Project Management Report: Reward Point Card Software for Airlines

This report provides a comprehensive analysis of project management, focusing on the development of a reward point card software for the air travel industry. It begins with an introduction to project management, emphasizing its importance in achieving organizational objectives within defined timelines and budgets. The main body of the report explores the competitive landscape of the airline industry and proposes the implementation of a reward point card software to gather customer feedback and improve service quality. The report utilizes the PRINCE2 methodology, detailing its benefits and drawbacks, and outlines a project management plan that includes scheduling, scope definition, requirements, deliverables, cost analysis, and resource management. The report highlights the importance of human resources and the need for skilled personnel. The project aims to enhance customer satisfaction, improve brand positioning, and increase market share. The report concludes with a summary of the key findings and recommendations for successful project implementation.

Project Management
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INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION .............................................................................................................................12
1REFERENCES............................................................................................................................13
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INTRODUCTION
The term project management is relate with those concept which states that it is an act of
creating and maintaining a environment with an aim of accomplishing the pre determined
objective in a prescribed time as well as budget in an effective manner. Along with this, this
aspect is regard as one of the important component within business function because it lead
manager or organisation to oversee the planning and also to take corrective course of action for
its formulation in an improved manner. In regard of this report, it demonstrate the idea of
formulating a new software development project which is related to reward point card for all air
travel company (Meredith, J. R., Mantel Jr, Shafer, 2017). However, it is identified as one of the
novel or latest application within existing marketplace. However, to explore its sustainability and
growth, it also comprises Prince2 principles of project management which clearly defines the
scope, budget, milestone and resources in order to achieve the goal in a stipulated time duration
without nay hindrances.
MAIN BODY
In this present era of marketplace, there is an intense level of competition and challenges
among companies that directly impact over their decision making procedure. However, to cope
up with such current and emerging market trend, an establishment requires to have a efficacious
planning, organising and direction that empower them reach its destination without any
hindrances. For overcoming the issue of lack of resources, finance, materials, improper guidance
an adoption of effective project management enable an organisation to obtain increased level of
satisfaction from the desired markets or customers. In relation to this project, it focus over the
idea of introduction of software for air travel industry. As per the analysis of this sector, there is
a huge opposition between companies which influence their proficiency ration among
competitors (Hornstein, 2015). The software which travel industry take an initiative to develop
is reward point card through which firm can acquire consumer experience or opinion regarding
services. Moreover, such views empower them to take corrective course of action and also can
render high degree of satisfaction in an amended mode. IN context of Reward Point Card
software, it contains five star rating and in which each star is belong to different level of
satisfaction. The elements which this software involves is that facilities of vehicles, treatment of
driver towards particular passengers, safety and security, drop and pick- up activities. The
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foremost benefit that an organisation acquire with the implication of such software application is
that company will be able to understand or examine the consumer opinion as well as interest.
Along with this, it also drive an establishment to identify their strength and weakness in order to
make appropriate decisions or strategies for tackling over shortcomings and place a brand in a
better position among competitors (Conforto and et.al 2014).
In addition to this, for obtaining impressive level of enhancement in market share the
concept of project management plays a vital role as it enable company to manage, plan, initiate,
execute, integrating, monitoring a specified project in an efficacious mode. Along with this, it
has been signified that it is an integral factor for every form of organisation as it render several
benefits like it improve the productivity, enhance proficiency ratio, proper utilising of resources
and many more. Moreover, by practising a trenchant project management it aid an establishment
to avoid the possibility of miscommunication, misconception, ambiguities, confusions from their
team members and also can execute the task in a smooth or easy mode. Apart from this, an
individual who take an initiative and governs the entire procedure is called as project manager.
However, there are different types of methodologies in project management that enable firm to
produce a trenchant project within existing marketplace. Some of its methods are agile, CCPM,
CPM, PRINCE2, Waterfall and each of them are different from each other in terms of roles,
function, features. However, in context of this report, PRINCE2 method has been considered for
the development of Reward Point Card software for air travel industry. Additionally, the aspect
of PRINCE2 is refer as process based method in project management which acronym as a
Projects IN Controlled Environment (Svejvig and Andersen, 2015). This methodology was
developed by CCTA in the year of 1989. Along with this, it is mostly utilised by UK
government, mainly in private sector. PRINCE2 method is involved in public domain and
deliver non- proprietorial best practice guidance on project management. Furthermore, some of
its key features that empower an establishment to implement inside Rewards Point Card software
are as follows:
● The primal function that PRINCE2 render is that it centred over business justification
and also defines organisational structure to team members in a clear or transparent
manner.
● Additionally, it is also viewed as a product based planning approach in which its mainly
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emphasise on categorising the project into manageable and controllable stages.
● The another benefit which PRINCE2 method impose over company is that it provide
greater control of resources as well as enable business to manage its project risk in a
better mode.
However, some advantages and disadvantage has been identified for PRINCE2 , so that an
organisation can keep proper awareness while introducing Reward Pint Card software within
industry.
Pros
This methodology is familiarised across the globe that help an establishment to execute the plan
in functional unit by minimising the occurrence of miscommunication or misconception
(Ahern,., Leavy and Byrne, 2014).
● It can be used in any type of project as it clearly defines the organisational structure
which help team members to process the project activity without nay confusions or
conflicts among themselves.
● PRINCE2 is regarded as a time consuming and cost effective due to which it lead an
organisation to clearly states the responsibility, delegation, authority and communication
without nay obstacles.
Cons
● The biggest threat that organisation undergoes by the implication of PRINCE2 is that it
avoid the importance of soft skill in project mangers that may lead them to face major
issues in managing or governing the activity in an improved manner.
Furthermore, PRINCE2 exclude the significance of procurement management which challenge
establishment to maintain a better pricing strategy for raw material and sources of supply
(Sánchez, 2015).
Henceforth, the above explained importance, benefits and drawbacks provides the
overview of PRINCE2 methodology that enable company to allocate proper or appropriate
resources for the introduction of Rewards Point Card for air travel industry. Moreover, firm take
an initiative to create a project management plan in regard of Rewards Point Card which are
discussed below:
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Schedule
This component is regard as one of the important aspect in PMP as it concern with
identifying resource as well as determining the time scale which a particular task carries to get
complete in a better way. However, an organisation make an effort to analyse the market
scenario and concluded that to produce this software within UK marketplace it carries around 6
months time period.
Activities Time scale
Initiation of the project activity 1.5 months
Project Planning 1month
Executing the planned objectives 2 months
Monitoring and controlling the budget as
well as resources
.5 month
Implementation of desired goal into action 1 month
However, scheduling each and every project activity help an organisation to implement
its new software i.e. Rapid Card Point in an efficient manner. Moreover, by planning in advance
enable company to take corrective course of action against all sort of present or upcoming trend
in an amended way. Moreover, it also empower them to obtain profit maximisation within
prescribed time limit without nay hindrances (Saad and et,al., 2014).
Scope
AS per the current situation of marketplace, innovation and advancement in technology
becomes most essential factor in order to gain competitive advantage among rivalries. However,
in regard of Rewards Point Card software, its scope is wide in nature because airline sector is one
of the booming and fast growing industry among competitors so novel ideas and innovation
impose a huge benefit over its potentiality in attaining high level of proficiency ratio. In addition
to this, such kind of software application assist organisation to evaluate its market scenario and
also to implement best strategic decision over its shortcomings or drawbacks (Mousaei, M.
Javdani, 2018). Due top which, it drive them to enlarge its market share or size in an impressive
or productive style.
Requirements
Under this determinant, it is link with those aspect in which it encompasses the
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requirements which company needed for the accomplishment of desired object or purpose in an
effective manner. In regard of Reward Point Card software, the foremost element that an
organisation should consider is that clear rationale behind selecting the concept. This is because,
without a proper clarification of aim may lead project manger to face several issues in justifying
the opinion to customer or targeted public. Additionally, an establishment also ensure the
segmentation , targeting and positioning the product within consumers. Due to such initiation,
establishment can enrich its overall performance and also can maintain its volume of sales
among rivalries in an innovative or creative style.
Deliverables
In this division, it refer as the final result or processes in project. In regard of Reward
Point Card, it make use of various resources like manpower, capital, finance, quality control in
order to deliver the accurate project in a desired time duration. However, with the proper
utilisation of these resources, it said project manager to produce the final outcome i.e. Reward
Point Card in an innovative and creative style.
Cost
This element is signifies with those aspect which incur during the process of any
particular project as it involves expense in purchasing raw materials, resources, marketing or
promotional tool and so on (Saadé, Dong and Wan, 2015). However, in case of Reward Point
Card, its project manager make an attempt to ascertain the overall expenditure through which
they have been identified the amount of around £ 5 thousand. Henceforth, such action enable
manager to lead its team members in a smooth manner and also can control or avoid the
occurrence of unnecessary expenses in order to obtain increased level of revenue and income
inside current marketplace.
Time
Under this determinant, it defines the duration which specified project carries to
implement or complete in a better mode. In context of Reward Point Card software, its manager
make an effort to determine the industry condition as well as consumer interest so that they can
finalise the time scale for the development of software application into current market. However,
project manger has analyse the time period which they required for accomplishing the task of
Rewards Point Card within existing industry is around 6 months. Henceforth, by mentioning the
time duration in advance empower its team members to put their full potential towards an
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obtaining of pre defined purpose among rivalries without any difficulties.
Human Resources
In this component, it is regraded as one of the core element in any kind of project because
without the contribution of personnel or manpower an organisation cannot be able to achieve the
goal in a better way. In context of Reward Point Card, it make an attempt to hire or recruit highly
skilled or talented workforce who are able to put novel or innovative ideas for the enrichment of
task in a stipulated time duration. Moreover, it mainly prefer manpower from IT sector who
holds intense level of knowledge or information regarding software application and its
development procedure. However, with the help of acquiring such workforce, it assist
organisation to place its brand in an aggressive and competent position as well as can enlarge the
market division in an efficient way (Marcelino, S and et.al., Pérez, A., Lazcano, A. M. E. and
Villanueva, P., 2014. Project risk management). Apart from this, organisation also determine the
skill or capability of each personnel and on the basis of that delegate them roles and
responsibilities which drive them to attain sustainable growth and enhancement in a stipulated
time period.
Risk
It is the element which is uncertain or unpredictable in nature that directly impact over
company's brand value among rivalries.
Risk SEVERITY RESPONSIBILITY MITIGATION
AND
CONTINGENCY
ACTIONS
Failure of project Medium Project Manager This risk is associated
with the failure of
project due to
technical issues that
directly impact over
the brand value of
company among
targeted consumers.
However, in order to
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overcome such
issues, project
manager must take
initiative to examine
the market trend or
interest and based on
that tale corrective
course of action by
allocating the
required resources
and also utilise the
same at optimal level.
With the help of such
action, it lead
establishment to
attain increased level
of sustainability and
growth within present
marketplace.
Lack of fund High Finance Manager This threat arise due
to shortage of enough
amount of money in
order to execute the
process among team
members and
business premises.
Hence, in regard of
Reward Point Card,
its finance manager
conducts the market
research for
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understating the
overall expenditure
and on the basis of
that raise funds with
an aim of
accomplishing the
defined object in an
improved way.
Schedule risk Medium Project Manager This challenge face
by company due to
lack of time duration
for completing the
task in and amended
mode. Moreover,
there was also an
issue of less
coordination or
collaboration among
manpower which
hinders the entire
business procedure in
a negative way.
Henceforth, for
managing as well as
overcoming the
negative impact, an
organisation should
schedule the entire
project procedure in a
systematic manner so
that they can avoid
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any kind of
confusions,
ambiguities among
co-workers .
Moreover, clearly
defined purpose help
each personnel to
share their own views
related to the
enrichment of
Reward Point Card
software for airline
industry and aid them
to attain sustainable
enrichment in profit
margin ratio.
Quality Control
This determinate impact positively and negatively over organisation as it directly link
with placing the brand in a competent position among competitor and also to enlarge the profit
margin ratio in an amended way. IN context of Reward Point Card, the information which it
gather for developing this software is fully appropriate and reliable. Due to this contribution, it
help an establishment to improve its overall proficiency rate and also can enhance the sales
volume among rivalries. By collecting accurate data enable organisation to produce valid and
authentic project inside current marketplace in a prescribed time duration.
Communication
It is viewed as the essential element in project management plan as it help each members
of team to interact or share their opinion and ideas without any restriction or hindrances. The
major benefit which effective communication provide to an organisation that it aid them to
manage a impressive level of control over arising confusions, disputes, ambiguities,
miscommunication and many more. In relation to Rewards Point Card, project manger make an
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attempt to deliver all information related to task in a clear and transparent manner. With the help
of such contribution, manager can easily process the activities of Rewards Point Card software
among team members and also can acquire increase level of coordination or collaboration from
manpower towards the desired objective.
CONCLUSION
It has been summarised from the above explained report that in order to acquire best
position within marketplace, an efficacious project management plan is required as it help them
to provide proper guidance or direction in a better way. Along with this, adoption of PRINCE2
methodology in project management assist establishment to accomplish its objective in an
improved way. Apart from this, it also enable project manager to gain competitive advantage in
an effective way.
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