University Marketing Report: Project ROCKIT Sustainability Analysis

This report provides an analysis of Project ROCKIT, an Australian youth-driven project aimed at removing bullying from workplaces and academic institutions. The executive summary highlights the project's focus on addressing bullying, hate, and prejudices. The background section details the rising issue of bullying and the founders' vision to empower young people. The report explores Project ROCKIT's strategy map, outlining its aims, objectives, sponsors, funding, internal processes, and desired outcomes, including creating awareness, developing youth leaders, and influencing policy. The strategy map covers organizational capacity, resource creation, volunteer recruitment, workshop organization, and outreach programs. The report also includes a list of references to support the analysis, focusing on the project's mission to foster respect, acceptance, creativity, and social leadership among youth.

Running head: SUSTAINBILITY MARKETING
SUSTAINBILITY MARKETING
Name of the Student
Name of the University
Author Note

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EXECUTIVE SUMMARY
“PROJECT ROCKIT” is community based project founded by the Rosie and Lucy
Thomas aimed at removing Bullying from the workplaces and academic institutions. It is
considered as Australia’s biggest youth driven project against bullying. It also addresses issues
related to hate and prejudices. This report will analyse the background of the project, the aims
and objectives and the credibility they offer as a community.

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Background of the issue
The issue of bullying in school and academic institutions in the country had been rising at
an alarming rate. It was the realization of the founders Rosie and Lucy that bullying robs young
people of their potential and hence they set out to create a change they wished to see (Spears et
al., 2014). Project ROCKIT, provides a space where an individual are allowed to express
themselves and have respect, acceptance, creativity and social leadership (PROJECT ROCKIT,
2018).
Forming strategy maps
Project ROCKIT was founded to address the issues that the young individual face in their
daily lives and empower them to handle those issues and stand up to them when challenged. The
problems identified by the Project ROCKIT are in bullying and its effects in an individual
checking abuse of the cyber space including issues such as cyber safety and sexting (Schier,
2013). Addressing the rate of suicidal tendencies, criminal attitudes, and school dropouts due to
bullying. The strategy map will help to understand the stages of execution of the plans of Project
ROCKIT and achieve the desired outcomes. The next section will guide us through the strategy
map of Project ROCKIT (PROJECT ROCKIT, 2018).

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Developing a strategy MAP for Project ROCKIT
A strategy map analyses the policies and frames the stages of deliverance to attain the
desired outcomes. A strategy Map of Project ROCKIT will guide us through the stages of
execution (PROJECT ROCKIT, 2018).

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References
Bohr, M., Murray, K., Anderson, R., Henson, L., Murphy, M. and Amr, F., 2013. Bullying, cyber
bullying and female to female aggression: Empowering students to be part of the
solution. Connect, (203), p.3.
Collin, P. and Swist, T., 2013. Appreciate-A-Mate.
PROJECT ROCKIT. 2018. keynotes. [online] Available at:
https://www.projectrockit.com.au/keynotes/ [Accessed 30 Sep. 2018].
PROJECT ROCKIT. 2018. Our Story. [online] Available at: https://www.projectrockit.com.au/
[Accessed 30 Sep. 2018].
Schier, J., 2013. Combatting bullying through peer support: Peer Skills, bullying, and
cyberbullying. NO2BULLYING, p.113.
Spears, B., Taddeo, C., Swirski, T., Keeley, M., Katz, I., Collin, P., Daly, T. and Bates, S.,
2014. Research on Youth Exposure To, and Management Of, Cyberbullying Incidents in
Australia: Part C: an Evidence-based Assessment of Deterrents to Youth Cyberbullying:
Appendix A: Literature Review: International Responses to Youth Cyberbullying and Current
Australian Legal Context. Social Policy Research Centre.