BSBMKG413: Promote Products and Services Student Assessment Project
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This student assessment project for BSBMKG413, 'Promote Products and Services,' requires students to develop a comprehensive marketing plan for NatureCare Products, an eco-friendly skincare company. The project involves identifying suitable promotional activities within a limited budget ...
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Melbourne Education Institute
RTO Number: 45054 CRICOS Number: 03673A
Student Assessment Tasks
BSBMKG413 Promote products and services
Student Id: ______________________
RTO Number: 45054 CRICOS Number: 03673A
Student Assessment Tasks
BSBMKG413 Promote products and services
Student Id: ______________________
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BSBMKG413 Promote products and services Student Assessment Tasks
Student Name: ____________________
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 2
Student Name: ____________________
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 2
BSBMKG413 Promote products and services Student Assessment Tasks
Table of Contents
Table of Contents............................................................................................................................................ 2
Assessment Information.................................................................................................................................. 3
Assessment Instructions.................................................................................................................................. 4
Student Assessment Agreement..................................................................................................................... 5
Assessment Task 1 Cover Sheet.................................................................................................................... 6
Assessment Task 1: Promotional activities planning project...........................................................................7
Assessment Task 1 Instructions...................................................................................................................... 8
Assessment Task 1 Part B: Meeting.............................................................................................................. 10
Assessment Task 1 Part B Instructions......................................................................................................... 11
Assessment Task 1 Checklist........................................................................................................................ 12
Assessment Task 2 Cover Sheet.................................................................................................................. 13
Assessment Task 2: Promotional activities implementation project...............................................................14
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Checklist........................................................................................................................ 16
Assessment Task 3 Cover Sheet.................................................................................................................. 17
Assessment Task 3: Promotional activities review........................................................................................18
Assessment Task 3 Instructions.................................................................................................................... 19
Assessment Task 3 Checklist........................................................................................................................ 20
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 3
Table of Contents
Table of Contents............................................................................................................................................ 2
Assessment Information.................................................................................................................................. 3
Assessment Instructions.................................................................................................................................. 4
Student Assessment Agreement..................................................................................................................... 5
Assessment Task 1 Cover Sheet.................................................................................................................... 6
Assessment Task 1: Promotional activities planning project...........................................................................7
Assessment Task 1 Instructions...................................................................................................................... 8
Assessment Task 1 Part B: Meeting.............................................................................................................. 10
Assessment Task 1 Part B Instructions......................................................................................................... 11
Assessment Task 1 Checklist........................................................................................................................ 12
Assessment Task 2 Cover Sheet.................................................................................................................. 13
Assessment Task 2: Promotional activities implementation project...............................................................14
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Instructions.................................................................................................................... 15
Assessment Task 2 Checklist........................................................................................................................ 16
Assessment Task 3 Cover Sheet.................................................................................................................. 17
Assessment Task 3: Promotional activities review........................................................................................18
Assessment Task 3 Instructions.................................................................................................................... 19
Assessment Task 3 Checklist........................................................................................................................ 20
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 3
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Information
The assessment tasks for BSBMKG413 Promote products and services are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.
Assessment Plan
Assessment Task Overview
1. Promotional activities planning project Students must identify suitable promotional activities for a
case study organization and then participate in a meeting to
gain management approval.
3. Promotional activities implementation
project
Students must implement promotional activities.
4. Promotional activities review Students must review promotional activities based on data
provided.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 4
Assessment Information
The assessment tasks for BSBMKG413 Promote products and services are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.
Assessment Plan
Assessment Task Overview
1. Promotional activities planning project Students must identify suitable promotional activities for a
case study organization and then participate in a meeting to
gain management approval.
3. Promotional activities implementation
project
Students must implement promotional activities.
4. Promotional activities review Students must review promotional activities based on data
provided.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 4
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BSBMKG413 Promote products and services Student Assessment Tasks
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Additional Resources
The following resources will be given to you before you begin Assessment Task 1.
Marketing Policy and Procedure
Action Plan Template
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 5
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Additional Resources
The following resources will be given to you before you begin Assessment Task 1.
Marketing Policy and Procedure
Action Plan Template
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 5
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
resubmitting incorrect answers to questions (such as short answer questions and case studies)
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
redoing a role play after being provided with appropriate feedback about your performance
being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
a summary of the assessment task
information on the resources to be used
submission requirements
re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 6
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
resubmitting incorrect answers to questions (such as short answer questions and case studies)
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
redoing a role play after being provided with appropriate feedback about your performance
being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
a summary of the assessment task
information on the resources to be used
submission requirements
re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 6
BSBMKG413 Promote products and services Student Assessment Tasks
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 7
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 7
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BSBMKG413 Promote products and services Student Assessment Tasks
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit? Yes No
Do you understand the requirements of the assessments for this unit? Yes No
Do you agree to the way in which you are being assessed? Yes No
Do you have any specific needs that should be considered? Yes No
If so, explain these in the space below.
Do you understand your rights to re-assessment? Yes No
Do you understand your right to appeal the decisions made in an assessment? Yes No
Student name
Student number
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 8
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit? Yes No
Do you understand the requirements of the assessments for this unit? Yes No
Do you agree to the way in which you are being assessed? Yes No
Do you have any specific needs that should be considered? Yes No
If so, explain these in the space below.
Do you understand your rights to re-assessment? Yes No
Do you understand your right to appeal the decisions made in an assessment? Yes No
Student name
Student number
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 8
BSBMKG413 Promote products and services Student Assessment Tasks
Student signature
Date
Assessor name
Assessor signature
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 9
Student signature
Date
Assessor name
Assessor signature
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 9
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 10
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 10
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BSBMKG413 Promote products and services Student Assessment Tasks
I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 11
I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 11
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1: Promotional activities planning project
This assessment task is in two parts.
Part A requires you to identify suitable promotional activities.
Part B requires you to consult with Managers confirm promotional activities.
Part A: Identify promotional activities
Task summary
This assessment task requires you, in the role of Marketing Officer, to plan promotional activities for
NatureCare Products. This will require the development of a briefing report, as well as an action plan in
preparation for a meeting with management.
Required
Computer with Microsoft Office and access to the internet for research
NatureCare Products Marketing Policy and Procedure
Promotion Action Plan Template
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to CEO with the following documents attached:
Promotional activities briefing report (approximately 2 pages).
Promotion activities action plan
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 12
Assessment Task 1: Promotional activities planning project
This assessment task is in two parts.
Part A requires you to identify suitable promotional activities.
Part B requires you to consult with Managers confirm promotional activities.
Part A: Identify promotional activities
Task summary
This assessment task requires you, in the role of Marketing Officer, to plan promotional activities for
NatureCare Products. This will require the development of a briefing report, as well as an action plan in
preparation for a meeting with management.
Required
Computer with Microsoft Office and access to the internet for research
NatureCare Products Marketing Policy and Procedure
Promotion Action Plan Template
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to CEO with the following documents attached:
Promotional activities briefing report (approximately 2 pages).
Promotion activities action plan
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 12
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 13
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 13
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Instructions
Carefully read the following:
NatureCare Products is based in Brisbane, Australia. The company manufactures and retails eco-friendly,
high quality beauty skin care products. The business was established in 2011 to cater for a perceived
demand for skin products that contain eco-friendly and natural ingredients. The company also has an
emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number
of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site
but no shopping cart. The web site does not appear to be frequently visited, which appears to be
because of a lack of SEO optimisation.
NatureCare Products’ overall business objectives for the next three years are to increase sales and create
brand awareness.
The company currently has a range of products that includes:
Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter
to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-
inflammatory properties. This product will be for delicate and mature skins and could also be used
as a baby cream.
Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin
during the day and includes Shea butter and extracts from fragile green algae that provides
hydrating and protective properties.
Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells.
This product will be used for most skin types.
The company would like to add more products over time and is focused on a range of products to meet
particular skin needs rather than a one-size fits all.
The company’s target customers are those that want high quality, eco-friendly products. The consumer
profile identified for the target group are professional women aged 25 to 55. The intended strategy of the
company as identified in its Marketing Plan is niche marketing to the target group based on
positioning the products as high quality and eco-friendly.
Being a new company, NatureCare Products has a limited budget for promotional activities and
wishes to focus on promotional activities that are the most effective but that do not require a large
budget. A budget of $5,000 has been allocated to some initial promotional activities.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 14
Assessment Task 1 Instructions
Carefully read the following:
NatureCare Products is based in Brisbane, Australia. The company manufactures and retails eco-friendly,
high quality beauty skin care products. The business was established in 2011 to cater for a perceived
demand for skin products that contain eco-friendly and natural ingredients. The company also has an
emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number
of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site
but no shopping cart. The web site does not appear to be frequently visited, which appears to be
because of a lack of SEO optimisation.
NatureCare Products’ overall business objectives for the next three years are to increase sales and create
brand awareness.
The company currently has a range of products that includes:
Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter
to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-
inflammatory properties. This product will be for delicate and mature skins and could also be used
as a baby cream.
Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin
during the day and includes Shea butter and extracts from fragile green algae that provides
hydrating and protective properties.
Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells.
This product will be used for most skin types.
The company would like to add more products over time and is focused on a range of products to meet
particular skin needs rather than a one-size fits all.
The company’s target customers are those that want high quality, eco-friendly products. The consumer
profile identified for the target group are professional women aged 25 to 55. The intended strategy of the
company as identified in its Marketing Plan is niche marketing to the target group based on
positioning the products as high quality and eco-friendly.
Being a new company, NatureCare Products has a limited budget for promotional activities and
wishes to focus on promotional activities that are the most effective but that do not require a large
budget. A budget of $5,000 has been allocated to some initial promotional activities.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 14
BSBMKG413 Promote products and services Student Assessment Tasks
The management team of NatureCare Products has advised that that the objectives of conducting
promotional activities is to be linked to an overall business objective of increasing sales revenue by
50% in the next 12 months. Currently with the products only sold in a few health stores across Brisbane,
total sales are fairly small. NatureCare Products also wishes to create awareness of its products
amongst consumers and to position itself as a quality product against similar products. The price for
the product will be around the same as competitors’ prices for similar products.
The management team has also advised that it definitely wishes to improve its online marketing, and
is interested in using social media for promotional activities, as well as national and local business
networks such as the local Chamber of Commerce.
The company currently includes the following staff: CEO, Marketing Manager, Operations Manager,
Marketing Officer and two administration staff.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 15
The management team of NatureCare Products has advised that that the objectives of conducting
promotional activities is to be linked to an overall business objective of increasing sales revenue by
50% in the next 12 months. Currently with the products only sold in a few health stores across Brisbane,
total sales are fairly small. NatureCare Products also wishes to create awareness of its products
amongst consumers and to position itself as a quality product against similar products. The price for
the product will be around the same as competitors’ prices for similar products.
The management team has also advised that it definitely wishes to improve its online marketing, and
is interested in using social media for promotional activities, as well as national and local business
networks such as the local Chamber of Commerce.
The company currently includes the following staff: CEO, Marketing Manager, Operations Manager,
Marketing Officer and two administration staff.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 15
BSBMKG413 Promote products and services Student Assessment Tasks
Complete the following activities:
1. Review the NatureCare Marketing Policy and Procedure to ensure that the promotional activities
that you recommend meet requirements.
Product service and marketing are referred to as one of the most effective action that requires to be followed
by any business organization to earn competitive advantages and commercial revenue as well. The
NatureCare products are based in Brisbane, Australia and they are focused on manufacturing eco friendly
skin care products for the customer living throughout Brisbane. Due to its quality and price based
affordability the company has planned to take necessary actions for promoting their skin care products using
online service platform. The business was established in the year of 2011 and since 2011 their products
have come on customer demand line. The product packaging approach NatureCare uses in also eco
friendly. NatureCare has a website but the company does not have online marketing or shopping carts.
Apart from that, due to lack of SEO optimization not many customers also visit the official website of
NatureCare. After reviewing the current status of NatureCare it is determined that they are focused on
promoting their eco friendly and natural products for increasing brand awareness. Some policy and
procedures are elaborated in the below section using which NatureCare would be able to meet their
preliminary requirements successfully. The policy and procedures to be followed by the associates include:
Creation and managing joint promotional activities
Blog writing and proper distribution
Considering email newsletter guidelines for promoting products
Consideration of email marketing policies
Website analytics monitoring
Distribution of professional marketing videos
Social media profile creation for the eco friendly products
Design brand awareness guidelines
2. Complete the following activities in order to develop a briefing report that:
Introduction
This report depicts the importance of using different activities require promoting products of NatureCare.
The company needs to centralize their marketing work instruction accurately including policy, procedures,
product development and delivery process consists of campaigning. In order to develop marketing plan any
business organization needs to develop marketing, email, blog creation and others. The success of any
company is dependent on its customer base. If the company fails to develop accurate customer base then
the company would not be able to meet expected objectives and benefits as well. The company needs to
establish effectual relationship between customers and the service providers successfully. Joint promotional
activity is referred to a one of the exact step must be followed by the project team and the marketing head of
the organization to promote their skin care products in Brisbane. Strategic partnership is the other important
aspect important for the company success.
NatureCare offers different natural and eco friendly skin care products to their customers but the company
does not have online marketing. In order to promote products the budget that has been allocated by the
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 16
Complete the following activities:
1. Review the NatureCare Marketing Policy and Procedure to ensure that the promotional activities
that you recommend meet requirements.
Product service and marketing are referred to as one of the most effective action that requires to be followed
by any business organization to earn competitive advantages and commercial revenue as well. The
NatureCare products are based in Brisbane, Australia and they are focused on manufacturing eco friendly
skin care products for the customer living throughout Brisbane. Due to its quality and price based
affordability the company has planned to take necessary actions for promoting their skin care products using
online service platform. The business was established in the year of 2011 and since 2011 their products
have come on customer demand line. The product packaging approach NatureCare uses in also eco
friendly. NatureCare has a website but the company does not have online marketing or shopping carts.
Apart from that, due to lack of SEO optimization not many customers also visit the official website of
NatureCare. After reviewing the current status of NatureCare it is determined that they are focused on
promoting their eco friendly and natural products for increasing brand awareness. Some policy and
procedures are elaborated in the below section using which NatureCare would be able to meet their
preliminary requirements successfully. The policy and procedures to be followed by the associates include:
Creation and managing joint promotional activities
Blog writing and proper distribution
Considering email newsletter guidelines for promoting products
Consideration of email marketing policies
Website analytics monitoring
Distribution of professional marketing videos
Social media profile creation for the eco friendly products
Design brand awareness guidelines
2. Complete the following activities in order to develop a briefing report that:
Introduction
This report depicts the importance of using different activities require promoting products of NatureCare.
The company needs to centralize their marketing work instruction accurately including policy, procedures,
product development and delivery process consists of campaigning. In order to develop marketing plan any
business organization needs to develop marketing, email, blog creation and others. The success of any
company is dependent on its customer base. If the company fails to develop accurate customer base then
the company would not be able to meet expected objectives and benefits as well. The company needs to
establish effectual relationship between customers and the service providers successfully. Joint promotional
activity is referred to a one of the exact step must be followed by the project team and the marketing head of
the organization to promote their skin care products in Brisbane. Strategic partnership is the other important
aspect important for the company success.
NatureCare offers different natural and eco friendly skin care products to their customers but the company
does not have online marketing. In order to promote products the budget that has been allocated by the
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 16
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BSBMKG413 Promote products and services Student Assessment Tasks
company is $5000. The customer group targeted for the products are also identified in this report, In addition
to this, the specific promotional activities and business network that NatureCare needs to adopt for
increasing brand awareness are also elaborated in this report. Besides this a detail action plan developed
for promoting the products are also elaborated in this report.
Objectives
The objectives for the project are as follows:
To promote the eco friendly and natural skin care products among the willing customers who
belongs to Brisbane
To promote the skin care products an action plan will be developed and distributed among the
company associates
To select the best suited marketing and promotional plan within the budget of $5000
Rationale
The products that NatureCare manufactures are completely different from the other similar companies. They
are much focused on natural ingredients instead of chemical substances. The company has their own
official website but does not have online product delivery process. In order to grab more numbers of
customers and retain the existing and moreover for increasing the business efficiency the company has
planned to implement action plan to promote their products. Different promotional platforms and business
network are there used by the business organizations globally.
It is identified that if effective brand awareness program and product promotion are done accurately then the
company would be able to earn revenue by 50% in the coming 12 months. Not only this but also, the
company would be able to open new healthcare stores in Brisbane to create products awareness and
customer positioning.
Promotional activities
Products and services are the most common process for marketing. In order to promote the products and
services of NatureCare, the most common activities are advertising, personal selling and telemarketing,
direct marketing, publicity and short term sales promotion. NatureCare can advertise their products, brands
and services through newspapers, television, radio, and outdoor signage, online and using magazine also.
Good and effective communication skills are the other crucial activities that a company owner need to
posses to promote their products throughout the world. The prospective customers will be benefitted by the
selling capabilities of the company. Periodic media release, media broadcasting, face to face meeting are
the different publicity activities the company needs to approach to promote their products. However, instead
of short term sales promotion should be avoided and the company need to focus on direct marketing
approach to earn increased revenue. Above all the mentioned activities online promotional activity is the
most effective one that the company needs to use to promote their products o develop a huge customer
base.
Budget allocated
The total budget allocated to promote the skin care products of NatureCare is $5000
Promotional activities
Different types of promotional activities are there used by organizations to promote their products. Some of
the activities are elaborated in the below section:
Online marketing: In this new era of technical excellence online marketing is referred to as one of the most
business and cost effective processes that most of the business organizations uses to promote their
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 17
company is $5000. The customer group targeted for the products are also identified in this report, In addition
to this, the specific promotional activities and business network that NatureCare needs to adopt for
increasing brand awareness are also elaborated in this report. Besides this a detail action plan developed
for promoting the products are also elaborated in this report.
Objectives
The objectives for the project are as follows:
To promote the eco friendly and natural skin care products among the willing customers who
belongs to Brisbane
To promote the skin care products an action plan will be developed and distributed among the
company associates
To select the best suited marketing and promotional plan within the budget of $5000
Rationale
The products that NatureCare manufactures are completely different from the other similar companies. They
are much focused on natural ingredients instead of chemical substances. The company has their own
official website but does not have online product delivery process. In order to grab more numbers of
customers and retain the existing and moreover for increasing the business efficiency the company has
planned to implement action plan to promote their products. Different promotional platforms and business
network are there used by the business organizations globally.
It is identified that if effective brand awareness program and product promotion are done accurately then the
company would be able to earn revenue by 50% in the coming 12 months. Not only this but also, the
company would be able to open new healthcare stores in Brisbane to create products awareness and
customer positioning.
Promotional activities
Products and services are the most common process for marketing. In order to promote the products and
services of NatureCare, the most common activities are advertising, personal selling and telemarketing,
direct marketing, publicity and short term sales promotion. NatureCare can advertise their products, brands
and services through newspapers, television, radio, and outdoor signage, online and using magazine also.
Good and effective communication skills are the other crucial activities that a company owner need to
posses to promote their products throughout the world. The prospective customers will be benefitted by the
selling capabilities of the company. Periodic media release, media broadcasting, face to face meeting are
the different publicity activities the company needs to approach to promote their products. However, instead
of short term sales promotion should be avoided and the company need to focus on direct marketing
approach to earn increased revenue. Above all the mentioned activities online promotional activity is the
most effective one that the company needs to use to promote their products o develop a huge customer
base.
Budget allocated
The total budget allocated to promote the skin care products of NatureCare is $5000
Promotional activities
Different types of promotional activities are there used by organizations to promote their products. Some of
the activities are elaborated in the below section:
Online marketing: In this new era of technical excellence online marketing is referred to as one of the most
business and cost effective processes that most of the business organizations uses to promote their
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 17
BSBMKG413 Promote products and services Student Assessment Tasks
services and products as well. In order to evaluate the promotional options development of separate online
marketing is essential for the companies. In order to suit the products and services in the modern
marketplace online marketing is the most essential and effective marketing process. Social media is the best
platform for online marketing. People who are highly involved in the social media activities will get to know
about the company and their products through pop up advertisements and Facebook pages as well.
Youtube subscribers will also get to know more about these products if the company uses online videos.
The existing web pages are needs improvisation and customization to attract more numbers of customers.
Online marketing basically does not require any additional investment or budget.
Advertisement: The products of the company can be promoted using posters and banners. The banners
and posters should be promoted in buy roadsides where people would get to see the company and their
products successfully. Apart from that, radio frequency and newspapers can also be used to promote the
skin care products.
In order to apply offline advertisement via posters and banners a budget approximately $500b will be
needed.
Direct marketing: Direct marketing is the other approach that NatureCare can use to promote their
products and services among people living in Brisbane. Direct marketing is accomplished using letters,
emails, brochures, telemarketing, personal selling, pamphlets etc. In this approach individual target
customers are involved and the product works properly and met the people requirements then the company
would be able to meet the expected benefit successfully.
Direct marketing promotional process also does not require additional budget or investment.
Product publicity: It is the other approach of marketing and promoting the skin care products of
NatureCare. Publicity can be created via sending media liberate to publish as well as broadcast media by
interviews to the media and from other user’s mouth. The company should deliver customized products
based on the skin type of the willing customers.
Different types of business networks are here used by companies. In order to promote the services and
products NatureCare should use the below mentioned business networks:
Casual contact network: This kind of business network includes people from different overlapping
professions. These people meet periodically either once in a month or once in week to discuss about the
products and their impacts. For local small businesses this specific business network is useful. However for
large and global businesses this approach is not at all beneficial. It helps improving relationship between
the customers and service providers.
Strong contract network: Companies those are focused on helping members followed by business
purposes, must use this business network effectively. It gives huge opportunities not only the business
owners but also to the team members. Market campaign is an activity for strong contract business network.
In this process also people do take part in meeting once in a week or month.
Professional association: This type of business networks is mainly focused on exchanging information
among the participants to increase brand awareness. Only the target groups take part in this type of
business networks.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 18
services and products as well. In order to evaluate the promotional options development of separate online
marketing is essential for the companies. In order to suit the products and services in the modern
marketplace online marketing is the most essential and effective marketing process. Social media is the best
platform for online marketing. People who are highly involved in the social media activities will get to know
about the company and their products through pop up advertisements and Facebook pages as well.
Youtube subscribers will also get to know more about these products if the company uses online videos.
The existing web pages are needs improvisation and customization to attract more numbers of customers.
Online marketing basically does not require any additional investment or budget.
Advertisement: The products of the company can be promoted using posters and banners. The banners
and posters should be promoted in buy roadsides where people would get to see the company and their
products successfully. Apart from that, radio frequency and newspapers can also be used to promote the
skin care products.
In order to apply offline advertisement via posters and banners a budget approximately $500b will be
needed.
Direct marketing: Direct marketing is the other approach that NatureCare can use to promote their
products and services among people living in Brisbane. Direct marketing is accomplished using letters,
emails, brochures, telemarketing, personal selling, pamphlets etc. In this approach individual target
customers are involved and the product works properly and met the people requirements then the company
would be able to meet the expected benefit successfully.
Direct marketing promotional process also does not require additional budget or investment.
Product publicity: It is the other approach of marketing and promoting the skin care products of
NatureCare. Publicity can be created via sending media liberate to publish as well as broadcast media by
interviews to the media and from other user’s mouth. The company should deliver customized products
based on the skin type of the willing customers.
Different types of business networks are here used by companies. In order to promote the services and
products NatureCare should use the below mentioned business networks:
Casual contact network: This kind of business network includes people from different overlapping
professions. These people meet periodically either once in a month or once in week to discuss about the
products and their impacts. For local small businesses this specific business network is useful. However for
large and global businesses this approach is not at all beneficial. It helps improving relationship between
the customers and service providers.
Strong contract network: Companies those are focused on helping members followed by business
purposes, must use this business network effectively. It gives huge opportunities not only the business
owners but also to the team members. Market campaign is an activity for strong contract business network.
In this process also people do take part in meeting once in a week or month.
Professional association: This type of business networks is mainly focused on exchanging information
among the participants to increase brand awareness. Only the target groups take part in this type of
business networks.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 18
BSBMKG413 Promote products and services Student Assessment Tasks
Community service hubs: These types of business networks are focused community services. It gives
opportunity of long terms success to the associates. It contributes huge revenues and long term benefit of
the business organization.
Suitable promotional activity
Among four of the activities online marketing and direct marketing are the most essential marketing and
promotional activities that companies uses to promote their services and products. In order to promote the
skin care natural products of NatureCare, theses two promotional activities are needed to be used by the
company. Social media will help the willing people know about the both positive and negative sides of the
products. It gives an open platform to the users where they can share their positive and negative point of
views about the products. The company must offer customized product to their customers to after checking
their skin type, i.e. either it is oily or dry etc.
SMART objectives for online marketing:
To implement online marketing for promoting products throughout Brisbane in an estimated budget
of $5000
To design the online marketing approach in such a way so that they can earn upto 50% of additional
revenues in 12 months
To develop the promotional activity using social media like Facebook, media etc
3. Action plan
Promotional
activity
Resources
required
Staff responsible When Cost
Online marketing Improved official
website
Marketing and
sales manager
Before the
service and
products
promoting
stage
$400
Direct marketing Improved official
website
Marketing and
sales manager
Before
developing
promotional
actions
$300
product publicity Banners and
posters
Marketing and
sales manager
Before
developing
promotional
actions
$230
advertisement radio frequency,
television,
newspaper
Marketing and
sales manager
Before
developing
promotional
actions
$500
4. Email copies of your briefing report and completed action plan to your assessor.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 19
Community service hubs: These types of business networks are focused community services. It gives
opportunity of long terms success to the associates. It contributes huge revenues and long term benefit of
the business organization.
Suitable promotional activity
Among four of the activities online marketing and direct marketing are the most essential marketing and
promotional activities that companies uses to promote their services and products. In order to promote the
skin care natural products of NatureCare, theses two promotional activities are needed to be used by the
company. Social media will help the willing people know about the both positive and negative sides of the
products. It gives an open platform to the users where they can share their positive and negative point of
views about the products. The company must offer customized product to their customers to after checking
their skin type, i.e. either it is oily or dry etc.
SMART objectives for online marketing:
To implement online marketing for promoting products throughout Brisbane in an estimated budget
of $5000
To design the online marketing approach in such a way so that they can earn upto 50% of additional
revenues in 12 months
To develop the promotional activity using social media like Facebook, media etc
3. Action plan
Promotional
activity
Resources
required
Staff responsible When Cost
Online marketing Improved official
website
Marketing and
sales manager
Before the
service and
products
promoting
stage
$400
Direct marketing Improved official
website
Marketing and
sales manager
Before
developing
promotional
actions
$300
product publicity Banners and
posters
Marketing and
sales manager
Before
developing
promotional
actions
$230
advertisement radio frequency,
television,
newspaper
Marketing and
sales manager
Before
developing
promotional
actions
$500
4. Email copies of your briefing report and completed action plan to your assessor.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 19
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Part B: Meeting
Part B: Meet with management to confirm promotional activities
Task summary
This assessment task requires you, in the role of Marketing Officer, to meet with the CEO and Operations
Manager of NatureCare Products to discuss the promotional activities recommended in your briefing report
and the proposed action plan. Your assessor will confirm the date for the meeting.
Required
Computer and Microsoft Office
Access to the internet for research
Access to a space for a meeting
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Printed versions of briefing report and action plan (for meeting)
Finalised (electronic) versions of briefing report and action plan
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 20
Assessment Task 1 Part B: Meeting
Part B: Meet with management to confirm promotional activities
Task summary
This assessment task requires you, in the role of Marketing Officer, to meet with the CEO and Operations
Manager of NatureCare Products to discuss the promotional activities recommended in your briefing report
and the proposed action plan. Your assessor will confirm the date for the meeting.
Required
Computer and Microsoft Office
Access to the internet for research
Access to a space for a meeting
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Printed versions of briefing report and action plan (for meeting)
Finalised (electronic) versions of briefing report and action plan
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 20
BSBMKG413 Promote products and services Student Assessment Tasks
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each question.
If any question is not satisfactorily addressed your assessor will explain why and provide you written
feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-
assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 21
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each question.
If any question is not satisfactorily addressed your assessor will explain why and provide you written
feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-
assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 21
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Part B Instructions
Conduct a meeting
Introduction to meeting
After analysing the current status of NatureCare’s products and services it is identified that, meeting on the
details is very essential. The company owners, product manufacturers, sales and marketing manager and
the business analysts will take part. The operation manager of the company should also take part in the
meeting. The action plan for promoting services and products of NatureCare that is illustrated in the above
section will be discussed among the company associates in this stage. Before promoting the best suited
method each associate’s feedback is essential. Successful completion of this meeting will give a final
recommendation to NatureCare so that they can earn expected revenue and competitive advantages as
well.
Key points to be discussed
Meeting minutes
Proper or resource and schedule management to be used
Risk and budget management plan
How the target market will be identified
How brand awareness will be spread among the company associates and users
Discussion on proposed action plan
The promotional action plan developed for NatureCare is suitable for their products and services. Online
marketing and direct marketing is cheaper than any other activities and at the same time these are not at all
time consuming like others activities. These actions will resolve the issues with internal conflicts,
communication gaps etc. Willing people will get opportunity to visit the official website of NatureCare and the
Facebook page as well to become familiar about their products and its result on skin. The packagings are
also done using eco friendly products therefore; it will help to keep the environment pollution free.
Only visiting the website is not effective for business success. In addition to this, the company should allow
users o give invoice about their experiences. Based on experiences the company should arrange
customized products for their users both online and offline.
Feedback
Online feedback is very important for the business success. The business owners are needed to consider
the feedbacks before developing the final action plan to promote their products. Even if small numbers of
negative feedbacks are found given by the users then also the marketing manager need to consider theses
feedback for further improvement.
Confirmation for the promotional objectives
As soon as the proposed promotional action plan will be approved by the operation manager and sales and
marketing manager the developers should execute the planning.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 22
Assessment Task 1 Part B Instructions
Conduct a meeting
Introduction to meeting
After analysing the current status of NatureCare’s products and services it is identified that, meeting on the
details is very essential. The company owners, product manufacturers, sales and marketing manager and
the business analysts will take part. The operation manager of the company should also take part in the
meeting. The action plan for promoting services and products of NatureCare that is illustrated in the above
section will be discussed among the company associates in this stage. Before promoting the best suited
method each associate’s feedback is essential. Successful completion of this meeting will give a final
recommendation to NatureCare so that they can earn expected revenue and competitive advantages as
well.
Key points to be discussed
Meeting minutes
Proper or resource and schedule management to be used
Risk and budget management plan
How the target market will be identified
How brand awareness will be spread among the company associates and users
Discussion on proposed action plan
The promotional action plan developed for NatureCare is suitable for their products and services. Online
marketing and direct marketing is cheaper than any other activities and at the same time these are not at all
time consuming like others activities. These actions will resolve the issues with internal conflicts,
communication gaps etc. Willing people will get opportunity to visit the official website of NatureCare and the
Facebook page as well to become familiar about their products and its result on skin. The packagings are
also done using eco friendly products therefore; it will help to keep the environment pollution free.
Only visiting the website is not effective for business success. In addition to this, the company should allow
users o give invoice about their experiences. Based on experiences the company should arrange
customized products for their users both online and offline.
Feedback
Online feedback is very important for the business success. The business owners are needed to consider
the feedbacks before developing the final action plan to promote their products. Even if small numbers of
negative feedbacks are found given by the users then also the marketing manager need to consider theses
feedback for further improvement.
Confirmation for the promotional objectives
As soon as the proposed promotional action plan will be approved by the operation manager and sales and
marketing manager the developers should execute the planning.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 22
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BSBMKG413 Promote products and services Student Assessment Tasks
While conducting this meeting the operation manager, project manager and the other associates are needed
to use proper open communication. Open communication will give the associates a great discussion
platform where they would be able to share their ideas and creative marketing plan a well to make sure its
commercial and environmental success as well.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 23
While conducting this meeting the operation manager, project manager and the other associates are needed
to use proper open communication. Open communication will give the associates a great discussion
platform where they would be able to share their ideas and creative marketing plan a well to make sure its
commercial and environmental success as well.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 23
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 1 Checklist
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Identify suitable promotional activities in
accordance with Marketing Policy and
Procedure, budget allocated and required
timelines?
Recommend the most suitable
promotional activities to meet the
company’s needs?
Develop objectives for each of the
recommended promotional activities?
Develop a promotional activities action
plan, including details of responsibilities
and resources required (staff and
financial)?
Discuss and confirm promotional activities
and objectives with management?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 24
Assessment Task 1 Checklist
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Identify suitable promotional activities in
accordance with Marketing Policy and
Procedure, budget allocated and required
timelines?
Recommend the most suitable
promotional activities to meet the
company’s needs?
Develop objectives for each of the
recommended promotional activities?
Develop a promotional activities action
plan, including details of responsibilities
and resources required (staff and
financial)?
Discuss and confirm promotional activities
and objectives with management?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 24
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 2 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 25
Assessment Task 2 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 25
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BSBMKG413 Promote products and services Student Assessment Tasks
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 26
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 26
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 2: Promotional activities implementation
project
Task summary
This assessment task requires you, in the role of Marketing Officer, to implement promotional activities.
Required
Computer and Microsoft Office
Access to the internet for research
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to web site developer with brief for web site developer attached
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 27
Assessment Task 2: Promotional activities implementation
project
Task summary
This assessment task requires you, in the role of Marketing Officer, to implement promotional activities.
Required
Computer and Microsoft Office
Access to the internet for research
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to web site developer with brief for web site developer attached
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 27
BSBMKG413 Promote products and services Student Assessment Tasks
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 28
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 28
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 2 Instructions
Carefully read the following:
The meeting to discuss promotional activities also identified that the web site for NatureCare Products was
outdated and not attractive to customers.
Management has allocated $5,000 to update the web site. Management also wishes to include an online
shopping function on the web site.
As the Marketing Officer, you have been asked to coordinate the development of the new web site and
shopping cart for Nature Care Products.
The key positive messages
The messages that the company would like to deliver to their customers include:
About the eco friendly, natural skin care beauty products they manufacture for their target group of
customer
List of audience or customer group targeted by the company
Activity brief
The total budget estimated to promote the action plan developed for promoting NatureCare’s skin care
products is $5000. It is identified that the promotional action implementation plan will take approximately 120
days to execute the action plan. The detail project schedule of the project is illustrated below:
Timeline
WB
S Task Name Duration Start Finish
0 NatureCare product promotional schedule 120 days 17/12/19 01/06/20
1 Design of research plan 47 days 17/12/19 19/02/20
1.1 Developing project scope statement 8 days 17/12/19 26/12/19
1.2 Action plan design 8 days 27/12/19 07/01/20
1.3 Objectives setup 5 days 08/01/20 14/01/20
1.4 Team allocation 8 days 08/01/20 17/01/20
1.5 Product and service marketing 8 days 20/01/20 29/01/20
1.6 Identification of target market 4 days 30/01/20 04/02/20
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 29
Assessment Task 2 Instructions
Carefully read the following:
The meeting to discuss promotional activities also identified that the web site for NatureCare Products was
outdated and not attractive to customers.
Management has allocated $5,000 to update the web site. Management also wishes to include an online
shopping function on the web site.
As the Marketing Officer, you have been asked to coordinate the development of the new web site and
shopping cart for Nature Care Products.
The key positive messages
The messages that the company would like to deliver to their customers include:
About the eco friendly, natural skin care beauty products they manufacture for their target group of
customer
List of audience or customer group targeted by the company
Activity brief
The total budget estimated to promote the action plan developed for promoting NatureCare’s skin care
products is $5000. It is identified that the promotional action implementation plan will take approximately 120
days to execute the action plan. The detail project schedule of the project is illustrated below:
Timeline
WB
S Task Name Duration Start Finish
0 NatureCare product promotional schedule 120 days 17/12/19 01/06/20
1 Design of research plan 47 days 17/12/19 19/02/20
1.1 Developing project scope statement 8 days 17/12/19 26/12/19
1.2 Action plan design 8 days 27/12/19 07/01/20
1.3 Objectives setup 5 days 08/01/20 14/01/20
1.4 Team allocation 8 days 08/01/20 17/01/20
1.5 Product and service marketing 8 days 20/01/20 29/01/20
1.6 Identification of target market 4 days 30/01/20 04/02/20
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 29
BSBMKG413 Promote products and services Student Assessment Tasks
1.7 Training to the marketing team 10 days 30/01/20 12/02/20
1.8 Analyzing different promotional activities 5 days 13/02/20 19/02/20
2 Detain market analysis 41 days 20/02/20 16/04/20
2.1 Internal market SWOT analysis 2 days 20/02/20 21/02/20
2.2 Conducting Primary market research work in Brisbane 3 days 24/02/20 26/02/20
2.3 Selecting participants 4 days 27/02/20 03/03/20
2.4 Primary data analysis 5 days 04/03/20 10/03/20
2.5 Gathering feedback 6 days 11/03/20 18/03/20
2.6 Budget allocation for different actions 6 days 19/03/20 26/03/20
2.7 Team meeting 7 days 27/03/20 06/04/20
2.8 Approval for the ultimate action plan 8 days 07/04/20 16/04/20
3 Market campaign 32 days 17/04/20 01/06/20
3.1 Analyzing target market group 8 days 17/04/20 28/04/20
3.2 Analyzing target audiences 5 days 29/04/20 05/05/20
3.3 developing online marketing strategies 4 days 06/05/20 11/05/20
3.4 developing direct market promotional activity 7 days 12/05/20 20/05/20
3.5 Final action plan launch 8 days 21/05/20 01/06/20
Figure 1: Timeline for the promotional action
(Source: created by author)
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 30
1.7 Training to the marketing team 10 days 30/01/20 12/02/20
1.8 Analyzing different promotional activities 5 days 13/02/20 19/02/20
2 Detain market analysis 41 days 20/02/20 16/04/20
2.1 Internal market SWOT analysis 2 days 20/02/20 21/02/20
2.2 Conducting Primary market research work in Brisbane 3 days 24/02/20 26/02/20
2.3 Selecting participants 4 days 27/02/20 03/03/20
2.4 Primary data analysis 5 days 04/03/20 10/03/20
2.5 Gathering feedback 6 days 11/03/20 18/03/20
2.6 Budget allocation for different actions 6 days 19/03/20 26/03/20
2.7 Team meeting 7 days 27/03/20 06/04/20
2.8 Approval for the ultimate action plan 8 days 07/04/20 16/04/20
3 Market campaign 32 days 17/04/20 01/06/20
3.1 Analyzing target market group 8 days 17/04/20 28/04/20
3.2 Analyzing target audiences 5 days 29/04/20 05/05/20
3.3 developing online marketing strategies 4 days 06/05/20 11/05/20
3.4 developing direct market promotional activity 7 days 12/05/20 20/05/20
3.5 Final action plan launch 8 days 21/05/20 01/06/20
Figure 1: Timeline for the promotional action
(Source: created by author)
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 30
BSBMKG413 Promote products and services Student Assessment Tasks
The budget estimated for each activity:
WBS Task Name Resource Names Cost
0 NatureCare product promotional
schedule $5,000.00
1 Design of research plan $2,848.00
1.1 Developing project scope
statement Project manager $640.00
1.2 Action plan design operation manager $768.00
1.3 Objectives setup Business analyst $200.00
1.4 Team allocation Project manager $640.00
1.5 Product and service marketing $0.00
1.6 Identification of target market $0.00
1.7 Training to the marketing team $0.00
1.8 Analyzing different promotional
activities
Project manager, cost for deveoping
promotional actions [1] $600.00
2 Design and development $992.00
2.1 Website improvement plan $0.00
2.2 Prototype design system analyst and tester $96.00
2.3 Selecting participants $0.00
2.4 database connectivity $0.00
2.5 Simulation Developer $336.00
2.6 Unit testing Developer $336.00
2.7 User acceptance testing system analyst and tester $224.00
2.8 Approval for the ultimate action
plan $0.00
3 Market campaign $1,160.00
3.1 Analyzing target market group Project manager $640.00
3.2 Analyzing target audiences Business analyst $200.00
3.3 developing online marketing
strategies Project manager $320.00
3.4 developing direct market
promotional activity $0.00
3.5 Final action plan launch $0.00
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 31
The budget estimated for each activity:
WBS Task Name Resource Names Cost
0 NatureCare product promotional
schedule $5,000.00
1 Design of research plan $2,848.00
1.1 Developing project scope
statement Project manager $640.00
1.2 Action plan design operation manager $768.00
1.3 Objectives setup Business analyst $200.00
1.4 Team allocation Project manager $640.00
1.5 Product and service marketing $0.00
1.6 Identification of target market $0.00
1.7 Training to the marketing team $0.00
1.8 Analyzing different promotional
activities
Project manager, cost for deveoping
promotional actions [1] $600.00
2 Design and development $992.00
2.1 Website improvement plan $0.00
2.2 Prototype design system analyst and tester $96.00
2.3 Selecting participants $0.00
2.4 database connectivity $0.00
2.5 Simulation Developer $336.00
2.6 Unit testing Developer $336.00
2.7 User acceptance testing system analyst and tester $224.00
2.8 Approval for the ultimate action
plan $0.00
3 Market campaign $1,160.00
3.1 Analyzing target market group Project manager $640.00
3.2 Analyzing target audiences Business analyst $200.00
3.3 developing online marketing
strategies Project manager $320.00
3.4 developing direct market
promotional activity $0.00
3.5 Final action plan launch $0.00
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 31
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 2 Checklist
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Develop a brief for a web site developer that includes:
An outline of key positive messages that the
company would like to convey, especially in
relation to the ethics of the company
Ideas for the content of the web site, including
the shopping cart
Budget available
Timelines
Other relevant information
Consult with manager to seek feedback on and
approval for brief?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 32
Assessment Task 2 Checklist
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Develop a brief for a web site developer that includes:
An outline of key positive messages that the
company would like to convey, especially in
relation to the ethics of the company
Ideas for the content of the web site, including
the shopping cart
Budget available
Timelines
Other relevant information
Consult with manager to seek feedback on and
approval for brief?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 32
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 3 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 33
Assessment Task 3 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 33
BSBMKG413 Promote products and services Student Assessment Tasks
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 34
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 34
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BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 3: Promotional activities review
Task summary
For this assessment task, you are required to complete a promotional activities review and report based on
the case study information.
Required
Computer and Microsoft Office
Access to the internet for research
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to your assessor with your promotional activities report attached.
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 35
Assessment Task 3: Promotional activities review
Task summary
For this assessment task, you are required to complete a promotional activities review and report based on
the case study information.
Required
Computer and Microsoft Office
Access to the internet for research
Timing
The assessor will advise you of the due date of this submission.
Write in the due date below as advised by your assessor:
Submit
Email to your assessor with your promotional activities report attached.
Assessment criteria
Students must complete all of the activities listed and will be assessed against the assessment criteria
included in the checklist included with this task.
Re-submission opportunities
Students will be provided feedback on their performance by their Assessor. The feedback will indicate if you
have satisfactorily addressed the requirements of each part of this task.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 35
BSBMKG413 Promote products and services Student Assessment Tasks
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 36
If any parts of the task are not satisfactorily completed your assessor will explain why and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt/ s will be arranged at a later time and date.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Students are encouraged to consult with their assessor prior to attempting this task if they do not understand
any part of this task or if they have any learning issues or needs that may hinder them when attempting any
part of the assessment.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 36
BSBMKG413 Promote products and services Student Assessment Tasks
Assessment Task 3 Instructions
Carefully read the following:
After the implementation of the new web site and wider distribution of products through health food stores in
Sydney, Melbourne and Adelaide, the situation for NatureCare Products six months later is as follows:
Sales have increased by 20% in the first six months of marketing activities being implemented.
Products are now available in health food stores in Sydney, Melbourne and Adelaide, as well as in
the existing Brisbane stores. Sales through the on-line shop established through the web site have
also been increasing.
The web site has an email contact and NatureCare Products has been receiving at least 30 emails a
day with a range of questions about the products such as whether they are organically certified, how
long they last for, etc. As there is only a small number of staff, answering each of the emails has
been very time consuming.
While sales are increasing, marketing research indicates that consumers are unable to differentiate
NatureCare Products from other similar products. A short market research undertaken indicates that
only 1 in 20 people interviewed recognized NatureCare Products.
The on-line shop is proving to be successful but you feel that to tap into a bigger market through
using web sites that offer a range of health products would assist with increasing online sales.
Your closest competitor has just launched a large range of new products.
The budget for marketing activities has blown out. $15,000 has been spent. Timelines have not
been kept to. For example, the website took 3 months to develop rather than the allocated 1 month.
There was a rush (due to publishing deadlines) to include an article about NatureCare Products in
free health magazines in Sydney and Melbourne and it was considered that the information didn’t
really reflect the ethics of the business to provide eco-friendly products. Management feels that this
had an adverse effect.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 37
Assessment Task 3 Instructions
Carefully read the following:
After the implementation of the new web site and wider distribution of products through health food stores in
Sydney, Melbourne and Adelaide, the situation for NatureCare Products six months later is as follows:
Sales have increased by 20% in the first six months of marketing activities being implemented.
Products are now available in health food stores in Sydney, Melbourne and Adelaide, as well as in
the existing Brisbane stores. Sales through the on-line shop established through the web site have
also been increasing.
The web site has an email contact and NatureCare Products has been receiving at least 30 emails a
day with a range of questions about the products such as whether they are organically certified, how
long they last for, etc. As there is only a small number of staff, answering each of the emails has
been very time consuming.
While sales are increasing, marketing research indicates that consumers are unable to differentiate
NatureCare Products from other similar products. A short market research undertaken indicates that
only 1 in 20 people interviewed recognized NatureCare Products.
The on-line shop is proving to be successful but you feel that to tap into a bigger market through
using web sites that offer a range of health products would assist with increasing online sales.
Your closest competitor has just launched a large range of new products.
The budget for marketing activities has blown out. $15,000 has been spent. Timelines have not
been kept to. For example, the website took 3 months to develop rather than the allocated 1 month.
There was a rush (due to publishing deadlines) to include an article about NatureCare Products in
free health magazines in Sydney and Melbourne and it was considered that the information didn’t
really reflect the ethics of the business to provide eco-friendly products. Management feels that this
had an adverse effect.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 37
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BSBMKG413 Promote products and services Student Assessment Tasks
Complete the following activities:
Report on outcomes of the promotional activities
A summary of the outcomes of promotional activities
For the commercial, environmental and social success of any business advertisement and promotional
activities are much essential from the business perspectives. The effects of the activities include brand
establishment, target market segmentation, secondary market research, customer loyalty and respective
defence for the competitors. If the business is conducted without any kind of marketing strategies then the
entire business may face strategic issues and operational risks as well.
In order to promote the service details and products of NatureCare the developers have upgrade their
current website. Direct marketing via email and online marketing using social media platforms have
improved the business scenario of NatureCare. Infact their products and services were also successfully
promoted. After promotion of the brand awareness program the company has successfully earned 20% of
extra profit within 6 months. The customers would be able to avail the health food products in the stores of
Sydney, Melbourne and Adelaide. The customers can avail products both online and offline. There are
many other companies’ offers similar products to their customers. Small numbers of staffs are incorporated
to the company who took part in the interview and feedback giving process. 20 other people were
interviewed to gather related answers.
A report on costs and timelines
The budget estimated for the marketing activities is $15,000 which is effective enough. Company would be
able to earn commercial revenue and competitive advantages with this operation. In order to develop the
website 3 months will be required. However, in order to avoid delay and over allocation of resource related
issues, proper schedule, communication, risk and resource management plan are implemented.
Recommendations for future promotional activities
In order to promote the actions in future besides online process and social marketing the other actions those
will be conducted include:
Mail order marketing
Product giveaways and sample
Point of sale promotion and end capping marketing
Customer referral incentive program
Customer appreciation events
Branded promotional gifts
Assessment Task 3 Checklist
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 38
Complete the following activities:
Report on outcomes of the promotional activities
A summary of the outcomes of promotional activities
For the commercial, environmental and social success of any business advertisement and promotional
activities are much essential from the business perspectives. The effects of the activities include brand
establishment, target market segmentation, secondary market research, customer loyalty and respective
defence for the competitors. If the business is conducted without any kind of marketing strategies then the
entire business may face strategic issues and operational risks as well.
In order to promote the service details and products of NatureCare the developers have upgrade their
current website. Direct marketing via email and online marketing using social media platforms have
improved the business scenario of NatureCare. Infact their products and services were also successfully
promoted. After promotion of the brand awareness program the company has successfully earned 20% of
extra profit within 6 months. The customers would be able to avail the health food products in the stores of
Sydney, Melbourne and Adelaide. The customers can avail products both online and offline. There are
many other companies’ offers similar products to their customers. Small numbers of staffs are incorporated
to the company who took part in the interview and feedback giving process. 20 other people were
interviewed to gather related answers.
A report on costs and timelines
The budget estimated for the marketing activities is $15,000 which is effective enough. Company would be
able to earn commercial revenue and competitive advantages with this operation. In order to develop the
website 3 months will be required. However, in order to avoid delay and over allocation of resource related
issues, proper schedule, communication, risk and resource management plan are implemented.
Recommendations for future promotional activities
In order to promote the actions in future besides online process and social marketing the other actions those
will be conducted include:
Mail order marketing
Product giveaways and sample
Point of sale promotion and end capping marketing
Customer referral incentive program
Customer appreciation events
Branded promotional gifts
Assessment Task 3 Checklist
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 38
BSBMKG413 Promote products and services Student Assessment Tasks
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Analyse and report on data from
promotional activities to assess the impact
on sales and awareness?
Analyse and report on costs and timelines
for promotional activities and an analysis
of the benefits from the activities, as well
as potential improvements?
Analyse and report on recommendations
for future promotional and other activities
based on outcomes?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 39
Student’s name:
Did the student:
Completed
successfully Comments
Yes No
Analyse and report on data from
promotional activities to assess the impact
on sales and awareness?
Analyse and report on costs and timelines
for promotional activities and an analysis
of the benefits from the activities, as well
as potential improvements?
Analyse and report on recommendations
for future promotional and other activities
based on outcomes?
Task Outcome: Satisfactory Not Satisfactory
Assessor signature
Assessor name
Date
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 39
BSBMKG413 Promote products and services Student Assessment Tasks
References
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project
Management Institute.
Halpin, D.W., Lucko, G. and Senior, B.A., 2017. Construction management. John Wiley & Sons.
Heravi, A., Coffey, V. and Trigunarsyah, B., 2015. Evaluating the level of stakeholder involvement during the
project planning processes of building projects. International Journal of Project Management, 33(5), pp.985-
997.
Hughes, W., Champion, R. and Murdoch, J., 2015. Construction contracts: law and management.
Routledge.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and controlling. John
Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley & Sons.
Larsen, J.K., Shen, G.Q., Lindhard, S.M. and Brunoe, T.D., 2015. Factors affecting schedule delay, cost
overrun, and quality level in public construction projects. Journal of Management in Engineering, 32(1),
p.04015032.
Mishakova, A., Vakhrushkina, A., Murgul, V. and Sazonova, T., 2016. Project control based on a mutual
application of pert and earned value management methods. Procedia engineering, 165, pp.1812-1817.
Mok, K.Y., Shen, G.Q. and Yang, J., 2015. Stakeholder management studies in mega construction projects:
A review and future directions. International Journal of Project Management, 33(2), pp.446-457.
Mubarak, S.A., 2015. Construction project scheduling and control. John Wiley & Sons.
Sears, S.K., Sears, G.A., Clough, R.H., Rounds, J.L. and Segner, R.O., 2015. Construction project
management. John Wiley & Sons.
Todorović, M.L., Petrović, D.Č., Mihić, M.M., Obradović, V.L. and Bushuyev, S.D., 2015. Project success
analysis framework: A knowledge-based approach in project management. International Journal of Project
Management, 33(4), pp.772-783.
BSBMKG413 Promote products and services Melbourne Education Institute RTO Number: 45054 CRICOS Number: 03673A Version
September 2018 Page 40
References
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project
Management Institute.
Halpin, D.W., Lucko, G. and Senior, B.A., 2017. Construction management. John Wiley & Sons.
Heravi, A., Coffey, V. and Trigunarsyah, B., 2015. Evaluating the level of stakeholder involvement during the
project planning processes of building projects. International Journal of Project Management, 33(5), pp.985-
997.
Hughes, W., Champion, R. and Murdoch, J., 2015. Construction contracts: law and management.
Routledge.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and controlling. John
Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley & Sons.
Larsen, J.K., Shen, G.Q., Lindhard, S.M. and Brunoe, T.D., 2015. Factors affecting schedule delay, cost
overrun, and quality level in public construction projects. Journal of Management in Engineering, 32(1),
p.04015032.
Mishakova, A., Vakhrushkina, A., Murgul, V. and Sazonova, T., 2016. Project control based on a mutual
application of pert and earned value management methods. Procedia engineering, 165, pp.1812-1817.
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