Project Culture and Strategy: A Research Proposal for Project Success

This report presents a research proposal focused on the critical role of project culture and strategy in ensuring project success. It emphasizes that a healthy organizational culture, encompassing values, attitudes, behaviors, and beliefs, is essential for project completion. Strategic planning, alignment of processes with corporate goals, and customer satisfaction are highlighted as key factors. The proposal explores how effective project management, including the project manager's leadership, resource management, and communication, can drive project success. It also examines the importance of employee motivation, training, and the use of new technologies. The report discusses various factors contributing to project failure, such as lack of skilled labor, and proposes a framework for successful project completion, including strategic development, innovation, and rigorous evaluation. The conclusion reiterates the significance of a clear strategic plan, innovation, and a positive organizational culture for achieving project objectives.

Project Management

Contents
Introduction:..........................................................................................................................................2
Explanation:..........................................................................................................................................2
Conclusion:............................................................................................................................................5
References:............................................................................................................................................6
Appendix:..............................................................................................................................................7

Title: A research proposal on the project culture and strategy which the project manager
should use for ensuring the success of the project.
Introduction:
The success of the project depends on the awareness about the critical part of the project
which helps in completing the project with success. It has been researched that the failure of
the project is occurred due to the unhealthy organization culture in the working environment
of the enterprise. The organization culture is the amalgamation of values, attitudes,
behaviour, and beliefs of the participating units in successfully completing the project. The
strategic planning should be deployed in the working forum of the enterprise. The objective
of the firm can be achieved with the utilization of strategic planning and organization
behaviour (Saade, 2015). The project can be successfully completed with the alignment of
processes and business activities according to the corporate goal. The project should be
completed on time and within the range of the budget approved. The expectation of the
customers should be fully satisfied according to the requirement mentioned by them in the
specification plan. The efficiency and effectiveness of the team members can be improved by
increasing their morale and motivation towards the working culture of the enterprise. The
reporting structure should be developed for the documentation of the project activities to
support high level prioritization system. The work performance of the business activities can
be improved with the development of the strategic planning. The integration of the business
activities helps in changing the working culture of the project. The training should be
provided to the participating units for the effective using of tools, methodologies, and
technologies.
Explanation:
The organization culture depends on the strategic alignment of activities according to the
requirement of the project culture and goal setting (Prabhakar, 2008). The implementation
plan helps in measuring the performance of the business activities which are undertaken for
completion the project. The awareness program should be arranged in the working
curriculum of the enterprise to explore the areas of concern for the assessment of the business
activities in order to fulfil the requirement of the customers.
The success of the project depends on the critical factors which helps in completing the
project with the expected outcome as desired by the associated customers. The project

success depends on the strategies used for the development of the launching of the new
product. The focus should be given on the guidelines, objective of the enterprise, and the
requirement specification plan specified by the consumer at the initial phases of the project
development cycle. The new ideas and alternatives should be generated for achieving the
ultimate goal of the firm. The new tools and technologies should be employed for motivating
the employees towards their allocated work so that they can five best output of their working.
The feeling of competition among the employees helps in improving their performance
towards the work. The estimation of the base line and the cost helps in achieving the desired
results with the improved quality according to the expectation of the user. The scheduling of
business processes on focusing on the ultimate goal helps in developing new working culture
with the involvement of new ideas, thoughts, and vision of the employees. The synchronizing
of the activities helps in getting the quality product at the end of the product cycle. The
feeling of cooperation and maintaining coordination among the activities creates the feeling
of positivity in the organization culture. The process should be arranged according to the
resources available for the consumption of business activities. The clear visualization of
procedure and methods gives the clear preceding of the activities to be known risks and
issues associated with the working model in advance. The consumer and the stakeholders
should be actively participates in the designing of the standard model for undertaking the
project portfolio for completing it within the mentioned deadline. The good organization
culture plays a vital role in bringing the long term sustainability of the working project. The
cross functional management schemes help in developing new alternating culture to fulfil the
specified requirement of the consumers.
The focus should be given on the issues, barriers, and risks associated with the project
activities. The performance of the project can be measured in terms of delivery of the
working model of the project within the specified timeline, quality, and funds allocated for
the completion of the project. The clear visualization of procedure and methods gives the
clear preceding of the activities to be known risks and issues associated with the working
model in advance (Davies, 2002). The project fails due to the unavailability of skilled labour,
proficiency in the working environment, lack of tools and methodologies, lack of resources,
inefficiency and demotivation in the working employees, and other. The criteria should be
developed for facing the risks and issues proactively for the successful completion of the
project activities.

The successful completion of the project depends on framework which is comprised of
activities like development of the new strategies, generation of the new and innovative ideas,
evaluation and screening of the project activities, analysis of the business portfolio, designing
and development of the product according to the requirement specification plan, testing of the
processes used and quality of the outcome of the project, and lastly setting the product for
commercialization with the inclusion of marketing strategies for increasing the sale of the
product (Ofori, 2013).
The active participation of the project manager is capable of changing the working scenario
of the undertaken project activities. The management of the tasks and synchronizing the
project activities towards the ultimate goal of the enterprise is key responsibilities of the
project manager. The working efficiency of the participating units should be calculated by
him for the division and distribution of responsibilities for completing the tasks (Paul, 2007).
The management of resources according to the demand of the undertaken processes should be
managed for bringing efficiency in the completion of the task to the employees. The
arrangement of open forum in the working atmosphere creates the feeling of oneness among
the working units which helps in presenting the ideas and thoughts to take the project in the
right direction. The changes required in the project according to the new specification placed
by the customers depend on the decision making quality of the project manager. The
leadership quality of the project manager helps in depicting the vision of the team members
and bringing coordination among the different working units for the betterment of the project
undertaken.
The implementation of the working plan helps in deploying new strategies, tools, and
technologies for getting high quality product at the end of the project activities and scenario.
The study of existing system helps in analysing the gaps which should be filled for increasing
the rate of satisfaction level of the employees as well as customers. The project manager
should provide alternative solution for resolving the conflicts associated with the employees
in the working forum and the grievance handling procedures for improving the performance
of the participating units. The reviewing of the requirement helps in analysing the
fundamental plan of the business processes (Attarzadeh, 2008). The communication forum
should be arranged for discussing the requirement and the new features which should be
added to the continuation of the project. The control procedures should be indulged for
maintaining of the quality of the end product. The active participation of the motivated
employees towards the working culture of the enterprise helps in increasing the turnover of

the firm by improving the satisfaction level of the consumer with the delivery high quality
product after the completion of the product development life cycle (Beleiu, 2015). The
success of the project depends on the quality of raw material used for developing the project.
The implementation plan should focus on the funds accumulated for each activity. The
changes in the working plan bring the feeling of new aspiration for completing the project
successfully.
The complexity of the business processes should be analysed for taking considerable action
plan for achieving the successful completion of the project. The checklist should be prepared
for matching the accuracy of the product delivered for commercialization. The delivery of the
good quality project helps in improving the reputation of the working organization because it
helps in developing the product according to the guidelines and requirement given the
consumers.
Conclusion:
It has been concluded that the project success depends on the quality of the product delivered
to the customers for use. The focus should be given on the development of the clear and
concise strategic plan for the undertaking of the project. The new ideas and innovation should
be deployed for changing the working culture of the enterprise and to indulge innovation in
the product delivered to the customers. The synchronizing of the activities helps in getting the
quality product at the end of the product cycle. The positive organization culture helps the
employees to give their best performance for the successful completion of the project.

References:
Anantmula, V. (2012). Project manager leadership role in improving project performance.
1st ed. [ebook]. [Accessed 11 oct. 2017].
Attarzadeh, I. (2008). Project management practices: The criteria for success or failure. 1st
ed. [ebook]. [Accessed 11 oct. 2017].
Beleiu, I. (2015). Main factors influencing project success. 1st ed. [ebook]. [Accessed 11 oct.
2017].
Davies, T. (2002). The real success factors on project. International journal of project
management, 20(3). [Accessed 11 oct. 2017].
Munns, A. (2013). The role of project management in achieving the project success.
International journal of project management, 14(2). [Accessed 11 oct. 2017].
Ofori, D. (2013). Project management practices and critical success factors- A developing
country perspective. International journal of business and management, 8(21). [Accessed 11
oct. 2017].
Paul, S. (2007). Critical success factors in project management globally and how they may be
applied to aid projects. 1st ed. [ebook]. [Accessed 11 oct. 2017].
Prabhakar, G. (2008). What is project success: A literature review. International journal of
business management, 2(6). [Accessed 11 oct. 2017].
Saade, S. (2015). Factors of project manager success. International journal of information,
Knowledge, and management, 10(5). [Accessed 11 oct. 2017].

Appendix:
The following diagram shows the successful completion of the project to fulfil the
requirement of the consumers.