Astra PLC Fitness App Project Report: Module Project, November 2020

This report details the project proposal for Astra PLC's new health and fitness app. The project aims to address the need for fitness solutions, particularly in light of the COVID-19 pandemic, and includes features like health monitoring and food supplement reminders. The report outlines the project's objectives, which are specific, measurable, attainable, realistic, and time-bound, focusing on achieving 1 million downloads and a 3% market share increase. It also discusses the importance of the app, the target audience (people aged 30-50), risk mitigation strategies, and the likelihood of success. The report emphasizes the unique selling proposition of integrating food supplement recommendations and provides a comprehensive overview of the project's scope and potential.

ASTRA PLC

PROJECT INFORMATION
 Name of organisation – Astra Plc
 Project title- Developing fitness app
 Project summary- Launching a health and fitness app
 Project timeframe- 3 months

PROJECT SUMMARY
Project background
 Here, main problem being faced by people in present time is how to boost
immunity and stay fit.
 This is because covid 19 has impacted on people health adversely.
 Thus, this fitness app will also provide suggestion to people that what food
supplement they must take to boost their immunity.

PROJECT OBJECTIVES
 Specific – to develop a fitness app
 Measurable- to reach 1 million download
 Attainable – to gain 3% increase in market share
 Realistic- to gain 3% increase in market share with this app
 Time bound – to develop fitness app within 3 months

WHAT DOES THE APP DO
There are several features of app that is discussed as below
 Health monitoring-
 Reminder-

CONT.
 Food supplement- the app will also give reminder about food supplement
that must be taken by person by analysing immunity data.

WHY SHOULD THE APP BE BUILT
 It is important to built app so that people remain fit and their immune
system is strong as well.
 Moreover, app will provide status about heart rate, BP, etc. that will be
useful.

HOW TO MITIGATE RISK
 The risk can be mitigated by conducting risk assessment.
 It will enable in finding out what potential risk can occur and its probability
as well.

POTENTIAL CUSTOMERS
 The potential customers for app will be people above of age 30-50.
 The app will be useful for them in providing health details and keeping
them fit.

LIKELIHOOD OF SUCCESS
 The likelihood of success is high as there are many health apps already buy
they do not provide any option to buy food supplements.
 Also, app target people of age 30-50 to remain fit in such a critical
conditions of covid 19.

THANK YOU