Project Management Strategies for H&M's Global Market Entry: A Report

This report provides a comprehensive analysis of H&M's project management plan, focusing on its global expansion strategies. It begins with an introduction to globalization and its impact on businesses, particularly H&M, a multinational clothing retail organization. The report outlines project aims and objectives, including introducing a new shoe line during London Fashion Week to compete with other brands and maximize profitability. It details a project management plan covering cost, scope, time, quality, communication, risk, and resources, incorporating stages such as project initiation, planning, execution, monitoring and control, and closing. The report also delves into research methodologies, differentiating between qualitative and quantitative methods and explaining primary and secondary data collection techniques, with a focus on a questionnaire-based primary data collection approach. Findings from the questionnaire are analyzed, highlighting respondents' awareness of globalization and its significance for H&M's business expansion, as well as the challenges and resources involved. The report concludes with recommendations for enhancing trade across borders, offering valuable insights into H&M's global market entry strategies and project management practices.

MANAGING A SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................3
a) Project aims and objectives for a chosen scenario.............................................................3
b) Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................4
c) Conduct research to generate knowledge which will form the basis for analysis .............6
d) Analyse your findings and draw conclusions.....................................................................8
e) Present and produce your project in an appropriate manner for the intended audience. .17
f) Communicate your recommendations in an appropriate manner for the intended audience17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
.......................................................................................................................................................20

INTRODUCTION
Globalisation refers to process through which business or some other firms develop their
international influences to operating business at international scale. It help organisations in
launching new products at huge level, so that they can attract ample number of customers and
also gain profitability at huge level. It is developing interdependence of the countries in all over
the world by enhancing variety as well as volume of the cross- border transaction in services and
products through rapid diffusion of the technology. This present report is based on H&M
company and it is multinational clothing retail organisation. It provides fast- fashion clothing for
women, children, men and teenagers. In this mention report will be discuss about an appropriate
project management plan that consists proper actions for meet with time frames and objectives
(Agrawal, 2017). Different research methods to collect information about topic will be mention
here.
a) Project aims and objectives for a chosen scenario
Globalization refers to process of integration as well as interaction between governments,
people in all over the world. As this help organisations in launching new products at very huge
level and in diverse culture. This all help organisations in attaining success and also gain
profitability at very huge level, so that their product get successful. It is regarded through some
as capitalist form which entail an integration of national and local economies in to unregulated
and global market economy. It is an economic process of integration which is related with
cultural as well as social aspects. An expansion of the global markets liberalize economic
activities of exchange of funds and projects in an effective manner. Globalisation led to
enhancing competition along with economic shift from the developing to an emerging
economies. In addition to this, it promotes sense of the , international co-operation, global
economic interdependency and cultural awareness.
Background of project
Globalisation is process through which work is enchantingly interconnected as result of
cultural exchange and enhanced trade. It is helpful in maximising production of services and
products in better manner. With the help of this, firm can operate its business in more than one
country (Aas, 2013). In addition to this, globalisation is assessing to develop more wealth in the
developing countries and reduce gap among them. H&M is multinational clothing firm and it is

known for its fast clothing fashion for women, children, men and teenagers. It provides latest
designs to its consumers with different range. It conduct its business operations in around 62
countries with more than 4500 stores. Its main focus is on taking its business at large scale and
enhance its market share. This company offers quality and fashion at best cost. Its main aim is to
enhancing as well as expanding its stores through 10 to 15% each year. H&M organisation has
been enable to be integrate economically in the global market.
Aim: “To introduce and present new shoe in London fashion week to compete with other big
brands and maximise own profitability”. A case study on H&M.
Objectives:
 To analyse the idea of introducing new product in international market.
 To identify the usefulness of newly introduced services for target audiences and for
business competitors.
 To analyse the challenges faced by organisation while introducing new product in
international market.
Questions
 What is the concept of global market?
 How global market will help an organisation in launching new product?
 What are the major challenges organisation can face while introducing new product at
global level?

b) Project management plan that includes relevant actions to meet objectives and timeframes
The project management includes cost, scope, size, time, quality etc. Under this, there are
some stages included in project management:
Project initiation- It is a first stage in project management and under this idea for project
in elaborated and explored. The main aim of this phase is to analyse project feasibility in a
proper manner. Under this, it is necessary that team of H&M should give priority to project,
determine schedule, necessary resources and calculate budget.
Planning phrase- Under this stage, manager of H&M company will develop the project
management plan by consisting cost, communication, quality, risk, time and resources. In
addition to this, plan for managing unidentified as well as identified risks is identified as it may
impact aspects of project. Project plan also consists measurement of performance as well as
establishing baselines.

Project execution phrase- At this phrase in project, deliverable are completed as well as
developed. At the time of this phrase, capture the project metrics by tasks such as update project
status, meetings, performance reports, human resource needs etc.
Project monitoring and control phrase- It deals with analysing project progression as
well as performance on the basis of project plan. It is necessary for manager to monitor the
performance and control activities of project (Benería, Berik and Floro, 2015). In addition to this,
project manager of H&M company use information for maintain control over direction of project
through comparing progress reports with project plan. It is helpful in measuring performance of
project related activities and take the corrective actions.
Closing phrase- It is a final stage and intensity on releasing final deliverables to
consumers, terminating contracts of suppliers, handling the project documentation to business
and then communicating closure of project to all the stakeholders.
Advantages of using project management are mention below:
 It is helpful in manage project in a effective manner and resolve all issues in a quick
manner.
 It prioritize resources of business and assure about the effective use.
 It assess in encourage a consistent interaction between suppliers, consumers and staff
members.
The project management is necessary because it assures the proper expectation which are
set around what need to be delivered, when and how. With the help of this, H&M company can
manage the project in an effective manner.
Project management plan refers to formal document that is used for manage
implementation of project. At the time of developing project, there are some of the important
aspects in project management plan mention below:
Quality- Under this, H&M company should focus on make quality of its project better.
For developing better quality of project, resources should be proper and from this firm can take
effective decisions.
Communication- At the time of developing project plan, involvement of stakeholders is
necessary. H&M can use various ways to communicate with its stakeholders such as telephone,
emails etc.

Risk- This aspect develop negative impact on project. It can be related with money,
technology etc. It is necessary for manager to focus on manage risks.
Resources- In order to complete project plan, company should have necessary resources
like financial, technological, human resource etc.
c) Conduct research to generate knowledge which will form the basis for analysis
Research methodology refers to particular techniques or procedures which are used to
determine, choose, process and also analyse information regarding topic. It is an effective way to
logically and systematically solve issues. There are two different kinds of research methods:
Qualitative- It refers to market research methods and its main focus on obtain the data by
conventional and open- ended communication (Clark and et. al., 2015). Under this data is
measured in terms of quality and it provides theoretical information.
Quantitative- It is emphasize on measuring objectives and mathematical or statistical
analysis of data by using questionnaire, polls, surveys etc. In this, data is measured in terms of
numeric and statistical forms.
This present report is based on qualitative method because it provides theoretical
information in detailed manner.
Data collection refers to methods for gathering information or data concerned with specific
subject area. There are two methods of data collection like primary and secondary.
Primary method- In this method, researcher collect data for first time or never used
before. There different sources to collect primary data are questionnaire, surveys etc.
Secondary method- It refers to data that is gathered through someone already. The
various sources to gather secondary data are books, journals, articles and many others.
Sampling- It refers to process that is used in the statistical analysis under which the
predetermined observations are selected from large population. There are two methods of
sampling and these are probability and non- probability sampling. Among both method,
investigator use probability sampling to select respondent because it provides equal chance of
chosen population ( Eriksen, 2014).
There is 40 respondents are selected through probability sampling and these are staff
members to H&M organisation.
QUESTIONNAIRE

Name:
Age:
Gender:
Contact no.:
Email id.:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What is significance of globalisation for H&M organisation to expand its business at
international level?
a) Enhance innovation
b) Rise in technology
c) Target new marketplace
d) Reduce barriers
Q3) Is globalisation helpful for H&M in launching new product across the boarders?
a) Yes
b) No
Q4) What are main complexities faced through H&M company at the time of launching
new products?
a) Cultural barriers
b) Policies and regulations
c) Legal issues
Q5) What is effect of globalisation on performance level of H&M company?
a) Positive impact
b) Negative impact
Q6) What important resources firm will needed to make its business globalise?
a) Technological resources
b) Human resources
c) Financial resource
Q7) Is globalisation helpful in provide competitive benefits to busies of H&m?
a) Agree

b) Disagree
Q8) What are different ways through which company can overcome from arisen
globalisation related issue?
a) Culture awareness
b) Analyse target market
c) Aware about policies
Q9) What are various entry strategies used through H&M company for expand its
business at global level?
a) Joint venture
b) FDI
c) Export
Q10) Give suggestions for enhancing trade across borders for H&M company?
Ethics, reliability and validity- Ethics refers to norms, values, principles which should
be followed at the time of conducting an investigation. Through this, there will no issues arise in
attain research objectives and it will helpful in provide positive outcomes. On the other hand,
research should be reliable because similar results are to be derived in various circumstances
(Goswami and Narwal, 2014). If investigator will use authentic sources to collected information
then it will be valid research.
Analysing information and data- Under this, primary tool of data collection is used.
Questionnaire is developed through investigator on which various questions related to specific
subject are mentioned. Analytical technique is used in analyse collected data and researcher use
trend analysis techniques.
d) Analyse your findings and draw conclusions
Under this, primary method of data collected is used and different sources to gather
primary data are questionnaire, surveys, observation etc. Here, questionnaire is prepared related
to specific subject area.
THEME 1: Aware about the concept of globalisation
Q1) Are you aware about the concept of
globalisation?
Frequency

Yes 30
No 10
Interpretation: According to mention graph, there are 30 respondents which have proper
knowledge about the globalisation concept and on the basis of opinion of 10 respondent that they
are not aware about globalisation in a proper manner.
THEME 2: Significance of globalisation for H&M organisation to expand its business
Q2) What is significance of globalisation for
H&M organisation to expand its business at
international level?
Frequency
Enhance innovation 10
Rise in technology 8
Target new marketplace 13
Reduce barriers 9
Yes No
0
5
10
15
20
25
30
30
10
Column B

Interpretation: On the basis of opinion of 10 respondents that enhance innovation is one of
most necessary importance of globalisation in expand business. There are 8 respondents which
agree with option of rise in technology. According to 13 respondents, through globalisation,
Marks & Spencer can target new market. There are 9 respondents which said that globalisation is
helpful in minimize barriers among the two countries.
THEME 3: Globalisation helpful in launching new product
Q3) Is globalisation helpful for H&M in
launching new product across the boarders?
Frequency
Yes 32
No 8
10
8 13
9
Enhance innovation
Rise in technology
Target new marketplace
Reduce barriers

Interpretation: AS per mention graph, there are 32 respondents which said that globalisation
helps in launching new products across the border because through this it can target new market,
expand business activities etc. On the other hand, there are 8 respondents which are not agree
with this given statement.
THEME 4: Main complexities faced through H&M company
Q4) What are main complexities faced
through H&M company at the time of
launching new products?
Frequency
Cultural barriers 15
Policies and regulations 12
Legal issues 13
Yes No
0
5
10
15
20
25
30
35
32
8
Column B