 82 days for completing all tasks
and it will assist in completing various functions and activities in given period of
time.
 Quality – The main aim of developing a project is to provide best services and
facilities in order to satisfying their customers’ requirements and needs for
maintaining high quality products. In the regard of BBC, favourable effect of
cultural, economic and ethical factors of globalisation will assist business in order to
make improvement in their service quality in their functional procedures. The
effective quality of business functional process will help BBC company in gaining
higher income and profitability in better manner (Doherty, Ashurst and Peppard,
2012) .
 Communication – It is one of the most important factor within an organisation
which develop and implement project in successful way. Effective communication of
employees will help in identifying all related advantages and disadvantages that can
directly effect on firm success and failure factors. Then effective communication and
coordination can easily lead towards completing project in good manner.
 Risk – In current business environment, every project includes some aspects such as
risk which are directly associated with the outcomes of the plan. At the time of
developing project management plan, company manager need to analyse all possible
risks. In the context of BBC, risk are related to economic, ethical and cultural which
is required for identify their effect on business functions and activities (Den Hertog,
Van der Aa and De Jong, 2010) .
 Resources – It is important to manage in proper manner company have to maintain
required amount of resources for meeting day to day target in proper manner.

Resources are as human resource, technology, techniques, financial funds,
equipment’s and so more.
With the help of such resources, the company can easily gain high position along
with required profitability in better manner.
P3 Produce a work breakdown structure and a Gantt chart
Work breakdown structure - It is the key project deliverable that will organise and
manage all team works into effective sections. It will assist in sub structuring whole
activities and functions of the project in various parts so this can easily manage and maintain
work in easy manner. Along with this, research can be useful for gaining valid conclusion
and outcome after completing project (Müller and Turner, 2010) .
Gantt chart – It is used for framing all such fragmented functions and activities in
proper dividing of time in which they required to completing project. Thus, both method
assist in conducting the research in more effective way in given time period (Wikström and
Söderlund, 2010) .

P4 Carry out small-scale research by applying qualitative and quantitative research methods
While conducting research, it is essential for researcher to consider research
methodology. This will assist in arranging, organising and interpreting relevant facts and
figures related to project in better manner. Along with this, there are two main concepts
which are qualitative and quantitative method that can be used by investigator is to conduct
research effectively. Despite of this, research methodology includes data analysis,
investigating design and so more (Crane and Matten, 2016) .
Qualitative research method – It is the effective concept which can be used by
researcher when it comes to gather and collect data which are related to observation and
analyse point of view of people. In the respective report qualitative research method is using
because this directly impact in positive way on globalisation and it is required to carry out
research for BBC company (Thamhain, 2013) .
Quantitative research method – Such type of investigation method gather the facts
and figures which can be used in numerical and mathematical formulas for statistical
approaches. Research will using this approach that can lead towards gaining authentic
results that are based on facts and figures. With the implementation of research, an
organisation can capable for gather large data and information in fast manner. Along with
this, research helps in giving definitive response of every interrogation effectively (Dutta and
Bose, 2015) . Such type of techniques and method can be used by company in questionnaire,
observation, interviews and records. The investigation is an appropriate tool and method
which assist in identify best suitable solutions to any issue and problems by using numerical
data.
Along with this, researches can be divided into two types of methods and techniques
which help in collecting and gathering relevant facts and figures in proper manner.
Primary data collection method – It is one of the common and most important type
of collection method which can be used by an investigator when it comes for framing
accurate results and conclusion of data. It is beneficial because research will be done by
investigator for stay authentic in nature. With the assistance of research, they are delivering
fresh and new content which help in gaining accurate results. In current investigation,

researcher have used such techniques and also select questionnaire approach which are carry
out data from company stakeholders.
Secondary data collection method – In this context of data gathering, an
investigator mainly used magazines, books, journals and other published sources that has
been done by scholars, authors and various publishers. Such type of research has been
conducted on the basis of previous information and data. It is useful for an organisation
because it is less expensive and time saving (Morris and Geraldi, 2011) .
Data collection – In this, investigator mainly collect and gather information from
respondents by adopting various method of data collection such as primary and secondary
sources.
Questionnaire – It is the set of different types of questions which have been
developed and prepared by researchers in order to understand and evaluate the point of view
of respondents for find out valid and accurate results (Keil, Lee and Deng, 2013) .
Questionnaire
Name:
Age:
Address:
Gender:
Mail Id:
Q.1. Does globalisation is beneficial for BBC organisation? Yes No
Q.2. Do you think globalisation help BBC in improving its operating functions and
operations? Agree Disagree
Q.3. What are the main advantages of globalisation for BBC company ? Increasing profitability Enhancement in market share
Q.4. Does globalisation affects company policies and strategies ? Yes

 No
Q.5. What are the main barriers for BBC in operating its business at international level ? Economic crisis Influences of social and culture
Q.6. What are the various ways through which BBC can easily overcome barriers which
occurs at global level? Develop strong strategies Focus on political laws
Q.7. Do you have any suggestion regarding impact of globalisation on business operations
and functions at international level.
Sample size – It is impossible for company is to take every respondents views from large
population so they decided to use 30 respondents for conducting research. With the help of this,
they can easily carry out relevant information and data in given time period.

P5 Analyse research and data using appropriate tools and techniques
Theme 1: Does globalisation is beneficial
for BBC organisation.
Frequency
 Yes 18 No 12
Interpretation- Globalisation is all about extension of business across various
nations for gaining competitive advantage by fulfilling the needs and demands of foreign
users. In fact, BBC organization is already having broad network which is really beneficial
for them in future success and development. Thus, by the above graphical representation, it
has been understood that out of 30 individuals almost 18 people are agreeing with this
statement that globalisation is advantageous for the success of an enterprise whereas only 12
members are not agreeing with this statement.
Theme 2: Do you think globalisation help
BBC in improving its operating functions
and operations.
Frequency
 Agree 24
 Disagree 6

Interpretation- From the overall representation, it has been analysed that
globalisation is playing crucial role in enhancing operational functions of BBC because
various nations are having creative products that is beneficial for enterprise success.
Therefore, out of 30 members almost 24 members are agreeing with this statement that
operational functions of an enterprise get smoother and proper through globalisation. On the
other hand, around 6 individuals are not agreeing with this statement and having different
perspectives.
Theme 3: Main advantages of
globalisation for BBC company
Frequency
 Increasing profitability 24
 Enhancement in market share 6