Project Report: Digital Transformation of Roamer's Business Operations

This report analyzes Roamer's digital transformation project, focusing on the implementation of digital technology across various business operations. It covers the aims and objectives of the project, emphasizing the shift from traditional to digital marketing, human resources, and accounting practices. The report details a comprehensive project management plan, addressing cost, quality, time, risk, and communication strategies. It includes a work breakdown structure and Gantt chart to illustrate project stages and timelines. Furthermore, the report outlines the research methodology, including both qualitative and quantitative methods, data collection tools, and techniques. The analysis of research data leads to specific recommendations for Roamer. The value of undertaking such research is also discussed. The report concludes by summarizing the key findings and their implications for Roamer's business development.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of project for Roamer...........................................................................1
TASK 2............................................................................................................................................3
P2 Project management plan that covers of cost, quality, time, risk, communication................3
TASK 3............................................................................................................................................5
P3 Work break down structure and Gantt Chart to provide stages and time frames for
completion...................................................................................................................................5
TASK 4............................................................................................................................................8
P4 Small scale research by applying qualitative and quantitative methods................................8
TASK 5..........................................................................................................................................10
P5 Research and data using appropriate tools and techniques..................................................10
TASK 6..........................................................................................................................................16
P6 Appropriate recommendations result of data and research analysis....................................16
TASK 7 .........................................................................................................................................17
P7 Value of undertaking research.............................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
In this modern era, world is going to advanced and also modern with the help of
invention of technology. It helps in enhancing and increasing the business enterprise. With the
help of digital technology, an organisation can do its business operations in an effective way.
From adopting the latest technology, a business firm can keep its data and information safe.
From using the new technology, management can do its work in an easy manner. Roamer is a
watch manufacturer business firm and its main concentration is to make digital and attractive
watches (Ajmal, Helo and Kekäle, 2010). In this report, there is more of this company is on the
digitalisation by using new technology. In this present business report mentions about the
management plan of project, time, cost, scope, risks and also resources. Company develops a
work breakdown structure and also a Gantt chart to give the stages and also time frames for
completion. Roamer conduct a research programme for gathering data and information for its
specific project.
TASK 1
P1 Aims and objectives of project for Roamer
In this today's time, there is a necessity to develop business operations advanced and also
interact and discuss all the activities on the basis of requirement. In the world of modern market,
it is the revolutionary tools and techniques and from this the traditional market goes down.
Modernization affects good on the business. In context to it, cloud technology is very useful and
helpful. With the help of this, a file can be transferred from one network to another. Through the
technology, an organisation can interact with any other abusiveness or its large number of
customers with the help of social media (Anderson and Anderson, 2010). From getting the many
beneficial and effective opportunities, the growth and profitability of Roamer will be enhanced
and it can expand its business in to new areas or sectors. There are many advantages which is
helpful for Roamer business organisation, so that its each and every department work together in
many different regions. They all are work together with the help of network which connects all
divisions for knowing the aberrant. The people of this time want to do their work in an easy and
proper manner. The Roamer business firm do its business activities and wants to make its
watches digital. The digitalisation attracts people, it is beneficial for business for taking the

decision related to business rapidly and provide the services or products to customers effectively.
So, it will impact positive on business.
Topic- In what way the Digitalisation transformed the activities and operations related to
business: Human resource, operation accounts and marketing.
Background about project- The main motive of this project is to create a positive
impact on the business activities and also change the traditional model. With the help of digital
technology, a business firm can increase its business and also look for the effective opportunities.
In context to it, the tastes and preferences of customers in today time, changes in a short time
period and they want new things (Jeston and Nelis, 2014). So, in context to this, Roamer
prepares and make changes in its existing products with the help of new technology. Through
digital technology, there will be no need to accounts department to transfer its information and
data by Emails because the chances of hacking of Emails are more. So, in regards to this,
Roamer should use cloud technology for transferring data and by using it, the data will be safe
and also secure. Technology helps in making the business operations more flexible and effective
in which, Roamer can provide good and quality standard products to its customers according to
their needs and tastes. Along with this, the marketing department of Roamer makes new
strategies and aware people about its watches and know the tastes and demands of its users. With
the help of digitalisation, the process of production related to watches will be improved. This
business industry gathered data and also information from the users so that, company can
provide services and watches according to their demand (Kerzner, 2013). With the help of
mobile and social media, each and every people connects to each other in all over the world. At
the time of beginning of new project, firm decide many aims and goals on the basis of project
requirement.
Aims- The main purpose of this project is to execute digital technology for the purpose of
transforming the business activities: Case study of Roamer.
Objectives
 Its main objective is to identify an execution related to digital technology in
Roamer.
 To help the effectiveness and efficiency of digital technology of transformation of
business activities.
 Understand the requirement related to transformation of business activities.

Research questions
 How an organisation can execute the digital technology in business?
 Why it is necessary to transformation of business activities?
 How the business can make effective from adopting digital technology?
TASK 2
P2 Project management plan that covers of cost, quality, time, risk, communication
A perfect plan is helpful and necessary in doing the business activities in a systematic
manner (Larson and Gray, 2013). Project management plan is a formal document that explain
that in what manner a business project should be used, monitor, execute and also controlled. So,
to doing all business related activities and operations in an effective and efficient way, it is
necessary to Roamer to prepare a proper plan related to project management and from this the
project will be done in an effective and efficient manner. It is assessable in making the business
project successfully for long period. So, in addition to this, the quality, scope, communication,
risk, scope and time of a project. It is necessary in making a business successfully. The main
motive Roamer watches business firm is to enhance its business through doing its business
operations in the different sector like online (Leach, 2014). There are some of the following
points given below in regards to it:

Scope of project- Its scope is to make the project effective and which will bring many
big opportunities which helps in enhancing the business development and also productivity.
From applying this technique and tool, Roamer can do its business operations properly for
achieving the set objectives and aims (Meredith and Mantel, 2011). It is necessary that the scope
of a project should be clearly defined.
Risk management- For Roamer, risk is not more because is is already a famous brand
and people like its watches more. In addition to this, management of this company needs to
determine a little risk related to the project. Through evaluation of risk, company can take
decision in an effective and appropriate manner (Meskendahl, 2010). Decisions should be
beneficial and also helpful in reducing the risks and any other business issues.
Cost- The cost of this project is large because it is going to start its business online and
through this the business operations and also activities will not be much affected. So in regards
to this, Roamer needs efficient finance for managing and doing the business activities.
Communication- The need of each and every project is proper communication by which
management of Roamer can reach the information about the project to each staff members and
Illustration 1: Project Management Plan
Source: Project Management, 2017

related associates of business. If the communication will be proper, then employees will be work
on the project by enhancing their working efficiency.
Quality control- It is a main and important factor which a business firm requires to work
in the online sector (Nicholas and Steyn, 2017). Customers always demand good quality standard
products and it is the responsibility of production department is to make improvement on the
quality of its products or services with the help of adopting new technology and through this
quality standard of goods will also be improved and increased. It is good for business and and
from this the sales or growth will be enhanced and large number of customers will be attracted
towards the services of Roamer.
Time- The time period of project execution should be fix. From this, the outcomes of
project will be good. Roamer should provide a fix time period to its all staff members for
implementing business operations and activities in an effective way. Roamer business
organisation has to set a time limit for making its business project successful.
By using all these given points, firm can executive its project successfully. Its affect on
the business operations will be positive. Regarding new project, company hire large number of
employees. At the time of selling products online, Roamer organisation apply and use this plan
and from this the profit will be more.
TASK 3
P3 Work break down structure and Gantt Chart to provide stages and time frames for completion
From conducting the research, company can know about the different views, thought of
various perspectives. It is very useful in taking any decision related to business and it also gives
the strengths or capability to business for long term (Rosenau and Githens, 2011). For it, there
will be a need of good action plan. From this, the management of Roamer can do its business
operations and activities in a right way an also in a right direction with the help of optimum
utilisation of resources in a less time period. To dealing with the project, there is a nee of proper
study. Some of the steps are given below as above for the purpose of conducting research:
 Identification of cause and issue for which research needs to be done.
 Literature review.
 Provide clarification related to problems.
 Explain concept behind study.

 Size and sample of population ion which research will be implement.
 Develop a execution plan.
 Gather information and data
 Analyse data.
These all the following points will be involves in research project according to the digital
transformation of operations and also business related activities. With the help of this, Roamer
can know the views, opinions and thoughts of different people (Schwalbe, 2015). This business
organisation wants to expands its business and make it digital in which it can do its online
marketing effectively. It is helpful in running business for long term and develop positive affect
on organisation. After doing all things, it is necessary for this business organisation to choose a
population size on which the process will be implement and will also be beneficial for taking
vies of various people. The Roamer chooses around 30 respondents through using the method of
random sampling. The management of this business organisation can gathered data and also
information from them and also amylase the data ion a proper way by taking an effective and
also appropriate actions.
From considering all the activities, company well framed an action plan by setting the
proper time period and also fix a date. Mainly, Roamer uses primary source to collect the data
and taking information and in this, company prepare a questionnaire to people and then fill from
them. In the format of questionnaire, researcher framed around 10 questions and asked to all 30
respondents. Company conducts research only on the 30 people because it is hard to research on
more than 200 people at the same time (Seddon, Calvert and Yang, 2010). The data and also
information gathered from consumers in London through giving a sample of questionnaire. From
this, the Roamer company can easily know the different opinions, view points and also
perception of people.
For making the business digital is beneficial for business. With the help of this Roamer
can work easily and in an effective manner. To gather data and information, there is a
requirement to an organisation to take views and thoughts of people. From this, it can do its
business operations effectively. There is a Gantt chart and an action plan developed through the
researcher of Roamer for doing the research on the digital transformation:

This action plan has to follow through Roamer so that it can do its business properly and
also achieve its target and objectives in a systematic manner. It will beneficial in increasing
business in new cities, areas and also countries. From determining the data, top management of
Roamer takes an effective decision related to business (Shattock, 2010). With the help of action
plan, an uncertainty will be minimized.
TASK 4
P4 Small scale research by applying qualitative and quantitative methods
Research is very useful and beneficial for abusiveness. Roamer business firm has a good
research who conducts research programme effectively for making the results good. From using
the methods and also ways of research, an inquiry will be transformed in to the analytical form
through which top management of Roamer business firm can take decisions properly (Trkman,
2010). There are two types of data which are necessary in any research programme and those are
Primary and Secondary.

Both the methods of data collection are very useful in taking a decision for the purpose of
long time and also retain a business firm at market place. Roamer abusiveness enterprise uses
primary and secondary methods related to data collection from identifying that the digital
technology will supports in the future expansion and will also creates the positive affects on
business. There are many different methods given below which are used during research time:
1. Quantitative
2. Qualitative
3. Analytical
Mostly, the researcher uses quantitative and also qualitative bothy methods for the
purpose of making the outcomes positive and effective for retaining business for long term. It is
beneficial and efficient technique in doing business and also evaluating the outcomes. Roamer
business firm uses primary as well as secondary data for the good outcome.
Primary data- It is an information that a business organisation gathered particularly for
the purpose of conducting research (Turner, 2016). The cited organisation, collect data and also
information by direct interviews, surveys, observation, questionnaires, case studies, portfolio etc.
With the help of all these, firm can collect exact and proper data. This type of data is obtained by
the first hand research. The researcher of Roamer organisation prepares a questionnaire for the
30 respondents.
Questionnaire
Name:
Age:
Gender:
1) Is Digital technology is beneficial for Roamer business?
a) Yes
b) No
2) Does digitalisation gives the advantage to Roamer in context to long term?
a) Yes
b) No
3) Is digital technology necessary for Roamer for in relation to advancement and the
increasing in technology?
a) Applicable

b) Not applicable
4) Will digitalisation and advancement developed positive affect on business?
a) Yes
b) No
5) Is it required to Roamer to transform its business?
a) Agreed
b) Not agreed
6) Will the transformation of business affect for long term?
a) Positively
b) Negatively
7) Is it accommodating in bring all departments together and also decrease red tap-ism?
a) Yes
b) No
8) On the basis of modern world, which marketing model is more usable?
a) Modern marketing
b) Traditional marketing
9) Any suggestions for the purpose of executing digital technology in a proper manner?
Secondary data- Company collect this data with the help of books, journals, library,
internet sources etc.
Case study 1- It is necessary for Roamer to find some innovative ideas for making
products and service unique and also attractive (Turner, Ledwith and Kelly, 2010). The main
motive of shareholders of this firm is to provide attractive, good quality standard and also
reliable products to customers at reasonable costs. Its mission is to render attractive
wristwatches.
Case study 2- Roamer is a high quality brand in watches and its first watch was elegant
watch. At the beginning time, it started make watches for middle class people. It promotes its
products at high level through the social media to attract people and according to the modern
world it is big platform for Roamer (Wikström and et. al., 2010). This business firm binds its
business by the social media and start manufacture innovative watches. Through digital
technology, affect on business will be positive and growth will increased.

TASK 5
P5 Research and data using appropriate tools and techniques
Data presentation is helpful for concluding the good and also effective outcome of
project. It will be helpful for Roamer to take appropriate actions and effective decisions. It is
necessary for this business enterprise to collect data and information from 30 respondents.
1) Is Digital technology is beneficial for
Roamer business?
Yes 22
No 8
Theme 1: Digitalisation is beneficial for business
Interpretation- On the basis of advancement in the technology, digital technology is
very important and also essential for improving and also increasing the level of performance of
business. Among 30 respondents, the opinion of 22 is that digitalisation is good for business.
2) Does digitalisation gives the advantage to
Roamer in context to long term?
Yes 24
No 6
Yes No
0
5
10
15
20
25