UK College Travel and Tourism Project: Summer Holidays in Romania

This research project, titled "Exploring effective online tools to promote summer holidays in Romania," investigates the role of online tools in promoting tourism to Romania. The project begins with an introduction to the travel and tourism industry, emphasizing its growth and economic impact, particularly within the UK context. It outlines the research question: How online tools help in taking customer feedback related to summer holidays in Romania, and what are the best online tools to promote summer holidays in Romania. The project's aims include identifying the best online tools, comparing websites and social media, and making recommendations for the Romanian Tourism Department. The rationale highlights the importance of online tools such as social media and websites in tourism promotion, customer feedback, and engagement. A literature review explores the impact of the internet and social media on tourism, the classification of online tools, and the influence of websites and social media on tourism promotion. The research methodology includes the research type, study population, data collection methods, and data analysis methods. The project also discusses ethics considerations and provides a diagram of the research process. The project analyzes the use of online tools for promoting summer holidays in Romania, with a focus on websites and social media. The project also includes a research evaluation technique, interpretation and analysis of the results, and recommendations for further consideration in customer satisfaction in the travel and tourism industry. The conclusion summarizes the findings and recommendations of the research.

Travel and Tourism
Management Research
Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
RESERCH QUESTION...................................................................................................................1
Aims And Objectives ......................................................................................................................2
Rationale .........................................................................................................................................2
Literature Review.............................................................................................................................3
Internet and Tourism promotion.............................................................................................4
Classification of online tools..................................................................................................5
Definition of social media and website .................................................................................5
The influence of Website, Social Media ...............................................................................5
Research Methodology....................................................................................................................7
Research Type – ....................................................................................................................7
Study population and sampling including sample size – .......................................................8
Data collection methods and instruments – ...........................................................................8
Data analysis methods: ..........................................................................................................8
Ethics Consideration – ...........................................................................................................9
Diagram of research process – ..............................................................................................9
TASK 2............................................................................................................................................1
2.1 Match resources efficiently to the research question or hypothesis.................................1
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures........................................................................................................................2
2.3 Record and collate relevant data where appropriate.........................................................2
TASK 3 ...........................................................................................................................................4
3.1 Using appropriate research evaluation techniques, the type of research evaluation
technique is more appropriate and why? ...............................................................................4
3.2 Interpreting and analyzing the results in terms of original research specifications by suing
frequency and or percentage calculation................................................................................6

3.3 Recommendation and justification for the areas of further consideration in customer
satisfaction in travel and tourism industry. ..........................................................................20
TASK 4..........................................................................................................................................21
Covered in Poster ................................................................................................................21
.......................................................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:
“Exploring effective online tools to promote summer holidays in Romania”
INTRODUCTION
Travel and Tourism is part of the hospitality industry and it was the fastest growing
industries in the UK. Tourism can be basically recognised as going out of the usual environment,
travelling to new places, staying at new location less than a year. It is determined that the day
arrivals make the major contribution to the tourism industry (Couldry, 2012) . In UK, on the
basis of statistics it is getting that day and night visitors are stay separately. The tourists who can
mostly spend their time in travelling it means they are paying contribution in the economy. The
UK government measures all day visitors to know income fro travel and tourism They are
conduction survey and on the basis this it is getting that no of visitors less than from last few
years. On the basis of survey it has been analysed that A group of people spent amount about £70
billion in 2015 and the research conduct by the department of culture, sport and media. They are
determined that from the travel and tourism industry UK government getting amount around
£91.8 billion. It can help in bringing foreign exchange in the country and creating more jobs for
localities and it is helping in strengthening the economy of the country. Travel and tourism
become broad part of hospitality industry which can provide entertainment and fun to people and
special package to go out. Around the world, it is determined that travel and tourism industry one
of the most fastest growing industries that are played major role in economic development. It can
help in bring foreign exchange in the country and creating to more jobs for localities and it is
helping in strengthening the economy of the country. In the research report use online tools for
promote summer holidays in Romania. These tools can help to easily contact with customer and
motivate to visit in Romina once time in life. There are applied different planning tools which
can help to contact with clients and provide all facility regarding to Romania.
TASK 1
RESERCH QUESTION
Research Question 1: How online tool help in taking customer feedback related to Summer
holidays in Romania?
Research Question 2: What are the best online tools to promote summer holidays in Romania
1

Research Question 3: Which tool is the more effective website or social media for the promotion
of summer Holidays in Romania
Research Question 4. Which type online tools are best for promote to summer holidays in
Romania?
Aims And Objectives
1. To identify the best online tools available to promote tourism
2. To find out the best online tools to promote summer holidays in Romania
3. To make a comparison of website and social media
4. To make recommendations to Romanian Tourism department
Rationale
Main reason behind selecting this topic i.e. Exploring effective online tools to promote
summer holidays in Romania” is to analysis importance of online tools and techniques. With the
help of this research, researcher will be able to improve their knowledge about the online tools
such as social media, websites etc. This research will also support an investigator by improving
its literature review skill, data analysis skill, data interpretation skill and many other skills which
will helps them in completion of research activities. Along with this, through this research,
researcher will also improve its knowledge regarding tourism and importance of online tools on
them. This research is also beneficial in academic manner by providing accurate information to
students about the role of online tools in tourism industry.
The particular research about to promote summer holidays in Romania and Project
selection is the process to assess every project idea and select the research project according to
their priority. Projects are still just suggestions at this stage so the selection is often made based
on the detailed information of the project. Different organisation have to make one of the biggest
decision which is related to research project and provide all appropriate factors. On particular
factors focused after the received of proposal. The aims and objectives of the keep in mind to
doing research on particular topic (Van Dijck and Poell, 2013) . There are considering different
factors to contribute in research project selection because the process of research can not take
place whenever there are nor creating any problem that was considered in heart of research
process. To sort out the problem it has been mentioned important variables and all are
determined easily on the basis of research problem that could be hypothesis. The research
2

hypothesis can be defined on the basis of research problem. They can create relationship between
two or more variables into one or more populations. There are firstly explore research problem.
A researcher can diagnose the importance of research problem, source of research problem,
consideration and steps to follow when research problem being developed. The variables
identification will be discussed second through the three common variables and four obvious
measurement scales. There has been analysed some factors that will be part of research process.
There are research problem related to -
 People
 Problems
 Phenomena
 Program
In Research problem expression consist of the particular process which is divided in three steps -
1. Variables are important factors that can anticipate more than one value. There are
categorised in three variables which are: dependent, independent and extraneous
variable.
2. To measure different type variable there are using different scale that are - nominal scale,
ratio scale, interval scale, ordinal scale
3. Hypothesis is an doubtful statement of the outcome of a research which points the
relationship in between two or more variables waiting to be verified. Hypothesis allows
the researcher to add the theory formulation if proved to be true. The another hypothesis
and the hypothesis of researcher are the most important factor during to doing and
analysing research.
Literature Review
As per the view point of (Hall and Zarro, 2012 ), it has been identified that online tool
such as website as well as social media play important role in taking feedback from customers.
As they help in maintaining direct relation with customers which is important for providing
services within effective manner. Along with this, it become easy to take feedback of customers
through online tools as well as querier also get resolve through social media tool in better
manner. In addition to this, issue can be addressed in better way and according to that chances
can be implement in effectual manner for gaining better outcomes.
3

Internet and Tourism promotion
According to the Hall and Zarro, 2012, internet introduces as a means of connecting a
computer system to any other computer system anywhere in the globe through dedicated servers
and routers. When two computers systems are connected or linked over the Internet, they can
send as well as receive entire types of information and data such as text, voice, video, graphics
and computer programs.
According to David Bennett, 2012, Tourism promotion means activities, operations and
expenditures designed to modification tourism. There are consisting of advertising, publicizing
or other distribution channel and information regarding to tourism promotion and attract to
customer for visit in Romania in summer holidays. To welcome tourist prepare effective
strategies Many websites, social medial is online tool to promote tourism in Romania an it can
help to advertise the tourism industry in effective way.
As per (Ladhari and Michaud, 2015 ), tourism promotion with the help of internet helps
to circularise information according to offers of tourism. Promotion of the Romania through
internet it can increases competition in the price of tourism offers. Internet marketing can help to
promote tourism and it can play essential role to increase client and communicate with them to
provide their tourist destination. The particular factor of tourism visual appeal of destination,
show them the visual appeal regarding to Romina. There is possibility to explore destination
rather than to traditional print advertising. There is need to use both natural and paid search for
promote particular destination and it can help to sure about the result. (Hall and Zarro, 2012 )
states that there are various online tools which is related to promotion of tourism through
internet. The particular tools are online forums, websites, social media, search engine marketing,
content marketing, E- mail marketing, management, information and research. Mostly companies
mainly consider online tools which can help to promotion of tourist destination. In the research
mainly focus on website and social media. The promotion with website that can increase
competition because mostly company ave own website and design in effective way that can help
to attract customer. The particular travel industry provide all offers which can provide by them
and special offers provide to selected customer. It will help to customer to hang out with family
in less amount. The demand of tourism based on the design of web that can helps to disseminate
information about the tourism and it can provide tourism offers to the tourist's desire. The
4

website designs as a means helps to assure about the veracity of the information of tourism
offers. (Boettiger, 2015) explains that social media has fundamentally changed the way that help
to companies to communicate with customer to their target demographics. In the sector of travel
and tourism sector rise the internet as effective tool which can use in websites and social media
in order to promote tourist destination Romania in summer holidays. From the point of view
travellers research potential destinations to the activities that they are participate on once they are
arrive. The social media can help to make appropriate decision to influenced tourism regarding
to marketing from start to finish.
Classification of online tools
According to Williams and Baláž, 2013, there are different number of online tools such
as social media, websites etc. These are effective tools which have been used by an organisation
to promote their products and services to the customers.
Definition of social media and website
According to the Couldry, 2012, Social media are introduces as an interactive computer-
mediated technologies that will be beneficial and facilitate the creation as well as sharing of
information, career interests, ideas and other ways of expression through virtual communities
and networks. Along with this, A website refers as a collection of publicly accessible,
interconnected Web pages that communicate a single domain name.
The influence of Website, Social Media
According to the Munar and Jacobsen, 2014, website and social media can show impact
on tourist promotion because in present time every one depend on digital marketing so they are
focusing on internet and search offers for tourism. If any tourist company provide discount offer
so they can make tour in Romania. The affect of social media and website shows on market
because they can play their important role in tourist promotion. When a company promote to heir
company that time both play essential role and regarding to promotion.
In social media have different tools which can become part of promotion like face book,
Instagram, what's app, twitter and you tube. Mostly people can use these application and action
24 hours so it is the best way to promote tourism and attract customer. These are really good
options to get in contact with the customers and convince them for a specific tour/offer. These
are consider effective tools in social media and assist an enterprise to attract large number of
5

customers by providing them accurate information about their products and services. To
promote summer holidays in Romania tourism company has been used different types of
application which can help to contact with different types customers in easy way and provide
offers as per their requirement. To promotion uses Facebook, what's app, you tube and other
application. Most of the people active in these sites and attract from advertisement. When they
are visiting on website that time see offer and think about to summer holiday in Romania.
Tourist companies can appoint some people for these sites who an operate company websites and
contact to customer for their package. It is good option to contact with customer and convince
for the tour. When people can use social media on these application see Ad of the offer that can
create curiosity in the between of clients and they can visit on the site. Website and social media
both are connected with each other and
6

Research Methodology
Research is defined as a careful consideration of study regarding a particular concern or a
problem which is applying scientific methods. In research methodology will be used to collect
information and data from different resources and the purpose of making business decision.
There are conducting two types research which can help to know how many peoples can take
interest to go for summer holiday specifically in Romania.
According to Business Dictionary, research methodology is defined as “the process used
to collect information and data for the purpose of making business decisions”. It includes: 5
publication research, surveys and/or interviews, but also other research techniques. This
methodology could include nowadays information as well as historical information. On the other
and, research methods are all the processes, strategies or techniques that are used to collect all
the necessary data or information for analysis needed in the process of uncovering of new
information or in the creation of a more clear understanding of a topic. It exists different types of
research methods which use different tools for the collection of data. These are: (University of
Newcastle Library guides, 2019)
Desk Research – It is kind of secondary research which is meaning to finding relevant data that
already exists and as opposed to collecting own customized research. • Qualitative research. This
type of research method collects data like: emotions and behaviors, lived experiences, and the
values individuals attach to them. • Quantitative research. This method collects numerical data
which can be ranked, measured or categorized by using statistical analysis. To conduct research
take approx 20 respondents. • Mixed Methods research. This type of research method combines
both Qualitative and Quantitative Research. It provides a wider picture combining and analyzing
the statistical data with deeper contextualized insights. (University of Newcastle Library guides,
2019)
Research Type –
There are basically two types of research such as qualitative and quantitative. According
to the the current study qualitative research is used by researcher. As it will helps an investigator
to gather information or data in form of quality. On the other hand, quantitative research is not
much appropriate according to current investigation because it take more time as well as cost
also. The type of the research Quantitative research. It is a type of research which can involve
7

different types of computation, statical or mathematical tools to derive result. The purpose of this
type research that purpose to quantify the problem and help to understand projectable reports in
the between larger populations.
Study population and sampling including sample size –
Probability and non-probability are refers as a two types of sampling method. According
to the current topic, probability sampling is applied by researcher. As this method helps an
investigator to select sample size on random basis. For the questionnaire there are selecting about
10 respondents. There are researcher can go into market and collect information from people. On
the other side, non-probability sampling is not beneficial according to the research because it
require more resources of an organisation or researcher.
Data collection methods and instruments –
There are include different methods which can help to collect data from different sources
(Laws, 2015) . It can divided into different strategies and instruments that is used by researcher
for collect accurate data in appropriate manner. To collect data apply two methods these are -
 Primary data – It is a method of that can help to collect information in direct manner from
respondents. The researcher, research in market and take all data with the help of
questionnaire, interviews, observations and statical data points from different factor. The
particular data help to get accurate regarding to data.
 Secondary data – It can be categorised in the particular process which can observe all
appropriate information from other sources. The particular information used by
researcher for their research so they can produce valid conclusion regarding to
examination and survey method.
Data analysis methods:
In order to analysis data about the topic, there are two methods which are qualitative data
analysis and quantitative data analysis. According to the study, quantitative data analysis is used
because it provide data in reliable and valid manner. Thematic analysis is consider one of the
best tool for analysing quantitative information about the topic. In this case, different themes is
mad on each questionnaire which will helps an investigator to analysis accurate information
easily.
8

Ethics Consideration –
To conduct a research there are mentioned different ethics consideration that are -
 Language - As the users of research are usually those who do not participate in the
research activities directly. Therefore, due consideration must be given to the language
used while formulating the research report
 Clarity – According to researcher perspectives there is required to clarity about the every
topic and researcher clear about their goals and objectives. It can more clear when
capable to communicate about the objectives and the result clear enough for provide
solution regarding to issues (Woosnam, 2012) .
 Disclosure – As per the data collection method it is rightful property of the researcher and
they can disclose as per the arising needs.
 Area of knowledge – There are including websites and different social medial channel
which can include to help to researcher to where they are collect all appropriate
information.
 Usability of Results and Data: As a user the particular report different from the result and
the particular research created by taking into consideration regrading to issues that can
introduce by the report and it can interpreted according to nature of result.
Diagram of research process –
The particular research process conduct by in a particular systematic way which can
define all research problem and solution. According to the process it can conduct in particular
timing and specify all things regrading to research. The particular process can show by the Gantt
chart.
Gantt chart – It is a type of chart that can illustrates a project schedule. The particular chart can
show the list of all activities that was consider by the researcher in particular research.
9