BM562 Project Portfolio: Consultancy Project for Regent College

This document is a project portfolio for the BM562 module, detailing the management of a consultancy project for Regent College London. The portfolio includes key elements such as meeting notes, the original client brief, a detailed project plan with updates, a signed partnership agreement, minutes from team, supervisor, and client meetings, and showcase evidence like photos and blog posts. It covers the exploration and agreement of the project brief, expectations, and outcomes, and includes a client reference. The project plan is divided into stages, incorporating the RACE model (Reach, Act, Convert, Engage) for digital marketing. The partnership agreement outlines team responsibilities and communication protocols. Minutes from the initial client meeting highlight key discussion points, including the client's problems, competitors, market position, and reasons for relaunching. The portfolio also includes a competitive analysis using Porter's Five Forces. Desklib provides access to similar past papers and solved assignments to aid students in their studies.

BM562 CW1 Project Portfolio 2020-21
CW1 2020-21
BM562 Project Portfolio
Submitted in part fulfilment of BM562 module projects
Key information
Consultancy group
name
The unknowns group.
Consultancy group
members and student
ID numbers
Client company name
Client contact 1.
.
Supervisor name
Date of submission
Project title
The………take it from the brief…………...
1.

BM518 CW2 Project Portfolio 2019-20
Submission Components
To achieve a pass this portfolio must contain all the following elements:
1. The Project Portfolio GROUP/INDIVIDUAL (80% Group Portfolio
and 20% Client Reference)
This project effectively encompasses the reporting of the management of the
whole project. You are asked to compile a portfolio of evidence to show how
you ran the project from inception to completion. This is highly prescribed in
terms of the tasks you need to accomplish and the evidence you need to
provide.
Submitted in part fulfilment of BM562 module projects
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Meeting notes signed by client
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
6 Minutes of all supervisor meetings At least 3 sets of
supervisor meeting
minutes
7 Minutes of all client meetings change
8 Showcase evidence Photos, blog, video etc
9 Exploration and agreement of brief, expectations and
outcomes of the project following first meeting with
client
Template is in this
document
10 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this submission)
Template is in this document
11 Group log of portfolio contributions Template is in this document
12 Any further Appendices which add value to the portfolio

BM562 CW1 Project Portfolio 2019-20
1. Each task must be completed. Make minor changes in sentence structure
2. The overall portfolio will be marked according to the assessment criteria
grid.
3. The overall Portfolio will be assessed at 80% of the coursework 1 mark.
4 The Client Reference will carry 20% of the mark for coursework 1. Clients
will be encouraged to provide individual feedback
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Submitted in part fulfilment of BM562 module projects
Client Project Brief
Regent College London is a leading education institution engaged in serving industry
related higher education in order to contribute effective understanding and knowledge of
determined subject matter. For instance, it operates with strong and wide industrial
network which allows the respective educational institute in contributing effective
knowledge and understanding to their students.

BM562 CW1 Project Portfolio 2019-20
Exploration and agreement of the brief from 1st meeting with client
Paraphrase some of it whenever possible
What is the problem(s) or issue that the client needs to address?
 Changing in the medium of education due to arise of pandemic of COVID-19. For
instance, students or individual learners have preference of learning through online
medium of learning which could prevent accomplishment of goals behind the
determined programme.
Why is s/he focusing on this problem?
 This problem has affected directly upon the determined programme or initiative taken
into consideration by the client.
Further background information about the company/competitors/customers etc,
relevant to the problem
With twenty years of experience the regent college has a very well-known brand name
between the community especially in the industrial higher education which facilitates the client
in maintaining a good reputation and brand name among their competitors.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
The key outcome for the Client is to increase the new brand awareness which will facilitate
them in attracting maximum number of students towards their organised programme in order
to ensure effective completion of the same.
Concerns/limitations raised by the client (e.g. costs, client availability)
For the Client it is important that this campaign meet the desired goals and objectives of
ensuring upright growth and development of students and learners engaged in the same. In
order to be precise, it includes initiating additional efforts towards enhancement of brand
awareness with consideration of most suitable medium of communication.
Concerns raised by the consulting team
The Budget and the Limited Time will be a matter of concern for the consultancy team.
What actions were agreed and what are the deadlines for these?
To prepare a full report for the project in order to consider most appropriate strategies and
practices for promoting the determined programme with search engine optimisation and social
media as suitable marketing mediums.
Next client meeting date (or schedule of dates).
The next meeting will be at 18 September 2021 which will encompass further discussions and
meetings.
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2019-20
Project plan
the plan for this project has been divided in two stages:
1. First stage has included the following actions, which has been carried out by
the team members as explained below:
Date Name Action
2nd of
March
2020
abc To write down the problem statement and
register the team meetings.
2nd of
March
2020
xyz To prepare the target market and the Client`s
terms and concerns, for the campaign and to
analyse the (London Brooks College) as a
competitor.
2nd of
March
2020
pqr To prepare the campaign objectives and to
analyse David Games College as a
competitor.
2nd of
March
2020
lmn Will Design the campaign poster and the
campaign massage and prepare market
search about (Harrow independent school)
as a competitor.
2nd of
March
2020
hjk Will find the off-line and the on-line channels
for the marketing plan, based on RACE
model ,and to do market search about
(Ealing Independent college) as a
competitor.
2nd of
March
2020
loi To write down the action plan and the
membership agreement for the portfolio.
The second part from the project plan has been dated by the and has included:

RACE Model
 Reach: The initial stage under this framework is considered as reach which
includes attracting maximum possible target audience. For instance, the client
will plan for most efficient strategies to be taken into consideration in order to
attract maximum participation of students or learners in their educational
institution.
 Act: This particular stage is aimed at generating leads through reaching to
their potential participants in order to maximise participation in the determined
programme. In addition to that, search engine optimisation and social media
are taken into consideration as suitable platforms for promotion of the
organised programme.
 Convert: This stage incurs encouraging students or learners towards
participation in order to ensure maximum possible participation in the particular
educational institute. In addition to that, it includes motivating potential by
addressing the purpose and aim behind the organised program.
 Engage: After ensuring active participation of students in the organised
programme of client, the succeeding step arises is to maintain upright and
healthy relationship with them.
BM562 CW1 Project Portfolio 2019-20
Partnership agreement
Team name: The unknowns
Partners in “The unknowns” are: xys, your names sdf, wer, dfg, etc., etc. !!!
This partnership has been developed in order to provide The Regent College a project
of (-------), and that includes developing a full client’s report which includes, digital
marketing plan to promote the new brand
The length of the project will be from the first of Feb 2021 until the 14th of May 2021.
During this period all partners are expected to attend the group meetings scheduled
with everyone consent and that includes:
•Attending the group meetings with the client.
•Attending the group meetings with the supervisor.
•Attending all the team meetings on time.
•Completing all the agreed tasks on time.
•To communicate effectively with other team members.
•Any delays in attending meetings should be announced via the social media group.
All decisions will be taken after discussing with all team members and should be
addressed according to their importance.
All the meetings will be recorded, and visual evidence will be provided inside the
portfolio.
Any issues or problems be discussed to come to a satisfactory result, and in case of
failing in resolving any issue, the concern will be raised to the supervisor.
Sdf sdf ert wfgh ertg etc etc

Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2020-21
The first meeting with clients (website):
Meeting duration: 70 Mins.
Present: (sbd, asd, asd, fgr, ser )
Minutes of last meeting: x
Are these accepted as a correct record? YES
Brief summary of any points arising
Agenda : ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1. Discussing the main problems raised by the client.
The primary and major problems raised by the client includes promotion changing
preferences of learning as well as uncertainty in the environment due to arise of
pandemic. In addition to that, it could impact upon activities and practice of client in
accomplishment of desired goals and objectives.
2 The main Competitors in the market for the Regent College London.
There are various different competitors of Regent college in the market engaged in
serving higher education to their students including Vancouver career college, Alexander
College, Ashton College, etc. In order to be precise, it could lead to shift of students towards
consumption of education served by these educational institutions.
3 The current position of the Regent Company in the Market.
Regent College London is currently operating with an upright image in the market for
leading educational institute engaged in serving industrial higher education. A degree from
respective educational institute is respected in learning environment as well as considered
as efficient in employment opportunities.
4 The Reason behind re-launching the new Regent.
The primary and foremost reason or purpose behind re-launching of another unit of
Regent is to serve sufficient learning space for students in the organised space of
respective educational institute. In addition to that, it will be aimed at personal as well as
professional growth of an individual student or learner within the organised learning
environment.
5 The information that the Company will Provide to the consultancy group.
The company or client will provide necessary and useful information to the
consultancy group that could be taken into consideration in order to analyse the
existing scenario as well as recommending suitable strategies for the same. In
addition to that, it will be including aims and objectives, need or requirement,
exceeding number of students, required space, etc. which will allow consultancy
group in contributing most suitable and appropriate strategies towards the same.

Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
Porter’s Five Forces
 Bargaining Power of suppliers – High
As the Regent College London is operating in education industry, there is
a high bargaining power of suppliers due to availability of other
competition brands in the market.
 Bargaining Power of Buyers – High
Students or learners in the society have a high bargaining power with
access to admission in various different educational institute. In addition
to that, negligence towards the same could lead to shift of potential
students towards other competition educational institute in the market.
 Threat of substitutes – Low
As the students always look out for higher studies in order to ensure their
personal as well as professional growth or development.
 Threat of New Entrants – Low
In order to establish an educational institute, there is a requirement of
large amount of capital which could result in being a barrier in
establishment of an additional educational institute.
 Industry Rivalry – Moderate
All the educational institute operating in the learning environment are
aimed at betterment of learning practice among students or learners in
order to ensure their growth and development.
- A marketing Campaign plan for re-launching Regent Tutorial College – changes
according to your brief.
The client could consider the use of search engine optimisation and social
media platforms as their medium for carrying out promotional and advertisement
practices in order to promote the determined program. In addition to that, purpose
and aim behind the organising the determined program could be contributed to
students in order to attract them towards participation in the organised educational
learning program. Moreover, administration representatives could these positive
initiatives in order to maximum participation of students or learners towards their
organised programme of learning.
Submitted in part fulfilment of BM562 module projects
The first meeting with the supervisor (Naveed Shah)
Meeting duration: 60 Mins.
Present: (bng, bnh, rty, rty)

Minutes of last meeting: x
Are these accepted as a correct record? YES
Minutes of last meeting: x
Are these accepted as a correct record? Yes.
Brief summary of any points arising:
Agenda: ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1. What are the key Clients problems?
The major problems faced by clients included changing preferences of students in
learning practices as well as uncertainty in environment that prevents effective
completion of educational practices carried out at respective education institute.
2. What are the main concerns raised by the team about this project?
The primary and main concerns raised by team in completion of this particular project
is to consider each and every factor or aspect impacting upon the mentioned
scenario in order to provide necessary recommendations over the same. For
instance, it includes maintaining quality of the work with consideration of most
suitable and appropriate strategies to be carried out in order to contribute maximum
values towards students or learners.
3. How the Team skills are implemented in order to resolve the client`s problem?
Teamwork, critical thinking, peer-to-peer support are some of the major team skills
that are taken into account in order to resolve the determined issues with effective as
well as efficient strategies. In addition to that, it will facilitate in supporting each and
every in order to accomplish common goals and objectives in carrying out
educational activities and practices.
Actions agreed and deadlines:
- Preparing a competitive analysis for the Regent College London.
Referring to above mentioned information, it could be analysed that Regent
College London operates in a competitive business environment which is comprised
of presence of various different educational organisations engaged in serving higher
education to their students in order to contribute values towards their personal as
well as professional growth and development.
- Independent school Market Research.
The Regent college London is a renowned and valued educational institute
with preference of students towards the same. The target students for respective
educational institute are learners looking out for industrial higher education.
- Preparing the project plan for the team.
The project plan for the team will be comprised of various steps or stages
including initiation, planning, execution, monitoring, and closure. It will facilitate in
carrying out the determined plan in an effective manner.

Submitted in part fulfilment of BM562 module projects
The first meeting for the Team
Meeting duration: 90 Mins.
Present: (mju, jku, uio, tyh)
Minutes of last meeting: x
Are these accepted as a correct record? YES
Brief summary of any points arising:
Agenda: ( the hole meeting has been transcribed and has been included in the
portfolio appendices- see appendix 1- )
Key points:
1.writing down the key Clients problems?
Promotion as well as spreading awareness regarding the organised programme in
order to increase participation.
2.developing project plan by dividing the main project tasks between the team members.
According to skills and abilities of individuals engaged in the same which will facilitate
them in contributing efforts in their area of expertise.
3. preparing a full competitive analysis.
The above mentioned competitive analysis demonstrates that respective educational
institute operates in highly competitive business environment.
4. preparing a digital marketing campaign for re-launching the Regent College.
Search engine optimisation and social media platform as major medium of carrying
out marketing practices.
5. Designing the Campaign poster and the prepare the Campaign massage.
The campaign will be promoted by addressing the purpose and aim behind
organising the same.
Actions agreed and deadlines: