BSBMKG413: Promote Products and Services Student Assessment Project

This student assessment project for BSBMKG413, 'Promote Products and Services,' requires students to develop a comprehensive marketing plan for NatureCare Products, an eco-friendly skincare company. The project involves identifying suitable promotional activities within a limited budget of $5,000, considering the company's target market of professional women aged 25-55 and its objectives of increasing sales revenue by 50% in 12 months. Students must create a briefing report and an action plan, aligning with NatureCare's marketing policy and procedures, including guidelines on ethical marketing, privacy, and anti-discrimination. The assessment is divided into three tasks: planning promotional activities, implementing these activities, and reviewing their effectiveness based on provided data. The student needs to demonstrate understanding of niche marketing, SEO optimization, and the use of social media and business networks. The project emphasizes practical application and strategic thinking to achieve the company's business objectives, including improving online marketing and creating brand awareness.

Melbourne Education Institute
RTO Number: 45054 CRICOS Number: 03673A
Student Assessment Tasks
BSBMKG413 Promote products and services
Student Id: ______________________

BSBMKG413 Promote products and services Student Assessment Tasks
Student Name: ____________________
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Table of Contents
Table of Contents............................................................................................................................................ 2
Assessment Information.................................................................................................................................. 3
Assessment Instructions.................................................................................................................................. 4
Student Assessment Agreement..................................................................................................................... 5
Assessment Task 1 Cover Sheet.................................................................................................................... 6
Assessment Task 1: Promotional activities planning project...........................................................................7
Assessment Task 1 Instructions...................................................................................................................... 8
Assessment Task 1 Part B: Meeting.............................................................................................................. 10
Assessment Task 1 Part B Instructions......................................................................................................... 11
Assessment Task 1 Checklist........................................................................................................................ 12
Assessment Task 2 Cover Sheet.................................................................................................................. 13
Assessment Task 2: Promotional activities implementation project...............................................................14
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Checklist........................................................................................................................ 16
Assessment Task 3 Cover Sheet.................................................................................................................. 17
Assessment Task 3: Promotional activities review........................................................................................18
Assessment Task 3 Instructions.................................................................................................................... 19
Assessment Task 3 Checklist........................................................................................................................ 20
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Information
The assessment tasks for BSBMKG413 Promote products and services are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.
Assessment Plan
Assessment Task Overview
1. Promotional activities planning project Students must identify suitable promotional activities for a
case study organization and then participate in a meeting to
gain management approval.
3. Promotional activities implementation
project
Students must implement promotional activities.
4. Promotional activities review Students must review promotional activities based on data
provided.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Additional Resources
The following resources will be given to you before you begin Assessment Task 1.
 Marketing Policy and Procedure
 Action Plan Template
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
 resubmitting incorrect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No
Do you understand your right to appeal the decisions made in an assessment?  Yes  No
Student name
Student number
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Student signature
Date
Assessor name
Assessor signature
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
 My performance in this assessment task has been discussed and explained to me.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
 I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1: Promotional activities planning project
This assessment task is in two parts.
Part A requires you to identify suitable promotional activities.
Part B requires you to consult with Managers confirm promotional activities.
Part A: Identify promotional activities
Task summary
This assessment task requires you, in the role of Marketing Officer, to plan promotional activities for
NatureCare Products. This will require the development of a briefing report, as well as an action plan in
preparation for a meeting with management.
Required
 Computer with Microsoft Office and access to the internet for research
 NatureCare Products Marketing Policy and Procedure
 Promotion Action Plan Template
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
 Email to CEO with the following documents attached:
 Promotional activities briefing report (approximately 2 pages).
 Promotion activities action plan
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
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