MBA641: Strategic Project Management - Case Study Performance Review

This assignment provides a comprehensive evaluation of three strategic projects undertaken by DeGrandis: the introduction of a new running shoe, a sponsorship with the Australian Olympic Committee (AOC), and the integration of the Ladybird brand. The analysis includes a commentary on each project's alignment with strategic goals and ethical standards, a Project Performance Scorecard (PPS) snapshot assessing various dimensions like stakeholders, project process, innovation, quality, and benefits, along with conclusions and recommendations. The DeGrandis running shoe project is analyzed for its successful technological implementation but ethical concerns regarding manufacturing. The AOC sponsorship project is evaluated, highlighting the ethical misconduct of bribery. The Ladybird brand integration is assessed based on customer dissatisfaction due to inferior product quality. The assignment uses the provided references and the project brief, to provide a critical analysis of each project's successes and failures, offering practical recommendations for stakeholders to improve future project outcomes and ethical practices. This assignment is a performance evaluation video presentation, which is provided by a student and published on Desklib, a platform that provides AI-based study tools for students.

STRATEGIC PROJECT
MANAGEMENT

INTRODUCTION (PROJECT A)
• Project A refers to the DeGrandis Running Shoes company.
• The company has a wide range of products.
• Manufactures boots with a newer technology of sole
cushioning(Matthews, Rossiter and Smith, 2019).
• The project aims at delivering the product within the time frame for the
project.
• The company has been surpassing the competitors (Di Maria, 2019).
• The revenues have increased by over an amount of $5 million.

COMMENTARY
• The project by the DeGrandis was related to the incorporation of the soft
cushioning technology within their new shoe.
• The project team successfully completed the project within the time span
that had been provided(Goldman and Rascher, 2017).
• The board of directors are not happy with the fact of utilizing Chinese
suppliers for manufacturing of the shoes.
• Chinese manufacturers make use of child labor for the manufacturing
(Zhang et al., 2018).
• This was considered as an unethical approach by the board of directors
having not abided the company’s code of conduct(Rascher and Goldman,
2017).

PROJECT PERFORMANCE SCORECARD
Dimension Score Explanation
Stakeholders 6/10 • The board of Director did not monitor the project
procedure.
Project process 8/10 • Has been carried out smoothly in an effective
manner.
Innovation and Learning 7/10 • Soft Cushioning technology has been utilized.
Quality 8/10 • The quality of the shoe has been kept
well in mind.
Benefit 5/10 • Considered to be beneficial to all age groups.
Use 6/10 • Can be utilized for walking, as well as
running.

CONCLUSION
• Details of the DeGrandis has been provided along with the recent project
they had undertaken.
• The recent project includes the shoe manufacturing implementing the
newest technology of soft cushioning.
• The procedure of the project team was efficient enough to complete the
project within the given span of time.
• Board of Directors were not happy since the team took help from a
Chinese manufacturing company which utilizes child labor.
• This was against the Company’s Code of Conduct.

RECOMMENDATIONS
• Stakeholders- The board of directors should have been more concerned
about the ongoing project on their part to avoid the misconduct.
• Project Process- the procedure of the project could have been more
efficient if all the information is conveyed to the stakeholders.
• Innovation and learning- newer innovations would have been used.
• Quality- better quality of products could have been used.

INTRODUCTION (PROJECT B)
• Project B includes the DeGrandis Sporting Goods to be the official sponsor
for the Australian Olympic Team.
• The project was running 6 months over, but all the requirements have
been successfully met (Cho and Kim, 2017).
• The sales had gone up by an estimate of $3 million (Zhao and Liu, 2019).
• However, the project made revelations that the Senior executive had
bribed the association for the sponsorship (Chiu, Kim and Won, 2018).

COMMENTARY
• The sponsorship was provided to the DeGrandis Sporting Goods, to supply
all of the merchandise to the Australian Olympic Team.
• Senior executive team of the sporting company had provided a revenue
to an AOC official to get hold of the sponsorship (Kulczycki, Mikas and
Koenigstorfer, 2017).
• This was against the code of conduct belonging to the DeGrandis Sporting
Goods company to carry out business activities by paying bribes (Lal,
Alvarez and Preble, 2017).

PROJECT PERFORMANCE SCORECARD
Dimension Score Explanation
Stakeholders 4/10 • The stakeholders had no idea about the
misconduct.
Project process
3/10
• the procedure that was carried out to get
hold of the sponsorship was unethical.
Innovation and Learning
2/10
• The company had the primary aim of
incorporating innovation that was spoiled
by the act of misconduct.
Quality 2/10 • The quality of the products were however
of great quality in regards to the Olympic.
Benefit 4/10 • The company made a profit of $3 million.
Use 4/10 • The merchandise had been used by the
AOC.

CONCLUSION
• The DeGrandis Sporting Goods organization had undertaken this project
to sponsor the merchandise to the Australian Olympic Team.
• Partnership programs had been scheduled.
• The media revealed the act of bribery that was undertaken by the senior
executive of the company.
• The advertisements had been stopped.
• This report also includes the performance evaluation scorecard of the
project carried out.

RECOMMENDATIONS
• Stakeholders of the DeGrandis Sporting Goods have been not properly
monitoring over the project, hence led to a misconduct.
• Procedure for the project had been carried out in an unethical manner,
which shouldn’t have been effectively undertaken as a reason of success
• The company had been much more beneficial if the revenue had been
generated using ethical procedures.

INTRODUCTION (PROJECT C)
• This project specifically consist of the inclusion of Ladybird Brand within
the DeGrandis Sporting.
• The timeframe as well as the budget of the project had been met (Chiu,
Kim and Won, 2018).
• Customers dissatisfied due to the fact of inferior quality of the clothing.
• DeGrandis ceased the ordering of the newer stock from Ladybird (LIN and
ZHENG, 2015).