Project Management Presentation: Marketing Strategy for Retail Company

This presentation focuses on project management within a retail context, specifically addressing the creation of a social media marketing strategy for Mark and Spencer to boost sales. The presentation covers smart objectives, project definition, the role of the project manager, and various frameworks like Waterfall and Agile methodologies. It also evaluates team composition and management using the Tuckman model. The goal is to increase sales by 10% within 5-6 months. The presentation emphasizes strategies for effective project delivery, including delegation, regular meetings, and cost estimation, and concludes by highlighting the importance of adapting to market changes and offering quality products to maintain brand integrity. References from various academic journals support the strategies and methodologies discussed.