Project Management Report: App Development and Risk Assessment

This project management assignment provides a detailed analysis of an app development project, examining its core objectives, which include designing an app at the intersection of location and social media to provide users with easy access to data, information, and location-based services. The assignment includes a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats associated with the project. It also identifies and analyzes key stakeholders, both positive and negative, including project managers, developers, and potential government and vendor impacts. The financial aspects of the project are explored, including initial investments and funding sources. Furthermore, the assignment identifies both tangible and intangible risks associated with the service, such as budget shortfalls, schedule slippages, and leadership risks, along with a process for measuring these risks. The project utilizes mind maps to visualize the product/service and stakeholder relationships, and concludes with a comprehensive bibliography of cited sources.

Running head: PROJECT MANAGEMENT
Project management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Objectives....................................................................................................................................2
1.1 Two core objectives of the project.........................................................................................2
1.2 Development of SWOT analysis...........................................................................................2
1.3 Mind Map of the product/service that was developed to achieve its identified objectives...4
2. Stakeholders.................................................................................................................................5
2.1 Identification of ten stakeholders...........................................................................................5
2.2 Creation of mind map for the product and service................................................................7
3. Financials.....................................................................................................................................7
3.1 Identification of initial investments.......................................................................................7
3.2 Summarizing the justification................................................................................................8
4. Risks............................................................................................................................................9
4.1 Identification of tangible and intangible risks related to this service product.......................9
4.2 Process of measuring each risk............................................................................................11
Bibliography..................................................................................................................................12

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1. Objectives
1.1 Two core objectives of the project
The two core objectives of the project are as follows:
 To design an app at the intersection of location and social media
 To help customers to get proper access of data, information as well as location
1.2 Development of SWOT analysis
SWOT analysis for objective 1:
Strength
 Helps in creating strong relationship with
the customers1
 Assists in accessing information, data as
well as location of the people whom an
individual is close
Weaknesses
 Slow in response to various enquiries
of the customers
 The quality of the app is not top-notch
Opportunities
 The consumers are interested in installing
the app.
Threats
 Other competitors in the market are
creating the same app for accessing
1 Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C.,
Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E.Strengths, Weaknesses,
Opportunities and Threats: A SWOT analysis of the ecosystem services framework. Ecosystem
services, 17, 2016, pp.99-111.

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 Can flourish in the market information
 Due to presence of large number of same
app the competition in the market is high2
SWOT analysis for objective 2
Strength
 The customers can be able to get proper
information about the location
 Accessing information, data as well as
location helps in tracking friends who
are nearby3.
Weaknesses
 Location of an individual can be
tracked by another person.
Opportunities
 People are interested in detecting the
location of their friends who are
nearby.
Threats
 Tracking location can create number of
security issue
2 Ervural, B.C., Zaim, S., Demirel, O.F., Aydin, Z. and Delen, D. An ANP and fuzzy TOPSIS-
based SWOT analysis for Turkey’s energy planning. Renewable and Sustainable Energy
Reviews, 2017.
3 Chen, W.M., Kim, H. and Yamaguchi, H. Renewable energy in eastern Asia: Renewable
energy policy review and comparative SWOT analysis for promoting renewable energy in Japan,
South Korea, and Taiwan. Energy Policy, 74,, 2014, pp.319-329.

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1.3 Mind Map of the product/service that was developed to achieve its identified objectives
Figure 1: Mind Map of the product/service that was developed to achieve its identified
objectives
(Source: Created by Author)

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2. Stakeholders
2.1 Identification of ten stakeholders
The positive stakeholders of the project include:
1. Project manager: The project manager helps in initiating planning designing as well
as executing the app so that people can easily track the location of their friends
including other information.
2. Project planner: The project planner helps in planning the project successfully and
thus it positively influences the development of the app for tracking location
3. Risk analyst: The risk analyst positively influences the project as all the risks that are
associated with the project are identified and mitigated using proper strategies.
4. Developer: The developer creates positive impact as they mainly engages in
developing the app that can be utilized for tracking location4.
5. Designer: The designers are the person who engages positively within the project for
designing the wireframe that is associated with the app.
4 Kerzner, H. and Kerzner, H.R. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons, 2017.

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The negative stakeholder includes:
1. Government: The government negatively influences the project if the project has any
type of negative impact on the people or on the environment5.
2. Vendors: If the vendors do are not ready to provide proper service and facility then
the project will be negatively impacted by the vendor.
3. Supplier: The supplier creates negative impact if they are not capable of supplying
proper quality of materials for designing the app6.
4. Shareholder: If the shareholders of the company have different thoughts and
perceptions then this difference can create negative impact on the development of the
app.
5. Creditor: If the creditor does not provides permission to borrow money then the
project will be impacted negatively.
5 Fleming, Q.W. and Koppelman, J.M. December. Earned value project management. Project
Management Institute, 2016.
6 Snyder, C.S.A guide to the project management body of knowledge: PMBOK (®)
guide. Project Management Institute: Newtown Square, PA, USA, 2016.

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2.2 Creation of mind map for the product and service
Figure 2: Creation of mind map for the product and service
(Source: Created by Author)
3. Financials
3.1 Identification of initial investments
It is identified that the initial investments that was made by the organization “Brajo” is
around $121 M. The amount of money that is invested in designing an app at the intersection of
location and social media for tracking the locations of the friends is mainly collected with the
help of funding. It is found that after winning Google hackathon, Damien has got proper
opportunity as well a funding for designing the project. The total funding amount that was
collected for the project is in 6 number of funding rounds7. There are two lead investors in the
7 Kerzner, H. and Kerzner, H.R. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons, 2017.

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project who generally provided the maximum funding for the project however there are other 6
investors who also invests their money for the project so that the company can easily design the
app.
3.2 Summarizing the justification
The amount of money that was collected by Banjo through funding is utilized for
designing the app for finding friends who are nearby. It is identified that the entire amount that
was collected through funding is around $121 M. The amount of money that is received as
funding from various investors is used for bearing the cost that is mainly associated with the
project. The funding amount is utilized in order to manage all the phases of the project including
imitation, planning, execution as well as closure8. With the help of this funding amount, the
project manager of Banjo has become successful in designing the app that is very much helpful
for the people.
8 Snyder, C.S.A guide to the project management body of knowledge: PMBOK (®)
guide. Project Management Institute: Newtown Square, PA, USA, 2016.

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4. Risks
4.1 Identification of tangible and intangible risks related to this service product
The tangible risks associated with the service are as follows:
Budget shortfalls: If the estimated budget for the project is not estimated accurately then
the project faces number of financial issues as well as challenges due to budget shortfalls. Due to
budget shortfalls, the project manager faces number of obstructions in completing the project
within the estimated time.
Schedule slippages: If the project schedule is not managed properly due to any reason
then the project manager faces number of difficulties in managing the project in a timely basis.
In addition to this due to time extension, the budget that is associated with the project also
enhances which creates number of financial challenges for the company9.
Unavailability of developer: Due to unavailability of proper experienced developer, the
project manager faces difficulty in developing the app within the time that is estimated for the
project and as a result the project progress gets obstructed.
Error in designing wireframe: If the wireframe for the project is not designed properly
then the app that is created will does not work appropriately. Thus error in designing the
wireframe creates number of issues and challenges that is mainly associated with the
functionality of the app.
9 Nikolova, L.V., Rodionov, D.G. and Afanasyeva, N.V. Impact of globalization on innovation
project risks estimation. European Research Studies, 2017, 20(2), p.396.

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Low customer loyalty: If the customers are not loyal for the organization then they will
not get influence by the app that is created by the organization and as result the organization will
face lot of financial issues10.
The intangible issues that are generally associated with the service include the following:
Leadership risk: If the project manager does not engage with the project team members
properly then number of leadership related risk will occur within the project11. The leadership
risks include inability to lead the project team, discouraging employees, improper engagement in
motivating team members and more. All this project risks generally creates negative impact on
the progress of the project.
Moral hazard: Due to the development of the app, the location of an individual can be
easily tracked which generally can create security as well as privacy issues.
Inability to integrate management: If the leader of the project does not have proper
ability to integrate management within the project then the organization will face lot of
obstruction in providing the service of location tracking to the clients or customers.
10 Liu, J.Y.C. and Yuliani, A.R.. Differences between clients’ and vendors’ perceptions of IT
outsourcing risks: Project partnering as the mitigation approach. Project Management
Journal, 47(1), 2016, pp.45-58.
11 Dey, P.P., Khan, M., Amin, M., Sinha, B.R., Badkoobehi, H., Jawad, S. and Al Any, L.
Managing interacting software project risks. Pressacademia, 2(1), 2016, pp.427-427.

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Mismanagement of crisis: If crisis within the project is not successfully managed then
the project managers will face lot of issues as well as challenges within the project12.
Poor public relations: If the organization does not have proper relation with the
customers then the customer will face difficulty in gaining profit after launching the app within
the market.
4.2 Process of measuring each risk
The process of measuring risks includes:
Defining characteristics: The first and the most important step is to understand the key
characteristics of influencing approach to risk analysis.
Risk analysis: In the second step, it is quite necessary to analyze the various risk drivers.
Risk quantification: In this step, risk analyses are translated into quantifiable measures.
Application in risk management: risk management measures are generally used for
informing risk management tools for analyzing the risks13.
12 Susilawati, A., Hernani, H. and Sinaga, P. The Application of Project Based Learning Using
Mind Map to Improve Students Environmental Attitudes of Waste Management In Junior High
School. Proceeding of ICMSE, 3(1), 2016, pp.74-79.
13 Coulter, J.M.. Mind Mapping as a Tool to Improve Audit Education. Journal of Business and
Educational Leadership, 6(1), 2016, p.76.

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Bibliography
Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C.,
Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E.Strengths, Weaknesses,
Opportunities and Threats: A SWOT analysis of the ecosystem services framework. Ecosystem
services, 17, 2016, pp.99-111.
Chen, W.M., Kim, H. and Yamaguchi, H. Renewable energy in eastern Asia: Renewable energy
policy review and comparative SWOT analysis for promoting renewable energy in Japan, South
Korea, and Taiwan. Energy Policy, 74,, 2014, pp.319-329.
Coulter, J.M.. Mind Mapping as a Tool to Improve Audit Education. Journal of Business and
Educational Leadership, 6(1), 2016, p.76.
Dey, P.P., Khan, M., Amin, M., Sinha, B.R., Badkoobehi, H., Jawad, S. and Al Any, L.
Managing interacting software project risks. Pressacademia, 2(1), 2016, pp.427-427.
Ervural, B.C., Zaim, S., Demirel, O.F., Aydin, Z. and Delen, D. An ANP and fuzzy TOPSIS-
based SWOT analysis for Turkey’s energy planning. Renewable and Sustainable Energy
Reviews, 2017.
Fleming, Q.W. and Koppelman, J.M. December. Earned value project management. Project
Management Institute, 2016.
Kerzner, H. and Kerzner, H.R. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons, 2017.

13
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Liu, J.Y.C. and Yuliani, A.R.. Differences between clients’ and vendors’ perceptions of IT
outsourcing risks: Project partnering as the mitigation approach. Project Management
Journal, 47(1), 2016, pp.45-58.
Nikolova, L.V., Rodionov, D.G. and Afanasyeva, N.V. Impact of globalization on innovation
project risks estimation. European Research Studies, 2017, 20(2), p.396.
Snyder, C.S.A guide to the project management body of knowledge: PMBOK (®) guide. Project
Management Institute: Newtown Square, PA, USA, 2016.
Susilawati, A., Hernani, H. and Sinaga, P. The Application of Project Based Learning Using
Mind Map to Improve Students Environmental Attitudes of Waste Management In Junior High
School. Proceeding of ICMSE, 3(1), 2016, pp.74-79.