Project Management Report: Unilever's Perfume Launch Project in UK

This project management report focuses on the launch of Unilever's Aroma perfume in the UK market. The report outlines the project's objectives, which include increasing market share and sales, with an estimated budget of $100,000 and a 5-month timeline. The report covers various aspects of the project, including the generation and screening of ideas, market research, and implementation strategies. It utilizes tools like Gantt charts, network diagrams, and critical path analysis to monitor and manage the project's progress. The report also includes a work breakdown structure and discusses the monitoring and evaluation processes before and after implementation. The findings highlight the successful allocation of resources, effective time management, and improved performance. Recommendations include continuous employee training, the adoption of advanced quality techniques, and proper scheduling and record-keeping of activities to enhance project management and performance. The report concludes with a list of references to support its findings.

Project development and implementation
for strategic managers

Introduction
Introduction of the report is
The current research is based on new product launch project in which Nexus will play role of management
consultant for Unilever which wants to introduce new product in new market.
The project name is lunching of Aroma perfume of Unilever in UK market.
Study focus on various factors and activities which are required for development and implementation of
project:
• Financial Factor
• Marketing Factor
• Technical Factors:
• Cost
• Time scale
• Resources
• Quality
• Legislation
• Target market

Cont…..
Objective:
• To increase market share
• To increase sales of consumer goods.
• Estimated Cost: $100000
• Estimated Time: 5 months

Activity in months 1 2 3 4 5 6
Generation of Idea
Screening of different available options
Evaluation of idea
Analysis of Unilever business
Marker research
Implementation of idea
Commercialization

Implementation of the Project
Gantt Chart
Critical Path Analysis
Project Summary
Network Diagram

Gantt Chart

PERT

Critical Path Analysis
Critical path Total duration for completing the project
3-4-7-8-9-10-11-13-14-15-16-17-21-23-
26-27-28-34
81

Measures to monitor project
Monitoring and evaluation before implementation of
project
Monitoring and evaluation after implementation of
project
Work breakdown structure is one of the major tools for
monitoring project.

Outcomes
 Various techniques such as Gantt chart, network diagram, etc
shows that project is completed in decided time period.
 Proper allocation of resources
 Sometimes it take time to complete some activities due to lack
of knowledge regarding the latest techniques
 Effective time management.
 Improved performance with decrease in data redundancy
 Proper management and maintenance of work.
 Effective working environment
 Learning opportunities for employees.

Recommendations
 Train employees time to time so that they can enhance their
knowledge.
 It needs to update its techniques for improving performance
and working culture.
 Company needs to use various quality techniques for measuring
the quality such as control charts, six sigma, etc.
 Proper scheduling of activities. There should be proper record
of the activities with the start and finish time.
 Proper record of all the activities with their status, problems
occurred, solutions applied for handling, starting time, etc.

References
Boulmetis, J. and Dutwin, P., 2014. The ABCs of evaluation:
Timeless techniques for program and project managers. John
Wiley & Sons.
Schwalbe, K., 2013. Information technology project management.
Cengage Learning.
Davenport, T.H., 2013. Process innovation: reengineering work
through information technology. Harvard Business Press

Thank You