Project Planning Report: Trade Show, Risk, and ROI Analysis

This report analyzes a project plan with a focus on risk management, ROI, and strategic objectives. It includes an examination of trade show participation as a key element in business development. The report highlights potential risks such as budget fluctuations and the importance of selecting appropriate exhibitors to maintain a positive brand image. The report outlines project objectives, including increasing the customer base by 10% by the end of 2020 and increasing sales by 20% by the end of March 2020. The report provides a calculation of ROI based on projected profits and investments. This project plan is designed to improve the company's market position and foster customer relationships. The assignment is contributed by a student and is available on Desklib, a platform that provides AI-based study tools.

Project Planning Report
Business case
More Control UK Ltd work closely with other
firms in order to design and build the machines
timely at effective manner. Therefore, in the era
of digitalization, company also uses new and
advance tools and techniques in order to meet the
demand of customers. That is why, the
management is planning to provide innovative
products in Trade show where company
demonstrate that it provides software
Risk:
fluctuation in budget is consider the biggest risk for the company because it
may lead to affect the financial planning of the organization and also
consume lot of time to preparation as well. On the other side, choosing
wrong exhibitor for the participating in a trade show will also affect the
image of a firm and not only this, it also affect the buying decision of a
customer as well.
Benefits for an organization
This benefits assist help to study in competitors and as a result, it generates
an opportunity for the company to attract new customers and suppliers.
Through this, company gain an opportunity for the exhibitor organization in
order to share their experience and expertise with new customers in order to
manage the relations.
ROI (Return on investment)
ROI= Net profit / total investment *100
ROI= £6000/ £9000*100= 66.66%
Project objectives
To enhance the customer base by 10% at the end of 2020.
To increase 20% sales by the end of March 2020.
To sustain the brand image at international level at the end of a
year.
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