Detailed Project Plan for the Launch of a New Organic Yoghurt, ABC Ltd

This report presents a detailed project plan for the launch of a new organic yoghurt by ABC Limited. The plan encompasses a comprehensive work breakdown structure, a project scope definition, and a meticulously crafted schedule visualized through a Gantt chart. It addresses stakeholder identification, outlines a robust communication matrix, and provides a detailed risk assessment. The project's primary objective is to successfully launch the new organic yoghurt, incorporating effective marketing strategies to raise consumer awareness regarding the product's benefits and the broader advantages of organic food consumption. The plan includes milestones, deliverables, and a timeline spanning various phases, from initial discussions and product development to event planning and execution, culminating in project closure. Furthermore, the report integrates a risk register to proactively address potential challenges and a detailed timeline for each task, ensuring a structured and efficient project execution.

Group X Project Plan Date
1.0 Summary
This report includes detailed project plan for the launching of a new organic yoghurt
for ABC Limited. The project plan includes work breakdown structure, project scope,
schedule with Gantt chart, stakeholder identification, communication matrix and
others.

Group X Project Plan Date
1.1 Background
This particular project is being undertaken for launching a new organic yoghurt as a
part of the marketing strategy adopted by ABC Limited. There are already a large
number of yoghurts of different flavours available in the market and hence, launch of
such a common item will not successful unless suitable marketing campaigns are
conducted for raising awareness among customers regarding the benefits of the new
product. The target of the campaign is also to raise awareness regarding the benefits
of using organic food products are not only healthy but also environment friendly.

Group X Project Plan Date
2.0 Communication Strategy
Each stakeholder and project team member involved in the project should
communicate with each other throughout the course of the project. The preferred
communication medium is face to face communication as team meeting will be held
at the end of each week in the project. In case face to face communication is not
possible, it is recommended to conduct communication through telephone calls or
emails.
2.1 Tools & Techniques
For the project, standard project management tools and techniques will be used to
undertake the project. For scheduling and budget estimation of the project, work
breakdown structure and Gantt chart will be used. For the purpose of data storage and
management, cloud database will be utilised that will be connected to the central
server used by the organisation.
2.2 Reporting Required
Report Tile Due Date Recipients
Project Charter 1. Management Board
Project Plan Project Manager
Project Report Management Board
2.3 Roles & Responsibilities
The roles and responsibilities for the communication process are as follows.
Project Manager – Communication with all team members for duty allocation, change
management, guidance and others.
Finance Manager – Communication with project manager for budget allocation and
funding requirements.
Event Manager – Communication with project manager for event updates and event
team for event management requirements.
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3.0 Deliverables Description
3.1 Scope
The scope of the project including preparation, marketing and launching of a new
organic yoghurt, the recipe of which has been newly developed by the
organisation.
3.2 Deliverables
Stage Deliverable Description
1 Project Charter Rough planning for the project
2 Project Plan Detailed planning for the project
3 Project Report Documentation of the entire project
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Group X Project Plan Date
4.0 Schedule
4.1 Milestones
Receive Management Approval to Proceed
Further with the Project 0 days Mon 13-01-
20
Mon 13-01-
20
Receive Approval from Management to
Conduct the Launch Event 0 days Fri 19-06-20 Fri 19-06-20
Proceed to Preparation of the Event 0 days Thu 30-07-
20
Thu 30-07-
20
Finalise the Overall Event 0 days Wed 19-08-
20
Wed 19-08-
20
Project Closing 0 days Thu 17-09-
20
Thu 17-09-
20
4.2 Deliverables
WBS Task Name
0 Development and Launch of New Product
1 Initial Discussions, Requirement Analysis and Project Approval
1.1 Conduct Team Meeting for Requirement Development, Analysis and
Discussions
1.2 Discuss Launching a New Product as a Part of Business Growth
Strategy for the Company
1.3 Consider Options for New Products for Launch
1.4 Discuss the Chosen New Organic Yoghurt for Launch
1.5 Conduct Detailed Survey on Types and Natures of Yoghurt available in
the Market
1.6 Conduct Customer Survey Regarding their Purchase of Yoghurts
1.7 Prepare Project Proposal for Product Development and Launch
1.8 Develop Marketing Strategy and Pricing Strategy for the New Product
1.9 Submit Proposal to Management for Approval
1.10 Receive Management Approval to Proceed Further with the Project
2 Design, Development and Testing of the New Product
2.1 Conduct Discussion with the Main Product Developers for the
Proposed New Product
2.2 Detailed Study and Use of Various Ingredients for the New Yoghurt
2.3 Prepare Several Types of Organic Yoghurt with Flavours
2.4 Test the Flavours and Tastes of the Yoghurts
2.5 Check the Contents and Nutritional Values of the Yoghurts
2.6 Select Only One Type of Yoghurt
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2.7 Prepare Significant Amount of Yoghurt
2.8 Detailed Quality Testing of the Product
2.9 Finalise the Recipe of the Yoghurt
2.10 Documentation of the Recipe and the Ingredients
2.11 Receive Approval from Management to Launch the Product
2.12 Receive Approval from Management to Conduct the Launch Event
3 Event Project Planning
3.1 Identify Project Scope and Objectives
3.2 Determine Various Project Parameters
3.3 Determine the Budget Needed to Conduct the Event
3.4 Determine Guests to be Invited for the Event
3.5 Develop the Event Management Plan
3.6 Hire Members for Event Management Team
3.7 Invite Guests for the Event
3.8 Proceed to Preparation of the Event
4 Preparation of the Launch Event
4.1 Selection of Venue for Event
4.2 Decoration of Venue for Event
4.3 Install Retail and Snacks Counter
4.4 Install Various Amenities
4.5 Finalise the Overall Event
5 Execution of the Event and Closing of the Project
5.1 Help Guests to Get Seated
5.2 Launch Presentation and Marketing Advertisement
5.3 Offer Yoghurt Samples to Guests
5.4 Gather Feedbacks from the Guests
5.5 Clean the Venue once Event is Over
5.6 Review of the Project
5.7 Finalise All Payments to Team Members
5.8 Project Documentation and Reporting
5.9 Stakeholder Sign Off
5.10 Project Closing
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4.3 Timeline
WBS Task Name Duration Start Finish
0 Development and Launch of New Product 228 days Tue 05-11-19 Thu 17-09-20
1 Initial Discussions, Requirement Analysis and Project Approval 50 days Tue 05-11-19 Mon 13-01-20
1.1 Conduct Team Meeting for Requirement Development, Analysis and
Discussions 2 days Tue 05-11-19 Wed 06-11-19
1.2 Discuss Launching a New Product as a Part of Business Growth
Strategy for the Company 2 days Thu 07-11-19 Fri 08-11-19
1.3 Consider Options for New Products for Launch 2 days Mon 11-11-19 Tue 12-11-19
1.4 Discuss the Chosen New Organic Yoghurt for Launch 2 days Wed 13-11-19 Thu 14-11-19
1.5 Conduct Detailed Survey on Types and Natures of Yoghurt available in
the Market 5 days Fri 15-11-19 Thu 21-11-19
1.6 Conduct Customer Survey Regarding their Purchase of Yoghurts 15 days Fri 22-11-19 Thu 12-12-19
1.7 Prepare Project Proposal for Product Development and Launch 15 days Fri 13-12-19 Thu 02-01-20
1.8 Develop Marketing Strategy and Pricing Strategy for the New Product 5 days Fri 03-01-20 Thu 09-01-20
1.9 Submit Proposal to Management for Approval 2 days Fri 10-01-20 Mon 13-01-20
1.10 Receive Management Approval to Proceed Further with the Project 0 days Mon 13-01-20 Mon 13-01-20
2 Design, Development and Testing of the New Product 114 days Tue 14-01-20 Fri 19-06-20
2.1 Conduct Discussion with the Main Product Developers for the Proposed
New Product 2 days Tue 14-01-20 Wed 15-01-20
2.2 Detailed Study and Use of Various Ingredients for the New Yoghurt 20 days Thu 16-01-20 Wed 12-02-20
2.3 Prepare Several Types of Organic Yoghurt with Flavours 15 days Thu 13-02-20 Wed 04-03-20
2.4 Test the Flavours and Tastes of the Yoghurts 5 days Thu 05-03-20 Wed 11-03-20
2.5 Check the Contents and Nutritional Values of the Yoghurts 10 days Thu 12-03-20 Wed 25-03-20
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2.6 Select Only One Type of Yoghurt 5 days Thu 26-03-20 Wed 01-04-20
2.7 Prepare Significant Amount of Yoghurt 20 days Thu 02-04-20 Wed 29-04-20
2.8 Detailed Quality Testing of the Product 10 days Thu 30-04-20 Wed 13-05-20
2.9 Finalise the Recipe of the Yoghurt 15 days Thu 14-05-20 Wed 03-06-20
2.10 Documentation of the Recipe and the Ingredients 10 days Thu 04-06-20 Wed 17-06-20
2.11 Receive Approval from Management to Launch the Product 2 days Thu 18-06-20 Fri 19-06-20
2.12 Receive Approval from Management to Conduct the Launch Event 0 days Fri 19-06-20 Fri 19-06-20
3 Event Project Planning 29 days Mon 22-06-20 Thu 30-07-20
3.1 Identify Project Scope and Objectives 3 days Mon 22-06-20 Wed 24-06-20
3.2 Determine Various Project Parameters 2 days Thu 25-06-20 Fri 26-06-20
3.3 Determine the Budget Needed to Conduct the Event 4 days Mon 29-06-20 Thu 02-07-20
3.4 Determine Guests to be Invited for the Event 3 days Fri 03-07-20 Tue 07-07-20
3.5 Develop the Event Management Plan 5 days Wed 08-07-20 Tue 14-07-20
3.6 Hire Members for Event Management Team 10 days Wed 15-07-20 Tue 28-07-20
3.7 Invite Guests for the Event 2 days Wed 29-07-20 Thu 30-07-20
3.8 Proceed to Preparation of the Event 0 days Thu 30-07-20 Thu 30-07-20
4 Preparation of the Launch Event 14 days Fri 31-07-20 Wed 19-08-20
4.1 Selection of Venue for Event 2 days Fri 31-07-20 Mon 03-08-20
4.2 Decoration of Venue for Event 10 days Tue 04-08-20 Mon 17-08-20
4.3 Install Retail and Snacks Counter 1 day Tue 18-08-20 Tue 18-08-20
4.4 Install Various Amenities 1 day Wed 19-08-20 Wed 19-08-20
4.5 Finalise the Overall Event 0 days Wed 19-08-20 Wed 19-08-20
5 Execution of the Event and Closing of the Project 21 days Thu 20-08-20 Thu 17-09-20
5.1 Help Guests to Get Seated 0.2 days Thu 20-08-20 Thu 20-08-20
5.2 Launch Presentation and Marketing Advertisement 0.4 days Thu 20-08-20 Thu 20-08-20
5.3 Offer Yoghurt Samples to Guests 0.1 days Thu 20-08-20 Thu 20-08-20
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5.4 Gather Feedbacks from the Guests 0.3 days Thu 20-08-20 Thu 20-08-20
5.5 Clean the Venue once Event is Over 1 day Fri 21-08-20 Fri 21-08-20
5.6 Review of the Project 5 days Mon 24-08-20 Fri 28-08-20
5.7 Finalise All Payments to Team Members 3 days Mon 31-08-20 Wed 02-09-20
5.8 Project Documentation and Reporting 10 days Thu 03-09-20 Wed 16-09-20
5.9 Stakeholder Sign Off 1 day Thu 17-09-20 Thu 17-09-20
5.10 Project Closing 0 days Thu 17-09-20 Thu 17-09-20
The Gantt chart of the project is as follows.
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5.0 Risk Assessment
Risk Register
Risk
ID
Category Description Impact Probability Value1 Risk Response
1 Quality The quality of the product may not be
sufficiently good and the customers may
not like it.
High Low Medium Approve the launch of the product
only after sending the product
through multiple quality tests.
2 Budget Due to various additional expenses, budget
overshoot may occur throughout the course
of the project.
Medium Medium Medium Control expenses during the project
and keep some buffer budget during
project planning.
3 External Guests may not show interest in attending
the event for launch a product that is
common in the market.
High Medium High Conduct detailed marketing before
the launch event, advertising the
benefits of the product.
1 High / Medium / Low
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