University Assignment: Project Selection Methods for Uber Case Study

This report analyzes project selection methods and initial project documents using the Uber case study. The introduction highlights the importance of project management in achieving organizational goals and introduces project selection methodologies. The discussion section examines project selection methods, such as measurement of benefits and constrained optimization, and applies them to Uber's project of designing a new driver application. It emphasizes the suitability of constrained optimization, particularly linear programming, for Uber's large-scale project. The report also outlines important procedures for conducting project selection methods and discusses initial process groups and project documents utilized in the Uber case. The conclusion reiterates the significance of project management and the application of various tools and processes to ensure project success. The report references relevant literature on project management methodologies and their practical application in a real-world case study.

Running head: PRINCIPLES OF PROJECT MANAGEMENT
Principles of Project Management
Name of the Student
Name of the University
Author’s Note:

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PRINCIPLES OF PROJECT MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Brief Discussion of the Given Scenario...........................................................................2
2.2 Examining Methods for Project Selection being applied to the Case Study of Uber......3
2.3 Important Procedures to conduct Methods of Project Selection......................................4
2.4 Brief Discussion of the Initial Process Groups and Document of Project utilized..........5
3. Conclusion..............................................................................................................................6
References..................................................................................................................................7

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1. Introduction
Management of a specific project work is termed as an important practice for starting,
planning, implementing, managing and closing a team work for achievement of each and
every previously determined goals and for fulfilling significant criteria of success in given
time period (Harrison & Lock, 2017). One of the most significant goals to manage any
project is to produce the most unique product, which complies with all requirements of a
client. Few important methodologies for selection of the project that are required to be taken
into consideration for this particular project work (Crawford, 2014). The report will outline a
detailed analysis of methods for selecting projects as well as project documents that are being
utilized for Uber case study.
2. Discussion
2.1 Brief Discussion of the Given Scenario
One of the most significant and popular cab organizations within the world is Uber.
They are building new application for the drivers to provide them with utmost advantages and
also for reducing the issues and complexities faced by them. Moreover, they are trying to
keep a pace with high competition and hence designing the application to make it more
efficient. They have started to consider the suggestions of their drivers and thus a new and
innovative designing process is being considered by bringing technology of builders. They
have started a new campaign called 180 days of change. Furthermore, they have also
improved the payment of the drivers and having a hope that their profit would be increased.
The new application would follow their drivers in finding out the customers, providing timely
rides and also delivering food to them. However, this application has not worked properly for
larger cities, thus they have again taken the decision of reverting their change.

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2.2 Examining Methods for Project Selection being applied to the Case Study of Uber
The most significant challenge while managing a particular project work is gaining
each and every previously determined objectives and goals of the project by following the
project constraints (Turner, 2016). Every relevant and accurate information is then stated in
the project documentation phase, which is subsequently made during initiation of the entire
process of improvement. A significant constraint of a project majorly include scope, work
quality, time and project budget as well as all other limitations such as optimizing
apportionment of every needed input even before associating them during fulfilment of all
pre defined goals (Hwang & Ng, 2013). The selection methodologies of project are those
distinctive methods that can easily and promptly handle various project works at once to
ensure highest profitability. Two distinct types of methodologies, which are then utilized for
subsequent selection of the project are the measurement of benefits method and secondly
method of constrained optimization (Larson & Gray, 2013).
There are various documented methodologies, which are helpful during selecting any
specific project work, however in the small projects, measurement of benefits method is
advisable and for bigger projects, the method of constrained optimization would be perfect
(Pemsel & Wiewiora, 2013). Measurement of benefits method is a technique of project
selection based on present value of evaluated cash out flow or in flow. Methods of
constrained optimization require complex as well as comprehensive mathematical
calculation. The most important techniques, which are used within the specific methodology
are integer programming, multiple objective programming, non linear programming, dynamic
programming and linear programming (Binder, 2016). Since, Uber is an important or vital
cab application, constrained optimization would be suitable for them. Amongst all the rest,
linear programming is appropriate and with this technique, they will have the ability to obtain
the most effective outcomes such as low costs and highest profits in a particular model of

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mathematics (Kerzner, 2017). The existing issues and complexities of drivers’ application in
Uber would be effectively resolved and perfect or accurate results would be obtained.
2.3 Important Procedures to conduct Methods of Project Selection
Any specific project is being taken into consideration to meet all the pre determined
or pre set goal and objective, thus involving some of the most beneficial alterations and added
values (Edwards & Bowen, 2013). These operations can either be permanent, repetitive and
even semi permanent to produce such unique products and services. A proper management
and control of these distinct approaches majorly need subsequent development of
management strategies and technical skills (Sánchez, 2015). Moreover, methodologies of
project selection are quite important to ensure accurate scope of project, relevant and proper
deliverables and also realistic goals and requirements. This substantially leads to the perfect
use of schedule and budget as well as increase in total productivity. A subsequent selection of
project methodologies also help in choosing organizational skills as well as available
resources for ensuring correct calculations (Muller, 2017).
As Uber has started a new project, it is considered as a large one, the methodology of
constrained optimization would be a major and suitable method for this particular project of
Uber (Heldman, 2018). There exists few important procedures regarding methodologies of
project selection that substantially make sure that this specific project work is proper and
would not provide faulty results at any cost (Pemsel & Wiewiora, 2013). The respective
manager of the project work of this Uber project will be obtaining a distinct chance for
influencing every significant decision maker after selecting a proper method of the project.
The technician head, Haider Sabri of the project of Uber had eventually considered each and
every idea of their driver so that they are able to include their knowledge, skills and expertise
to the fullest and hence making their new application quite efficient for the driver (Harrison
& Lock, 2017).

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The respective methodology of project selection for constrained optimization ensures
that all of the knowledge and skill of driver is substantially used and hence ensuring major
effectiveness and efficiency (Hwang & Ng, 2013). Amongst all, the most recommended
procedure of constrained optimization, efficient for the project of Uber would be linear
programming. The total expenses of this project can be promptly evaluated after making sure
that total time is decreased and the work is requiring high expenses and time during its
execution (Larson & Gray, 2013). This is mainly because draining of time and other
resources is termed as the most common challenge within any project and this could be
diminished with successful incorporation and involvement of method, linear programming
within the new application of Uber.
2.4 Brief Discussion of the Initial Process Groups and Document of Project utilized
Initial processing groups mainly consist of some of the most significant processes that
are substantially executed for completion of a specific project work in the given constraints
only after obtaining subsequent approval to start the work (Binder, 2016). During the starting
phase, project scope is determined and financial resources are assigned. Each and every
external and internal stakeholder, who is directly related to the project for interacting or
influencing the overall outcome of the work to ensure success (Edwards & Bowen, 2013).
The subsequent manager of the project is then chosen and every relevant data is undertaken
after incorporation of stakeholder registers and project charters. This initial group of process
for the case study of Uber major involves all the relevant and important stakeholders,
associated to the project (Heldman, 2018). Yamashita, Haider Sabri and even all drivers are
referred to as the major stakeholders of Uber project, thus making sure that the end product of
the project is absolutely efficient and perfect.
All the significant processes of a project is being obtained after setting work permits,
authorization as well as validation and initial working orders to secure an effective and

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logical progression of each and every project activity (Pemsel & Wiewiora, 2013). The
respective push for 180 days of change has provided the drivers of Uber with a distinctive
capability of setting a general direction for providing rides to the customers six times in one
day. This had been extremely effective and possible to set clearer stages for work that are
required to be executed after having a distinctive budget an schedule even before project is
initiated (Crawford, 2014). There are some of the core and important project documents that
are included in this Uber project work, such as legal contract, risk registers, project charters,
working statement, quality metrics, list of activities, register of stakeholders and register for
change control.
3. Conclusion
Thus, from this above provided discussion, conclusion could be drawn that a project
work is a specific temporary attempt, which is being eventually designed for the core purpose
of providing an exceptional product or service that comprises of a distinctive initiation and
closing point. Proper management of a project is required as it is helpful in using all the pre
established procedure, policy or principle to successfully guide the work from starting stage
towards completion. Project management requires subsequent application of various tools,
technologies and processes to ensure that the respective project could be completed
efficiently before fulfilling all articulated results from each and every phase of the project
work. The above report has clearly demonstrated about the most distinctive analyses of case
study for Uber with few distinct details such as methods for project selection as well as
procedures to conduct such methodologies.

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References
Binder, J. (2016). Global project management: communication, collaboration and
management across borders. Routledge.
Crawford, J. K. (2014). Project management maturity model. Auerbach Publications.
Edwards, P., & Bowen, P. (2013). Risk management in project organisations. Routledge.
Harrison, F., & Lock, D. (2017). Advanced project management: a structured approach.
Routledge.
Heldman, K. (2018). Project management jumpstart. John Wiley & Sons.
Hwang, B. G., & Ng, W. J. (2013). Project management knowledge and skills for green
construction: Overcoming challenges. International Journal of Project
Management, 31(2), 272-284.
Kerzner, H. (2017). Project management metrics, KPIs, and dashboards: a guide to
measuring and monitoring project performance. John Wiley & Sons.
Larson, E., & Gray, C. (2013). Project management: The managerial process with MS
project. McGraw-Hill Education.
Muller, R. (2017). Project governance. Routledge.
Pemsel, S., & Wiewiora, A. (2013). Project management office a knowledge broker in
project-based organisations. International journal of project management, 31(1), 31-
42.
Sánchez, M. A. (2015). Integrating sustainability issues into project management. Journal of
Cleaner Production, 96, 319-330.
Turner, R. (2016). Gower handbook of project management. Routledge.