Project Management Presentation: Social Media Strategy for MNC Energy

This presentation focuses on the role of a project manager in developing a social media marketing strategy for an MNC energy company. It defines a project, its characteristics, and the role of the project manager. The presentation justifies the application of theoretical concepts and methodologies such as Waterfall, Agile, and Scrum within a project environment. It also critically examines the composition and management of teams, highlighting their importance in achieving project goals. The conclusion emphasizes the benefits of an effective social media marketing strategy, including brand image development and customer base expansion. References to relevant academic sources are included to support the analysis.

PROJECT
MANAGEMENT

Table of Content
 INTRODUCTION
 MAIN BODY
 1- Defining a project, its features and role of project manager
 2- Justifying the application of theoretical concepts and methodologies within a project
environment
 3- Critically examine composition and management of teams in a project environment
 CONCLUSION
 REFERENCES

INTRODUCTION
 Project management is considered as effective procedure of leading specific task or
work of a group, in order to achieve aims & objectives within existing constraints.
 This process in organizational and businesses context provide a lot of advantages, in term of
increasing productivity and profitability.
 The current assignment will be based on Electricite de France, which falls under the category of
Nuclear electronic power production organizations in the France.
 The study will define social media marketing strategy to develop venture and expand consumers
for firm.
 It will explain a project, its characteristics and role of project manager. Furthermore, the report
will define application of theoretical concepts and methodologies within project environment
and also justify composition and administration of groups in a project atmosphere.

Defining a project, its features and role of project
manager
 About project
 Features
 Aim
 Resources and strategies
 Role of project manager

Justifying the application of theoretical concepts and
methodologies within a project environment
 Waterfall methodology
 Agile methodology
 Scrum approach related to project management

Critically examine composition and management of
teams in a project environment
 The success of any company is depend on employees performance and productivity,
which is quite significant for management to maintain or enhanced at workplace.
 It can be said that composition of team and their effective management play vital role
in term of achieving set goals as it is another key of success and growth of companies
as well as aim achievement benefit.

CONCLUSION
 On the basis of above discussion, it has been concluded that project manager has obtained the
benefits of their current work in term of developing effective social media marketing strategy,
through which they has developed excellent brand image in the market.
 It has also obtained the edge of building wider customer base, who has been promoted venture
services and products via word of mouth promotion after obtaining appropriate satisfaction.
 Furthermore, from above analysis, it has been analysed usage of waterfall, agile and scrum
methodologies in the context of project environment has enhanced the productivity of manager in
term of stating strategic direction that they has followed up.
 By creating transparency from initial stage, they has managed teams of employees who are
achieving set aim on time.

REFERENCES
 Henkel, T.G., Marion Jr, J.W. & Bourdeau, D.T., (2019). Project manager leadership
behavior: Task-oriented versus relationship-oriented. Journal of Leadership Education.
18(2). p.1.
 Hidalgo, E.S., (2019). Adapting the scrum framework for agile project management in
science: case study of a distributed research initiative. Heliyon. 5(3). p.e01447.
 Hüffmeier, J. & et.al., (2019). Strong or weak synergy? Revising the assumption of team-
related advantages in integrative negotiations. Journal of Management. 45(7). pp.2721-
2750.
 Nisar, T.M., Prabhakar, G. & Strakova, L., (2019). Social media information benefits,
knowledge management and smart organizations. Journal of Business Research. 94. pp.264-
272.