EPM5600 Project Management Plan: AIPM National Conference, Semester 1

This report presents a detailed project management plan (PMP) for the AIPM National Conference, outlining the strategy, costs, and timing for the event. The plan includes milestone dates for obtaining approvals, securing the venue, completing the marketing plan, sending speaker invites, selling tickets, receiving sponsorship, and the event itself. Key meeting dates are identified with their level of importance, emphasizing the significance of decisions on speaker selection, marketing strategies, and sponsorship acquisition. The report also details crucial decision dates, such as topic selection and risk prioritization. The project aims to provide IT professionals with valuable insights, leveraging various marketing techniques, and securing sponsorships to ensure financial stability. The conference is scheduled for October 2019 in Sydney. The report concludes with references to sources used in the plan's development, including details on speakers and their expertise.

Principle of project management
Name of Student
Name of University
Author’s Note

Milestone dates
The milestones that are to be undertaken must be carried out in different dates, these
dates are provided below
Milestones Dates when
milestones would
be carried out
Explanation
Getting approval
from the state for
the event
8th June, 2019 State approval would be obtained for ensuring
that the event abides by the laws and
regulations followed by the state.
Obtaining the
venue of the
event
11th June, 2019 Venue would play an important role which
would determine the quality of participants as
well as the event. Venue must be chosen
wisely, such as a conference hall or a
particular library would be preferable as
audience would mostly include students.
Along with venue, the accommodation of
guests would also be arranged nearby.
Marketing plan
complete
27th June, 2019 Marketing plan would include various
attributes, the strategies that would be used for
marketing include email marketing, social
media marketing, word of mouth marketing,
direct marketing and some more.
Invites sent to
speakers of the
4th July, 2019 Speakers are to be widely chosen, some
speakers include Peter Sexton, Anna

event Wiewiora, Patrick Weaver, Michael Young,
Alexandar Rodov, Khytsse Garcia, Mark
Kane and Stuart Johnson, and these speakers
have knowledge in numerous fields that are
relevant to the event topics.
Tickets sold 8th July, 2019 Tickets would be sold online as well as
offline. The tickets would be sold online
through social media platforms. Offline tickets
would be sold from ticket counters.
Sponsorship
received
20th September,
2019
Sponsorship would help in guaranteeing the
tasks that are financial in nature. It would
provide commercial setting and supports
marketing and advertising. Some sponsorship
organizations include PWC Australia,
Common Wealth Bank, Deloitte Australia,
Westpac Group
Event started 26th October,
2019
Event would be started, before starting the
event the guests are provided with
accommodation and along with arrangement
of meal.
Event finished 31st October, 2019 Event would be ended within the resources
and budget that had been planned.
Key meeting dates
Key meeting dates Level of importance of the Why are they important

meeting
4th June 2019 High Deciding the speakers and
sending them invitations is
very important. This date is
important for holding
meeting because some
speakers might cancel
appearing in the event due
to certain reasons.
13th June 2019 Medium This date is important
because marketing plan had
to be decided and
professionals are to be
chosen for marketing in
different platforms.
10th September 2019 High This date is an important for
meeting because
sponsorship is an important
milestone that needs much
more time and attention.
The companies are to be
decided and approached for
sponsorship.
Dates of Decisions due
Dates of Decisions to be Importance of the decisions

key
decisions
due
taken
10th June,
2019
Deciding the
Topics of
conference
The topic had to be chosen such that it is beneficial for the
audience. Topic selection
12th June,
2019
Prioritizing risks The risks that might be faced in numerous milestones are
to be identified, such as disapproval from state, improper
venue, ineffective methods for marketing and insufficient
number of audience. These risks might result in scope
creep, schedule overflow and many more threats to the
project. In order to avoid these risks, the identification of
these risks are very important. The prioritization of risks
has to be carried out such that they are mitigated first and
no further risks are produced.

References
KPMG, 2019. KPMG. [Online] Available at:
https://home.kpmg/au/en/home/contacts/j/stuart-johnson.html [Accessed 01 May 2019].
Project Management, 2019. project management. [Online] Available at:
https://www.projectmanagement.com/profile/michaelyoung/ [Accessed 01 May 2019].
Rodov, A., 2019. Linkedin. [Online] Available at: https://www.linkedin.com/in/rodov/ru
[Accessed 01 May 2019].
Sydney, I., 2016. ICC Sydney. [Online] Available at: https://www.iccsydney.com.au/Venue-
Information [Accessed 01 May 2019].