Performance Evaluation of Strategic Project Management Case Studies

This assignment analyzes three case studies from DeGrandis Sporting Goods: the running shoe project, the Australian Olympic Committee (AOC) partnership, and the Ladybird sporting apparel project. The analysis evaluates each project's alignment with strategic goals and ethical standards, provides a Project Performance Scorecard (PPS) snapshot, draws conclusions, and offers recommendations. The running shoe project, though exceeding budget, successfully developed new cushioning technology, but faced ethical issues with child labor in manufacturing. The AOC partnership project, while meeting budget, exceeded the timeframe and involved unethical incentives. The Ladybird project, completed within budget and time, suffered from poor product quality, leading to customer dissatisfaction. Each case study examines budget-time graphical analysis and overall project outcomes, highlighting the importance of ethical considerations, project performance metrics, and alignment with strategic objectives in achieving project success.

Running head: STRATEGIC PROJECT MANAGEMENT
MBA641: Strategic Project Management
Name of the Student
Name of the University
Author Note

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Project A
Introduction
The main focus of the project A is to develop a new category sole with cushioning
technology. Because the DeGrandis company is mainly famous for sporting goods. The
project has been exceeded the estimated project budget. But the project has been completed
within the allocated timeframe. By developing cushioning technology based new range of
shoes are attracted to the customers and for that the sales of this company has been increased.
With the help of increment of sales, the company has gained $5 million as well as 5 out of 5
star according to the ratings of the online reviewers. For achieving the success, the project
team has provided the responsibility of manufacturing as well as supplying to the Chinese
organization. The Chinese organization has been used the child labour for producing the
products which did not follow the code of conduct of the business. For that, the board of
directors did not permit the agreement with the Chinese organization.
Strategic goals
According to the slide 4, the main motive of DeGrandis Company is to develop a new
category sole with cushioning technology with the help of a Chinese organization. According
to the case project, the project of the company has been completed within the timeframe but
exceeded the estimated the budget. But although the company exceeds the project budget,
they have achieved the success that helps to the customers to satisfy the new range of
products. With the increment of the sales, the company has gained the revenue of over $5
million. Due to the increment of sales, the company has achieved the rating of 5 out of 5 star
from the online reviewers.

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Ethical Standards
According to the slide 5, it has been stated on the implications of ILO standards on
child labour. According to the Minimum Age Convention, 1973, the minimum age for
working should not be less than 15 years that means the working age should be after passing
schooling.
According to the Worst Forms of Child Labour Convention, 1999, it states the
termination of child slavery as well as child prostitution, drug trafficking that take place as a
harmful effect on the children.
In that case, the Chinese organization did not maintain the basic industrial rule that
means the code of conducts. The have been used the child labour to produce the project
outcomes. For that, the board of directors of the company of DeGrandis did not provide the
permission of the supply agreement with the Chinese organization because they have
exceeded the company code of ethics.
Project performance scorecard
According to the slides 6, 7, it has been discussed that the attributes of this project are
stakeholders, budget, time, quality. In the case of stakeholders, the project has scored 3 out of
10, because in this project, the Chinese organization plays as a stakeholder because this
organization is responsible for manufacturing as well as supplying products. But in this
project, this organization has used the child labour for fulfilling the success and according to
the ILO standards the child labour is strictly prohibited in the industrial working field.
In the case of budget, the project has scored 4 out of 10, because the project has
exceeded the allocated budget. In the case of time frame, the project has scored 8 out of 10,
because this project has completed within the allocated time frame. In the case of quality, the
project has scored 9 out of 10, because the company has succeed to launch a new collection

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of shoes which is appreciated by a large number of customers and the company has gained
the revenue of over $5 million by increasing the sales.
Budget-Time graphical analysis
According to the slide 8, from the budget time graphical analysis, it has been stated
that the project has been exceeded the estimated budget. Because as per the budget axis, the
saturated position is 2.5. But it has been shown from the budget axis, the project has crossed
the saturated point and it goes to the point of 2.8. But from the time axis analysis, the
allocated time in the graphical design was 3 and the project has completed within the
timeframe.
Conclusion
In the conclusion part, according to the slide 9, it has been stated that the company has
been succeed in the field of their new products. For this project, the project team has
decided to make a supply agreement with the Chinese organization for manufacturing as
well as supplying. But this organization has been used child labour and for that the
directors of DeGrandis did not provide permission for the agreement.
Project B
Introduction
According to the slide 11, the major focus of this project is to make a tie up with
Australian Olympic Committee. The company of DeGrandis wants to develop a partnership
with the Australian Olympic Committee. In that case, the project has been completed within
the budget but the project has exceeded the allocated time frame. By meeting the all the
stakeholder’s requirements, the sales of the project has been increased by over $3 million. In
that case, a member of senior executive team of DeGrandis has paid an incentive to develop

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the partnership with the AOC. This action is strictly prohibited by the code of conducts and
for that the company’s reputation has been decreased and it makes a public scandal.
Strategic goals
According to the slide 12, the strategic goals are given as below:
 The DeGrandis Company wants to develop a tie up to Australian Olympic Committee
to supply the sporting equipment.
 The project has exceeds the time frame but met another requirement.
 The project has executed successfully and the sales of this company has been
increased over $3 million.
Ethical Standards
According to the slide 13, it has been stated that the code of ethics which is permitted
by Hargreaves Services Board of directors, is not to receive any kind of bribes for promoting
business purposes. But in that case, the DeGrandis Company has been provided the bribes to
AOC for developing the partnership.
Project performance scorecard
According to the slide 14, 15, the attributes of the project are stakeholders, budget,
time frame and quality. In the case of stakeholder, the project has scored 2 out of 10, because
one member of the senior executive team has been paid a high range of incentive to the AOC
which is not ethically correct, because it exceeds the code of ethics.
In the case of budget, the project has scored 8 out of 10, because the project has been
completed within the estimated budget. In the case of timeframe, the project has scored 4 out
of 10, because the project has exceeded the allocated timeframe. At the last, the quality has
scored 9 out of 10, because the project has succeed in the case of their outcomes.

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Budget-Time graphical analysis
According to the slide 16, from the budget time graphical analysis it has been stated
that the project has been exceeded the allocated timeframe. Because, in the graphical design it
has been seen that the saturated point was 3 as per the timeframe axis. But the project goes to
the point of 3.5 which is the sign for exceeding the allocated timeframe. According to this
graphical design, the project has completed with the budget line that means 2.3. That means
the project has met the budget saturated line.
Conclusion
According to the slide 17, in the conclusion part, it has been stated that the company
of DeGrandis has been succeed in the case of their business outcomes. The project of this
company has been exceeds the allocated timeframe but has been completed within the budget
and other requirements. But the company has provided a large amount of bribes to the AOC
to achieve success which is strictly prohibited by the code of conduct.
Project C
Introduction
According to the slide 19, the major focus of the DeGrandis Company is to introduce
the products of Ladybird into its own company. The overall project has been executed within
the budget as well as time frame. Although having met with all the requirements but the
project has been completed with low quality products. Because the product quality of
Ladybird did not follow the standard product quality line. Due to this reason, the customer
satisfaction did not reach the saturated point and for that the sales of this company has been
decreased by which the reputation of this company has affected.

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Strategic goals
According to the slide 20, the DeGrandis Company wants to introduce the products of
Ladybird for sporting goods to develop the business strategy. The company has been
completed the project within the budget as well as the time frame. But the product of the
Ladybird is too poor as per to the actual product line. For this reason, the DeGrandis
Company has decreased the sales performance which tends to increase the customer
dissatisfaction and also for this the reputation of this company has suffered.
Ethical Standards
According to the slide 21, it has stated on the ethical standards as per this case project.
Usually, the company should maintain the minimum standard quality of the products so that
it satisfies the customers and increases the sales as well as the reputation and also business
strategy. In this case project, the Ladybird did not maintain the minimum standard quality of
products and that’s why for this, the DeGrandis company has been affected with the
decreasing the amount the sales as well as the business strategy.
Project performance scorecard
According to the slide 22, 23, the stakeholders has scored 5 out of 10, because the customers
as the stakeholders did not satisfied with the quality of product of Ladybird. According to
budget, the project has been executed within the estimated budget and for that, it has scored
8. The Project has been completed within the allocated time frame and for that the timeframe
has scored 8. The product quality is so poor and thus it dissatisfy the customers and for that
the sales of the company has been decreased and for that the quality of this project has scored
2.

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Budget-Time graphical analysis
According to the slide 24, from the graphical representation it has been shown that the
project has met both the budget as well as the time frame. Because as per the graphical
design, the threshold point for budget is 2.5 and for time it is 3. From the graphical analysis,
the project has met the budget point of 2.4 and time point of 2.7 that means the project has
successfully completed as per the budget time analysis.
Conclusion
According to the slide 25, the company wants to make a tie up with the company of Ladybird
to introduce the products as sporting goods. The project has been completed within the
budget as well as the timeframe. But this project did not achieve he satisfaction of the
customers because it did not reach the minimum range of product quality. For that, the sales
of the company has been decreased which has affected in the reputation of the company.

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