University Project: A Project Management Plan for Levi Jeans' Revival

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Added on 2022/08/14

AI Summary

This project management assignment focuses on developing a strategic plan to revitalize the Levi Jeans brand, addressing its declining market position. The student analyzes the current issues, including ineffective branding and a lack of target market segmentation, and proposes a comprehensive project management plan. The plan includes initiating, planning, executing, controlling, and closing phases, with detailed action plans, budget allocations, and success criteria. The student justifies the choices of success criteria and software, like Bluebeam Revu, and provides recommendations such as embracing innovation, launching new designs, and implementing continuous improvement strategies. The assignment also emphasizes the importance of ethical considerations, risk assessment, and effective communication channels to improve the brand's performance and customer satisfaction. The plan also includes suggestions for site selection, technological advancements, and training programs to ensure the long-term success of Levi Jeans.

Running head: PROJECT MANAGEMENT
Project plan for Levi Jeans
Name of the student:
Name of the university:
Author note:

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PROJECT MANAGEMENT
Executive summary
Projects adds value to the business, contributing the expansion of the scope and arena.
Management of the projects is essential in terms of controlling the functions in terms of
estimating the sales and profit, which a brand would achieve in a financial year. Strategic
approach is needed in terms of achieving sustainable development. Risk assessment is an
aspect, which reduces the threat in terms of enhancing the efficiency in the operations. Action
plans and budgets are vital for initiating the projects on a good note. All of these aspects gain an
important role in this assignment with the issue of improper branding strategy of Levi.

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Table of contents
Introduction................................................................................................................................ 2
Project management plan........................................................................................................... 2
Measurement of success.........................................................................................................2
Justification for the choices of the success criteria and software...............................................5
Recommendation and solutions................................................................................................. 6
Conclusion..................................................................................................................................8
References.................................................................................................................................. 9

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Introduction
One of an important organizational issue is that of project management, which is
effective in terms of controlling the mechanisms to be used for completing the operations.
Project management guidebook of knowledge is a central doctrine in terms of managing the
performance of the team members towards the allocated duties and responsibilities (Kerzner
2017). Planning and execution are the stages of conducting the projects, adding value to the
approach towards attaching value to the design and strategy. Ethical comprises degrade the
workplace culture, resulting in the customer turnovers. This assignment takes up the issue of
Levi jeans, which failed to establish a stable market position in the competitive ambience.
Project management plan
Measurement of success
 Initiating- This is the initial stage, where the planning is to be done for increasing the
trafficking of the audience towards the brand image. This can be done through the
means of social media marketing. Uploading the information about the newly launched
jeans on the social networking sites like Facebook, Twitter and Instagram would be
effective for reaching to large number of audience through direct marketing (Meredith,
Mantel and Shafer 2017).
 Planning- Plans can also be conducted for conducting theme based purchases
accompanied with the discounts on purchases on stipulated amounts. Meetings can also
be a part of the plans to discuss the effectiveness in terms of fulfilling the identified and
specified objective of increasing the market share. Heagney (2016) is of the view that
action plans would be crucial for completing the activities, which are urgent.
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Site selection

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PROJECT MANAGEMENT
Accumulating
the resources
Work break
down
structure
Sales
forecasting
Contacting
the suppliers
Advertising
Data
collection
Evaluation
Table: Action plan for the marketing of branding strategy of Levi Jeans
(Source: Created by the author)
 Executing- This stage would involve the actual process of uploading the information on
the social networking sites. Once the advertisements are aired, feedbacks would be
collected, which might commence the purchases. In this stage, sales demand forecasting
is needed for maintaining the flexibility in the financial parameter. Budgets are needed
for enhancing the awareness about the expense and the available resources (Fleming
and Koppelman 2016). Consciousness towards this direction would be effective for
averting the instances of resource inadequacies. One of the other activities in this stage
is that of collecting feedbacks, which can be done through the means of surveys.
Analysing the responses of the samples through graphs, charts and tables would be
effective for mapping the current position and the changes, which needs to be made in

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the quality of the jeans for attracting more customers. Here, work breakdown structure
is important in terms of clarifying the doubts in the performances. Therefore, sessions
are to be conducted for detecting the areas, which needs to be upgraded under the total
quality management (Kerzner 2019).
Items Cost ($)
Meetings 10,000
Advertisements 90,000
Supplier contracts 50,000
Data collection 70,000
Miscellaneous 30,000
Total 2,50,000
Table: Budget for the branding strategy of Levi Jeans
(Source: Created by the author)
 Controlling- This is the stage, where the projects managers need to show leadership
skills, abilities and competencies. Mention can be made of the participative managerial
and leadership style, which would be effective for diversifying the workplace culture.
This is because involving the staffs in the decision making process would make them
feel that they are an important part for the company functions. Transactional leadership
style can also be fruitful in terms of training the staffs about the ways of performing the
operations according to the requirements (Kerzner 2018). Post training tests can be
effective for Levi managers in terms of assessing the capabilities of the staffs towards
implementing the learnt skills towards fulfilling the allotted duties and responsibilities.
Personal visits to the manufacturing sites would be effective for gaining an insight into
the tactics used for producing the jeans.

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 Closing- Evaluation, audits and meetings would be essential for undertaking effective
decisions regarding the formulated strategies towards marketing the jeans produced by
Levi. Checklists and templates would be fruitful for assessing whether all of the arenas
have been covered for enhancing the project management skills and capabilities.
Maintaining consistency in conducting evaluation would be a planned action towards
upgrading the standards of the producing quality jeans. Meetings would be effective for
examining the appropriateness of the strategies in terms of accomplishing the identified
and specified objectives (Kerzner 2017).
Justification for the choices of the success criteria and software
The marketing plan of Levi lacked strategic management approach for which it failed to
establish its position in the competitive ambience of the market. As a matter of specification,
there were no target market segmentation, which resulted in chaos regarding the demand and
supply. One of the striking issues is the lack of evaluation, which resulted in the failure towards
managing the production of quality jeans. All of these aspects reflects the need for effective
changes in terms of adding innovation into the standards and quality of the operations. Lock
(2017) is of the view that measurements for the success and the criterions is vital in terms of
exposing rational approach towards enhancing the productivity. In this context, the control
stage is important for managing the projects. Conducting theme based production would be
effective for increasing the sales revenue and profit margin.
Technology needs to be of high quality for achieving infrastructural development.
Software can be acquired for measuring the success as well as maintaining the records of the
operations. Bluebeam Revu can be one of the software, which Levi can adopt for controlling
the workflows and improving the communication. One of the important benefits of this
software would be reduction of the operational costs of the projects, which lures more and more
customers (Marchewka 2016). For acquiring this software, Levi needs to conduct financial

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analysis, which would enhance the awareness about the current financial condition and the
additional resources needed for reaching to the targets. According to the estimations, the price
of the software is $249, therefore, in order to acquire it, budgets are extremely important. Free
trials and experiments are needed; however, at a later stage for averting resource inadequacies
at the time of actual operating stage.
Blending of ubiquity and uniqueness makes Levi jeans something more than “a throng
of leather and stitched waistband”. The advertising strategy itself reflects the lack of branding
(Smh.com.au 2020). Typical evidence of this lies in the negative response of the ads levied for
the low rise jeans. Binder (2016) highlights that the capabilities of Levi is limited in terms of
coping up with the threats of competition from the brands like that of Calvin Klein, Diesel and
Tommy Hilfiger. The investments can be contradicted with the factory elements, which adds an
interrogative parameter to the production process (Hbr.org 2020).
One of an important aspect in this context is that of the ethical considerations, which can
be fulfilled through the means of ethical consent forms. This document is effective in the
process of surveys, which enhances the awareness about the approaches towards the proposed
marketing strategies. Mention can be made of the Data Protection Act (1998), which is to be
implemented while collecting responses and using them for research. Negligence towards
conducting risk assessment would intensity the complexities in the process of placing the new
free size jeans in the market (Lock 2017). In this context, reference can be cited of the
positioning map and statement, which would be something unique for assessing the position in
the competitive ambience of the market.
Recommendation and solutions
Narrowing down the search regarding quality management would help Levi to achieve
satisfaction from the clients and customers. Target market segmentation can be beneficial in
terms of increasing the sales revenue and profit margin. Innovation needs to be embraced,

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which is something other than straight cut, loose fit, twisted, classic and contemporary. For
example, free size jeans can be manufactured, so that it can be experimented by the customers,
especially the plus size ones. Launching new designs like ripped, under the same brand would
be effective for maintaining the traditional culture. This approach would lead to the
achievement of large scale customer satisfaction.
In terms of managing the projects, site selection would be crucial in terms of developing
the infrastructure. Technological resources would add to the investments, yielding higher
returns for the stakeholders and shareholders. Action plans are also to be conducted for
ensuring that the activities on priority basis are completed on an urgent basis. Policies are to be
formulated with due consideration to the requirements and the legislations. In this context,
agreement and consents are necessary from the clients and customers to avoid the instances of
confusion and misunderstanding. Continuous improvement strategies are needed for upgrading
the standards and quality of the production. Here, mention can be made of the activities of risk
assessment and management, which would detect the areas, which needs to be modified for
improvising on the marketing and branding strategies. Along with this, safety management and
procurement plans are also to be formulated for securing the future of the business on a long
term basis.
Funding on a charity basis would act assistance in enhancing the scope and arena of the
corporate social responsibility. In this case, the aim needs to be on wellbeing of the customers,
instead of enhancing the profit margin. Consciousness towards this direction would be effective
for enhancing the brand loyalty. Apart from this, effective communication channels like social
media needs to be adopted for improvising on the public relations between the departments.
This approach would be fruitful in terms of averting the instances of misunderstanding and
confusions. This approach would seem to be effective in terms of avoiding delays in making the
deliveries within the stipulated time.

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The employees need to be trained about the impact, which has been created through the
means of brand failure. Training sessions can include the technological acquisition, which
would be effective for enhancing the awareness about the current trends and patterns in the
consumer buying behaviour. Post training tests would help the managers to assess the extent to
which the employees are capable about making practical application of the learnt skills in
imbibing the changes in the production process.
Conclusion
Levi is a brand, which embraces diversification in the products for accumulating greater
market share in the competitive ambience. However, there is an absence of strategic
management, which compels the brand to encounter vulnerability in the marketing position.
Project management plan is needed in terms of securing the business on a long term basis.
Evaluation of the success factors is vital for assessing their feasibility in terms of accomplishing
the goals of increasing the market share. Evaluation, audits and reviews are essential in terms of
upgrading the standards and quality of jeans in order to expand the customer rates. Continuous
improvement strategies would be effective for enhancing the sales revenue and profit margin
through target market segmentation and positioning.

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References
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.
Hbr.org 2020. The CEO of Levi Strauss on Leading an Iconic Brand Back to Growth. Available
at: https://hbr.org/2018/07/the-ceo-of-levi-strauss-on-leading-an-iconic-brand-back-to-growth
Heagney, J., 2016. Fundamentals of project management. Amacom.
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring
and monitoring project performance. John Wiley & Sons.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John
Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for
project management. John Wiley & Sons.
Lock, D., 2017. The essentials of project management. Routledge.
Marchewka, J.T., 2016. Information technology project management: Providing measurable
organizational value. John Wiley & Sons.
Meredith, J.R., Mantel Jr, S.J. and Shafer, S.M., 2017. Project management: a managerial
approach. John Wiley & Sons.

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Smh.com.au 2020. Distressed denim: How Levi's tries to adapt to yoga pants era
https://www.smh.com.au/business/companies/distressed-denim-how-levis-tries-to-adapt-to-
yoga-pants-era-20150724-gijowo.html