Project Management Report: Local Arts Festival, POPP5013

This report details a project plan for a Local Arts Festival organized by the Culture and Leisure Committee of Metropolis, focusing on promoting environmental sustainability. The plan includes an executive summary, introduction, and thorough discussion encompassing project context, rationale, PESTEL analysis, work breakdown structure, Gantt chart, risk analysis and management, RACI matrix, and stakeholder management strategy. The festival, themed "Clean and Green: An Ecofriendly Movement," aims to raise awareness about environmental issues through cultural events, celebrity visits, and debates. The project employs project management techniques to identify social, political, and economic significance, with a strong emphasis on risk assessment and stakeholder involvement. The initial budget is set at 50,000 Euros, allocated for event management, stakeholder payments, health and safety, and risk management. The report concludes with a bibliography and appendices, providing a comprehensive overview of the project's planning and execution.

Running Head: PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Project Plan for Local Arts Festival
Name of the Student
Name of the Organization
Author Note

1PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Executive Summary
The purpose of this report is to develop a project management plan for Local Arts Festival
organized by Culture and Leisure Committee of the Metropolis state department to promote
environmental sustainability. The increased rates of pollution around the globe is a rising
concern, which can be controlled up to a large extent by promoting eco-friendly lifestyle that will
substantially reduce the effects of pollution occurring worldwide. The project management
frameworks are discussed in details to provide an in-depth analysis of required personnel and
organizations, risk management and mitigation as well as promoting the event digitally. This arts
festival will be occurring in different parts of the state over a period of one month, with
sustainability and a cleaner and greener lifestyle as theme for the entire event.

2PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Discussion..................................................................................................................................3
2.1 Project Context......................................................................................................................3
2.2 Rationale for Proposed Plan and Choice of Methods............................................................4
2.3 PESTEL Analysis of Local Arts Festival..............................................................................5
2.4 Work Breakdown Structure...................................................................................................7
2.5 Gantt Chart.............................................................................................................................8
2.6 Risk Analysis and Management............................................................................................9
2.7 RACI Matrix........................................................................................................................12
2.8 Stakeholder Management Strategy......................................................................................15
3.0 Conclusion...............................................................................................................................16
4.0 Bibliography............................................................................................................................18
5.0 Appendix 1...............................................................................................................................18
6.0 Appendix 2...............................................................................................................................19
7.0 Appendix 3...............................................................................................................................20
8.0 Appendix 4...............................................................................................................................21
9.0 Appendix 5...............................................................................................................................22
10.0 Appendix 6.............................................................................................................................23

3PROJECT PLAN FOR LOCAL ARTS FESTIVAL
1.0 Introduction
Global rise in pollution has become one of the major concerns for governmental
authorities. Active steps are being taken by establishments to develop awareness amongst the
masses about the importance of environmental sustainability (Barzman et al., 2015). Chief
Executive of Metropolis City council has planned on organizing an arts festival in city next year
during summer to create awareness about the importance of protecting the greenery as well as
caring about natural habitat (Wren, 2015). Purpose of the project plan is to develop a
management method for the Culture and Leisure Committee involved with the process. Festivals
theme is planned to be “Clean and Green: An Ecofriendly Movement”, where roles of individual
stakeholders and analysis will be carried out to complete the entire process without any error.
Risk management strategies including promotion of the event will be planned within the
provided budget. Time-frame is estimated to be from May to September with cultural events,
celebrity visits and debate on innovative approaches for sustainable and ecofriendly life with
charity events for the underprivileged. Metropolis City Council plans on devising a strategy to
conduct the entire event in an ecofriendly approach with emphasis on controlling pollution and
minimum damage to the place where this event will be organized.
2.0 Discussion
2.1 Project Context
The project is planned by the Metropolis City Council in order to understand the
adversities faced by human beings due to increase in pollution. Government agencies plan on
developing an understanding of the prevalent situation with the help of art (Browning, 2014).
The proposed activities include musical performances, plays and enactments, discussion on

4PROJECT PLAN FOR LOCAL ARTS FESTIVAL
effects of pollution and environmental sustainability as well as social events around the city like
cleaning clogged drainage systems, promoting eco-friendly lifestyles and many more.
Both internal and external factors influencing the environment, in which the project is
being conducted also influence the events of a project. Internal factors include participation of
stakeholders, cost involved in the process, whereas external factors range from environmental
changes to availability of raw materials required (Duran, Hamarat and Özkul, 2014). The city
council plans on generating revenue of the festival by involving large business houses to sponsor
for the project and media houses to promote the event on an international level. This in turn will
help the state to garner attention in public eye, which is of utmost importance for success of the
project. “Clean and Green: An Ecofriendly Movement” is theme for the festival, which will have
events related to conservation of environmental resources (Zhang and Fan, 2014). The challenges
associated with successful completion of this entire process lies with appropriate use of
resources, division of teams into segments for effective management. However, the most
important factor is assessing the risks prevalent with such events and devise a strategy based on
mitigation of such hazards. Initial budget for the project is 50,000 Euros, which will be
segregated into management of events, payment to associated stakeholders, management of
health and safety, and assessment of risks and challenges associated with the project (Finkel,
2010). There will be promotional events across the city to generate mass awareness related to
conservation of natural resources and environmental sustainability.
2.2 Rationale for Proposed Plan and Choice of Methods
Culture and Leisure committee of a state is given the responsibility of conducting
analysis on issues related to society’s cultural norms and art forms. Art defines the prevalent
social, economic or political events in a region, and with the rise in global pollution and emission

5PROJECT PLAN FOR LOCAL ARTS FESTIVAL
of harmful gases effecting places all around, the responsibility to generate a collective
consciousness amongst the masses has become necessary (Gupta et al., 2016). This will help to
create the idea of sustainable lifestyle with visual and pictorial representation of various art
forms. Green and ecofriendly lifestyle is not only advantageous for a better standard of life but
also conservation of natural resources, which are depleting at a rapid rate. Rapid industrialization
with increased carbon emission from personal vehicles has considerably increased the pollution
rate in metropolitan cities, causing great deal of harm to the inhabitants of the place, which must
be decreased at any cost.
The theme for the festival is emphasized on environmental sustainability. The proposed
project plan is implemented with application of certain project management techniques in order
to identify the social, political and economic significance of the festival (Lee and Kwak, 2012).
The required components ranging from active participation of stakeholders, to key roles and
responsibilities of organizations involved with the project is divided for easier completion of the
entire venture. Festivals success depends on assessing the potential risks and challenges
associated, for which risk analysis and management strategies are necessary. Involvement of
stakeholders and active participation from media houses to promote for the event function as the
building block of the entire event (Leopkey and Parent, 2009). The main focus for this entire
event is going to be alternative ways of sustainable lifestyle, which is economically feasible and
causes less pollution to the environment. The only possible way to reduce rise in temperature and
environmental sustainability is through protection of natural resources.
2.3 PESTEL Analysis of Local Arts Festival
The six paradigms associated with PESTEL analysis are Political, Economic, Social,
Technological, Environmental and Legal Factors. The success of a venture is dependent on

6PROJECT PLAN FOR LOCAL ARTS FESTIVAL
planning and execution of plans. Local Arts Festival is associated with generating awareness
amongst the mass about the adversities, which human beings will have to face if environmental
sustainability is not adopted across the globe.
Political Aspect: The active participation of governmental organizations with a venture,
which provides economic related to a certain form of industry. The direct influence of a
government in any venture which includes making of policies ranging from internal, external and
foreign policies (Leyva et al., 2018). The Local Arts Festival is promoted by the Chief Executive
of the Metropolis City Council for creating models which benefit environmental sustainability
that will help the government in regulating pollution as well as protect natural resources.
Economic Aspect: The factors, which help to determine the performance of a regions
economic development constitute the economic factors. The factors include growth, rates of
exchange, rate of interest, and rate of unemployment along with other factors. The Local Arts
Festival will not only help the governmental cause to increase sustainability but also generate
economic growth in the region, where small and medium business ventures involved with the
festival will have provisions to boost their sales during the time of festival (Manthiou et al.,
2014). This will help to develop a consumer base for small businesses through events where
products will be available at a discounted price.
Social Aspect: The inclusion of environmental and local factors, which encompass the
geographical characteristics of a region as well as regional traditions of people from the given
location. The Local Arts Festival organized by the Culture and Leisure Committee has a huge
social impact, which helps to promote a greener lifestyle. Use of biodegradable substances
instead of plastic, travelling on public transport instead of personal vehicle will be some basic
areas covered through plays and enactments (Mohammad et al., 2015). Active participation from

7PROJECT PLAN FOR LOCAL ARTS FESTIVAL
different age groups, with more emphasis on the younger generation who will be responsible to
shape the future of a nation is expected to be in large numbers.
Technological Aspect: The technological sphere is a vast domain, where latest ventures
undertaken have an active role of digitized mechanisms to connect with like-minded people and
businesses to have a successful venture. The promotions and marketing carried out by the
government for achieving success of the entire venture is directly related to digital marketing and
promotions (Muriana and Vizzini, 2017). The selling of tickets for different events organized by
the committee is sold through online digital platforms, which has helped to garner a lot of
attention in the online community.
Environmental Aspect: The awareness campaign focused on conservation and
environmental sustainable policies have been important with the rise in scarcity of availability of
raw materials. The festival’s primary focus is on promoting environmental sustainability through
organization of events across the city, basic theme for which will encompass on conserving and
protecting natural resources due to heavy impact of pollution on our natural habitat, climatic
condition as well as agricultural products and crop farming (Mok, Shen and Yang, 2015). The
factors affecting climatic change is due to the rapid increase of carbon emission from vehicles,
which pose a threat to temperature and climatic conditions of a place.
Legal Aspect: The legal aspects related to an event of such massive scale include
permission for set-up of tents and stages in designated places, however the art festival is being
conducted by the culture and leisure committee of the metropolis state department, where
governmental permits and allowances will be easier to procure (Siami-Irdemoosa, Dindarloo and
Sharifzadeh, 2015). Legal factors mostly include political aspects with a detailed description of
necessary laws in place required to conduct the process in an ethical as well as legal boundary.

8PROJECT PLAN FOR LOCAL ARTS FESTIVAL
2.4 Work Breakdown Structure
The Work Breakdown Structure of Local Arts Festival helps to analyze the components
present in the deliverables of a report and the timely completion of each assigned task. Culture
and Leisure Committee planned on devising an arts festival to increase awareness amongst the
masses regarding the adversities of pollution and subsequent effects of a sustainable lifestyle to
promote a cleaner and greener city (Ngai, Tao and Moon, 2015). The work breakdown structure
for the festival is divided into four phases for timely completion of each assigned work to the
respective personnel (Wong and Zhou, 2015). The initial phase of the project includes different
stages starting from arranging meeting with stakeholders, documentation for governmental
permits and others. The development phase of the arts project involves live visit to locations
where the events are going to be conducted, managing media personnel to advertise for the event
as well as meeting with different technicians to arrange prerequisites like setting up of stage,
lighting to make the event a success. The implementation phase is involved with timely
completion of task as well as budgeting to seamlessly conduct the entire project without any
errors. The final phase is listing and final checking of the deliverables and produce an organized
report for the respective organization.
2.5 Gantt Chart
The Gantt chart of a project is conducted to help a respective project stakeholder a
timeframe to arrange the required materials and contact necessary personnel within the specified
period of time. Gantt chart helps to identify the stakeholders and assign number of days required
to gather and conduct a task. For example, the initial planning for the local arts festival is
provided with a timeframe of thirty four days (Oda et al., 2016). The sub-tasks, which are
organized like planning a meeting with stakeholders, will require seven days because of

9PROJECT PLAN FOR LOCAL ARTS FESTIVAL
availability of each personnel involved. The next stage is involved in arranging meeting with
sponsors, which will require six days. Sponsors are from different organizations, who are located
in specific places, so the necessary personnel’s timing as well as timing of the government
officials are analyzed to provide the timeframe (Ong, Wang and Zainon, 2016). The development
phase on the other hand will be requiring fifty two days for successfully completing each
assigned subtask in the phase. This will include locating the grounds for the event, contacting the
media houses as well as security services will require five and six days respectively. The last two
phases include implementation phase and final phase, which will require forty days to complete.
2.6 Risk Analysis and Management
The Local Arts Festival is going to be a large event spanning across different locations in
city with different types of events. The Chief Executive of Metropolis City Council is planning
on conducting the entire event without any risk factor. However, events occurring of such
massive magnitude is often associated with different types of risks. The risks associated are
financial risks, damage occurring in properties leased for event, injury to people attending the
event and damage of equipment’s (Qazi et al., 2016). The most important part of conducting a
risk analysis is identifying the key issues prone to blunders if not addressed properly. Feasibility
study should be done in a proper way to identify key areas.
Risk Number Risk Event Severity Probability Risk Mitigation
1 Timeframe
for
organized
event
(either in
High Medium Timely scheduled
meetings.

10PROJECT PLAN FOR LOCAL ARTS FESTIVAL
months,
weeks or
years).
2 Setting the
date of
events in
such a way
that other
events dates
do not
coincide
with one
another,
which
might pose
a threat to
the success
of entire
event.
High Medium Organizing sponsors and
event managers to
discuss the event details.
3 The budget
analysis to
Medium High Consulting with Finance
Expert

11PROJECT PLAN FOR LOCAL ARTS FESTIVAL
check
whether the
entire
project can
be
completed
within the
provided
budget or
more
investment
from
stakeholders
is required.
4 Availability
of work
force, raw
materials
and
provided
facilities in
the events
Medium Low Contact supervisor for
timely report.

12PROJECT PLAN FOR LOCAL ARTS FESTIVAL
location.
5 Support
from
Metropolis
City
Council
government
members of
Culture and
Leisure
Committee.
High Low Active participation
from concerned
government experts.
6 There are certain
safety hazards,
ranging from
emergency medical
facilities as well as
fire safety hazards
Medium High Monitoring roles of
doctors, quality
supervisors and fire
safety experts.
Table 1: Risk Assessment and Mitigation
(Source: Created by Author)
The identified hazards are common occurrence related to identification of risks
associated with any event. Sanitation is an important factor for open events, which should be

13PROJECT PLAN FOR LOCAL ARTS FESTIVAL
addressed in a proper way, where provisions should be made to keep eco-friendly biodegradable
sanitation procedures. The other factors include step by step analysis of risk identification related
to human safety in arts events, safety of attendees in the event and well-being of event organizers
should also be analyzed. Health and safety risk management include choosing of locations,
which are not uneven or has dents which might cause people to fall on ground. Obstructions
should be kept at minimum at open places. Foods and beverages provided should be quality
tested and the best quality health and hygiene standards should be maintained (Ramanathan,
Bentley and Pang, 2014). There should be a provision for announcements, so that spectators
coming to the event do not get misguided or fall behind the team. Injuries and accidents are
frequent incidents in such large gathering of people, which should be looked after by the
organizing committee for identifying pertinent issues and respective strategies in place for
mitigating relevant risks.
The identified risks if mitigated with a risk management plan helps to conduct an event
seamlessly. The management of pertinent risks can be done successfully once the risks are
identified. Weather is an important parameter in open events, therefore the location of events and
choice of materials used to build the tents should be of best quality. The emergency medical
facility provided to the art festival visitors will help in creating a positive mindset for the people.
The risk mitigation strategies should include event planners, media personnel, the technicians
and lighting crews as well as security staffs appointed. There are risks of unwanted intruders
causing problem in easy completion of the event without any errors (Remidez and Jones, 2012).
The fire safety personnel should be prepared to nullify sudden fire outrage occurring in the venue
grounds. Government officials need to keep check of the safety issues ranging from use of
materials and online assistance should also be provided with an available helpline numbers

14PROJECT PLAN FOR LOCAL ARTS FESTIVAL
displayed in digital boards for immediate assistance from the committee members present within
the venue ground. Preparations for risk mitigation are strategies, which can go wrong in different
ways during execution of plans. The response mechanism should be interactive and
responsibilities assigned should be divided amongst different teams to address a grievance at any
given point in time.
Local Arts Festival will have medical personnel, security personnel and fire issues
mitigation to complete the event without any heavy loss of resources and budget. The entire risk
mitigation strategy should be planned in different phases related to identification of risk,
evaluation of probable threat, prevention of pertinent risk and having an active planning
response. Identification of risks related to outdoor events, where probable risks include both
weather and landmarks (Robinson, 2015). The location should be chosen in a way, which is
easily accessible from different regions of the state through roadways and railways. Most of the
events should be organized during daytime because the visitors coming will be from different
parts of the state and night availability of transportation facilities is not equal for all regions
across the state. Therefore a successful risk mitigation strategy will help to counter probable
risks ranging from health and safety issues to fore safety issues and security of visitors are
important paradigms necessary to be mitigated. Successful analysis of probable risks gives a
brief scenario for associated risk, which can be reduced with an effective risk management
strategy.

15PROJECT PLAN FOR LOCAL ARTS FESTIVAL
2.7 RACI Matrix
Activities Responsibility Accountability Consulted Informed
Meeting with
Stakeholders
Project Manager Business Analyst Government
Executive
Meeting with
Sponsors
Business Analyst Project Manager Supervisor
Initial
Documentation
Business Analyst Project Manager Government
Executive
Supervisor
Selection of
grounds for the
event
Government
Executive
Quality Manager Project Supervisor
Risk Assessment
Documentation
Project Supervisor Quality Manager Supervisor Project Manager
Allocation of
Budget
Finance Expert Project Manager Government
Executive
Meeting with
Event Managers
Project Manager Business
Relations Expert
Visiting Ground
location
Government
Executive
Supervisors Project Manager
Listing of Events Business Analyst Business
Relations Expert
Government
Executive
Contacting with Social Media Business Analyst Project

16PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Media Personnel Analyst Supervisor
Set-up of Boards
and Placards
around city
Technician Project Supervisor Project Manager
Set-up of safety
equipment’s
Project Supervisor Security
Supervisor
Fire-Safety
Experts
Business
Relations Expert
Contacting
Security Services
Project Supervisor Security
Personnel
Supervisor Project Manager
Contacting
hospitals for
medical
emergency
Project
Supervisor
Doctors Government
Executive
Set-up of tents Workers Project Supervisor Quality Manager Project Manager
Lighting Set-up Technicians Supervisor Quality Manager
Designing the
Ground
Workers Project Supervisor Government
Executive
Securing Ground
location
Security
Supervisor
Security
Personnel
Project Manager Government
Executive
Allocation of
Dates
Project Manager Business Analyst Government
Executive
Quality testing of Quality Manager Supervisor Project Manager Project

17PROJECT PLAN FOR LOCAL ARTS FESTIVAL
products to be
sold in the event
Supervisor
Set-up of
Advertisement
Boards
Workers Project Supervisor Social Media
Analyst
Finalizing events Business Analyst Project Manager Government
Executive
Payments done Finance Expert Project Manager Government
Executive
Final check-up of
safety
mechanisms
Quality Manager Project Manager Security
Supervisor
Finalizing Guest
List
Supervisor Business
Relations Expert
Project Manager
Selling of Tickets Social Media
Analyst
Business Analyst Project Manager
Campaigning of
environmental
sustainability
Social Media
Analyst
Project Supervisor Government
Executive
Table 2: RACI Matrix
(Source: Created by Author)

18PROJECT PLAN FOR LOCAL ARTS FESTIVAL
2.8 Stakeholder Management Strategy
Involvement of associated stakeholders are important for completing an event of such
large scale successfully. The main focus of the entire event is environmental sustainability. The
organizers of the event is Culture and Leisure committee of Metropolis City Department. The
procedure to engage necessary stakeholders involve accurate research methodologies adopted as
well as successive cost-benefit analysis to interest the involved stakeholders. Primary theme for
event being environmental sustainability, the associated stakeholders should also share the same
vision as the organizing committee members (Sammut-bonnici and Galea, 2015). Conflicts
arising out of diverse interests, collaboration with entrepreneur interested in providing eco-
friendly solutions. Stakeholders participating in the event range from sponsors funding the
project, social groups interested in the cause, involvement of governmental organizations with
the associated stakeholders, and caretakers, who look after the venue where the events are going
to be organized. Organizations sharing similar interests are necessary because this is a
collaborative approach (Sequeira and Lopes, 2015). The involved personnel, community groups
and organizations need to share a common vision for the social cause and collectively take
responsibility of the entire event. Stakeholders involved in the process should share a common
ground of interests for this social cause. The stakeholder matrix is attached below in Appendix 6.
Active engagements of stakeholders in communicating with one another will decrease
conflicts of interest between parties. Government agencies should arrange timely gatherings to
look after the quality of products being sold as well as the safety of shop-owners, retailers giving
stalls (Shabanova et al., 2015). The key points and adversities experienced while working with a
group of stakeholders is that everyone has different requirements and objectives associated with
the project in hand. Some agencies want to utilize the opportunity to increase their consumer

19PROJECT PLAN FOR LOCAL ARTS FESTIVAL
base, some stakeholders want to introduce some products related to the theme. However, in order
to manage the expectations of every individual stakeholder is not possible but with discussion
and proactive mechanisms to come on common grounds is of utmost importance. The use of
stakeholders for ecological sustainable campaign is easier due to the rise in interest of
organizations to provide sustainable alternatives. This rising trend of using greener and cleaner
mechanisms to decrease pollution has piqued the interest of organizations and activists, who in
turn provide adequate funding for success of the venture. Organizing meetings on a timely basis,
meeting with material providers, and discussion on quality of services ranging from food,
beverages and playable games to distress redressing mechanisms are necessary attributes to a
project work of such large magnitude.
3.0 Conclusion
The report concludes that there are different spheres, which are necessary to be a part of
the project plan to conduct a venture seamlessly. There are different project management
methodologies that are applied to a given scenario to analyze the roles, risks, tasks and
responsibilities of an individual associated with a project. Rise in environmental pollution across
the globe is a matter of serious concern for people living on this planet. The effects of pollution
is evident in every sphere of life ranging from unclean drinking water to polluted air.
Environmental sustainability is necessary for thriving on this planet and to promote use of
sustainable products, which are environment friendly. The initiative taken by the Culture and
Leisure Committee of the Metropolis City Department to promote ecofriendly lifestyle is a giant
step towards sustainable lifestyle. The entire project is funded by the state department with an
initial budget of fifty thousand euros. This include gathering of media personnel for event
promotion, organizing stakeholders and many more. The PESTEL analysis of the project

20PROJECT PLAN FOR LOCAL ARTS FESTIVAL
provided the political, economic and other domains. Organizing such events often have risk
factors associated with it, however the risk management and mitigation strategies covering issues
ranging from immediate medical assistance, fire safety procedures and security personnel were
the most important factors considered while the analysis was being carried. Stakeholder
management is an important part for such large-scale projects, the amount of cost involved for
the event is not only funded by the government but also sponsors associated with the project in
promoting the event in social media, digital platforms as well as posters and placards designed to
capture public attention for the event. Sustainability is of prime importance nowadays due to rise
in pollution across the globe. Awareness campaigns are necessary to increase eco-friendly
lifestyle.

21PROJECT PLAN FOR LOCAL ARTS FESTIVAL
4.0 Bibliography
Barzman, M., Bàrberi, P., Birch, A.N.E., Boonekamp, P., Dachbrodt-Saaydeh, S., Graf, B.,
Hommel, B., Jensen, J.E., Kiss, J., Kudsk, P. and Lamichhane, J.R., 2015. Eight principles of
integrated pest management. Agronomy for sustainable development, 35(4), pp.1199-1215.
Browning, T.R., 2014. Managing complex project process models with a process architecture
framework. International Journal of Project Management, 32(2), pp.229-241.
Duran, E., Hamarat, B. and Özkul, E., 2014. A sustainable festival management model: the case
of International Troia festival. International Journal of Culture, Tourism and Hospitality
Research, 8(2), pp.173-193.
Finkel, R., 2010. Re-imaging arts festivals through a corporate lens: a case study of business
sponsorship at the Henley Festival. Managing Leisure, 15(4), pp.237-250.
Getz, D., Andersson, T. and Larson, M., 2006. Festival stakeholder roles: Concepts and case
studies. Event Management, 10(2-3), pp.103-122.
Gupta, S., Dumas, M., McGuffin, M.J. and Kapler, T., 2016, April. MovementSlicer: Better
Gantt charts for visualizing behaviors and meetings in movement data. In 2016 IEEE Pacific
Visualization Symposium (PacificVis) (pp. 168-175). IEEE.
Ho, Joseph Kim-Keung. "Formulation of a systemic PEST analysis for strategic analysis."
European academic research 2, no. 5 (2014): 6478-6492.
Lee, G. and Kwak, Y.H., 2012. An open government maturity model for social media-based
public engagement. Government information quarterly, 29(4), pp.492-503.

22PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Leopkey, B. and Parent, M.M., 2009. Risk management issues in large-scale sporting events: A
stakeholder perspective. European Sport Management Quarterly, 9(2), pp.187-208.
LEYVA, M., HECHAVARRIA, J., BATISTA, N., ALARCON, J.A. and GOMEZ, O., 2018. A
framework for PEST analysis based on fuzzy decision maps. Revista ESPACIOS, 39(16).
Manthiou, A., Lee, S., Tang, L. and Chiang, L., 2014. The experience economy approach to
festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1),
pp.22-35.
Mohammad, I., van den Broek, H., Chow, C. and Ahmed, D., Oracle International Corp, 2015.
Multiple element selections in Gantt charts. U.S. Patent 8,952,966.
Mok, K.Y., Shen, G.Q. and Yang, J., 2015. Stakeholder management studies in mega
construction projects: A review and future directions. International Journal of Project
Management, 33(2), pp.446-457.
Muriana, C. and Vizzini, G., 2017. Project risk management: A deterministic quantitative
technique for assessment and mitigation. International Journal of Project Management, 35(3),
pp.320-340.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and
conceptual frameworks. International journal of information management, 35(1), pp.33-44.
Oda, H., Miyauchi, A., Ito, Y., Yoshioka, K., Nakayama, A., Sasai, H., Masuoka, H., Yabuta, T.,
Fukushima, M., Higashiyama, T. and Kihara, M., 2016. Incidences of unfavorable events in the
management of low-risk papillary microcarcinoma of the thyroid by active surveillance versus
immediate surgery. Thyroid, 26(1), pp.150-155.

23PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Ong, H.Y., Wang, C. and Zainon, N., 2016. Integrated earned value Gantt chart (EV-Gantt) tool
for project portfolio planning and monitoring optimization. Engineering Management Journal,
28(1), pp.39-53.
Qazi, A., Quigley, J., Dickson, A. and Kirytopoulos, K., 2016. Project Complexity and Risk
Management (ProCRiM): Towards modelling project complexity driven risk paths in
construction projects. International Journal of Project Management, 34(7), pp.1183-1198.
Ramanathan, U., Bentley, Y. and Pang, G., 2014. The role of collaboration in the UK green
supply chains: an exploratory study of the perspectives of suppliers, logistics and retailers.
Journal of Cleaner Production, 70, pp.231-241.
Remidez, H. and Jones, N.B., 2012. Developing a model for social media in project management
communications. International Journal of Business and Social Science, 3(3).
Robinson, R., 2015. No Spectators! The art of participation, from Burning Man to boutique
festivals in Britain. The Pop Festival: history, music, media, culture, pp.165-81.
Sammut‐Bonnici, T. and Galea, D., 2015. PEST analysis. Wiley Encyclopedia of management,
pp.1-1.
Sequeira, S. and Lopes, E., 2015. Simple Method Proposal for Cost Estimation from Work
Breakdown Structure. Procedia Computer Science, 64, pp.537-544.
Shabanova, L.B., Ismagilova, G.N., Salimov, L.N. and Akhmadeev, M.G., 2015. PEST-Analysis
and SWOT-Analysis as the most important tools to strengthen the competitive advantages of
commercial enterprises. Mediterranean Journal of Social Sciences, 6(3), p.705.

24PROJECT PLAN FOR LOCAL ARTS FESTIVAL
Siami-Irdemoosa, E., Dindarloo, S.R. and Sharifzadeh, M., 2015. Work breakdown structure
(WBS) development for underground construction. Automation in Construction, 58, pp.85-94.
Wong, J.K.W. and Zhou, J., 2015. Enhancing environmental sustainability over building life
cycles through green BIM: A review. Automation in Construction, 57, pp.156-165.
Wren, D.A., 2015. Implementing the Gantt chart in Europe and Britain: the contributions of
Wallace Clark. Journal of Management History, 21(3), pp.309-327.
Zhang, Y. and Fan, Z.P., 2014. An optimization method for selecting project risk response
strategies. International Journal of Project Management, 32(3), pp.412-422.

25PROJECT PLAN FOR LOCAL ARTS FESTIVAL
5.0 Appendix 1
Figure 1: PESTEL Analysis

26PROJECT PLAN FOR LOCAL ARTS FESTIVAL
6.0 Appendix 2
Local Arts Project
Initial Planning
Meeting with
Stakeholders
Meeting with
Sponsors
Initial
Documentation
Selection of
grounds for the
event
Risk assessment
Documentation
Allocation of Budget
Meeting with Event
Managers
Development Phase
Visiting Ground
Location
Listing of Events
Contacting with
Media Personnel
Set-up of Boards and
Placards around the
city
Set-up of safety
equipments
Contacting security
services
Contacting
technicians
Contacting hospitals
for instant medical
emergency service
Implementation Phase
Set-up of tents
Set-up of lighting
Designing the
ground
Securing location
with protection
mechanisms
Allocating dates for
events
Quality testing of
products to be sold
in the event
Set-up of placards
and digital
advertisement
across city
Final Phase
Finalising event with
government officials
Payments retrieval
from sponsors
Final visit to the
ground with
stakeholders
Final dates of
respective events
Final check of safety
procedures
Finalising guest list
for events
Selling of tickets for
events
Campaigning on
environmental
sustainability
Figure 2: Work Breakdown Structure

27PROJECT PLAN FOR LOCAL ARTS FESTIVAL
7.0 Appendix 3
Figure 3: Gantt chart

28PROJECT PLAN FOR LOCAL ARTS FESTIVAL
8.0 Appendix 4
Figure 4: Risk Assessment Matrix

29PROJECT PLAN FOR LOCAL ARTS FESTIVAL
9.0 Appendix 5
Figure 5: RACI Matrix

30PROJECT PLAN FOR LOCAL ARTS FESTIVAL
10.0 Appendix 6
Figure 6: Stakeholders Responsibility Matrix