University Project Management Report: Happy Campers Australia Analysis

This report provides a comprehensive analysis of a project management scenario for Happy Campers Australia (HCA). The report begins with group information and an overview of the Australian caravan and campervan industry, highlighting HCA's challenges and opportunities. It identifies potential projects for HCA, including developing an information system, changing the business strategy, and adjusting the marketing strategy. The chosen project, developing an information system, is justified with a strong business case, emphasizing its benefits in reaching customers, improving marketing, and addressing operational and structural issues. The report then discusses the strategic alignment of the project within the organization, outlining steps to ensure project success. It concludes by assessing the risks associated with the project, such as schedule slippage and budget shortfalls, along with key assumptions and constraints. The report demonstrates a clear understanding of project management principles and their application in a real-world business context.

Running head: PROJECT MANAGEMENT
Project management: Happy Campers Australia
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Group Information.......................................................................................................................2
1.1 Title of the project.................................................................................................................2
1.2 Team members and student numbers....................................................................................2
2. Background..................................................................................................................................2
3. Potential projects.........................................................................................................................3
4. Chosen projects and business case..............................................................................................5
5. Strategic alignment of the project................................................................................................6
6. Risks, assumptions and constraints..............................................................................................7
6.1 Risks......................................................................................................................................7
6.2 Assumptions..........................................................................................................................8
6.3 Constraints.............................................................................................................................9
Bibliography..................................................................................................................................10

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1. Group Information
1.1 Title of the project
The tile of the project is to undertake investigate the projects that the team members have
in mind for the organization “Happy Campers, Australia”.
1.2 Team members and student numbers
The name of the students with their ID’s are generally reflected in the table below:
No. Student Name Student ID
1 <Please Fill> <Please Fill>
2 <Please Fill> <Please Fill>
3 <Please Fill> <Please Fill>
4 <Please Fill> <Please Fill>
5 <Please Fill> <Please Fill>
2. Background
The paper mainly reflects on the Australian Caravan and Campervan industry that is one
of the robust, varied as well as hallmark within the Australian way for representing freedom,
flexibility as well as wanderlust as well as adventure into the vast continent of possibilities. The
company named “Happy Campers Australia (HCA) is mainly aims to provide best as well as
proper quality of caravans within the Australian market. The organization is mainly specialized
in the manufacturing of higher units within the market and generally helps in providing number
of manufacturing facilities in Sydney as well as Brisbane. As the company has grown, it is
considered as one of the recognized in the country who are constantly being approached by the

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new dealers regarding the product sourcing. HCA is one of the strong brand that has lot of
potential for new products however number of operational, marketing as well as structural issues
within the company arises. The company sees opportunity for their business in Western Australia
due to the growth of population however the company does not have proper financial or
operational capacity. HCA always focused on the quality of the product and have not understood
the dynamic marketplace that generally includes a high demand for the small and mid-size
caravans with different types of demographics. The vehicle has also changed and it is identified
that some of the competitors are now adopting various types of business models including the
import of various types of Chinese products and thus the entire team is struggling to put together
a proper plan for moving forward. It is realized that there are so many projects that generally can
be undertaken by the HCA. The most important initiative of HCA to investigate various types of
potential projects in order to identify the most beneficial project that would be completed within
the budget that is around $10,000.
3. Potential projects
It is found that there are number of projects that generally can be undertaken by the
organization “Happy Campers”, Australia, in order to resolve the problems that the company is
currently facing for existing within the marketplace with the same brand value. The project
which can be undertaken within the company “Happy Campers” are generally listed below:
Development of information system: It is found that HCA have a strong brand and
therefore the company have employed number of technology systems that are generally
dependent on verbal systematic operation that is generally exemplified by having proper
spreadsheet based dealer network. In addition to this, it is found that the website of the company
is too old due to lack of maintenance and therefore the organization faces lot of difficulty in

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determining the demand of the customers. In order to resolve the issue, it is quite necessary to
develop the information system of the organization by adding some facilities so that the
organization can be able to reach the customers quite easily and can fulfill their demands and
expectations quite easily. In addition to this, the organizations can also be able to provide special
offers to the customers so that they get influenced which will further helpful for the company to
move forward and maintain their brans value in the market. Moreover, the company will be able
to improve its business strategy as well as marketing strategy with the development of proper
information system.
Changing the strategy and business direction of the organization: Some of the
management staffs of the organization generally wants to change their business strategy as well
as business direction for including a business rental division which generally continues to be
very much popular among the different international visitors but it also helps the entire business
in sidelining due to continued leader requests as well as blogging related operations. It is found
that improvement or changes within the business strategy as well as business direction of the
organization will generally helpful in resolving the problems that HCA is facing in existing in
the market and in keeping the brand image in the market.
Changing the marketing strategy: It is found that due to absence of marketing strategy,
HCA is not able to market its products properly in the market due to which it faces number of
marketing issues and challenges. Due to the marketing issues, the companies faces difficulty in
existing in the market. Therefore, in order to resolve the problems, it is quite necessary for the
company to develop proper marketing strategy for selling the products that will be helpful in
providing a number of benefits to HCA.

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4. Chosen projects and business case
After analyzing the various projects that can be undertaken by HCA in order to improve
the business conditions, it is found that the development of information system for HCA is the
most suitable as well as beneficial for the organization “HCA”. It is found that with the help of
the information system, the organization can be able to reach to the customers quite easily by
keeping the needs as well as expectations of the project quite easily. In addition to this, the
information system will also help the organization in resolving the risks as well as helps in
improving the marketing as business strategy and the current direction of the business so that the
business can be exists in the market by maintaining its brand image by giving tough competition
to the project team.
The organization “HCA” faces number of operational, marketing as well as structural
issues and due to this type of issues, the company is facing difficulty in expanding its business in
Western Australia. It is found that the competitors of the organization are utilizing different
marketing strategy as well as tactics in order to compete one other and therefore the organization
is facing huge pressure in maintaining its position in the market and project achieving proper
future viability within the project. In order to resolve the issues, the business analyst of the
organization investigates different types of projects that can be undertaken in order to improve
the situation of the organization in the marketplace. After analyzing the feasibility of the project
as well as by investigating the benefits that are generally achieved from the project, it is found
that the development of the information system will some additional features will be quite
beneficial. It is found that due to the development of the information system, the organization
will be able to manage the issues as well as helps in improving the business direction of the

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project. Moreover, it is found that the development of information system for the organization
HCA will be successfully get completed within the expected budget that is around $10,000.
5. Strategic alignment of the project
Strategic alignment of the project within an organization is generally considered as
project driven for ensuring an appropriate framework is in place for ensuring that the alignment
between the projects as well as strategy become of the perquisite for the long term success of the
entire project. Strategic alignment within an organization is generally helpful in reflecting that
the resources for the entire project is allocated properly. Moreover, it becomes one of the most
important recruiting tool as the organization can be able to promise the mobile based workforce
with the opportunity of working on some high-value projects. Strategic alignment of the project
can be achieved by undertaking some of the important steps that are generally elaborated below:
Reviewing projects: The first and the most important step is to properly understand the
long range strategy of the organization so that one can gets the entire ideas of reviewing all the
project that are generally in progress. This is generally done by setting proper expectations
including the consultation of the key stakeholders as well as the assumptions about the
consultation of the key stakeholders.
Building decision making framework: It is found that the development of proper
decision making framework is generally dependent on the strategic importance of the project. In
order to create proper decision making framework, one can be able to take proper strategic
decisions within the project. Firstly, the business process of the project must be properly stated
so that the business process of the project can be properly outset. Moreover, it is also necessary
to consider the reality of the environment in order to make the necessary decision making.

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Setting priorities: The most logical conclusion is to review the projects by building proper
decision making framework for setting proper priorities of the project. It is found that while
setting the project priorities are difficult, it is quite important to enable the organization to
properly capture the value from its strategic planning. The key that are helpful in setting
priorities of the project is by defining the alignment, by measuring projects as well as by setting
proper guidelines as well as expectations for review. Moreover, it is found that strategic
alignment within an organization is considered as one of the important battle that generally
forces inside as well as outside the organization.
6. Risks, assumptions and constraints
6.1 Risks
The risks that are generally associated with the project of HCA are generally reflected in
the table below:
Schedule slippage: The schedule of the project must be followed for completing the
project on time and if the schedule of the project is not followed as per the initial plan then the
chances of schedule slippage is quite high that further causes delay in project completion.
Moreover, delay in project completion can also raise the budget of the project which further can
cause number of financial challenges within the project.
Budget shortfall: If the budget that is allocated for the project is not used properly then
the project can suffer from the problems of financial issues. Moreover, it is found that due to
financial issues, the project manager can face lot of difficulty in progressing with the project and
as a result the chances of project obstruction is quite high.

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Lack of proper management: If the project managers are unable to manage each of the
project effectively within the expected budget and time then the project managers faces number
of issues and challenges in the project. It is found that lack of proper management can generally
cause delay within the project as well as creates number of issues in achieving the objectives of
the project effectively.
Technical issue: If testing is not undertaken within the project properly then it can cause
number of issues as well as problems in completing the project successfully. It is found that
improper testing can creates number of problems in achieving the project objectives quite
effectively. Thus, it is quite very much necessary to undertake testing quite easily.
6.2 Assumptions
The assumptions that are related with the project are generally elaborated below:
Budget: It is assumed that the entire project will be completed successfully within the
budget that is around $10,000. Thus, the budget that is allocated is appropriate for completing the
entire work of the project.
Time: The project manager generally makes an assumption and according to that
assumption, the entire project will be completed successfully within the assumed time. It is found
that the time that is assumed for the project is enough for successfully executing the entire
project.
Scope: It is assumed that the project manager will follow the scope of the project wile
progressing and due to the scope, the entire work of the project will be completed within the time
and budget that is assumed initially before starting the project.

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6.3 Constraints
Constraints are generally considered as the limiting factors that generally creates
obstruction within the progress of the project. The constraints that generally can limit the
progress of the project that is undertaken by HCA are generally elaborated below:
Budget: If the project manager is unable to complete the work of the project within the
expected budget then the chances of financial risks are quite higher. Thus, it is found that in
order to avoid the financial risks, it is the responsibility of the project manager to complete the
project on time.
Time: It is quite important to focus on the time of the project. If the schedule of the
project is not tracked then it will be quite difficult to meet the project deadline. Furthermore, if
the deadline of the project is not followed then number of problems including delay in the project
as well as different types of financial issues occur within the project.
Scope: It is necessary to use the scope of the project while executing the project budget.
This is generally required in order to successfully complete the project work within the expected
time and budge. Thus, it is found that if the project scope, is not followed then the project
progress gets obstructed due to delay as well as due to the number of financial issues.

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