Integrated Project Management: Factors, Strategies, and Communication

This report delves into integrated project management, commencing with an evaluation of Enterprise Environmental Factors (EEF). It meticulously analyzes internal factors through SWOT analysis, identifying strengths, weaknesses, opportunities, and threats related to the implementation of conveyor belts. External factors are examined using PESTLE analysis, considering political, economic, social, technological, environmental, and legal influences. The report then outlines strategic approaches, specifically the Ansoff matrix, to guide business development. It emphasizes the importance of effective communication in project management, highlighting the need for information sharing and marketing strategies. Finally, the report addresses outcomes for diverse stakeholders, including government, employees, investors, and customers, concluding that a thorough understanding of internal and external markets, coupled with strategic planning and effective communication, is crucial for project success and sustainable growth.

INTEGRATED PROJECT MANAGEMENT
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TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
EVALUATION OF INTERNAL FACTORS..............................................................................................4
EXTERNAL FACTORS.............................................................................................................................5
DEVELOPMENT OF STRATEGIES.........................................................................................................7
COMMUNICATION ON PROJECT MANAGEMENT.............................................................................8
Outcomes to Diverse Stakeholders..........................................................................................................8
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11
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INTRODUCTION
The Enterprise Environmental Factors (EEF) will be accessed in this section of the report. It is
necessary that the analysis should be done and evaluation of all the aspects should be taken into
consideration. Doing so will help in managing the project and will provide a better set of
opportunity for the growth of the organisation. It is necessary that all the aspects should be taken
into consideration to manage the integrated project. Project management helps the organisations
in taking an effective set of decisions regarding the growth and will help in providing a better
opportunity. Hence, a report is developed which will provide information related to the internal
and external factors and will help in developing a better set of understanding with the impact of
the same on the project management processes. The report will also help in the development of
strategies implementing which will help in succeeding in the market. Also, information related to
the communication on project management process and outcomes to diverse stakeholders will
also be provided in this project.
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EVALUATION OF INTERNAL FACTORS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Conveyor belts are the innovative technique
which could be used by the organisation.
It helps in managing the bulk production.
It will help in processing more products and
delivering same on time
Conveyor belts will help in delivering quality
to the products and services (Chen & Chen,
2014).
A project of conveyer belt will help the
organisation in generating more revenue.
The bulk production helps in reducing the
unnecessary cost that will incur in the
production process.
The conveyer belt is required huge space as
they cannot be fitted in little space.
Conveyor belts are very costly; it could be
possible that the company could fail to
purchase the conveyer belt.
Conveyor belts require that the bulk production
should be done due to which it becomes hard
to manage the inventory.
A Huge amount of supplies are required to
manage the production; failing to do same will
lead to impact the profitability of the company
(Babatunde, 2013).
OPPORTUNITIES THREATS
The scope of business expansion is there by
introducing a conveyer belt to the organisation.
With the help of conveyor belts, business will
be able to manage the bulk demands which will
enhance its goodwill in the market.
Conveyor belts will help the business in
growth perspective as it will help in gaining
bulk orders from the market (Mainga, 2017).
Competition is one of the biggest threats
attached with the organisations.
It could be possible that the new competitors
could enter into the market and could affect the
sale of the business.
Economic fluctuation is another threat which
could have a huge impact on managing the
bulk production.
Government policies and procedures could
have a huge impact on the progress of the
business.
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EXTERNAL FACTORS
Analysis of the external factors will help in managing the project in a proper way and will
provide a better set of opportunities in the market. PESTEL analysis is one of the aspects which
will help in determining all the external factors which could have a huge impact on the progress
of the project. Analysis of the external factors will help in determining various aspects which
could have a negative impact on the progress of the project (Castellanos, et. al., 2017). Hence,
PESTLE analysis will be done so as to gather an appropriate set of information related to the
external market.
PESTLE ANALYSIS
Political Factors: Production with the help of conveyer belt requires that all the political factors
should be taken into consideration (Sundbo, 2008). Bulk production is done with the help of
conveyor belts in this situation it is required that proper set of approvals and license should be
taken in relation to the same so as to ensure that work could be processed in a smooth manner in
near future.
Economical Factors: Bulk production is done with the help of conveyer belt and economy is one
of the factors which remain unpredictable. Hence, in the case of economic fluctuation demand of
the products and services could also get affected.
Social Factor: Society plays a very vital role in any project and it is required that a project of
conveyor belt should take society into consideration (Su, 2014). This will help in enhancing the
goodwill of the company and will provide better options for the success and sustainability in the
market.
Technological Factors: Conveyer belt itself helps in technological advancement to the
organisations. Adding a conveyer belt to the organisation will help in availing better set of
opportunities to the organisation and helps in the growth aspects of the same.
Environmental Factors: Environment should be kept on the priority by the organisations working
on a new technology. It is necessary that an organisation applying the new technology should
ensure that environment should not get affected with any of its processes. It is also necessary that
contribution should be made towards to protect the environment (Mohammad Arabzad an, 2012).
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Legal Factors: It is necessary that the conveyor belt which will be used by the organisation
should be used by taking proper licenses and with the approval of all the legal authorities.
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DEVELOPMENT OF STRATEGIES
Strategies help in the growth of an organisation, it is required that an organisation working on
any type of project should develop the strategies and should ensure to manage its growth
accordingly.
ANSOFF MATRIX
Ansoff matrix is one of the most effective strategies which could be applied to the business
process which is trying to work on a new project (Methven, 2014). As the business is planning to
introduce a conveyor belt it is necessary that a new as well as an effective strategy should be
used by the same.
(Höpken, Gretzel & Law, 2009)
ANSOFF matrix includes four aspects which are market development, diversification, market
penetration and product development. In the case of the conveyor, belt organisation could adopt
product development as well as market development. With the help of a conveyor, belt enterprise
will be able to produce more quantity with quality. It will help in attracting more people towards
the products and services of the enterprise (Gould, 2012).
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Market development is another strategy which could be used by the enterprise so as to ensure
that it could sustain in the market and could attract more people towards it. Enterprise will be
able to produce more quantity of the product which will be sufficient to fulfil the demands of the
people available in the domestic market and in the foreign market. This will provide the
opportunity for the expansion of the business and will help in managing the bulk quantities in the
most appropriate way (Fedorko & Ivančo, 2012).
COMMUNICATION ON PROJECT MANAGEMENT
Project management is one of the toughest tasks attached to the enterprise. Communication plays
a very vital role in managing a project. It is necessary that a project manager should focus upon
communication (Davies, 2011). Effective communication will lead to help the organisation in
sustainability aspects. Information sharing should be kept on the priority in project management.
It is important that all the team members working on the project should remain informed.
Miscommunication will affect the progress of the project and will lead to the failure of same.
Marketing
Marketing is another aspect which is required to be focused upon by the organisation. The
company is using a new and innovative technology at the workplace in this situation one of the
most important aspects is information sharing (Chen & Chen, 2014). People in the market should
have the knowledge that the enterprise will be able to deliver bulk quantity. Hence, to spread the
information one of the most important aspects is to advertise the product and to promote the
progress of the company. This will help in attracting orders towards the company with the effect
of which it will be able to sustain in it.
Outcomes to Diverse Stakeholders
Stakeholder’s engagement is one of the most important aspects attached to any project. There are
many of the stakeholders attached to the project; these stakeholders are government, employees,
investors and customers. It is required that an organisation should work towards to fulfil the
requirements of all the stakeholders. This will help in the sustainability aspects and will help in
managing the project in a most effective as an appropriate way (Babatunde, 2013).
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CONCLUSION
Understanding all the aspects attached with project management it could be concluded that
before indulging in any kind of project a project manager should analyse the internal as well as
the external market. SWOT analysis is one of the aspects which will help in managing the
project in an appropriate way. It is also necessary that the company should apply the most
appropriate strategies so that it could sustain in the market and could enjoy the benefits of a new
project. Communication plays a very vital role in project management aspects which will help in
processing the project in an appropriate way. Stakeholders analysis will also provide a better
direction to the organisation with the effect of which it will be able to sustain and will develop
better opportunities for the growth in near future. This type of activity helps in managing the
things and reduces the risk of uncertainties which could affect the business in near future.
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REFERENCES
Babatunde, O. (2013). The importance of Effective Communication in Public
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Chen, F., & Chen, S. (2014). Application of importance and satisfaction indicators for service
quality improvement of customer satisfaction. International Journal Of Services Technology And
Management, 20(1/2/3), 108.
Davies, C. (2011). Winning client trust. St. Albans: Ecademy Press.
Fedorko, G., & Ivančo, V. (2012). Analysis of Force Ratios in Conveyor Belt of Classic Belt
Conveyor. Procedia Engineering, 48, 123-128.
Gould, R. (2012). Creating the strategy. London: Kogan Page.
Höpken, W., Gretzel, U., & Law, R. (2009). Information and communication technologies in
tourism 2009. Wien, Netherlands: Springer-Verlag.
Mainga, W. (2017). Examining project learning, project management competencies and project
efficiency in project-based firms (PBFs). International Journal of Managing Projects in
Business, 10(3), 122-133.
Castellanos, A., Cigarrán, J. and García-Serrano, A. (2017). Formal concept analysis for topic
detection: A clustering quality experimental analysis. Information Systems, 66, 24-42.
Methven, J. (2014). Potential vorticity in warm conveyor belt outflow. Quarterly Journal Of The
Royal Meteorological Society, 141(689), 1065-1071.
Mohammad Arabzad an, S. (2012). Improving Project Management Process in Municipality
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612.
Su, Q. (2014). Research of instrument to measure customer perceived service quality of mobile
data services. International Journal Of Networking And Virtual Organisations, 14(1/2), 176.
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Sundbo, J. (2008). Customer-based innovation of knowledge e-services: the importance of after-
innovation. International Journal Of Services Technology And Management, 9(3/4), 218.
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